CRM migration
Field-level mapping, validation, and rollback between Centrium CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Centrium CRM
Source
Salesforce Sales Cloud
Destination
Compatibility
7 of 12
objects map 1:1 between Centrium CRM and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Centrium CRM to Salesforce is a structural migration that surfaces three compounding challenges Centrium's simplified model creates for an enterprise-grade destination. First, Centrium stores organizations as Contact records flagged with an organization property rather than a distinct Companies/Accounts object, so we must identify these records during preprocessing, create the corresponding Salesforce Account, and re-link individual Contacts before import. Second, Centrium's deal pipeline uses a single flat status field (won/open/lost) with no intermediate stage progression, meaning historical pipeline velocity analysis cannot be reconstructed in Salesforce's multi-stage Opportunity model. Third, Centrium has no documented public API, so all data extraction relies on the manual CSV and XLSX export available through the UI, which limits batch automation and requires the customer to perform a complete manual data pull before we begin. We do not migrate Centrium's team-level permissions, its pre-built reports, or any automation logic because none exists. We deliver a written inventory of all three for the customer's admin to rebuild post-migration in Salesforce.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Centrium CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Centrium CRM
Contact (individual)
Salesforce Sales Cloud
Contact
1:1Standard Centrium contacts — records without the organization flag — map directly to Salesforce Contact. All standard contact fields (name, email, phone, address) transfer as typed fields. Custom fields on Centrium contacts migrate as Salesforce custom fields (__c) using type-matched field creation (text, number, date, picklist) during the schema design phase. The Contact's OwnerId is resolved via email match against the destination Salesforce User table.
Centrium CRM
Contact (organization-flagged)
Salesforce Sales Cloud
Account + Contact (split required)
1:manyCentrium stores organizations as Contact records with an organization flag rather than a distinct object. We identify these flagged records during preprocessing, create the corresponding Salesforce Account record, then re-link the original Contact record to the new Account via AccountId. This is a mandatory preprocessing step before any standard Contact import can begin. Accounts with large organization-flagged contact lists extend the preprocessing timeline and must be scoped during discovery.
Centrium CRM
Deal
Salesforce Sales Cloud
Opportunity
1:1Centrium Deals map to Salesforce Opportunity. The Centrium deal status (won/open/lost) maps to the nearest equivalent Salesforce StageName value, but intermediate stage progression cannot be reconstructed since Centrium stores no history beyond the current status. We map Centrium deal fields (name, amount, expected close date, contact association) to the equivalent Salesforce Opportunity fields. Deal owner resolution follows the User email match established during owner reconciliation.
Centrium CRM
Deal Stage
Salesforce Sales Cloud
Opportunity Stage
lossyCentrium's three-status model (won/open/lost) maps to a Salesforce Sales Process with three stage values. If the destination org requires multi-stage pipelines for business reasons, we configure the stage values during schema design and document the gap between the flat Centrium model and the richer Salesforce model. Stage probability percentages default to Salesforce's standard values for the mapped stages.
Centrium CRM
Task
Salesforce Sales Cloud
Task
1:1Centrium Tasks migrate to Salesforce Task with Subject, Status, Priority, and ActivityDate preserved. Task assignments migrate by resolving the Centrium team member reference to the Salesforce User via email lookup. Both open and completed tasks transfer, with completed tasks retaining their original completion timestamp as ActivityDate.
Centrium CRM
Project
Salesforce Sales Cloud
Custom Object (Project__c)
lossyCentrium Projects are lightweight containers linking tasks and contacts. Salesforce has no native Project object in Sales Cloud. We create a Project__c custom object with fields for name, description, status, and start/end dates, and migrate the linked task memberships as related records. The project metadata beyond name and membership requires a custom field map established during scoping. If the destination org uses Salesforce Field Service or a PSA tool, the project-to-work-order mapping is covered separately.
Centrium CRM
Note
Salesforce Sales Cloud
Note
1:1Centrium Notes are flat text records attached to contacts, deals, or projects. We migrate the full note body and preserve the parent-object association in Salesforce using the ContentDocumentLink pattern. Notes are not threaded in Centrium — multi-message conversation threads map to individual Note records in Salesforce without a parent-child thread relationship.
Centrium CRM
Custom Field
Salesforce Sales Cloud
Custom Field (__c)
lossyCentrium custom fields store as property maps with simplified field definitions. We extract the field name, data type, and values per record during the extract phase and create corresponding Salesforce custom fields during schema design before any data import. Type mapping applies: Centrium text becomes Salesforce Text, number becomes Number, date becomes Date, picklist becomes Picklist. Dedupe keys and required-field constraints are set in Salesforce metadata before import rather than enforced during migration.
