CRM migration

Migrate from Centrium CRM to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Centrium CRM and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Centrium CRM logo

Centrium CRM

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

78%

7 of 9

objects map 1:1 between Centrium CRM and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Centrium CRM to Microsoft Microsoft Dynamics 365 Sales is a structural upgrade from a flat, SMB-first data model to a typed, relationship-based enterprise CRM. Centrium stores organizations as Contact records marked with a flag rather than a distinct Companies object, while Dynamics 365 requires a separate Account before a Contact can carry a proper AccountId lookup. We identify those flagged records during preprocessing, create the corresponding Account entries, and re-link the individual Contact records in the correct dependency order. Centrium's deal pipeline uses three fixed statuses (won/open/lost), while Dynamics 365 supports multi-stage Opportunity pipelines; we map the source status to the nearest destination stage and flag the absence of intermediate stage history. The migration is constrained by Centrium's lack of a public API — all data export depends on the manual CSV and XLSX download available through the UI, which limits automation and requires the customer to pull a complete data export before migration begins. We do not migrate workflows, automations, or Reports; these are documented in a written inventory for the customer's admin to rebuild in Dynamics 365.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Centrium CRM logo

Centrium CRM

What's pushing teams away

  • Very small review pool on G2 and TrustRadius (3 reviews combined) makes it difficult to gauge long-term satisfaction and support quality reliably.
  • No publicly documented API means integrations with accounting, email marketing or telephony must be built manually or through unsupported workarounds.
  • Absence of automation or workflow engine means repetitive sales sequences and follow-up triggers require manual effort or external tools.
  • Storage is the only scaling constraint at 1Gb per user, which creates a hard ceiling for file-heavy use cases such as document-heavy sales or media attachments.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Centrium CRM objects map to Microsoft Dynamics 365 Sales

Each row shows how a Centrium CRM object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Centrium CRM

Contact (person)

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Standard Centrium Contact records with no organization flag map directly to Dynamics 365 Contact. All standard fields (name, email, phone, address, custom fields) transfer via the normalized CSV schema we build during extraction. Owner assignment resolves by email match against the destination User table, with unresolved owners flagged in the reconciliation report.

Centrium CRM

Contact (organization flag)

maps to

Microsoft Dynamics 365 Sales

Account

1:many
Fully supported

Centrium stores organizations as Contact records marked with an organization flag rather than a distinct object. We identify these records during preprocessing, deduplicate by organization name, create the corresponding Dynamics 365 Account records first, then re-link the individual Contact records with the resolved AccountId. This is the primary preprocessing step that can extend timeline for accounts with large organization lists.

Centrium CRM

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Centrium Deals map to Dynamics 365 Opportunities. The Centrium status (won/open/lost) maps to the nearest Dynamics 365 Opportunity Stage — typically Open (or a custom first stage) for open deals, Won Closed for won, and Closed Lost for lost. Because Centrium stores no intermediate stage history, the single status field populates the initial stage only; the customer documents any additional stage progression for manual entry post-migration.

Centrium CRM

Task

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

Centrium Tasks migrate to Dynamics 365 Task records. We preserve Subject, Description, Due Date (scheduledend), completed status (statecode), and priority. Assignee resolves by email match against Dynamics 365 User records. Completed and open tasks migrate — the migration does not filter by status.

Centrium CRM

Project

maps to

Microsoft Dynamics 365 Sales

Custom Entity or Note on Account

1:1
Fully supported

Centrium Projects are lightweight containers linking tasks and contacts without a Dynamics 365 native equivalent. We assess the customer's project usage during discovery. For minimal use, we migrate project name and linked contacts as a Note on the related Account. For heavy project usage, we provision a custom AccountProject entity in Dynamics 365 with lookup to Account and Contact, and migrate project membership as project-team records.

Centrium CRM

Note

maps to

Microsoft Dynamics 365 Sales

Note

1:1
Fully supported

Centrium Notes (flat text attached to contacts, deals, or projects) migrate to Dynamics 365 Note records. We preserve the note body, the original creation timestamp, and the parent-object association via the Regarding (objecttypecode + objectid) lookup. Notes are not threaded in Centrium and remain flat in Dynamics 365.

