CRM migration

Migrate from axiUm Dental to Pipedrive

Field-level mapping, validation, and rollback between axiUm Dental and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

axiUm Dental logo

axiUm Dental

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

90%

9 of 10

objects map 1:1 between axiUm Dental and Pipedrive.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

axiUm Dental is an ONC-ATCB-certified electronic health record, scheduling, and billing platform used primarily in dental schools and multi-location dental organizations. Its data model centers on patients, appointments, clinical charts, treatment plans, and student-faculty records. Pipedrive is a sales CRM with People, Organizations, Deals, Activities, and Leads — no clinical or treatment-planning constructs exist natively. FlitStack AI bridges this gap by extracting patient demographics, appointment history, and financial records from axiUm via export or API, mapping them to Pipedrive People and Activities, and placing clinical reference data (treatment notes, medical alerts, procedure codes) into custom fields that your team can review after migration. The process uses scoped read-only access to axiUm, a field-level diff before commit, and a 24–48 hour delta window that captures records modified during cutover. Workflows, clinical forms, and student-management logic do not migrate — those are rebuild items in Pipedrive's automation tools.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

axiUm Dental logo

axiUm Dental

What's pushing teams away

  • Outdated desktop-first interface requires significant user training, and multi-step workflows for completing post-treatment documentation frustrate clinical staff and slow patient throughput.
  • Limited visibility for custom medical alerts — non-standard health history items that should flag prominently in a patient record require IT configuration to display correctly, creating patient safety risks.
  • Transitioning from a dental school environment to a commercial dental service organization reveals that axiUm's student evaluation and competency tracking features are overkill for private practice workflows.
  • Customer support responsiveness is inconsistent, with institutional IT staff often left to resolve configuration issues without vendor escalation paths.
  • Proprietary data schema and limited published API documentation make third-party integrations and data portability difficult without Exan Professional Services involvement.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How axiUm Dental objects map to Pipedrive

Each row shows how a axiUm Dental object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

axiUm Dental

Patient

maps to

Pipedrive

Person

1:1
Fully supported

axiUm patient demographics (name, DOB, contact info, address) map directly to Pipedrive Person fields. Patient status (active/inactive) is stored as a custom field since Pipedrive has no native patient-lifecycle concept. Medical alerts from axiUm become custom fields on the Person record.

axiUm Dental

Appointment

maps to

Pipedrive

Activity

1:1
Fully supported

axiUm appointments map to Pipedrive Activities (type = 'meeting' for clinical appointments, 'call' for recall calls). Provider name, operatory, CDT procedure code, and student-assignment are stored as custom fields on the Activity since Pipedrive's native activity model only captures subject, date/time, and type.

axiUm Dental

Referring Office / Provider

maps to

Pipedrive

Organization

1:1
Fully supported

If axiUm tracks referring offices as provider records, these map to Pipedrive Organizations. Organization name, phone, and address map directly. Referral relationship details become custom fields on the Organization record.

axiUm Dental

Treatment Plan / Case

maps to

Pipedrive

Deal

many:1
Fully supported

axiUm treatment plans (with procedure codes and estimated fees) can be merged into Pipedrive Deals — the deal title carries the patient reference, and procedure details, CDT codes, and fee estimates are placed in custom fields on the Deal. Not all treatment plans map cleanly to Pipedrive Deals; some are stored as activity notes instead.

axiUm Dental

Transaction / Ledger Entry

maps to

Pipedrive

Custom Field on Deal

1:1
Fully supported

axiUm billing ledger entries (payments, insurance adjustments, write-offs) have no native Pipedrive equivalent. These are aggregated and stored as text in a custom deal field (Treatment_Financial_Summary__c) or exported as a separate report for dental billing staff.

axiUm Dental

Clinical Note / Chart Note

maps to

Pipedrive

Activity Note

1:1
Fully supported

axiUm chart notes and clinical narratives have no equivalent in Pipedrive's data model. These are preserved as Activity notes (type = 'note') with the original clinical text in the note body. They are reference-only in Pipedrive and should not be used for clinical decision-making after migration.

