CRM migration

Migrate from Centrium CRM to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Centrium CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Centrium CRM logo

Centrium CRM

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

58%

7 of 12

objects map 1:1 between Centrium CRM and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Centrium CRM to Salesforce is a structural migration that surfaces three compounding challenges Centrium's simplified model creates for an enterprise-grade destination. First, Centrium stores organizations as Contact records flagged with an organization property rather than a distinct Companies/Accounts object, so we must identify these records during preprocessing, create the corresponding Salesforce Account, and re-link individual Contacts before import. Second, Centrium's deal pipeline uses a single flat status field (won/open/lost) with no intermediate stage progression, meaning historical pipeline velocity analysis cannot be reconstructed in Salesforce's multi-stage Opportunity model. Third, Centrium has no documented public API, so all data extraction relies on the manual CSV and XLSX export available through the UI, which limits batch automation and requires the customer to perform a complete manual data pull before we begin. We do not migrate Centrium's team-level permissions, its pre-built reports, or any automation logic because none exists. We deliver a written inventory of all three for the customer's admin to rebuild post-migration in Salesforce.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Centrium CRM logo

Centrium CRM

What's pushing teams away

  • Very small review pool on G2 and TrustRadius (3 reviews combined) makes it difficult to gauge long-term satisfaction and support quality reliably.
  • No publicly documented API means integrations with accounting, email marketing or telephony must be built manually or through unsupported workarounds.
  • Absence of automation or workflow engine means repetitive sales sequences and follow-up triggers require manual effort or external tools.
  • Storage is the only scaling constraint at 1Gb per user, which creates a hard ceiling for file-heavy use cases such as document-heavy sales or media attachments.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Centrium CRM objects map to Salesforce Sales Cloud

Each row shows how a Centrium CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Centrium CRM

Contact (individual)

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Standard Centrium contacts — records without the organization flag — map directly to Salesforce Contact. All standard contact fields (name, email, phone, address) transfer as typed fields. Custom fields on Centrium contacts migrate as Salesforce custom fields (__c) using type-matched field creation (text, number, date, picklist) during the schema design phase. The Contact's OwnerId is resolved via email match against the destination Salesforce User table.

Centrium CRM

Contact (organization-flagged)

maps to

Salesforce Sales Cloud

Account + Contact (split required)

1:many
Fully supported

Centrium stores organizations as Contact records with an organization flag rather than a distinct object. We identify these flagged records during preprocessing, create the corresponding Salesforce Account record, then re-link the original Contact record to the new Account via AccountId. This is a mandatory preprocessing step before any standard Contact import can begin. Accounts with large organization-flagged contact lists extend the preprocessing timeline and must be scoped during discovery.

Centrium CRM

Deal

maps to

Salesforce Sales Cloud

Opportunity

1:1
Fully supported

Centrium Deals map to Salesforce Opportunity. The Centrium deal status (won/open/lost) maps to the nearest equivalent Salesforce StageName value, but intermediate stage progression cannot be reconstructed since Centrium stores no history beyond the current status. We map Centrium deal fields (name, amount, expected close date, contact association) to the equivalent Salesforce Opportunity fields. Deal owner resolution follows the User email match established during owner reconciliation.

Centrium CRM

Deal Stage

maps to

Salesforce Sales Cloud

Opportunity Stage

lossy
Fully supported

Centrium's three-status model (won/open/lost) maps to a Salesforce Sales Process with three stage values. If the destination org requires multi-stage pipelines for business reasons, we configure the stage values during schema design and document the gap between the flat Centrium model and the richer Salesforce model. Stage probability percentages default to Salesforce's standard values for the mapped stages.

Centrium CRM

Task

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Centrium Tasks migrate to Salesforce Task with Subject, Status, Priority, and ActivityDate preserved. Task assignments migrate by resolving the Centrium team member reference to the Salesforce User via email lookup. Both open and completed tasks transfer, with completed tasks retaining their original completion timestamp as ActivityDate.

Centrium CRM

Project

maps to

Salesforce Sales Cloud

Custom Object (Project__c)

lossy
Fully supported

Centrium Projects are lightweight containers linking tasks and contacts. Salesforce has no native Project object in Sales Cloud. We create a Project__c custom object with fields for name, description, status, and start/end dates, and migrate the linked task memberships as related records. The project metadata beyond name and membership requires a custom field map established during scoping. If the destination org uses Salesforce Field Service or a PSA tool, the project-to-work-order mapping is covered separately.

Centrium CRM

Note

maps to

Salesforce Sales Cloud

Note

1:1
Fully supported

Centrium Notes are flat text records attached to contacts, deals, or projects. We migrate the full note body and preserve the parent-object association in Salesforce using the ContentDocumentLink pattern. Notes are not threaded in Centrium — multi-message conversation threads map to individual Note records in Salesforce without a parent-child thread relationship.

