CRM migration

Migrate from noCRM.io to Twenty CRM

Field-level mapping, validation, and rollback between noCRM.io and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

noCRM.io logo

noCRM.io

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

64%

7 of 11

objects map 1:1 between noCRM.io and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from noCRM.io to Twenty CRM is a data-model restructuring, not a direct record copy. noCRM.io organizes everything around Leads with action-driven pipelines and a flat status taxonomy (Won, Lost, Cancelled, To-Do, Standby). Twenty CRM uses the traditional Company-People-Opportunity structure with standard Opportunity stages and a customizable data model. We split noCRM Leads into People (the individual contact) and, when a company context exists, a Company record, then attach each to an Opportunity that carries the original noCRM pipeline step as its stage. Tags and Prospecting Lists from noCRM become Twenty Topics or workspace-level labels. Custom Actions, Predefined Fields, and Custom Actions do not migrate as configuration; we deliver a written inventory of these for the customer's admin to rebuild in Twenty's Settings → Data Model. Workflows and automations do not migrate. The migration runs through Twenty's CSV import with pre-created custom fields in Settings → Data Model before any records are loaded.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

noCRM.io logo

noCRM.io

What's pushing teams away

  • The Starter plan caps storage at 500 leads and one pipeline, which becomes a hard blocker for teams that start small and grow into higher-volume prospecting.
  • Zapier access is gated behind the Expert and Dream tiers, so small teams on Starter cannot build no-code automations without upgrading.
  • The platform intentionally lacks marketing automation, landing page building, and deep analytics — teams that outgrow the sales-focused scope must migrate to a full-suite CRM.
  • Some reviewers note that as the team grows, the simplicity that attracted them starts to feel limiting, especially around collaboration features and reporting depth.
  • No permanent free tier exists — the 15-day trial is generous but requires a credit card-free commitment before evaluating fit.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How noCRM.io objects map to Twenty CRM

Each row shows how a noCRM.io object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

noCRM.io

Lead

maps to

Twenty CRM

People + Opportunity (split required)

1:many
Fully supported

noCRM Leads split into Twenty People records (the individual contact) and, where company context exists, Twenty Company records. Each Lead's email domain drives the Company match or creation. The original noCRM Lead status (Won, Lost, Cancelled, To-Do, Standby) maps to Opportunity stage on the related Opportunity record, with Won and Lost becoming closed stages and To-Do/Standby mapped to the customer's chosen open stages. We preserve the original noCRM Lead ID as a custom field nocrm_lead_id__c on both People and Opportunity for audit.

noCRM.io

Pipeline Step

maps to

Twenty CRM

Opportunity Stage

1:1
Fully supported

noCRM Pipeline Steps map to Twenty Opportunity stages. Each Step becomes a Stage in Twenty's Opportunity pipeline, with the step order preserved. Transition timestamps from noCRM migrate as Opportunity stage-change history or as comments on the Opportunity record. Pipeline-level probabilities migrate to stage probability fields if configured in noCRM.

noCRM.io

Pipeline

maps to

Twenty CRM

Opportunity Pipeline

lossy
Fully supported

noCRM Pipelines (multiple on Expert/Dream, one on Starter) map to Twenty Opportunity Pipelines. We pre-create Pipelines in Twenty Settings before Opportunity import. Starter accounts with a single pipeline map directly; multi-pipeline accounts require pipeline selection during scoping if only one will be active post-migration.

noCRM.io

Tag

maps to

Twenty CRM

Topic or Custom Field

lossy
Fully supported

noCRM Tags migrate to Twenty Topics with TopicAssignment records on People and Opportunities. If tags represent categorical data that should function as a filter field rather than a topic, we map them to a multi-select custom field on People or Opportunity instead. The customer chooses the tag strategy during scoping based on how they use tags in noCRM.

noCRM.io

Prospecting List

maps to

Twenty CRM

Workspace Filter or Segment

1:1
Fully supported

Prospecting Lists from noCRM represent groups of Leads for outbound campaigns and reporting. We export list membership as a lookup relationship and recreate it in Twenty as workspace filters on the People object, or as static Segments if the list is small enough to function as a static group. Dynamic segments require rebuild in Twenty using its filter builder.

noCRM.io

Comment / Activity Log

maps to

Twenty CRM

Note + Timeline Entry

1:1
Fully supported

noCRM Lead activity logs (comments, status changes, step transitions) migrate as Note records linked to the corresponding People and Opportunity in Twenty. Timestamps and author attribution are preserved. Status-change events (e.g., To-Do to Won) that are discrete log entries rather than comments map to Opportunity stage changes with the original timestamp recorded.