axiUm Dental

Medical Alert / Health History

maps to

Pipedrive

Custom Field on Person

1:1
Fully supported

axiUm medical alerts (allergies, conditions requiring prophylaxis, bleeding disorders) are placed in Pipedrive custom fields on the Person record. These must be reviewed and potentially rebuilt as structured alerts in Pipedrive's UI by your clinical team post-migration.

axiUm Dental

Student Evaluation / Faculty Record

maps to

Pipedrive

Not Migrated

1:1
Fully supported

axiUm student-management and faculty-evaluation records are academic-administration data with no Pipedrive equivalent. These do not migrate — they remain in axiUm or are exported as standalone reports for academic program administrators.

axiUm Dental

Recall / Re-Care Entry

maps to

Pipedrive

Activity (task)

1:1
Fully supported

axiUm recall appointments (hygiene re-care intervals, follow-up visits) map to Pipedrive Tasks with due dates. The recall type and interval are stored as custom fields on the Task. Your team uses Pipedrive's automation to trigger reminder sequences from these task records.

axiUm Dental

Insurance / Financial Responsibility

maps to

Pipedrive

Custom Field on Person

1:1
Fully supported

axiUm insurance carrier, policy number, and guarantor information map to custom fields on the Pipedrive Person record. These are financial-reference fields, not active billing data — billing workflows remain in your dental practice management system or billing service.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

axiUm Dental logo

axiUm Dental gotchas

High

Citrix dependency for on-premise deployments

Medium

Custom form schema varies per institution

High

MiPACS imaging data lives outside axiUm's database

Medium

CDT code versioning drift between systems

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • Clinical data (treatment notes, CDT codes, odontograms) has no native Pipedrive home

    axiUm's clinical records — chart notes, perio charting, CDT procedure codes, and odontogram data — are structured for a dental EHR and cannot map to Pipedrive's sales-oriented data model without significant flattening. FlitStack AI preserves clinical notes as Activity notes and stores CDT codes and treatment labels in custom fields on Deal and Activity records, but these are reference data only. Pipedrive's UI does not surface clinical context the way axiUm does; your clinical team must use axiUm's exported reports or a dedicated clinical tool for treatment documentation after migration. This is not data loss — it is honest acknowledgment that a sales CRM does not replace a dental EHR.

  • axiUm provider assignments do not map natively to Pipedrive user assignments

    axiUm appointments carry a provider name and student-assignment for each clinical visit. Pipedrive Activities have an assigned_to_user_id field that links to a Pipedrive user by email. FlitStack AI resolves axiUm providers against Pipedrive users by email match — if a provider does not have a Pipedrive account, their name is stored as a custom field (provider_name_c) on the Activity. Academic institutions using axiUm's student-faculty assignment model will see student names stored as custom fields on Activities rather than as native Pipedrive user assignments, since students typically do not have Pipedrive seats.

  • axiUm patient status (active/inactive/archived) requires a custom field in Pipedrive

    Pipedrive has no native patient-lifecycle status field. axiUm patient records with inactive or archived status will import as active Pipedrive People by default. FlitStack AI creates a custom patient_status_c field and maps the original axiUm status value so you can filter inactive patients out of Pipedrive workflows after migration. Without this field, inactive patients remain in active Pipedrive lists and may receive unintended outreach sequences.

  • Custom fields in axiUm become Pipedrive custom properties — key names differ per account

    Pipedrive's API assigns random 40-character hash keys to custom fields (e.g., c_0f8a3b2e1d...), and the hash differs per Pipedrive account even for fields with the same display name. FlitStack AI creates the custom fields in your destination Pipedrive account during the pre-migration schema setup step and records the resulting hash keys for the field mapping. This means the custom field creation step is account-specific and cannot be pre-configured from a template. We surface the exact field keys in the migration plan before data moves.

  • Multi-site axiUm deployments require per-site organization mapping to Pipedrive

    Large dental groups and dental schools using axiUm across multiple clinics or campuses typically have site-specific provider pools, appointment books, and billing ledgers. Pipedrive does not have a native multi-site concept — each location must be represented as an Organization record, a Pipeline, or a Label. FlitStack AI maps each axiUm site to a Pipedrive Organization or a labeled pipeline during discovery, and your admin chooses the representation that best fits your team's structure before migration runs.

