CRM migration

Migrate from REDA to Twenty CRM

Field-level mapping, validation, and rollback between REDA and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

REDA logo

REDA

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

100%

12 of 12

objects map 1:1 between REDA and Twenty CRM.

Complexity

BStandard

Timeline

2–4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

REDA is a Salesforce-backed construction and real estate management platform whose CRM layer uses standard Salesforce objects (Contact, Account, Opportunity) plus custom property, unit, and lease objects built on the Salesforce schema. Teams move to Twenty CRM when REDA's Salesforce licensing cost, configuration overhead, or breaking-change cadence creates friction that a simpler CRM eliminates. Twenty is an open-source CRM built on TypeScript, NestJS, React, and PostgreSQL with a data model centered on People, Companies, Opportunities, Tasks, and Notes — plus unlimited custom objects. The migration carries everything REDA stores natively in its CRM objects into Twenty's equivalent schema. The harder translation work involves REDA's custom property and unit objects (which have no direct Twenty equivalent and must be created as custom objects), multi-currency amounts (which Twenty stores as a single currency per workspace), and the owner-resolution step where REDA Salesforce user IDs are matched to Twenty workspace members by email before records can assign correctly. We surface all of this in the field-level diff before the full migration runs, and we disclose honestly that REDA workflows, automations, and integrations do not transfer — those must be rebuilt in Twenty's workflow builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

REDA logo

REDA

What's pushing teams away

  • Salesforce licensing costs make REDA significantly more expensive than standalone property management tools, prompting cost-sensitive teams to explore alternatives.
  • The breadth of functionality creates a steep learning curve; smaller property managers report feeling overwhelmed by the depth of the platform for simpler use cases.
  • Long implementation timelines and reliance on implementation partners for customization add weeks or months to go-live schedules, frustrating teams expecting faster deployment.
  • Customizations built on top of Salesforce create switching costs that compound over time as workflows, fields, and automations become deeply entangled with the org configuration.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How REDA objects map to Twenty CRM

Each row shows how a REDA object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

REDA

Contact

maps to

Twenty CRM

People

1:1
Fully supported

REDA Contact records map 1:1 to Twenty People records. The email field on Contact serves as the unique identifier for matching Twenty workspace members during the owner-resolution step. REDA contacts without an email are flagged for manual assignment before the full migration runs.

REDA

Account

maps to

Twenty CRM

Company

1:1
Fully supported

REDA Account maps to Twenty Company using domain (Website in REDA) as the unique matching key. REDA parent-account hierarchies map to Twenty's hierarchical company model. Contacts without a primary Account are linked to a default company record or assigned directly by email domain.

REDA

Opportunity

maps to

Twenty CRM

Opportunity

1:1
Fully supported

REDA Opportunity maps directly to Twenty Opportunity. The StageName pick-list values in REDA are mapped to Twenty's stageName pick-list via a value-mapping table delivered in the migration plan. Amount, CloseDate, and Name translate directly. OwnerId resolves via email match to Twenty workspace members.

REDA

Task

maps to

Twenty CRM

Task

1:1
Fully supported

REDA Tasks map to Twenty Tasks with original timestamps, due dates, and assignees preserved. REDA activity-type fields (Call, Email) map to Twenty's type pick-list. Tasks are imported after People and Companies so the foreign key references resolve correctly. This sequencing ensures that assigneeId foreign keys can reference valid People records. Task status and priority fields map directly to Twenty's corresponding fields.

REDA

Event

maps to

Twenty CRM

Task (with date range)

1:1
Fully supported

REDA Events with start/end times import as Twenty Tasks with the start date as dueDate and a custom note field storing the original event duration. This transformation preserves meeting history without requiring a separate Event object in Twenty. The end date is retained as a secondary field for reference. Event invitees are documented in a custom field to maintain attendee records.

REDA

Note / ContentNote

maps to

Twenty CRM

Note

1:1
Fully supported

REDA Notes (ContentNote) migrate as Twenty Notes. The Title maps to the Note title; Body maps to the Note body. Rich-text formatting is preserved where REDA Note content supports HTML. Attachments on notes are handled separately via the file re-upload step.

REDA

Custom Property Object (REDA real estate module)

maps to

Twenty CRM

Custom Object: Property

1:1
Fully supported

REDA custom property records have no direct Twenty equivalent. We create a Property custom object in Twenty's data model with fields for address, property type, status, and square footage — mapped value-by-value from REDA's property custom fields. REDA's Property_ID__c stores as a text field for traceability.

REDA

Custom Unit Object (REDA real estate module)

maps to

Twenty CRM

Custom Object: Unit

1:1
Fully supported

REDA unit records link to property records via a propertyId lookup. In Twenty, we create a Unit custom object with a relation field pointing to the Property custom object. Unit number, floor, and lease status map from REDA custom fields. Import happens after Property to satisfy the foreign-key dependency.

