CRM migration

Migrate from axiUm Dental to Freshsales

Field-level mapping, validation, and rollback between axiUm Dental and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

axiUm Dental logo

axiUm Dental

Source

Freshsales

Destination

Freshsales logo

Compatibility

90%

9 of 10

objects map 1:1 between axiUm Dental and Freshsales.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

axiUm Dental stores patient demographics, clinical charts, appointments, and billing in an on-premise or Citrix-delivered database structured for dental-school workflows. Because axiom has no public REST API, migration relies on direct database queries or CSV extracts through axiom's export module. Freshsales uses a standard CRM object model (Lead, Contact, Account, Deal, Task, Event) with a REST API capped at 1,000 requests per hour on Growth-tier accounts, or CSV import for bulk loads. FlitStack AI extracts patient records and companies from axiom's database, maps them to Freshsales Contacts and Accounts, converts axiom appointments to Freshsales Tasks or Events, and creates Deals for treatment-plan or billing milestones. Clinical notes, perio-chart data, and odontogram records have no equivalent in Freshsales and are preserved as file attachments for reference. Workflows, student-evaluation forms, and billing-rules defined in axiom do not carry over and must be rebuilt in Freshsales' automation engine.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

axiUm Dental logo

axiUm Dental

What's pushing teams away

  • Outdated desktop-first interface requires significant user training, and multi-step workflows for completing post-treatment documentation frustrate clinical staff and slow patient throughput.
  • Limited visibility for custom medical alerts — non-standard health history items that should flag prominently in a patient record require IT configuration to display correctly, creating patient safety risks.
  • Transitioning from a dental school environment to a commercial dental service organization reveals that axiUm's student evaluation and competency tracking features are overkill for private practice workflows.
  • Customer support responsiveness is inconsistent, with institutional IT staff often left to resolve configuration issues without vendor escalation paths.
  • Proprietary data schema and limited published API documentation make third-party integrations and data portability difficult without Exan Professional Services involvement.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How axiUm Dental objects map to Freshsales

Each row shows how a axiUm Dental object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

axiUm Dental

Patient

maps to

Freshsales

Contact

1:1
Fully supported

axiUm patient records map directly to Freshsales Contacts. Each axiom patient becomes one Contact record with first name, last name, email, phone, address, and date of birth transferred. axiom patient IDs are stored in Freshsales as Source_System_ID__c for traceability. Custom fields are created under the Contact module to hold any non-standard data elements that do not map to native Freshsales fields.

axiUm Dental

Patient

maps to

Freshsales

Lead

1:many
Fully supported

axiUm patients who have never booked an appointment are classified as Leads in Freshsales. Active and recall patients with appointment history become Contacts. The split logic is based on whether an appointment record exists in axiom linked to the patient. All patient demographics transfer to the corresponding record type, with the original axiom patient ID preserved in Source_System_ID__c.

axiUm Dental

Company (clinic or practice entity)

maps to

Freshsales

Account

1:1
Fully supported

axiUm Company records (institutional practices, referral partners, or external labs) map to Freshsales Accounts. Account Name, Website, Industry, and Phone transfer directly. Multi-location axiom accounts require one Account per location. The axiom company ID is stored in Freshsales Source_System_ID__c for cross-reference and delta-run matching.

axiUm Dental

Appointment

maps to

Freshsales

Task

1:1
Fully supported

axiUm appointment records map to Freshsales Tasks with Subject set to the appointment type, due date set to the scheduled date, and owner resolved by email match against Freshsales Users. Status is set to Open on migration. Provider-to-email cross-reference file from the institution's IT team is required to complete the owner mapping accurately.

axiUm Dental

Appointment

maps to

Freshsales

Event

1:1
Fully supported

axiUm appointments with start and end times map to Freshsales Events. Start time, end time, and associated Contact/Account links are preserved. The appointment type (exam, hygiene, surgical) is stored in the Event Subject field. Both Task and Event records are created from the same axiom appointment to maintain scheduling and follow-up context.

axiUm Dental

Transaction

maps to

Freshsales

Deal

1:1
Fully supported

axiUm financial Transactions (billing records) with outstanding or proposed amounts map to Freshsales Deals. The transaction amount maps to Deal Amount, and the transaction date maps to Close Date. Deal Stage is set based on transaction status: 'Completed' maps to Closed Won, 'Pending' maps to Negotiation.