Migration approach

Six steps for a successful axiUm Dental to Pipedrive data migration

  1. Audit axiUm data and design the Pipedrive schema

    FlitStack AI connects to axiUm via export or API (read-only scope) to inventory patient records, appointments, custom fields, and referring-office data. We identify clinical fields that require custom fields in Pipedrive ( CDT codes, medical alerts, procedure types), map provider names to Pipedrive users by email, and design the pipeline and stage structure in Pipedrive that best represents your case-flow or referral pipeline. We deliver a schema setup plan specifying which custom fields to create in Pipedrive and what keys they receive before data lands.

  2. Pre-build Pipedrive custom fields and pipelines

    Your admin creates the custom fields identified in the schema plan — provider_name_c, CDT_code_c, medical_alert_c, patient_status_c, treatment_notes_c — before migration runs. Pipedrive's custom field API returns hash keys for each field; these are recorded for the field mapping. Pipedrive's UI enforces that leads and deals share the same custom fields, so a single field creation covers both object types. We provide the exact field names and types for each custom property.

  3. Resolve providers to Pipedrive users and flag unmatched records

    axiUm provider names are matched against Pipedrive users by email address. Any provider without a Pipedrive account is flagged in the migration plan with three options: invite them to Pipedrive before migration, assign their records to a fallback Pipedrive user, or retain their name in the custom provider_name_c field without a native assignment. No activity or patient record migrates without an owner resolution decision.

  4. Run a sample migration with field-level diff

    A representative slice — typically 100–300 patient records spanning active, inactive, and archived status, plus 200–500 appointments — migrates first. We generate a field-level diff showing every mapped value in both systems. You verify that medical alerts appear in the correct custom field, CDT codes are preserved in treatment_notes_c, and appointment providers resolve to the expected Pipedrive user. No clinical data is committed to Pipedrive until you sign off on the diff.

  5. Execute full migration with delta-pickup and rollback

    The full dataset migrates to Pipedrive: People from patient records, Organizations from referring offices, Deals from treatment plans, and Activities from appointments. A delta-pickup window of 24–48 hours captures any axiUm records modified during cutover. Every operation is logged in the FlitStack audit log. If reconciliation reveals missing or duplicated records, one-click rollback reverts the Pipedrive state to the pre-migration snapshot so your team can investigate without data loss.

Platform deep dives

Context on both ends of the pair

axiUm Dental logo

axiUm Dental

Source

Strengths

  • Market-leading position in North American dental academic institutions with 90%+ penetration.
  • Comprehensive HIPAA-compliant EHR combining clinical, financial, and educational data in one system.
  • Modular architecture allows institutions to license only the modules relevant to their clinical and educational workflows.
  • Citrix-delivered desktop access and web-based PatientAccess and DoctorAccess portals provide deployment flexibility.
  • CODA accreditation compliance built into reporting and student competency tracking.

Weaknesses

  • Desktop-first application architecture with an outdated user interface that creates a steep learning curve for new users.
  • No publicly available API documentation for customers — the REST API exists only in CE 7.04+ and requires a software maintenance agreement to access.
  • Medical alert configuration lacks an intuitive interface, requiring IT-level setup to surface non-standard health flags.
  • Multi-step treatment completion workflow disperses post-care documentation across three or four separate areas of the application.
  • Limited pricing transparency with no published tiers — sales engagement required to obtain a quote.
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across axiUm Dental and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    axiUm Dental: Not publicly documented.

  • Data volume sensitivity

    B

    axiUm Dental doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your axiUm Dental to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about axiUm Dental to Pipedrive data migrations

Answers to the questions buyers ask most during axiUm Dental to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your axiUm Dental to Pipedrive migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most axiUm to Pipedrive migrations complete within 48–72 hours of clock time for under 10,000 patient records. Institutions running multi-site axiUm configurations or using heavy clinical custom-field extensions (perio charting, medical alerts) extend the timeline to 7–10 days. Discovery and schema design — mapping clinical fields to Pipedrive custom properties — is the longest planning step and runs in parallel with Pipedrive custom field creation.

Adjacent paths

Related migrations to explore

Ready when you are

Move from axiUm Dental.
Land in Pipedrive, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day