Centrium CRM

Custom Field

maps to

Salesforce Sales Cloud

Custom Field (__c)

lossy
Fully supported

Centrium custom fields store as property maps with simplified field definitions. We extract the field name, data type, and values per record during the extract phase and create corresponding Salesforce custom fields during schema design before any data import. Type mapping applies: Centrium text becomes Salesforce Text, number becomes Number, date becomes Date, picklist becomes Picklist. Dedupe keys and required-field constraints are set in Salesforce metadata before import rather than enforced during migration.

Centrium CRM

Attachment

maps to

Salesforce Sales Cloud

ContentDocument (via ContentVersion)

1:1
Fully supported

Centrium attachments on contacts, deals, and projects migrate to Salesforce ContentDocument records via the ContentVersion upload pattern. We audit the total attachment volume during discovery because Centrium's 1Gb-per-user storage allocation can accumulate files well beyond Salesforce's default 10GB org storage, particularly for accounts with document-heavy sales workflows. We flag the total file size before cutover and recommend purchasing additional Salesforce storage or archiving attachments externally if the total volume exceeds the destination allocation.

Centrium CRM

User / Team Member

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Centrium user records (name, email, team permission) map to Salesforce User records by email match. We extract every distinct user referenced on Contact, Deal, Task, and Project records and validate against the destination Salesforce User table before import begins. Any Centrium user without a matching Salesforce User enters a reconciliation queue; the customer's admin provisions the missing User before record import resumes.

Centrium CRM

Permission

maps to

Salesforce Sales Cloud

Profile + Role

lossy
Fully supported

Centrium's team-level permission model does not map to Salesforce RBAC because there are no granular role definitions to transfer. All migrated records default to the importing admin as Owner, and we flag the gap in the migration report so the customer can assign Salesforce Profiles and Role hierarchy manually after cutover. This is a manual post-migration step that must be planned for and is not part of the migration deliverable scope.

Centrium CRM

Report

maps to

Salesforce Sales Cloud

None

1:1
Fully supported

Centrium Reports are pre-built summary views generated on-demand and are not stored as exportable datasets. We do not migrate report definitions or historical report outputs. We deliver a written list of the Centrium report names and their underlying data sources so the customer's admin can rebuild equivalent reports in Salesforce Reports & Dashboards using the migrated data.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Centrium CRM logo

Centrium CRM gotchas

High

No public API forces manual export-based migration

High

Storage cap creates hard migration boundary for file-heavy accounts

Medium

Permission system does not translate to standard RBAC

Medium

Contact-company relationship uses a flag, not a distinct object

Low

Deal stage history is flat — no intermediate milestone records

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Organization-as-contact split is a mandatory preprocessing step

    Centrium has no Companies/Accounts object — organizations are stored as Contact records with an organization flag. When migrating to Salesforce's separate Account and Contact model, we must first identify all organization-flagged contacts during preprocessing, create the corresponding Account records, then re-link the Contact records to their parent Account before the standard Contact import can begin. This split extends the migration timeline for accounts with large organization lists and must be scoped during discovery. Skipping this step produces orphaned Contacts with no Account association, which breaks Salesforce's standard reporting hierarchy.

  • Manual CSV export is the only extraction path — no API

    Centrium publishes no public REST or GraphQL API. All data extraction relies on the manual CSV and XLSX download available through the browser UI. The customer must perform a complete manual data pull from the Centrium interface before we begin, which limits automation and requires the customer to have login access to Centrium at the time of extraction. For large accounts with hundreds of exported rows across multiple objects, this manual step can take half a day and must be scheduled before migration scoping begins.

  • Storage cap risk: file attachments may silently exceed Salesforce storage

    Centrium allocates 1Gb of storage per user. A team of ten users can accumulate up to 10Gb of file attachments. Salesforce Sales Cloud includes 10GB of data storage per org at the base tier, which may be less than the total Centrium attachment volume. We audit total attachment size during discovery and flag if the volume exceeds the destination allocation. Attachments over the storage limit are not silently dropped — we surface the shortfall before cutover so the customer can purchase additional Salesforce storage or archive files externally.

  • Deal stage history cannot be reconstructed in Salesforce

    Centrium stores deal status as a single won/open/lost field with no intermediate stage transitions or timestamped stage history. Salesforce's multi-stage Opportunity pipeline models pipeline progression across multiple stages with timestamps. The historical stage progression from Centrium is not available in the export. We map the Centrium status to the nearest Salesforce stage and note in the validation report that historical pipeline velocity analysis cannot be reconstructed. This is a data completeness disclosure, not a blocking migration issue.

