CRM migration

Migrate from MARS to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between MARS and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

MARS logo

MARS

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

80%

8 of 10

objects map 1:1 between MARS and Microsoft Dynamics 365 Sales .

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from MARS to Microsoft Microsoft Dynamics 365 Sales is a schema-aware migration. MARS uses standard CRM object names (Contacts, Companies, Deals) that map directly to Dynamics 365 entities (Contacts, Accounts, Opportunities), but every custom field requires a named type transformation and every owner must resolve to a matching Dynamics 365 User record before import proceeds. We sequence the export by pulling primary objects first, then resolving dependency chains so that AccountId, ContactId, and OwnerId references are satisfied at insert time. We preserve historical timestamps on email, call, meeting, and task records against the correct parent record in Dynamics 365. Workflows, sequences, and automations do not migrate as code; we deliver a written inventory of every active MARS automation with a recommended Dynamics 365 replacement for the customer's admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

MARS logo

MARS

What's pushing teams away

  • Limited public footprint makes peer validation impossible and slows due diligence.
  • No publicly documented developer API restricts integration into modern BI, marketing, and automation tools.
  • Smaller vendor scale translates to thinner partner ecosystem and integration libraries.
  • Mobile, cloud-native UX, and modern admin tooling typically lag market leaders.
  • Pricing and contract terms are sales-led with no transparency for early-stage evaluation.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How MARS objects map to Microsoft Dynamics 365 Sales

Each row shows how a MARS object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

MARS

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

MARS Company records map to Dynamics 365 Account. Company name maps to Account Name; domain or website maps to Website. We use Company Name as the dedupe key during insert and set primary address fields from the MARS address composite. Account is created before any Contact import so the AccountId lookup is satisfied at Contact insert time.

MARS

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

MARS Contact maps to Dynamics 365 Contact with AccountId resolved to the parent Account created from the MARS Company. Email address is used as the dedupe key. Contact title, phone, mobile, and address fields map directly to Dynamics 365 equivalents. OwnerId resolves by email match against Dynamics 365 User records.

MARS

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

MARS Deal maps to Dynamics 365 Opportunity. The MARS deal name becomes Opportunity Name; deal amount maps to EstimatedRevenue; close date maps to CloseDate; owner maps to OwnerId. We resolve the AccountId from the MARS Company lookup and the OwnerId from the MARS owner email match before insert.

MARS

Deal Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage

lossy
Fully supported

MARS pipeline stages map to Microsoft Dynamics 365 Sales Process stage values. We create a Microsoft Dynamics 365 Sales Process aligned to each MARS pipeline and map stage names and probabilities. Stage probability percentages round to the nearest Dynamics 365-allowed integer. Customer confirms stage mapping during scoping.

MARS

Pipeline

maps to

Microsoft Dynamics 365 Sales

Sales Process + Record Type

lossy
Fully supported

MARS multiple Deal pipelines map to Dynamics 365 Record Types on Opportunity, each paired with a corresponding Sales Process that scopes the available stage values per line of business. This is configured in the destination Dynamics 365 environment before any Opportunity records are loaded.

MARS

Owner

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

MARS Owner records resolve by email match against Dynamics 365 User table. Any MARS Owner without a matching Dynamics 365 User enters a reconciliation queue; the customer's Dynamics 365 admin provisions the missing User before record import continues. OwnerId is required on Contact, Account, and Opportunity in Dynamics 365.

MARS

Engagement: Email

maps to

Microsoft Dynamics 365 Sales

EmailMessage + Activity

1:1
Fully supported

MARS email engagements migrate to Dynamics 365 EmailMessage records linked to an Activity pointer against the parent Contact or Account. Email body content, timestamp, sender, and recipient preserve. We resolve the Regarding (parent) reference to the correct Dynamics 365 record before insert.

MARS

Engagement: Call

maps to

Microsoft Dynamics 365 Sales

PhoneCall Activity

1:1
Fully supported

MARS call engagements map to Dynamics 365 PhoneCall activity records. Call duration, disposition, and timestamp migrate. Activity is linked to the parent Contact or Account via the Regarding lookup. Ordering is preserved by setting the CreatedOn timestamp to the original MARS call timestamp.

MARS

Engagement: Meeting

maps to

Microsoft Dynamics 365 Sales

Appointment Activity

1:1
Fully supported

MARS meeting engagements map to Dynamics 365 Appointment records. Start time, end time, location, and subject preserve. Attendees resolve by email match to Dynamics 365 User or Contact records and link via the ActivityParty entity.

MARS

Engagement: Task

maps to

Microsoft Dynamics 365 Sales

Task Activity

1:1
Fully supported

MARS Task engagements map to Dynamics 365 Task records with Status, Priority, Subject, and DueDate preserved. Assigned owner resolves via email match to Dynamics 365 User. Linked to the parent Contact, Account, or Opportunity via the Regarding lookup.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

MARS logo

MARS gotchas

High

Low public information

High

Vendor-implemented deployments vary widely

Medium

No public API documented

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Field names between MARS and Dynamics 365 rarely align directly

    MARS custom field names, picklist values, and data types do not automatically match Dynamics 365 field schemas. A text field named Industry_Group__c in MARS must be explicitly mapped to a Dynamics 365 field of compatible type, and picklist values must be validated against the Dynamics 365 allowed values before insert. We build a field mapping matrix during scoping that covers every named custom field, flags type mismatches, and documents any required value translation tables before migration begins.

