CRM migration
Field-level mapping, validation, and rollback between Ontraport and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Ontraport
Source
Twenty CRM
Destination
Compatibility
10 of 12
objects map 1:1 between Ontraport and Twenty CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Ontraport to Twenty CRM is a structural shift from an all-in-one marketing automation suite to a self-hostable, open-source CRM. Ontraport's contact-based pricing and bundled automation tools contrast with Twenty's per-user model and developer-first API. We extract Ontraport Contact, Company, Deal, Tag, Note, Custom Object, and engagement records via Ontraport's REST API with looped individual calls (Ontraport has no bulk export API), deduplicate the Notes CSV output (each Note generates a full Contact row), and import into Twenty's pre-created schema. Ontraport Automation Rules, Sequences, and Campaigns cannot be exported as structured data; we deliver a written trigger-and-condition inventory for the customer's admin to rebuild in Twenty Workflows. Membership site content, landing pages, and invoice records migrate as structured data only — page content requires separate export and rebuild.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Ontraport object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Ontraport
Contact
Twenty CRM
People
1:1Ontraport Contact records map directly to Twenty People. All standard fields (First Name, Last Name, Email, Phone, Address) migrate 1:1. Custom contact properties map to Twenty custom fields which must be pre-created in Settings → Data Model before CSV import. Lifecycle stages from Ontraport migrate as a custom text or select field since Twenty does not have a native lifecycle stage object. Owner resolution is by email match against Twenty Members.
Ontraport
Company
Twenty CRM
Company
1:1Ontraport Company records map to Twenty Company. The Company name is the dedupe key. Ontraport does not enforce unique Company names, so we recommend deduping by domain or name normalization before import to avoid duplicate Company records in Twenty. Company records must import before People so that the People-to-Company relationship (Work Intelligence in Twenty) is satisfied at insert time.
Ontraport
Deal
Twenty CRM
Opportunity
1:1Ontraport Deal records map to Twenty Opportunity. Pipeline ID and stage from Ontraport map to Twenty's Opportunity pipeline and stage. We create Twenty pipeline stages matching Ontraport stage names and probabilities before importing Deals. Deal amount, close date, owner, and Contact or Company association migrate directly. Closed-won and Closed-lost status maps to the equivalent Twenty stage.
Ontraport
Tag
Twenty CRM
Tag
lossyOntraport Tags are flat plain-text values applied to Contacts. We export tag assignments per Contact and apply them as a custom Tags field in Twenty People (stored as comma-separated text or as a tag-relation table depending on the customer's preference). Tags do not carry automation trigger logic to Twenty since Ontraport Automation Rules are not exportable; tags migrate as data labels only.
Ontraport
Note
Twenty CRM
Note
1:1Ontraport Notes linked to Contacts must be deduplicated before import because Ontraport's CSV export repeats the full Contact row for each Note attached to it. We deduplicate these rows post-export, extracting each Note body and associating it with the single correct Contact record. Notes then migrate to Twenty Note records linked via the standard note-relation to the correct People record.
Ontraport
Automation Rule
Twenty CRM
Workflow
1:1Ontraport Automation Rules cannot be exported as structured automation code. We extract the trigger definitions, enrolled Contact counts, and rule names as a written inventory document for the customer's admin to reference when rebuilding in Twenty Workflows. This is an inventory handoff, not a data migration — the automation logic itself must be redesigned from scratch in Twenty.
Ontraport
Sequence
Twenty CRM
Workflow
1:1Ontraport Sequences (legacy timed step sequences) export as step definitions and enrollment data but the cadence logic cannot be imported. We document the sequence steps, enrollment dates, and Contact assignments in a written inventory for rebuild in Twenty Workflows. Email templates used within sequences migrate as text content only; HTML template structure requires rebuild.
Ontraport
Campaign
Twenty CRM
Custom Object or Tag
lossyOntraport Campaign assignments and engagement metrics (opens, clicks, unsubscribes per Contact) migrate as structured data attached to the Contact record. Campaign configuration and email content do not migrate. If the customer has multiple active campaigns, we recommend creating a Campaign custom object in Twenty and linking People to it via a relationship table, preserving the campaign assignment history.
Ontraport
Invoice and Transaction
Twenty CRM
Custom Object (Invoice)
1:1Ontraport Invoice records with line items, payment status, and product associations migrate as a custom Invoice object in Twenty. Payment status, total amount, and Contact linkage transfer. We create the Invoice custom object with fields for amount, status, date, and related Contact lookup before import. Invoice PDF attachments migrate as file links if stored externally; Ontraport-hosted PDFs require separate export.