  • Permissions do not migrate — team-level model has no RBAC equivalent

    Centrium's permission system operates at the team level without granular role definitions. There is no Salesforce Profile or Role hierarchy to map to during migration. All migrated records default to the importing admin as Owner. We flag this gap in the migration report and recommend the customer plan for manual permission reassignment in Salesforce after cutover. This post-migration step is the customer's responsibility and is not covered by the standard migration scope.

Migration approach

Six steps for a successful Centrium CRM to Salesforce Sales Cloud data migration

  1. Discovery and data export preparation

    We audit the source Centrium CRM account for record counts across Contacts (individual and organization-flagged), Deals, Tasks, Projects, and Notes. We measure total attachment volume against Centrium's storage allocation to flag accounts at risk of exceeding the Salesforce storage ceiling. We confirm that the customer has completed the manual CSV and XLSX export from the Centrium UI for all objects. We pair this with a Salesforce edition review: Professional ($80/user) covers most migrations; Enterprise ($165/user) is warranted if the customer requires advanced Flow, Einstein Analytics, or territory management.

  2. Organization-flagged contact preprocessing

    We identify all Contact records with the organization flag during preprocessing. These records are separated from individual contacts and held in a staging set. We create Salesforce Account records for each flagged organization (using the organization name as Account Name and the primary contact email as a custom field for reconciliation), then re-link the original Contact records to their parent Account via AccountId before the standard Contact import phase begins. This step is mandatory and must complete before any Contact insert into Salesforce.

  3. Schema design and Salesforce sandbox deployment

    We design the destination Salesforce schema: custom fields created with type-matched field definitions, Project__c custom object (if migrating projects) deployed with its field structure, Opportunity Record Types and Sales Processes configured to represent the Centrium deal pipeline, and User lookup tables validated against the owner email map. The schema deploys into a Salesforce Sandbox via metadata API for reconciliation before any production data moves. Reports to rebuild are documented in the migration report for admin reference.

  4. Owner reconciliation and User provisioning

    We extract every distinct Centrium user referenced on Contacts, Deals, Tasks, and Projects and match by email against the destination Salesforce User table. Any Centrium user without a matching Salesforce User enters a reconciliation queue. The customer's Salesforce admin provisions missing Users before record import resumes. This step gates the entire migration because OwnerId references are required on standard Salesforce objects.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from organization-flagged contacts, created first), individual Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and StageName resolved), Tasks, Notes, Attachments (via ContentVersion and ContentDocument), and Project__c records (last, with task membership links). Each phase emits a row-count reconciliation report before the next phase begins. We use the Salesforce Bulk API 2.0 for attachments and large record sets with exponential backoff on API limit responses.

  6. Cutover, validation, and post-migration handoff

    We freeze Centrium writes during the cutover window, run a final delta migration of any records modified during the migration, then enable Salesforce as the system of record. We deliver the full migration report including record counts per object, any unmigrated records with reason codes, the list of Centrium Reports requiring rebuild in Salesforce, the permission gap analysis, and the automation gap analysis. We do not rebuild workflows, automations, or reports inside the migration scope — those are delivered as written inventories for the customer's admin to address separately.

Platform deep dives

Context on both ends of the pair

Centrium CRM logo

Centrium CRM

Source

Strengths

  • Unlimited contacts, deals and tasks with no per-record pricing penalty.
  • Free plan for single-user teams with 1Gb storage retained indefinitely.
  • 30-day free trial with no credit card required and no feature restrictions.
  • Simple UI with no mandatory setup or configuration to get started.
  • Custom fields and permission categories available for teams that need modest extensibility.

Weaknesses

  • No documented public API for programmatic access or integrations.
  • No automation or workflow engine for follow-up sequences or stage triggers.
  • Permission model is team-level only with no granular role definitions.
  • Reports are pre-built summary views, not stored exportable datasets.
  • Single pricing tier with storage as the only scaling lever — no advanced features gated behind higher plans.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Centrium CRM and Salesforce Sales Cloud.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Centrium CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Centrium CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Centrium CRM to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Centrium CRM to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Centrium CRM to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Centrium CRM to Salesforce Sales Cloud migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Small accounts under 5,000 Contacts, 2,000 Deals, and no custom objects typically complete in three to five weeks. Accounts with large organization-flagged contact lists requiring Account splitting, significant attachment volumes, or a Salesforce destination with custom objects extend to eight to fourteen weeks because of the preprocessing overhead, storage auditing, and Bulk API loading time. Discovery and data export preparation add two to three weeks before the migration phases begin.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Centrium CRM.
Land in Salesforce Sales Cloud, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day