Centrium CRM

Custom Fields

maps to

Microsoft Dynamics 365 Sales

Custom Fields

lossy
Mapping required

Centrium custom fields (added through the field configuration panel) extract as property-value pairs during the normalize step. We pre-create the corresponding custom fields in Dynamics 365 during the schema phase using the appropriate field type (text, number, picklist, date), then map values at import time. Custom field definitions are preserved in the field map delivered with the migration inventory.

Centrium CRM

Attachment

maps to

Microsoft Dynamics 365 Sales

Note or SharePoint Document Location

1:1
Fully supported

Centrium attachments on contacts, deals, and projects are accessible through the UI but not through a documented API. We extract attachments where the UI export exposes them and attach them as Note records (for small files) or flag them for manual upload to a SharePoint Document Location linked from the parent Account or Contact. Large attachment volumes requiring SharePoint migration add scope to the migration timeline.

Centrium CRM

User / Team Member

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Centrium User records (name, email, role permissions) map to Dynamics 365 User records by email. We resolve active Centrium users to active Dynamics 365 users. Any Centrium user with no match in the destination org enters a reconciliation queue for the customer's admin to provision before record import resumes, because OwnerId references on Contact, Account, and Opportunity require a valid User.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Centrium CRM logo

Centrium CRM gotchas

High

No public API forces manual export-based migration

High

Storage cap creates hard migration boundary for file-heavy accounts

Medium

Permission system does not translate to standard RBAC

Medium

Contact-company relationship uses a flag, not a distinct object

Low

Deal stage history is flat — no intermediate milestone records

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • No public API forces manual export dependency

    Centrium CRM publishes no public REST or GraphQL endpoint. All data export relies on the manual CSV and XLSX download available through the UI. We cannot automate a live extraction from Centrium, which means the customer must perform a complete manual pull before migration begins. For large accounts with hundreds of pages of records, this export step can take several hours and may require multiple downloads if the export times out. We provide a structured export checklist during discovery so the customer can pull data before the migration window opens. Any export error or incomplete pull delays the start of the migration phase.

  • Org-flag preprocessing extends migration timeline

    Centrium has no distinct Companies/Accounts object — organizations are contacts with an organization flag. We must identify these flagged records, deduplicate by name, create the corresponding Account in Dynamics 365 first, then re-link the individual Contact records. For accounts with thousands of organizations, this preprocessing step adds one to three days to the migration timeline before any standard object import begins. If organizations share similar names, deduplication logic may require manual review, which can extend this step further.

  • Deal stage history cannot be reconstructed

    Centrium stores deal status as a single won/open/lost field without intermediate stage transitions or timestamps. Dynamics 365 Opportunity stages support probability,进取 timestamps, and audit logs. We map the Centrium status to the nearest Dynamics 365 stage and flag in the validation report that historical stage progression cannot be reconstructed from the export. If the customer relies on deal velocity metrics or stage-dwell-time reporting, those reports must be rebuilt in Dynamics 365 from the forward date of cutover.

  • Storage cap may exceed Dynamics 365 Dataverse allocation

    Centrium allocates 1Gb of storage per user. A ten-user team with active file attachments may have 8-10Gb of total storage. Microsoft Dynamics 365 Sales uses Dataverse storage with per-user entitlements that may be lower than the Centrium total. We flag total attachment size during discovery. If attachment volume exceeds the destination Dataverse allocation, we recommend either purchasing additional Dataverse storage or archiving attachments externally (SharePoint) with document location links migrated instead of the files themselves.

  • Permission model has no equivalent to migrate

    Centrium's permission model operates at the team level without granular role definitions. Dynamics 365 implements full RBAC with Security Roles, Business Units, and Field-Level Security. There is no Centrium permission set that maps to a Dynamics 365 Security Role — the source permissions cannot be transferred. We set all migrated records to be owned by the importing admin account and deliver a written RBAC design document recommending Security Role assignments for the customer's admin to implement post-migration. This is a manual post-migration step that must be planned for separately.