REDA

Custom Lease Object (REDA real estate module)

maps to

Twenty CRM

Custom Object: Lease

1:1
Fully supported

REDA lease records contain tenant name, rent amount, lease start and end dates, and status. These map to a Lease custom object in Twenty with a relation to the Unit custom object. Rent amounts require currency normalization if the workspace uses a single currency. Status values are mapped via the value-mapping table.

REDA

REDA User / Owner

maps to

Twenty CRM

WorkspaceMember

1:1
Fully supported

REDA owner IDs reference Salesforce User records. We resolve each REDA User by email against Twenty workspace members. Unmatched owners are flagged before migration so your team can invite them to Twenty first or assign records to a fallback owner. No record lands without a valid Twenty assignee.

REDA

Custom Field (any REDA object)

maps to

Twenty CRM

Custom Field (same object in Twenty)

1:1
Fully supported

Any REDA custom field (__c) on Contact, Account, Opportunity, or custom property objects maps to a new Twenty custom field. Field type translation follows standard rules: text to text, number to number, date to date, pick-list to select. Transformation notes in the field_mapping section describe each non-direct mapping in detail.

REDA

ContentDocument / Attachment (file on any record)

maps to

Twenty CRM

Twenty File (attached to record)

1:1
Fully supported

REDA files attached via ContentDocumentLink are exported from Salesforce file storage and re-uploaded to Twenty's file store. Each file is linked back to the migrated record by its REDA ContentDocumentId preserved as a custom field. File size limits and inline image handling follow Twenty's file import constraints.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

REDA logo

REDA gotchas

High

REDA is a Salesforce org — migrations are Salesforce-to-Salesforce at the core

High

Property-Tenant-Lease lookups must be preserved as a set

Medium

REDAOne.AI configurations do not transfer across platforms

Medium

Multi-currency and exchange rate data requires explicit mapping

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Import order dependency: companies must migrate before people, people before opportunities

    Twenty's CSV import requires referential integrity at import time — a People record with a companyId foreign key fails if the Company does not yet exist in Twenty. The same constraint applies to Opportunities (requiring Companies and People first) and to custom Unit and Lease objects (requiring the Property parent object first). We sequence the migration with explicit step dependencies: Companies → People → Opportunities → Custom Objects. If REDA exports data in a different order, we reorder during the ETL phase and document the final import sequence in the migration plan before the run begins.

  • REDA exports are capped at 20,000 records per CSV file

    Twenty's import supports up to 20,000 records per file. REDA's Salesforce export tools enforce the same limit per operation. If your REDA org exceeds 20k records in any object (Contacts, Accounts, Opportunities), we split the export into multiple files and run sequential imports in the correct dependency order. This adds a planning step: we identify which objects exceed the threshold before migration day, build the file-splitting logic into the ETL pipeline, and verify no duplicates are created at chunk boundaries during the delta-pickup window. Large datasets without this step will fail silently or produce partial imports.

  • REDA workflows and automations do not migrate — they must be rebuilt in Twenty's workflow builder

    Every workflow, sequence, assignment rule, and automation defined in REDA is tied to Salesforce Flow, Process Builder, or Apex triggers and has no equivalent in Twenty's data model. This includes REDA's property-specific automation logic (lease renewal alerts, rent escalation triggers, unit-status update workflows) that may exist in your Salesforce org. We export REDA workflow definitions as documentation and recommend your team review them against Twenty's workflow builder capabilities before the migration plan is finalized. The rebuild effort varies significantly based on automation complexity — simple stage-update triggers take an hour; multi-step approval chains may take days.

  • REDA custom property, unit, and lease objects require pre-migration custom object creation in Twenty

    REDA's real estate module stores property, unit, and lease data as Salesforce custom objects with real estate-specific pick-lists and date fields. Twenty has no built-in property or lease entity. Before any data from these modules can import, you must create Property, Unit, and Lease as custom objects in Twenty's Settings → Data Model and define all required fields with correct types. We deliver a custom-object design document specifying the object name, field names, field types, and pick-list values for each. Your Twenty admin creates the schema before data arrives — the migration cannot proceed without these objects existing first.

  • Multi-currency amounts in REDA must normalize to a single Twenty workspace currency

    REDA supports multiple currencies through Salesforce's multi-currency configuration — amounts may be stored in USD, EUR, GBP, and other ISO codes within the same org. Twenty stores a single currency per workspace with no built-in multi-currency support. We normalize all REDA amounts to the workspace's base currency using the exchange rate valid at migration close date, storing the original currency code in a custom field for auditability. If your team requires per-record currency tracking in Twenty, this must be built as a custom field and scoped separately from the standard amount field.