axiUm Dental

Extended Fields (institution-specific custom fields)

maps to

Freshsales

Contact custom fields

1:1
Fully supported

axiUm Extended Fields vary per institution and often contain treatment-specific data (e.g., referring provider ID, insurance plan group, preferred appointment time). Freshsales requires a custom field to be created under each module before migration. Sprout plan has 0 custom fields; Blossom allows 10, Garden 100, Estate/Forest 300.

axiUm Dental

Treatment Plan

maps to

Freshsales

Deal + custom field

1:1
Fully supported

axiUm Treatment Plans store procedure codes and fee schedules. We create one Freshsales Deal per Treatment Plan with the total planned amount, and attach the treatment plan document as a Salesforce File linked to the Deal. Individual procedure codes are stored in a custom multi-select pick-list field.

axiUm Dental

Perio Chart / Clinical Notes

maps to

Freshsales

Notes / Attachment

1:1
Fully supported

axiUm periodontal chart data and clinical notes have no schema-equivalent in Freshsales CRM. These are exported as PDF attachments and linked to the Contact record. Clinical content cannot be searched or filtered in Freshsales but is preserved for reference.

axiUm Dental

User / Provider (dentist, hygienist)

maps to

Freshsales

User

1:1
Fully supported

axiUm provider records map to Freshsales Users by email match. axiom does not expose user email in a standard field, so a cross-reference file from the institution's IT team is required to map provider IDs to email addresses before migration. This file is critical for accurate task and event owner assignment in Freshsales.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

axiUm Dental logo

axiUm Dental gotchas

High

Citrix dependency for on-premise deployments

Medium

Custom form schema varies per institution

High

MiPACS imaging data lives outside axiUm's database

Medium

CDT code versioning drift between systems

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Clinical treatment data and perio charts have no CRM home

    axiUm stores periodontal chart readings, odontogram surface data, medical alerts, and clinical notes that have no schema equivalent in Freshsales CRM. Freshsales is designed for sales pipeline records — it has no concept of tooth surfaces, pocket depths, or procedure codes as native fields. We export these records as PDF attachments linked to the Contact, but they are not searchable or filterable in Freshsales reporting. If your team needs clinical data accessible inside the CRM, axiom must remain the system of record for clinical content and only patient demographics and appointments should migrate to Freshsales.

  • axiUm has no public REST API — data extraction requires direct database access or CSV exports through the desktop interface

    Unlike Freshsales, which exposes a documented REST API capped at 1,000 requests per hour on Growth plans, axiom provides no public API endpoint for remote data extraction. Institutions running axiom via Citrix or on-premise servers must provide either database read access (SQL queries) or IT-staff-assisted CSV exports from the axiom desktop application. This adds an IT-coordination step that pure-API migrations do not require, and it extends discovery and scoping timelines.

  • Patient-to-provider email cross-reference is required to resolve Freshsales task owners

    Freshsales tasks must be assigned to a User (owner) by email match. axiom does not expose provider email addresses in a standard patient or appointment record — those emails live in a separate provider/user table within axiom's database. Migration requires the institution's IT team to provide a cross-reference file mapping axiom provider IDs to their email addresses so we can match axiom appointment owners to Freshsales User records. Without this file, tasks default to a migration-admin owner.

  • Freshsales Sprout and Blossom plans have strict custom-field limits that affect what axiom Extended Fields can migrate

    axiUm institutions frequently use Extended Fields for treatment-specific data (insurance group codes, referral source, preferred provider). Freshsales Sprout has 0 custom fields and Blossom allows only 10 per module. If your institution uses more than 10 Extended Fields on any module, you must upgrade to Freshsales Garden ($25/user/month) or higher before migration. We identify the Extended Field count during discovery and recommend the appropriate Freshsales plan tier before migration begins.

  • Workflows, clinical alerts, and student-evaluation rules in axiom do not migrate to Freshsales automation

    axiUm uses institutional workflow rules to route patients to students, trigger clinical alerts (e.g., allergy flags, medication interactions), and enforce student-competency evaluation chains. These rules are defined inside axiom's workflow engine and are not exposed via export. Freshsales workflow automations (Admin Settings > Teams & Territories > Workflows) must be rebuilt from scratch, triggered on Freshsales record creation, field changes, or time-based events. We provide an axiom workflow audit export as a rebuild reference for your Freshsales admin.

