CRM migration
Field-level mapping, validation, and rollback between Centrium CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Centrium CRM
Source
monday CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Centrium CRM and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Centrium CRM to Monday.com CRM is a platform migration from a flat-file, no-API CRM to a board-based Work OS with CRM capabilities. Centrium publishes no public API, so all data extraction depends on the manual CSV and XLSX export available through the UI. We extract, normalize, and deduplicate the export, identify contacts marked as organizations in Centrium and create corresponding Company records in Monday.com, and map Centrium's three-state deal status (won/open/lost) to Monday.com pipeline columns. Custom fields carry over as Monday.com board columns. Workflow automations do not migrate; we deliver a written inventory of automation patterns that the customer rebuilds in Monday.com's native automation builder. Storage must be verified before cutover because Centrium allocates 1Gb per user and Monday.com's storage limits vary by plan.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Centrium CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Centrium CRM
Contact
monday CRM
Contact
1:1Centrium Contacts map directly to Monday.com CRM Contacts. Standard fields (name, email, phone, address, social URLs) migrate to their Monday.com equivalents. Custom fields from Centrium (text, number, date, URL types) map to Monday.com custom columns on the Contacts board. The contact's organization flag is used in preprocessing to separate personal contacts from company records — flagged contacts generate Company records before the contact migration phase runs.
Centrium CRM
Contact (organization-flagged)
monday CRM
Company
1:manyCentrium records marked with the organization flag are identified during preprocessing and used to generate Monday.com Company records. The company name, address, and custom fields migrate. Individual contacts that were flagged are then re-linked to the newly created Company via Monday.com's Contact-Company relationship. This preprocessing step adds time to the migration for accounts with large organization lists.
Centrium CRM
Deal
monday CRM
Deal (Opportunity)
1:1Centrium Deals map to Monday.com Deals. Centrium's flat status field (won/open/lost) maps to Monday.com pipeline column values. We use a direct status mapping: open maps to the customer's chosen pipeline column, won maps to a Closed-Won column, and lost maps to a Closed-Lost column. If Monday.com has a multi-column pipeline configured, we map to the nearest equivalent stage and flag in the reconciliation report that intermediate stage history does not exist in Centrium.
Centrium CRM
Deal Stage
monday CRM
Pipeline Column
lossyCentrium's three-state deal model (won/open/lost) does not have intermediate pipeline stages to migrate. We configure a Monday.com pipeline with at least three columns matching the source statuses and note in the validation report that stage-transition timestamps are not available from Centrium export data. Customers who want a multi-stage pipeline in Monday.com rebuild the stage definitions independently.
Centrium CRM
Task
monday CRM
Task
1:1Centrium Tasks map to Monday.com CRM Tasks attached to the relevant Contact or Deal. We preserve the task name, description, due date, and completion status. Assignee mapping uses email matching against Monday.com user accounts — any Centrium assignee without a matching Monday.com user goes to a reconciliation queue for manual provisioning.
Centrium CRM
Project
monday CRM
Board
1:1Centrium Projects are lightweight containers that link tasks and contacts. We map them to Monday.com Boards using the project name as the board name and migrate linked tasks as board items. The project-contact associations migrate as Monday.com board item contacts. Note that Monday.com boards are not native CRM objects — projects use the broader Work OS board model rather than a CRM-specific structure.
Centrium CRM
Note
monday CRM
Item Update or Activity
1:1Centrium Notes attached to contacts, deals, or projects migrate as Monday.com board item updates or activity log entries. We preserve the note body and timestamp and link to the parent record (Contact, Deal, or Board item). Notes are not threaded in Centrium, so multi-message conversations map as a sequence of individual note entries without a conversation thread context.
Centrium CRM
Custom Field
monday CRM
Custom Column
1:1Centrium custom fields (text, number, date, URL) map to Monday.com custom columns on the relevant board. We extract the field definition during the extract phase and create matching column types in Monday.com before import. Multi-select or tag-style custom fields in Centrium map to Monday.com dropdown or tag columns.
Centrium CRM
User / Team Member
monday CRM
User
1:1Centrium user records (name, email, team role) map to Monday.com user accounts by email. We extract every distinct user referenced on records during migration and flag any Centrium users with no Monday.com account match. The customer provisions missing Monday.com users before record import resumes because OwnerId references are required on Deals and Tasks.
Centrium CRM
Attachment
monday CRM
File
1:1Centrium file attachments attached to contacts, deals, and projects are referenced in the export data. We flag attachments that cannot be retrieved via the UI export and provide a storage audit before migration. Monday.com Standard and Pro include unlimited storage; Basic has storage limits. If the customer's total attachment volume exceeds Monday.com's allocation, we recommend purchasing additional storage or archiving externally before cutover.
| Centrium CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact (organization-flagged) | Company1:many | Fully supported | |
| Deal | Deal (Opportunity)1:1 | Fully supported | |
| Deal Stage | Pipeline Columnlossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Project | Board1:1 | Fully supported | |
| Note | Item Update or Activity1:1 | Fully supported | |
| Custom Field | Custom Column1:1 | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Attachment | File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Centrium CRM gotchas
No public API forces manual export-based migration
Storage cap creates hard migration boundary for file-heavy accounts
Permission system does not translate to standard RBAC
Contact-company relationship uses a flag, not a distinct object
Deal stage history is flat — no intermediate milestone records
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and manual export coordination
We audit the Centrium account via the manual CSV and XLSX exports provided by the customer. We count contacts (including organization-flagged), deals, tasks, projects, notes, custom field definitions, and attachment volume. We compare storage consumption against Monday.com plan limits. We identify distinct Centrium users by email for owner mapping. The discovery output is a written migration scope with record counts, a storage audit, and the organization-flagged contact list that requires preprocessing.
Preprocessing: organization split and field normalization
We process the Centrium export in two passes. First pass identifies all contacts marked as organizations, generates Company records for each, and creates a contact-to-company mapping table. Second pass normalizes field values (date formats, phone number formats, currency symbols) to match Monday.com column type requirements. Custom field definitions from Centrium are mapped to Monday.com column types and the column schema is created in the destination boards before any data import.
Sandbox pre-run and reconciliation
We run a full migration into a Monday.com test workspace using production-like data volume. The customer's admin reviews record counts (Contacts in, Companies in, Deals in, Tasks in), spot-checks 20-30 random records against the Centrium source, and validates the organization split logic. Mapping corrections and column type adjustments happen in the test workspace before production migration begins.
Owner reconciliation and user provisioning
We extract every distinct Centrium user referenced on records and match by email against the Monday.com destination workspace. Users without a matching Monday.com account go to a reconciliation queue. The customer's admin provisions any missing Monday.com users before record import resumes. Migration cannot proceed past task and deal import because assignee references require a valid Monday.com user.
Production migration in dependency order
We run production migration in record-dependency order: Companies (from organization-flagged contacts first), Contacts (with company link resolved), Deals (with status mapped to pipeline columns), Tasks (with assignee resolved), Projects (as boards with linked items), Notes (as item updates), and Custom Fields (as board columns). Each phase emits a row-count reconciliation report before the next phase begins. We use Monday.com's API with rate-limit handling and batch chunking for all imports.
Cutover, validation, and automation handoff
We freeze Centrium writes during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com as the system of record. We deliver the automation recommendation document to the customer's admin team covering deal stage triggers, task assignment automations, and notification workflows to rebuild in Monday.com's native builder. We support a one-week post-cutover window where we resolve any reconciliation issues raised by the team.
Platform deep dives
Centrium CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Centrium CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Centrium CRM: Not publicly documented.
Data volume sensitivity
Centrium CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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