noCRM.io

Attachment

maps to

Twenty CRM

File

1:1
Fully supported

Files attached to noCRM Leads migrate as Twenty File records attached to the corresponding People or Opportunity. File names and original upload dates are preserved. Large attachments may require chunked download from noCRM and re-upload to Twenty's file storage during migration.

noCRM.io

Predefined Field

maps to

Twenty CRM

Custom Field on People or Opportunity

1:1
Fully supported

noCRM Predefined Fields (custom lead fields configured in Admin > Sales process > Predefined Fields) vary per account. We extract the field definitions, create equivalent custom fields in Twenty Settings → Data Model before import, and map values during the People and Opportunity load. Field types map: text to TEXT, number to NUMBER, date to DATE, select to SINGLE_SELECT, multi-select to MULTI_SELECT.

noCRM.io

User / Team Member

maps to

Twenty CRM

Workspace Member

1:1
Fully supported

noCRM Users assigned to Leads migrate as Twenty workspace Members. We resolve by email match. The customer's admin provisions Twenty Members before migration begins per Twenty's documentation requirement that users exist before owner references can map. Role and permission structures do not transfer and must be reconfigured in Twenty Settings → Workspace Members.

noCRM.io

Custom Action

maps to

Twenty CRM

Custom Action (documented only)

lossy
Fully supported

noCRM Custom Actions (account-specific menu items on lead cards that trigger workflows) do not have a standard schema and cannot be migrated as code. We document every Custom Action by name, trigger condition, and action destination, and deliver the inventory to the customer's admin for rebuild as Twenty Workflows or custom code post-migration. This documentation is included in the migration scope.

noCRM.io

Statistics & Performance Data

maps to

Twenty CRM

Custom Fields or Report Data

1:1
Mapping required

noCRM Statistics exports (company performance, team activity, forecasts) contain aggregate data that does not map to transactional records in Twenty. We export these as a separate dataset for the customer's reference and advise rebuilding reporting dashboards in Twenty's analytics module from migrated Opportunity and Activity data.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

noCRM.io logo

noCRM.io gotchas

High

Starter plan 500-lead cap silently blocks imports

Medium

All users must share the same plan tier

Medium

API key displayed once at creation only

Low

Predefined field labels must match exactly for clean exports

Low

Dream edition admin can forbid user-level exports

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Lead-to-Company/People split requires upfront design

    noCRM's Lead is a flat record that may or may not carry company context. Twenty CRM separates Companies and People as distinct objects with a relationship. We split noCRM Leads into People records, and where company context exists (domain match, explicit company name field), into Company records with the People attached. Leads without any company context land as People only. This split must be designed during scoping because it affects how Opportunity ownership is structured and whether a Company lookup is needed at all. Migrations that skip this design step end up with orphaned People records or Opportunities with no related Company.

  • API access requires noCRM Expert or Dream tier

    noCRM's REST API is available only on Expert ($26/user/mo) and Dream ($39/user/mo) tiers. Starter accounts at $13/user/mo cannot generate API keys for migration tooling. We check the source plan tier during scoping. If the account is on Starter, we either use the admin export panel (CSV download) as the extraction method or advise an upgrade to Expert before migration tooling can connect. Starter accounts exporting via the admin panel are subject to the 500-lead hard cap on the export.

  • Predefined Fields must be pre-created in Twenty before import

    Twenty's CSV import creates records, not fields. All custom fields that correspond to noCRM Predefined Fields must exist in Twenty Settings → Data Model before the import runs. We create the field schema in Twenty first (including field types, select options, and required settings), then run the import. Skipping this step causes the import to fail silently on custom field columns or reject records with invalid field values. This is documented in Twenty's own migration guide and is a common point of failure for DIY migrations.

  • Comments and attachments require separate extraction from noCRM admin panel

    noCRM's admin export panel exports Leads with core fields but may not include full comment history or attachment blobs in a single download. If the account is on a plan without API access, comments are extracted from the per-lead export panel (one lead at a time) which is manual and time-consuming for large volumes. We coordinate with the customer to either use the API (Expert/Dream) or plan a parallel manual extraction window for comment history if the volume is manageable. Attachment files require a separate binary extraction step.

  • Workflows, automations, and Custom Actions do not migrate

    noCRM Dream plan automations and Custom Actions are account-specific workflow configurations that do not export to a portable format. We document Custom Actions and active automations by name, trigger, and action, and deliver that inventory to the customer's admin for rebuild in Twenty. Twenty's workflow builder is different from noCRM's action-driven model and requires separate configuration. This documentation step is included in the migration scope but the rebuild itself is outside standard scope.