  • Data quality issues compound in Dynamics 365 reporting

    MARS data commonly accumulates duplicate Contact records, inconsistent address formats, and records with missing required fields over time. When moved as-is into Dynamics 365, these issues corrupt pipeline reports and slow user adoption post-migration. We run a data profiling pass on the MARS export before building any transform logic, flag records that will violate Dynamics 365 validation rules, and either correct or document each batch so the customer's admin can decide which records to suppress versus fix.

  • MARS workflows and automations do not migrate to Power Automate

    MARS workflow and automation rules are platform-specific and have no direct equivalent in Dynamics 365. We do not migrate them as code. We deliver a written automation inventory document that lists every active MARS workflow with its trigger, conditions, actions, and a recommended Dynamics 365 Power Automate or native workflow replacement. The customer's Dynamics 365 admin or a Microsoft partner rebuilds them post-migration as a separate engagement.

  • Historical timestamps on activities require parent-record resolution before insert

    MARS email, call, meeting, and task engagements carry timestamps that must land on the correct Dynamics 365 Contact or Account record. If the parent record resolution fails because a MARS Contact cannot be matched to a Dynamics 365 Contact, the activity orphans. We resolve all parent lookups before the engagement migration phase begins and hold any unmatched activities in a reconciliation queue for the customer to resolve.

  • Dynamics 365 validation rules and field security can reject migrated records silently

    Dynamics 365 orgs commonly enforce required field rules, conditional field requirements, and field-level security that the migration user must explicitly bypass during insert. We coordinate with the customer's Dynamics 365 admin to grant appropriate data migration permissions and either temporarily suspend blocking validation rules or add migration-context bypass logic. Without this step, 5-20 percent of records may be rejected on the first import pass.

Migration approach

Six steps for a successful MARS to Microsoft Dynamics 365 Sales data migration

  1. Discovery and source audit

    We audit the source MARS environment across standard objects (Contacts, Companies, Deals, Activities), custom field definitions, pipeline and stage configuration, owner list, and activity record volumes. The discovery output is a written migration scope document listing every MARS object, record counts per object, custom field mapping candidates, and the proposed Dynamics 365 entity and field schema. We also confirm the Dynamics 365 edition and license count needed to receive the migrated data.

  2. Destination schema design and field mapping matrix

    We design the Dynamics 365 destination schema based on the audit findings. This includes creating custom fields on Contact, Account, and Opportunity that correspond to MARS custom properties, configuring Sales Processes and Stages to match the MARS pipeline structure, and building the field mapping matrix that governs every transform during migration. The schema deploys into a Dynamics 365 Sandbox environment first for validation against real data before production migration begins.

  3. Data profiling and quality remediation

    We profile the MARS export data for duplicates, missing required fields, inconsistent date formats, and orphaned activity records. We generate a data quality report and share it with the customer's admin before building transform logic. The customer decides which records to suppress, correct, or accept as-is. This step prevents Dynamics 365 validation failures from blocking the migration and reduces post-migration cleanup hours significantly.

  4. Sandbox migration and reconciliation

    We run a full migration into the Dynamics 365 Sandbox using production data volumes. The customer's Dynamics 365 admin reviews record counts, spot-checks 25-50 records against the MARS source for field accuracy, and signs off on the schema and field mapping before we proceed to production. Any mapping corrections or validation rule adjustments happen in the Sandbox, not in the live org.

  5. Production migration in dependency order

    We execute production migration in record-dependency order: Accounts (from MARS Companies), Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and stage resolved), Activities (emails, calls, meetings, tasks via batched API inserts). Each phase emits a reconciliation row-count report before the next phase begins. Owner resolution against the Dynamics 365 User table happens before any record phase to ensure OwnerId references are satisfied at insert time.

  6. Cutover, validation, and automation inventory handoff

    We freeze MARS writes during the cutover window, run a final delta migration of records modified during migration, then mark Dynamics 365 as the system of record. We deliver the automation inventory document listing every MARS workflow and sequence with its recommended Dynamics 365 Power Automate replacement to the customer's admin team. We support a one-week post-cutover hypercare window for reconciliation issues raised by the sales team.

Platform deep dives

Context on both ends of the pair

MARS logo

MARS

Source

Strengths

  • Configurable to domain-specific workflows.
  • Direct vendor relationship for support and customization.
  • On-premise or private-cloud deployment options.
  • Tenant-specific schema flexibility.
  • Responsive support during onboarding (typical of smaller vendors).

Weaknesses

  • Limited public reviewer presence.
  • No publicly documented developer API.
  • Smaller integration ecosystem.
  • Mobile and cloud-native UX lags.
  • Sales-led pricing with limited transparency.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Moderate CRM migration. 8 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across MARS and Microsoft Dynamics 365 Sales .

  • Object compatibility

    D

    8 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    MARS: Not publicly documented..

  • Data volume sensitivity

    B

    MARS doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your MARS to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about MARS to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during MARS to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 20,000 Contacts and 4,000 Deals with clean data and no custom objects requiring complex field mapping. Migrations with extensive custom fields, multi-pipeline Deal structures, large activity histories, or records requiring manual owner reconciliation move to six to ten weeks. Timeline includes discovery, sandbox migration, production migration, and cutover but does not include the admin rebuild of MARS workflows in Dynamics 365.

Adjacent paths

Related migrations to explore

Ready when you are

Move from MARS.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day