Migrate from Interactive to Mailchimp

Every Interact quiz taker becomes a Mailchimp audience member. The contact's email address is the primary key used for deduplication. FlitStack matches against existing Mailchimp members by email to avoid duplicate records. If an email already exists in Mailchimp, FlitStack updates the existing record with any new quiz metadata rather than creating a second entry, preserving historical engagement data.

Interact stores the quiz name as a property on the contact record. Mailchimp has no native quiz-name field — we create a Tag on each member with the quiz name, so segments can filter by quiz type across all contacts.

Numeric quiz result scores map to a Mailchimp Merge Field of type number. Field name is abbreviated to fit Mailchimp's 30-character limit. This enables segmentation by score ranges in Mailchimp. When scores are imported, Mailchimp's reporting can display average, minimum, and maximum values per tag, helping you understand quiz performance across audience segments.

Each Interact custom field is evaluated for type. Text fields map to Merge Fields (type text), number fields to Merge Fields (type number), date fields to Merge Fields (type date). Long field names are abbreviated. Multiple-choice values are preserved as written in Merge Field values.

Mailchimp's standard created-at timestamp reflects the import date, not the original quiz submission date. We create a Merge Field storing the original Interact submission timestamp for reporting continuity. This preserves the exact moment a user completed the quiz, enabling time‑of‑day analysis, cohort reporting, and accurate attribution to specific marketing campaigns.

If Interact captures UTM parameters at quiz entry, these migrate as separate Merge Fields. Preserving UTM attribution is critical for campaign performance analysis in Mailchimp. Once imported, you can filter campaigns by source, medium, or campaign name, and evaluate which quiz placements drive the highest engagement and conversion rates.

The page URL where the quiz was taken is stored as a text Merge Field in Mailchimp, allowing segmentation by landing page. This enables you to compare performance across different embed locations, such as blog posts, landing pages, or email footers, and optimize future quiz placements based on traffic source effectiveness.

If Interact tracks whether a quiz was completed, abandoned, or the lead was qualified, this maps to a Tag (completed vs abandoned) and optionally a Merge Field with the specific status label. The tag drives automation triggers, such as sending a follow‑up email to completed leads or re‑engagement messages to those who abandoned the quiz.

A single contact who took multiple quizzes receives one Tag per quiz type. Mailchimp supports unlimited tags per member, so N:N quiz-to-contact relationships from Interact collapse into tag assignments without data loss. This allows you to run cross‑quiz campaigns, such as promoting a second quiz to users who completed a related one, leveraging the combined tag profile for precise targeting.

Interact quiz branding, color themes, logo placement, and layout configurations are Interact-native design settings. Mailchimp has its own branding tools for email templates. These do not migrate and must be re-implemented in Mailchimp's campaign designer. Plan to allocate design time in Mailchimp's template builder to recreate visual identity and ensure consistent brand presentation across all email communications.