Migration approach

Six steps for a successful noCRM.io to Twenty CRM data migration

  1. Discovery and plan tier assessment

    We audit the source noCRM account across plan tier (Starter/Expert/Dream), total Lead count, pipeline count, tag count, Predefined Field definitions, active Custom Actions, and comment/attachment volume. We check whether API access is available or whether extraction will rely on the admin export panel. We pair this with a Twenty workspace readiness check: confirming the hosted or self-hosted deployment, checking whether Pipelines and custom fields already exist, and identifying any schema pre-creation work needed. The discovery output is a written migration scope and a noCRM plan-tier recommendation if Starter is capping the export.

  2. Schema pre-creation in Twenty

    We create all required custom fields in Twenty Settings → Data Model before any import. This includes fields for migrated noCRM Predefined Fields (mapped by type: TEXT, NUMBER, DATE, SINGLE_SELECT, MULTI_SELECT), a custom field for the original noCRM Lead ID (nocrm_lead_id__c), and any custom fields needed for tag-as-field mapping. We create Pipelines and Stages in Twenty matching the noCRM pipeline structure, preserving step order and probability values. We invite all team members as Twenty workspace Members so that owner references can resolve during import.

  3. Data extraction and transformation

    We extract Lead data from noCRM via REST API (Expert/Dream tiers) or admin export panel (Starter or preference). For API extraction we paginate through all Leads with associated tags, comments, and attachments. We transform the data using the Lead-Company-People split rule defined in discovery: email domain groups Leads into potential Companies, each Lead becomes a People record, and an Opportunity is created per Lead with the noCRM Pipeline Step mapped to the Twenty Opportunity Stage. Tags are extracted as a separate lookup table. Comments are extracted with timestamps and author attribution.

  4. Sandbox validation and reconciliation

    We run a test import into a staging area or Twenty sandbox workspace with a representative data sample. The customer reconciles record counts (People imported, Companies created, Opportunities linked), spot-checks 20-30 random records against the noCRM source, and validates that stage mapping and tag assignment are correct. Any field mapping corrections, stage assignment adjustments, or tag-strategy changes happen here before production import begins.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Companies first (if any), then People, then Opportunities (with CompanyId and OwnerId resolved), then activity history (Comments as Notes, Attachments as Files), then tag assignments (as Topics or custom field values). Each phase emits a row-count reconciliation report. We run a final delta check to capture any records modified during the migration window before cutover.

  6. Cutover, validation, and Custom Action inventory delivery

    We coordinate a freeze window during which no new records are created in noCRM. A final delta migration captures any remaining changes. We then deliver the Custom Actions and automation inventory document to the customer's admin for rebuild in Twenty's workflow builder. We support a brief post-migration window to resolve data issues surfaced during initial user review. We do not rebuild noCRM automations as Twenty workflows; that is documented separately for the admin to handle.

Platform deep dives

Context on both ends of the pair

noCRM.io logo

noCRM.io

Source

Strengths

  • Visual action-oriented pipeline that keeps reps focused on the next step
  • Native WhatsApp lead capture with one-click lead creation from chat
  • Fast onboarding — teams go live in minutes, not weeks
  • Transparent per-seat pricing with no surprise add-on billing
  • Built-in VoIP, email integration, and sales scripts on upper tiers

Weaknesses

  • Starter plan limits storage to 500 leads and one pipeline
  • No permanent free tier — only a 15-day trial
  • Marketing automation, landing pages, and advanced analytics are intentionally absent
  • Zapier access gated behind Expert and Dream tiers
  • Collaboration features and reporting depth are limited compared to full-suite CRMs
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across noCRM.io and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    noCRM.io: Not publicly documented.

  • Data volume sensitivity

    B

    noCRM.io doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your noCRM.io to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about noCRM.io to Twenty CRM data migrations

Answers to the questions buyers ask most during noCRM.io to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 5,000 Leads, one pipeline, and no large comment history. Migrations with multiple pipelines, large activity histories (over 50,000 comment records), Custom Actions requiring full inventory documentation, or noCRM Starter accounts needing a parallel manual export window move to six to ten weeks. The timeline depends more on data quality and extraction method (API vs admin panel) than on record count alone.

Adjacent paths

Related migrations to explore

Ready when you are

Move from noCRM.io.
Land in Twenty CRM, intact.

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