Migrate from Anthill CRM to HubSpot

Direct map. Anthill contact records become HubSpot contacts through a one-to-one field mapping. We preserve original create dates and last-modified timestamps as custom datetime fields (Original_Create_Date__c, Last_Modified_Anthill__c) since HubSpot's native createdate and lastmodifieddate fields reflect the migration event rather than the source record history. This ensures reporting continuity and audit trails from the original Anthill data.

Anthill stores a contact's primary phone in a general phone field. We split this into HubSpot's Phone (landline) and Mobilephone fields based on format detection (digits and prefixes). If all numbers are mobile-formatted, they map to Mobilephone; otherwise they land in Phone.

Direct map. Anthill organizations become HubSpot companies. Domain field maps to HubSpot's domain field, which HubSpot uses to auto-associate incoming contacts. Multi-site Anthill organizations (enterprise tier) map as a single HubSpot company with no automatic subsidiary handling — your admin sets Parent Company if needed.

Anthill supports N:N contact-to-organization relationships natively. HubSpot natively supports one primary company per contact. We assign the most-recently-modified Anthill organization as the primary HubSpot company. Additional organizations migrate as HubSpot secondary company links, preserving the full association graph for reporting purposes.

Direct map. Anthill enquiry records become HubSpot deals. The deal name maps from Anthill's enquiry title; amount maps directly; close date maps from the estimated close field. Enquiry owner resolves by email match against HubSpot users. Unmatched owners are flagged before migration so your team can invite them or assign a fallback owner.

Anthill's custom stage names per pipeline map to HubSpot pipeline stage values. If Anthill has five pipeline streams each with its own stage set, we create five HubSpot pipelines and map stage values per pipeline. Stage probability and forecast category are re-applied from HubSpot's stage defaults unless you provide custom probability overrides.

Anthill stores custom process-step fields on enquiry records (stage name, step entered, step completed timestamps). These have no native HubSpot equivalent. We migrate them as HubSpot custom properties: Process_Step__c (text), Process_Step_Entered__c (datetime), Process_Step_Completed__c (datetime). Stage-transition history migrates as a newline-delimited text field for audit purposes.

Direct map. Anthill tasks and activities (calls, emails, meetings) migrate as HubSpot engagements or timeline events. Call records migrate as HubSpot calls with original call duration and direction preserved. Meeting records carry original start/end times. Owner email resolves against HubSpot users for attribution.

Anthill notes migrate as HubSpot notes. Rich-text formatting in Anthill notes is preserved where the format is convertible; plain-text notes import cleanly. Notes are attached to the parent contact or deal record by resolving the original record ID against the migrated target.

Anthill file attachments are downloaded and re-uploaded to HubSpot's file storage. File size limits apply (HubSpot's 256 MB per file). Inline images embedded in notes are extracted, rehosted as HubSpot files, and the note body is updated with the new image URLs. Files without a resolvable parent record are imported to HubSpot's general file library.

Anthill's unlimited workflow streams, custom process automations, and notification triggers do not migrate. They are architecturally incompatible with HubSpot's trigger-condition-action workflow model. We export your Anthill workflow definitions as a structured JSON file that your HubSpot admin can use as a reference to rebuild automations in HubSpot's workflow tool.

Anthill custom contact properties migrate as HubSpot custom contact properties. Field types map type-by-type: text-to-text, number-to-number, picklist-to-dropdown, date-to-date. Multi-select pick-lists in Anthill map to HubSpot's multi-checkbox property type. Property names are preserved as labels; HubSpot's internal slug is auto-generated from the label.

Anthill custom enquiry properties migrate as HubSpot deal custom properties. Boolean flags, currency amounts, and percentage fields map directly. Properties storing Anthill-specific taxonomy (e.g., internal product codes, source campaign IDs) migrate as text fields for reference. Any property referencing an Anthill object ID is updated to point to the migrated HubSpot record ID after the relevant object is loaded.