Migration approach

Six steps for a successful REDA to Twenty CRM data migration

  1. Extract REDA data via Salesforce REST and Bulk APIs

    We authenticate against your REDA Salesforce org using OAuth 2.0 and pull all CRM objects — Contact, Account, Opportunity, Task, Note, and any custom property, unit, or lease objects — via the Salesforce REST API for small datasets and Bulk API 2.0 for large record volumes. Each object exports to a separate CSV file. We capture all standard fields plus REDA custom fields (__c) and system fields (CreatedDate, LastModifiedDate, OwnerId). File splits at 20,000 records are handled in this step so downstream import sequencing is predetermined.

  2. Audit source data for quality and referential integrity

    We profile every exported file for duplicate records (matching on email, domain, and object ID), missing required fields, and orphaned foreign keys — especially AccountId references on Contacts and Opportunity records that may not have a corresponding Account in the export. We also audit the REDA custom property and unit objects for circular references, null owner assignments, and date-field consistency. The audit report flags records that need manual resolution before migration and identifies which objects exceed Twenty's 20,000-record import threshold.

  3. Map REDA schema to Twenty data model and design custom objects

    We build a field-level mapping document that pairs every REDA object and field to its Twenty counterpart — direct mappings, value mappings for pick-lists, and custom_field_required entries for REDA custom fields. For REDA's property, unit, and lease custom objects, we deliver a Twenty custom-object design specifying object names, field definitions, field types, and pick-list values. You create these objects in Twenty's Settings → Data Model before the import step runs. We also deliver the stage-value mapping table that translates REDA Opportunity stage names to Twenty stageName options.

  4. Invite Twenty workspace members and resolve owners by email

    Twenty requires all users referenced as assignees to exist in the workspace before import — a People record with an assigneeId pointing to a non-existent member fails at import time. We extract every REDA OwnerId, resolve it to an email address, and match it against Twenty workspace members. Your team receives a list of unmatched owners with instructions to invite them to Twenty and wait for acceptance. Unresolved owners receive a fallback assignee (typically the migration admin) and are flagged in the post-migration report for re-assignment.

  5. Run sample migration with field-level diff before full commit

    A representative slice of records — typically 200–500 per object type, covering standard and custom fields — imports first into a clean Twenty workspace or a dedicated test environment. We generate a field-level diff report comparing source values against the migrated values in Twenty, verifying field names, pick-list values, date formats, owner resolution, and custom field population. You review the diff and approve before the full migration is scheduled. This step is where stage value mapping, currency normalization, and custom field translation are validated end-to-end.

  6. Full migration with delta-pickup and post-migration reconciliation

    The full migration runs with all objects in the sequenced import order: Companies first, then People, then Opportunities, then Tasks and Notes, then custom Property/Unit/Lease objects last. During the cutover window, REDA remains fully operational — we use scoped read access only. A delta-pickup pass captures any records created or modified in REDA during the import run. After migration, we reconcile record counts between REDA exports and Twenty imports, verify foreign-key links (People→Company, Opportunity→Company, Unit→Property), and deliver an audit log with one-click rollback available if reconciliation identifies data discrepancies.

Platform deep dives

Context on both ends of the pair

REDA logo

REDA

Source

Strengths

  • Built entirely on Salesforce, inheriting its security, sharing, and API infrastructure.
  • Bundles property management, construction, accounting, and CRM in a single integrated platform.
  • Native AI layer (REDAOne.AI) adds predictive analytics and natural language reporting across all modules.
  • Free sandbox environments available for testing configurations and migrations before go-live.
  • Multi-language and multi-currency support for global real estate portfolios.

Weaknesses

  • Salesforce licensing dependency makes REDA more expensive than purpose-built standalone tools.
  • Complex feature set creates a steep learning curve for smaller property management teams.
  • Implementation timelines are long due to extensive configuration and partner-led deployment.
  • Pricing is not publicly published, requiring sales consultation for every evaluation.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across REDA and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    REDA: Not publicly documented by REDA; inherits Salesforce platform limits.

  • Data volume sensitivity

    A

    REDA exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your REDA to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about REDA to Twenty CRM data migrations

Answers to the questions buyers ask most during REDA to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most REDA to Twenty migrations complete in 2–4 weeks of clock time for under 50,000 CRM records. Complex setups with custom property, unit, and lease objects, or those requiring significant data cleanup before export, extend to 4–8 weeks. Enterprise configurations with large custom object volumes and multiple data-cleanup passes can reach 10–16 weeks. The longest planning step is mapping REDA's custom Salesforce objects to Twenty's custom object schema and getting your Twenty admin to pre-create the custom objects before any data arrives.

Adjacent paths

Related migrations to explore

Ready when you are

Move from REDA.
Land in Twenty CRM, intact.

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