Migrate your Anthill CRM data
UK-built process-first CRM that maps every customer interaction into customizable workflow streams, with role-based dashboards tracking performance across Sales, Admin, and Support teams.
In its favor
Why people choose Anthill CRM
The signal that keeps Anthill CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Anthill's workflow streams let teams assign actions to Sales, Admin, and Support and monitor each team's performance on live dashboards, making it popular with operations-led businesses that want process visibility rather than just contact storage.
The per-user pricing at £55–75/month with unlimited storage, automations, and dashboards provides cost predictability that mid-market teams cite as a reason they chose Anthill over larger platforms.
Anthill's dedicated CRM Success Manager and free onboarding for multi-site deployments (11+ users) earns consistent praise in reviews, with customers highlighting the team's responsiveness during live deployment issues.
The platform's full customer journey tracking from first contact through post-sale care attracts businesses that want to manage leads, quotes, invoices, and SMS reminders within a single system.
Bespoke customisation is available on Professional and Enterprise tiers, allowing businesses with complex sales cycles to configure Anthill around their specific processes rather than adapting to a fixed schema.
Customers report that Anthill does not integrate natively with external systems like dealer management platforms, forcing teams to maintain separate tools and re-enter data manually.
Some reviewers note the dashboard UI could be more flexible and that additional filters would help surface insights without exporting to external tools for further processing.
A steep learning curve in certain workflow and customisation areas has been cited as a barrier for teams that need to onboard quickly, with users noting it takes longer than expected to configure advanced automations.
Multiple reviews mention glitches appearing during live operation that only surfaced after the testing phase, suggesting gaps in the pre-deployment validation environment for heavily customised configurations.
Reasons to switch
Why people leave Anthill CRM
The recurring reasons buyers give for replacing Anthill CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Anthill CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Anthill CRM pricing overview
Anthill charges per user per month on all tiers (Standard £55, Professional £60, Enterprise £75), with no published free tier or free trial. Plans include unlimited storage, workflows, dashboards, and automations across all tiers. Enterprise adds a dedicated integrations server and bespoke customisation.
Standard
Tier 1 of 3
£55/user/month
What's included
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What gets migrated
Anthill CRM object support
Object-by-object support for Anthill CRM migrations. Per-pair details surface during scoping.
Enquiries
Fully supportedEnquiries are the primary intake object in Anthill, created via the JSON API endpoint /api/v2/enquiries and automatically triggering the associated workflow on creation. We migrate Enquiries 1:1, preserving the enquiry ID returned at creation time and re-establishing workflow-state linkages in the destination.
Customers
Fully supportedCustomer records hold the core contact and company data. Anthill's SOAP and JSON APIs expose Create, View, and Modify operations. We map standard fields (name, email, phone, address) directly and flag any custom properties for field-level review.
Workflows
Mapping requiredAnthill's Workflows define every customer interaction process and allocate actions to teams. Because workflows are configuration-heavy objects with team-level assignments and state-based triggers, we export the workflow definitions as structured metadata and map each step to the destination's equivalent process object.
Activities
Mapping requiredActivities tied to Enquiries and Customers represent touchpoints across the journey. We preserve activity timestamps and content but note that Anthill does not expose a documented activity-history bulk endpoint, so migration relies on per-record API pulls or CSV export supplemented with API validation.
Dashboards
Not in this platformAnthill's live, interactive role-based dashboards are configuration files tied to the platform's internal visualisation engine. These cannot be exported as data and are not exposed via the API. We document dashboard structure during scoping and recreate key metrics manually in the destination where feasible.
Automations
Mapping requiredAutomations in Anthill trigger personalised notifications and email/SMS sequences based on workflow state transitions. Because automations are workflow-scoped and reference Anthill-specific contact properties, we map the trigger logic to equivalent automation rules in the destination CRM, noting any property naming differences.
Custom Properties
Mapping requiredAnthill supports custom fields per object, but the schema is not publicly documented in a reference format. During scoping we pull a field inventory via the API and map each custom property to its destination equivalent, flagging any picklist or data-type mismatches.