Migration approach

Six steps for a successful Centrium CRM to Microsoft Dynamics 365 Sales data migration

  1. Discovery and export preparation

    We audit the source Centrium account across record counts (Contacts, Deals, Tasks, Projects, Notes), custom field definitions, organization-flagged contact volume, attachment size, and active user count. We map this to the destination Dynamics 365 tenant (existing or new) and assess whether the Dataverse storage allocation accommodates the total attachment volume. We deliver an export checklist for the customer to perform the manual CSV and XLSX pulls from Centrium before the migration window opens, including instructions for multi-format export consolidation.

  2. Schema design and Account preprocessing plan

    We design the destination Dynamics 365 schema: custom fields created for any Centrium custom field without a direct Dynamics 365 equivalent, Opportunity pipeline and stages configured to accommodate the Centrium deal status mapping, and Note or custom entity provisioned if heavy Project usage requires a dedicated container. We document the org-flag preprocessing logic (dedupe rules, Account creation order) and present it for customer sign-off before any data extraction begins.

  3. Data normalization and org-flag split

    We normalize the Centrium export into a common schema, separating organization-flagged Contacts from person Contacts. We deduplicate organizations by name, generate the Account creation batch, then build the Contact import batch with AccountId lookups resolved. Custom field values map from the normalized Centrium property names to the Dynamics 365 field API names. This preprocessing phase emits a row-count reconciliation report before the Dynamics 365 load begins.

  4. Sandbox load and reconciliation (if applicable)

    If the customer maintains a Dynamics 365 Sandbox environment, we run a full load into Sandbox to validate mapping, confirm field lengths, and test the AccountId lookups before touching production. The customer's Dynamics 365 admin reviews 25-50 spot-check records and signs off. Any mapping corrections happen in Sandbox. If no Sandbox exists, we proceed directly to a staged production load starting with Accounts and Contacts, with reconciliation reports between phases.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from org-flagged Centrium contacts), person Contacts (with AccountId resolved), Opportunities (with AccountId, OwnerId, and stage mapped), Tasks (with OwnerId resolved by email), Notes (with Regarding lookup to parent Account or Contact), and Attachments (as Note records or flagged for SharePoint migration). Each phase emits a row-count reconciliation report before the next phase begins. Owner reconciliation identifies any Centrium user without a Dynamics 365 User match for the admin to resolve before the final phase.

  6. Cutover, validation, and RBAC handoff

    We freeze Centrium writes during cutover, run a delta migration for any records modified during the migration window, then enable Dynamics 365 as the system of record. We deliver a validation report comparing Centrium source record counts against Dynamics 365 destination record counts with a 25-record spot-check sample. We deliver the RBAC design document recommending Security Role assignments, the workflow automation inventory (which documents Centrium's absence of automations as confirmation that no rebuild is needed), and the field map with original Centrium property names and Dynamics 365 API field names.

Platform deep dives

Context on both ends of the pair

Centrium CRM logo

Centrium CRM

Source

Strengths

  • Unlimited contacts, deals and tasks with no per-record pricing penalty.
  • Free plan for single-user teams with 1Gb storage retained indefinitely.
  • 30-day free trial with no credit card required and no feature restrictions.
  • Simple UI with no mandatory setup or configuration to get started.
  • Custom fields and permission categories available for teams that need modest extensibility.

Weaknesses

  • No documented public API for programmatic access or integrations.
  • No automation or workflow engine for follow-up sequences or stage triggers.
  • Permission model is team-level only with no granular role definitions.
  • Reports are pre-built summary views, not stored exportable datasets.
  • Single pricing tier with storage as the only scaling lever — no advanced features gated behind higher plans.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Centrium CRM and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Centrium CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Centrium CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Centrium CRM to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Centrium CRM to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Centrium CRM to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 10,000 Contacts and 2,000 Deals with no custom objects and moderate attachment volumes. Migrations with large attachment collections (approaching or exceeding Dynamics 365 Dataverse storage allocation), dozens of custom fields, heavy Project usage requiring a custom entity, or a large organization list requiring manual deduplication move to five to eight weeks because of the manual export dependency and the org-flag-to-Account preprocessing step.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Centrium CRM.
Land in Microsoft Dynamics 365 Sales , intact.

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