Centrium CRM
Attachment
Salesforce Sales Cloud
ContentDocument (via ContentVersion)
1:1Centrium attachments on contacts, deals, and projects migrate to Salesforce ContentDocument records via the ContentVersion upload pattern. We audit the total attachment volume during discovery because Centrium's 1Gb-per-user storage allocation can accumulate files well beyond Salesforce's default 10GB org storage, particularly for accounts with document-heavy sales workflows. We flag the total file size before cutover and recommend purchasing additional Salesforce storage or archiving attachments externally if the total volume exceeds the destination allocation.
Centrium CRM
User / Team Member
Salesforce Sales Cloud
User
1:1Centrium user records (name, email, team permission) map to Salesforce User records by email match. We extract every distinct user referenced on Contact, Deal, Task, and Project records and validate against the destination Salesforce User table before import begins. Any Centrium user without a matching Salesforce User enters a reconciliation queue; the customer's admin provisions the missing User before record import resumes.
Centrium CRM
Permission
Salesforce Sales Cloud
Profile + Role
lossyCentrium's team-level permission model does not map to Salesforce RBAC because there are no granular role definitions to transfer. All migrated records default to the importing admin as Owner, and we flag the gap in the migration report so the customer can assign Salesforce Profiles and Role hierarchy manually after cutover. This is a manual post-migration step that must be planned for and is not part of the migration deliverable scope.
Centrium CRM
Report
Salesforce Sales Cloud
None
1:1Centrium Reports are pre-built summary views generated on-demand and are not stored as exportable datasets. We do not migrate report definitions or historical report outputs. We deliver a written list of the Centrium report names and their underlying data sources so the customer's admin can rebuild equivalent reports in Salesforce Reports & Dashboards using the migrated data.
| Centrium CRM | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact (individual) | Contact1:1 | Fully supported | |
| Contact (organization-flagged) | Account + Contact (split required)1:many | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage | Opportunity Stagelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Project | Custom Object (Project__c)lossy | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Custom Field | Custom Field (__c)lossy | Fully supported | |
| Attachment | ContentDocument (via ContentVersion)1:1 | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Permission | Profile + Rolelossy | Fully supported | |
| Report | None1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Centrium CRM gotchas
No public API forces manual export-based migration
Storage cap creates hard migration boundary for file-heavy accounts
Permission system does not translate to standard RBAC
Contact-company relationship uses a flag, not a distinct object
Deal stage history is flat — no intermediate milestone records
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and data export preparation
We audit the source Centrium CRM account for record counts across Contacts (individual and organization-flagged), Deals, Tasks, Projects, and Notes. We measure total attachment volume against Centrium's storage allocation to flag accounts at risk of exceeding the Salesforce storage ceiling. We confirm that the customer has completed the manual CSV and XLSX export from the Centrium UI for all objects. We pair this with a Salesforce edition review: Professional ($80/user) covers most migrations; Enterprise ($165/user) is warranted if the customer requires advanced Flow, Einstein Analytics, or territory management.
Organization-flagged contact preprocessing
We identify all Contact records with the organization flag during preprocessing. These records are separated from individual contacts and held in a staging set. We create Salesforce Account records for each flagged organization (using the organization name as Account Name and the primary contact email as a custom field for reconciliation), then re-link the original Contact records to their parent Account via AccountId before the standard Contact import phase begins. This step is mandatory and must complete before any Contact insert into Salesforce.
Schema design and Salesforce sandbox deployment
We design the destination Salesforce schema: custom fields created with type-matched field definitions, Project__c custom object (if migrating projects) deployed with its field structure, Opportunity Record Types and Sales Processes configured to represent the Centrium deal pipeline, and User lookup tables validated against the owner email map. The schema deploys into a Salesforce Sandbox via metadata API for reconciliation before any production data moves. Reports to rebuild are documented in the migration report for admin reference.
Owner reconciliation and User provisioning
We extract every distinct Centrium user referenced on Contacts, Deals, Tasks, and Projects and match by email against the destination Salesforce User table. Any Centrium user without a matching Salesforce User enters a reconciliation queue. The customer's Salesforce admin provisions missing Users before record import resumes. This step gates the entire migration because OwnerId references are required on standard Salesforce objects.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from organization-flagged contacts, created first), individual Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and StageName resolved), Tasks, Notes, Attachments (via ContentVersion and ContentDocument), and Project__c records (last, with task membership links). Each phase emits a row-count reconciliation report before the next phase begins. We use the Salesforce Bulk API 2.0 for attachments and large record sets with exponential backoff on API limit responses.
Cutover, validation, and post-migration handoff
We freeze Centrium writes during the cutover window, run a final delta migration of any records modified during the migration, then enable Salesforce as the system of record. We deliver the full migration report including record counts per object, any unmigrated records with reason codes, the list of Centrium Reports requiring rebuild in Salesforce, the permission gap analysis, and the automation gap analysis. We do not rebuild workflows, automations, or reports inside the migration scope — those are delivered as written inventories for the customer's admin to address separately.
Platform deep dives
Centrium CRM
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Centrium CRM and Salesforce Sales Cloud.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Centrium CRM: Not publicly documented.
Data volume sensitivity
Centrium CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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