CRM migration
Field-level mapping, validation, and rollback between REDA and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
REDA
Source
Twenty CRM
Destination
Compatibility
12 of 12
objects map 1:1 between REDA and Twenty CRM.
Complexity
BStandard
Timeline
2–4 weeks
Overview
REDA is a Salesforce-backed construction and real estate management platform whose CRM layer uses standard Salesforce objects (Contact, Account, Opportunity) plus custom property, unit, and lease objects built on the Salesforce schema. Teams move to Twenty CRM when REDA's Salesforce licensing cost, configuration overhead, or breaking-change cadence creates friction that a simpler CRM eliminates. Twenty is an open-source CRM built on TypeScript, NestJS, React, and PostgreSQL with a data model centered on People, Companies, Opportunities, Tasks, and Notes — plus unlimited custom objects. The migration carries everything REDA stores natively in its CRM objects into Twenty's equivalent schema. The harder translation work involves REDA's custom property and unit objects (which have no direct Twenty equivalent and must be created as custom objects), multi-currency amounts (which Twenty stores as a single currency per workspace), and the owner-resolution step where REDA Salesforce user IDs are matched to Twenty workspace members by email before records can assign correctly. We surface all of this in the field-level diff before the full migration runs, and we disclose honestly that REDA workflows, automations, and integrations do not transfer — those must be rebuilt in Twenty's workflow builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a REDA object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
REDA
Contact
Twenty CRM
People
1:1REDA Contact records map 1:1 to Twenty People records. The email field on Contact serves as the unique identifier for matching Twenty workspace members during the owner-resolution step. REDA contacts without an email are flagged for manual assignment before the full migration runs.
REDA
Account
Twenty CRM
Company
1:1REDA Account maps to Twenty Company using domain (Website in REDA) as the unique matching key. REDA parent-account hierarchies map to Twenty's hierarchical company model. Contacts without a primary Account are linked to a default company record or assigned directly by email domain.
REDA
Opportunity
Twenty CRM
Opportunity
1:1REDA Opportunity maps directly to Twenty Opportunity. The StageName pick-list values in REDA are mapped to Twenty's stageName pick-list via a value-mapping table delivered in the migration plan. Amount, CloseDate, and Name translate directly. OwnerId resolves via email match to Twenty workspace members.
REDA
Task
Twenty CRM
Task
1:1REDA Tasks map to Twenty Tasks with original timestamps, due dates, and assignees preserved. REDA activity-type fields (Call, Email) map to Twenty's type pick-list. Tasks are imported after People and Companies so the foreign key references resolve correctly. This sequencing ensures that assigneeId foreign keys can reference valid People records. Task status and priority fields map directly to Twenty's corresponding fields.
REDA
Event
Twenty CRM
Task (with date range)
1:1REDA Events with start/end times import as Twenty Tasks with the start date as dueDate and a custom note field storing the original event duration. This transformation preserves meeting history without requiring a separate Event object in Twenty. The end date is retained as a secondary field for reference. Event invitees are documented in a custom field to maintain attendee records.
REDA
Note / ContentNote
Twenty CRM
Note
1:1REDA Notes (ContentNote) migrate as Twenty Notes. The Title maps to the Note title; Body maps to the Note body. Rich-text formatting is preserved where REDA Note content supports HTML. Attachments on notes are handled separately via the file re-upload step.
REDA
Custom Property Object (REDA real estate module)
Twenty CRM
Custom Object: Property
1:1REDA custom property records have no direct Twenty equivalent. We create a Property custom object in Twenty's data model with fields for address, property type, status, and square footage — mapped value-by-value from REDA's property custom fields. REDA's Property_ID__c stores as a text field for traceability.
REDA
Custom Unit Object (REDA real estate module)
Twenty CRM
Custom Object: Unit
1:1REDA unit records link to property records via a propertyId lookup. In Twenty, we create a Unit custom object with a relation field pointing to the Property custom object. Unit number, floor, and lease status map from REDA custom fields. Import happens after Property to satisfy the foreign-key dependency.
REDA
Custom Lease Object (REDA real estate module)
Twenty CRM
Custom Object: Lease
1:1REDA lease records contain tenant name, rent amount, lease start and end dates, and status. These map to a Lease custom object in Twenty with a relation to the Unit custom object. Rent amounts require currency normalization if the workspace uses a single currency. Status values are mapped via the value-mapping table.
REDA
REDA User / Owner
Twenty CRM
WorkspaceMember
1:1REDA owner IDs reference Salesforce User records. We resolve each REDA User by email against Twenty workspace members. Unmatched owners are flagged before migration so your team can invite them to Twenty first or assign records to a fallback owner. No record lands without a valid Twenty assignee.