Users and Team Assignments
Fully supportedAnthill organises actions by team (Sales, Admin, Support) and assigns owners to records. We map Users and their team associations directly. Note that Anthill does not expose a dedicated user-list endpoint in the public API documentation, so user data is collected during scoping.
Pipeline Stages
Mapping requiredUnlike conventional column-based pipelines, Anthill represents deal progression through workflow stream states. We extract stage names and statuses from the workflow definitions and map them to the destination's pipeline stages, flagging any stages that have no equivalent.
| Object | Support | Notes |
|---|---|---|
| Enquiries | Fully supported | Enquiries are the primary intake object in Anthill, created via the JSON API endpoint /api/v2/enquiries and automatically triggering the associated workflow on creation. We migrate Enquiries 1:1, preserving the enquiry ID returned at creation time and re-establishing workflow-state linkages in the destination. |
| Customers | Fully supported | Customer records hold the core contact and company data. Anthill's SOAP and JSON APIs expose Create, View, and Modify operations. We map standard fields (name, email, phone, address) directly and flag any custom properties for field-level review. |
| Workflows | Mapping required | Anthill's Workflows define every customer interaction process and allocate actions to teams. Because workflows are configuration-heavy objects with team-level assignments and state-based triggers, we export the workflow definitions as structured metadata and map each step to the destination's equivalent process object. |
| Activities | Mapping required | Activities tied to Enquiries and Customers represent touchpoints across the journey. We preserve activity timestamps and content but note that Anthill does not expose a documented activity-history bulk endpoint, so migration relies on per-record API pulls or CSV export supplemented with API validation. |
| Dashboards | Not in this platform | Anthill's live, interactive role-based dashboards are configuration files tied to the platform's internal visualisation engine. These cannot be exported as data and are not exposed via the API. We document dashboard structure during scoping and recreate key metrics manually in the destination where feasible. |
| Automations | Mapping required | Automations in Anthill trigger personalised notifications and email/SMS sequences based on workflow state transitions. Because automations are workflow-scoped and reference Anthill-specific contact properties, we map the trigger logic to equivalent automation rules in the destination CRM, noting any property naming differences. |
| Custom Properties | Mapping required | Anthill supports custom fields per object, but the schema is not publicly documented in a reference format. During scoping we pull a field inventory via the API and map each custom property to its destination equivalent, flagging any picklist or data-type mismatches. |
| Users and Team Assignments | Fully supported | Anthill organises actions by team (Sales, Admin, Support) and assigns owners to records. We map Users and their team associations directly. Note that Anthill does not expose a dedicated user-list endpoint in the public API documentation, so user data is collected during scoping. |
| Pipeline Stages | Mapping required | Unlike conventional column-based pipelines, Anthill represents deal progression through workflow stream states. We extract stage names and statuses from the workflow definitions and map them to the destination's pipeline stages, flagging any stages that have no equivalent. |
Gotchas
What to watch for in Anthill CRM migrations
Issues we've hit on past Anthill CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Dashboard configurations cannot be exported via API
Workflow-as-pipeline model requires structural remapping
No publicly documented API rate limits or bulk-export endpoint
Custom properties schema not publicly documented
Glitches and steep learning curve in advanced customisation areas
| Severity | Issue |
|---|---|
| High | Dashboard configurations cannot be exported via API |
| High | Workflow-as-pipeline model requires structural remapping |
| Medium | No publicly documented API rate limits or bulk-export endpoint |
| Medium | Custom properties schema not publicly documented |
| Low | Glitches and steep learning curve in advanced customisation areas |
Leaving Anthill CRM?
Where Anthill CRM customers move next
12 destinations Anthill CRM can migrate to.
How a Anthill CRM migration works
Four steps, Anthill CRM-specific
Connect
API key via AuthHeader (Username/Password fields) into Anthill CRM. Scopes limited to read-only on the data we move.
Map
We translate Anthill CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Anthill CRM quirks before production.
Migrate
Full migration with Anthill CRM rate-limit handling. Rollback available throughout.
FAQ
Anthill CRM migration FAQ
Answers to the questions buyers ask most during Anthill CRM migration scoping. Not seeing yours? Book a call.
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