Ontraport
Custom Object
Twenty CRM
Custom Object
1:1Ontraport custom objects (Pets, Courses, Memberships, etc.) with custom fields and Contact or Company relationships migrate to identically named Twenty custom objects. We pre-create the destination custom object schema in Twenty Settings → Data Model, including all custom fields and lookup relationships, before any records load. Relationship IDs in Ontraport must be resolved to Twenty People or Company IDs during the transform phase.
Ontraport
Membership and Course
Twenty CRM
Custom Object
1:1Ontraport Membership and Course content objects with subscriber enrollment lists migrate as custom objects in Twenty. We export content titles, descriptions, and subscriber lists with enrollment dates. Actual course content (video, HTML pages, files) requires separate export from Ontraport since page structures are not exportable in structured form. Enrollment dates and subscription status transfer as structured data.
Ontraport
Task
Twenty CRM
Task
1:1Ontraport Tasks assigned to Contacts or Deals with due dates and completion status migrate to Twenty Task records. Task title, body, due date, completion status, and owner migrate directly. Owner resolution is by email match against Twenty Members. Tasks must import after People and Opportunities so that the related record lookups are satisfied at insert time.
| Ontraport | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Tag | Taglossy | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Automation Rule | Workflow1:1 | Fully supported | |
| Sequence | Workflow1:1 | Fully supported | |
| Campaign | Custom Object or Taglossy | Fully supported | |
| Invoice and Transaction | Custom Object (Invoice)1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Membership and Course | Custom Object1:1 | Fully supported | |
| Task | Task1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Ontraport gotchas
Export history auto-deletes after 60 days
Contact overages trigger billing changes on Basic and Plus plans
SMS costs accrue before the daily limit pause applies
Automation logic cannot be exported or imported
Notes export duplicates Contact records
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the Ontraport account across objects in scope: Contacts, Companies, Deals, Tags, Notes, Automation Rules, Sequences, Campaigns, Invoices, Custom Objects, Memberships, and Tasks. We extract record counts per object, identify custom field definitions, flag duplicate Company names for deduping, and estimate API extraction time based on record volume. We also confirm whether the 60-day Export History window still contains any historical exports that can supplement the live API pull. The discovery output is a written migration scope with object inventory and a Twenty workspace preparation checklist.
Twenty workspace preparation
We create the Twenty field schema before any data import. This includes creating custom fields for Ontraport custom properties, setting up the Opportunity pipeline and stage values matching Ontraport's deal stages, creating any custom objects (Invoice, Membership, Course) with their field definitions and lookups to People or Company, and inviting all team Members whose email addresses appear as Ontraport Owners. Twenty requires all fields to exist before CSV import — we validate this before moving to extraction.
Ontraport data extraction via REST API
We extract Ontraport data using individual REST API calls per record since no bulk export endpoint exists. We run extractions in dependency order: Companies first (for deduping), then Contacts, then Deals, then Tags and Notes, then Tasks, then Custom Objects. Notes are extracted separately to enable post-export deduplication. Automation Rule definitions are extracted as trigger-and-condition text for the written inventory. We handle undisclosed Ontraport rate limits with exponential backoff and batch delays to avoid 429 responses.
Data transformation and deduplication
We deduplicate Company records by domain or name normalization before import. We deduplicate Contact records produced by Notes export (repeating Contact rows with one Note each) by grouping on Contact ID and re-attaching Notes to the single correct Contact. We resolve Ontraport Owner emails to Twenty Member IDs for Deal, Task, and Note owner assignments. We transform Ontraport lifecycle stages to a custom field, map Deal pipeline and stage to Twenty Opportunity pipeline and stage, and build the relationship tables for Custom Object lookups to People or Company.
Staging import and reconciliation
We run a full migration into a Twenty staging environment (or a test workspace) using production-like data volume. The customer reconciles record counts (People in, Companies in, Opportunities in, Tasks in), spot-checks 25-50 records against the Ontraport source, and verifies that Notes, Tags, and custom field values appear correctly. Any field mapping corrections, missing custom fields, or Owner resolution gaps are fixed before production migration begins.
Production migration and cutover
We run production migration in record-dependency order: Companies, then People (with Company lookups resolved), then Opportunities (with Owner and Company lookups resolved), then Custom Objects, then Tasks, then Notes. We freeze new writes in Ontraport during the cutover window, run a final delta migration of any records modified during migration, then mark Twenty as the system of record. We deliver the Automation Rule and Sequence inventory document to the customer's admin. We do not rebuild Ontraport automations in Twenty Workflows; that is a separate rebuild engagement.
Platform deep dives
Ontraport
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Ontraport and Twenty CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Ontraport: Not publicly documented.
Data volume sensitivity
Ontraport doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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