Migration approach

Six steps for a successful axiUm Dental to Freshsales data migration

  1. Scope discovery and IT coordination for axiom data extraction

    FlitStack AI reviews your axiom database schema or coordinates with your IT team to extract CSV reports for patients, companies, appointments, and transactions. We identify Extended Field names and counts, flag any HIPAA-sensitive fields requiring encrypted storage, and request the provider-to-email cross-reference file needed to resolve Freshsales task owners. The output is a migration scope document listing record counts per object, any non-standard field types, and the recommended Freshsales plan tier.

  2. Create Freshsales custom fields and configure pipeline stages

    Before data moves, your Freshsales admin (or our team) creates the custom fields needed to hold axiom data that has no native Freshsales equivalent — date_of_birth, gender, original_create_date, ssn, and any Extended Field pick-lists. We also configure Deal Stages to match axiom transaction statuses (e.g., Completed = Closed Won, Pending = Negotiation). If you are on Freshsales Sprout or Blossom, we flag the plan upgrade requirement during this step.

  3. Transform and clean axiom data for Freshsales schema

    axiUm data rarely exports in a flat, CRM-ready format. We write transformation scripts to split axiom patients into Freshsales Leads and Contacts based on appointment history, flatten company-to-contact relationships into Account-to-Contact lookups, convert appointment provider IDs to Freshsales OwnerIds via the email cross-reference file, and map axiom Extended Field values to the corresponding Freshsales custom pick-list fields. Records with missing required fields (no email, no name) are flagged in a cleansing report for your team to resolve.

  4. Run sample migration with field-level diff

    A representative slice — typically 200–500 patient records spanning multiple axiom clinics — migrates into Freshsales first. We generate a field-level diff between the source axiom export and the resulting Freshsales records so you can verify contact name accuracy, address completeness, appointment owner assignment, and Deal amount correctness before the full run commits. Any mapping corrections are applied before the bulk migration begins.

  5. Execute full migration with delta-pickup window and audit log

    The full axiom dataset loads into Freshsales via CSV import or API bulk operations, respecting Freshsales' rate limits (1,000 requests/hour on Growth). A 24–48 hour delta-pickup window captures any axiom records created or modified during cutover. FlitStack AI logs every create, update, and link operation in an audit trail. One-click rollback reverts the Freshsales org to its pre-migration state if reconciliation fails. Post-migration, your team receives a data quality report and the axiom workflow export for Freshsales automation rebuild.

Platform deep dives

Context on both ends of the pair

axiUm Dental logo

axiUm Dental

Source

Strengths

  • Market-leading position in North American dental academic institutions with 90%+ penetration.
  • Comprehensive HIPAA-compliant EHR combining clinical, financial, and educational data in one system.
  • Modular architecture allows institutions to license only the modules relevant to their clinical and educational workflows.
  • Citrix-delivered desktop access and web-based PatientAccess and DoctorAccess portals provide deployment flexibility.
  • CODA accreditation compliance built into reporting and student competency tracking.

Weaknesses

  • Desktop-first application architecture with an outdated user interface that creates a steep learning curve for new users.
  • No publicly available API documentation for customers — the REST API exists only in CE 7.04+ and requires a software maintenance agreement to access.
  • Medical alert configuration lacks an intuitive interface, requiring IT-level setup to surface non-standard health flags.
  • Multi-step treatment completion workflow disperses post-care documentation across three or four separate areas of the application.
  • Limited pricing transparency with no published tiers — sales engagement required to obtain a quote.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across axiUm Dental and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    axiUm Dental: Not publicly documented.

  • Data volume sensitivity

    B

    axiUm Dental doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your axiUm Dental to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about axiUm Dental to Freshsales data migrations

Answers to the questions buyers ask most during axiUm Dental to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most axiom-to-Freshsales migrations complete in 48–72 hours of clock time for under 10,000 patient records when the institution provides direct database access or pre-extracted CSVs. Larger institutions with multi-clinic axiom deployments, 50,000+ patient records, or complex Extended Field configurations extend to 7–10 days. The longest step is typically the IT coordination to extract axiom data and produce the provider-to-email cross-reference file needed for owner resolution.

Adjacent paths

Related migrations to explore

Ready when you are

Move from axiUm Dental.
Land in Freshsales, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day