REDA
Custom Field (any REDA object)
Twenty CRM
Custom Field (same object in Twenty)
1:1Any REDA custom field (__c) on Contact, Account, Opportunity, or custom property objects maps to a new Twenty custom field. Field type translation follows standard rules: text to text, number to number, date to date, pick-list to select. Transformation notes in the field_mapping section describe each non-direct mapping in detail.
REDA
ContentDocument / Attachment (file on any record)
Twenty CRM
Twenty File (attached to record)
1:1REDA files attached via ContentDocumentLink are exported from Salesforce file storage and re-uploaded to Twenty's file store. Each file is linked back to the migrated record by its REDA ContentDocumentId preserved as a custom field. File size limits and inline image handling follow Twenty's file import constraints.
| REDA | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Account | Company1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Event | Task (with date range)1:1 | Fully supported | |
| Note / ContentNote | Note1:1 | Fully supported | |
| Custom Property Object (REDA real estate module) | Custom Object: Property1:1 | Fully supported | |
| Custom Unit Object (REDA real estate module) | Custom Object: Unit1:1 | Fully supported | |
| Custom Lease Object (REDA real estate module) | Custom Object: Lease1:1 | Fully supported | |
| REDA User / Owner | WorkspaceMember1:1 | Fully supported | |
| Custom Field (any REDA object) | Custom Field (same object in Twenty)1:1 | Fully supported | |
| ContentDocument / Attachment (file on any record) | Twenty File (attached to record)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
REDA gotchas
REDA is a Salesforce org — migrations are Salesforce-to-Salesforce at the core
Property-Tenant-Lease lookups must be preserved as a set
REDAOne.AI configurations do not transfer across platforms
Multi-currency and exchange rate data requires explicit mapping
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Extract REDA data via Salesforce REST and Bulk APIs
We authenticate against your REDA Salesforce org using OAuth 2.0 and pull all CRM objects — Contact, Account, Opportunity, Task, Note, and any custom property, unit, or lease objects — via the Salesforce REST API for small datasets and Bulk API 2.0 for large record volumes. Each object exports to a separate CSV file. We capture all standard fields plus REDA custom fields (__c) and system fields (CreatedDate, LastModifiedDate, OwnerId). File splits at 20,000 records are handled in this step so downstream import sequencing is predetermined.
Audit source data for quality and referential integrity
We profile every exported file for duplicate records (matching on email, domain, and object ID), missing required fields, and orphaned foreign keys — especially AccountId references on Contacts and Opportunity records that may not have a corresponding Account in the export. We also audit the REDA custom property and unit objects for circular references, null owner assignments, and date-field consistency. The audit report flags records that need manual resolution before migration and identifies which objects exceed Twenty's 20,000-record import threshold.
Map REDA schema to Twenty data model and design custom objects
We build a field-level mapping document that pairs every REDA object and field to its Twenty counterpart — direct mappings, value mappings for pick-lists, and custom_field_required entries for REDA custom fields. For REDA's property, unit, and lease custom objects, we deliver a Twenty custom-object design specifying object names, field definitions, field types, and pick-list values. You create these objects in Twenty's Settings → Data Model before the import step runs. We also deliver the stage-value mapping table that translates REDA Opportunity stage names to Twenty stageName options.
Invite Twenty workspace members and resolve owners by email
Twenty requires all users referenced as assignees to exist in the workspace before import — a People record with an assigneeId pointing to a non-existent member fails at import time. We extract every REDA OwnerId, resolve it to an email address, and match it against Twenty workspace members. Your team receives a list of unmatched owners with instructions to invite them to Twenty and wait for acceptance. Unresolved owners receive a fallback assignee (typically the migration admin) and are flagged in the post-migration report for re-assignment.
Run sample migration with field-level diff before full commit
A representative slice of records — typically 200–500 per object type, covering standard and custom fields — imports first into a clean Twenty workspace or a dedicated test environment. We generate a field-level diff report comparing source values against the migrated values in Twenty, verifying field names, pick-list values, date formats, owner resolution, and custom field population. You review the diff and approve before the full migration is scheduled. This step is where stage value mapping, currency normalization, and custom field translation are validated end-to-end.
Full migration with delta-pickup and post-migration reconciliation
The full migration runs with all objects in the sequenced import order: Companies first, then People, then Opportunities, then Tasks and Notes, then custom Property/Unit/Lease objects last. During the cutover window, REDA remains fully operational — we use scoped read access only. A delta-pickup pass captures any records created or modified in REDA during the import run. After migration, we reconcile record counts between REDA exports and Twenty imports, verify foreign-key links (People→Company, Opportunity→Company, Unit→Property), and deliver an audit log with one-click rollback available if reconciliation identifies data discrepancies.
Platform deep dives
REDA
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across REDA and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
REDA: Not publicly documented by REDA; inherits Salesforce platform limits.
Data volume sensitivity
REDA exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during REDA to Twenty CRM migration scoping. Not seeing yours? Book a call.
Walk through your REDA to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave REDA
Other ways to arrive at Twenty CRM
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.