Migrate your Ontraport data
All-in-one CRM and marketing automation platform for entrepreneurs and small teams. Contacts, deals, automations, and payments live in one place — but the steep learning curve and contact-based pricing push teams toward alternatives at scale.
In its favor
Why people choose Ontraport
The signal that keeps Ontraport on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Ontraport combines CRM, marketing automation, and payments in a single platform, eliminating the need for separate tools and reducing integration overhead for small teams.
Built-in dedicated IP addresses for email sending deliver consistently high sender reputation and inbox rates compared to shared IP providers.
Visual automation builder lets non-technical users create complex contact journeys, reducing reliance on developers for day-to-day campaign management.
Integrated payment processing with invoice and subscription management keeps billing and CRM data in the same account without third-party plugins.
Ontraport's certified expert and partner ecosystem means migration and setup assistance is readily available for teams without internal technical resources.
Ontraport's contact-based billing model creates unpredictable costs — overages on Basic and Plus tiers add up quickly for lists above the stated limits, with reports of $600/month for ~43k contacts.
The learning curve for automation triggers, contact grouping, and campaign logic is steep; users consistently describe these features as confusing despite Ontraport's support resources.
Deliverability has declined over time according to long-term users, with deliverability problems even affecting technical users who manage their own sending infrastructure.
Landing page builder is limited for visually complex designs — graphic-heavy pages and custom domains require workarounds that frustrate designers and developers.
Grandfathered pricing has been removed for longtime users, with sudden price increases of $80+/month cited as a trigger to evaluate alternatives.
Reasons to switch
Why people leave Ontraport
The recurring reasons buyers give for replacing Ontraport. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Ontraport fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Ontraport pricing overview
Ontraport uses contact-based pricing with per-user seat costs on top of the base plan fee. Basic starts at $29/month with 20k contact limits and three included users, while Plus starts at $99/month with higher limits. Professional and Enterprise pricing is not publicly disclosed and requires a sales inquiry. Contact overages are billed at non-published rates and have been reported as a significant source of unexpected charges.
Basic
Tier 1 of 4
$29/user/month
What's included
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What gets migrated
Ontraport object support
Object-by-object support for Ontraport migrations. Per-pair details surface during scoping.
Contacts
Fully supportedThe primary object in Ontraport. All standard fields, custom fields, lifecycle stages, source data, and engagement history are available via API. We map all Contact fields 1:1 and flag custom properties that may need schema adjustment at the destination.
Companies
Mapping requiredPrebuilt object with a one-to-many relationship to Contacts. We export Company records and the associated Contact links, but recommend deduping Company names before import since Ontraport does not enforce Company uniqueness.
Deals
Mapping requiredPrebuilt custom object for pipeline management. Deals have pipeline, stage, amount, and owner fields. We map Deal fields and preserve the Contact or Company association, but pipeline IDs are destination-specific and must be remapped.
Tags
Mapping requiredApplied to Contacts to categorize and trigger automations. Tag names are plain-text values. We export all Tag assignments per Contact and reapply them as flat tag lists at the destination, noting that destination tag logic may differ.
Notes
Mapping requiredLinked to Contact records. When exported as a CSV, each Note generates a separate row duplicating the Contact's data, so we deduplicate and re-link Notes to Contacts after import.
Sequences
Mapping requiredLegacy automation feature replaced by Automation Rules. A Sequence is a series of timed steps tied to Contacts. We export step definitions and enrollment data, but automation logic cannot be imported into non-Ontraport systems and must be rebuilt.
Automation Rules
Mapping requiredOntraport's primary automation engine. Automations define triggers, conditions, and multi-step actions across the account. We export trigger definitions and enrolled Contact lists, but automation logic must be reconstructed at the destination.
Campaigns
Mapping requiredEmail and multi-channel marketing campaigns tied to Contacts. We export campaign assignments and engagement metrics (opens, clicks, unsubscribes) per Contact, but campaign-level configuration requires manual re-creation.
Invoices and Transactions
Mapping requiredOntraport's payment records include line items, payment status, and product associations. We export transaction history and invoice data, preserving the Contact linkage and payment status for reconciliation in the destination system.
Custom Objects
Mapping requiredCustom objects (Pets, Courses, etc.) can be created with custom fields and relationships to Contacts or Companies. We export all Custom Object records and relationship tables, but relationship IDs must be remapped since they are internal to the account.
Membership and Courses
Mapping requiredContent objects tied to Contact enrollment records. We export content titles, descriptions, and subscriber lists with enrollment dates. Actual course content and page structures require separate export and manual re-provisioning.
Webforms and Landing Pages
Mapping requiredOntraport hosts forms and pages with submission data linked to Contacts. We export form submissions and field data, but HTML-based page templates are not exportable in structured form and must be rebuilt at the destination.
Tasks
Mapping requiredAssigned to Contacts or Deals with due dates and completion status. We export task records with owner assignments and link them back to the target object at the destination.
Surveys and Virtual Events
Mapping requiredPrebuilt custom object types for data collection and event management. Survey responses and event registration records are exported as Custom Object data, with field mapping handled case-by-case based on survey structure.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | The primary object in Ontraport. All standard fields, custom fields, lifecycle stages, source data, and engagement history are available via API. We map all Contact fields 1:1 and flag custom properties that may need schema adjustment at the destination. |
| Companies | Mapping required | Prebuilt object with a one-to-many relationship to Contacts. We export Company records and the associated Contact links, but recommend deduping Company names before import since Ontraport does not enforce Company uniqueness. |
| Deals | Mapping required | Prebuilt custom object for pipeline management. Deals have pipeline, stage, amount, and owner fields. We map Deal fields and preserve the Contact or Company association, but pipeline IDs are destination-specific and must be remapped. |
| Tags | Mapping required | Applied to Contacts to categorize and trigger automations. Tag names are plain-text values. We export all Tag assignments per Contact and reapply them as flat tag lists at the destination, noting that destination tag logic may differ. |
| Notes | Mapping required | Linked to Contact records. When exported as a CSV, each Note generates a separate row duplicating the Contact's data, so we deduplicate and re-link Notes to Contacts after import. |
| Sequences | Mapping required | Legacy automation feature replaced by Automation Rules. A Sequence is a series of timed steps tied to Contacts. We export step definitions and enrollment data, but automation logic cannot be imported into non-Ontraport systems and must be rebuilt. |
| Automation Rules | Mapping required | Ontraport's primary automation engine. Automations define triggers, conditions, and multi-step actions across the account. We export trigger definitions and enrolled Contact lists, but automation logic must be reconstructed at the destination. |
| Campaigns | Mapping required | Email and multi-channel marketing campaigns tied to Contacts. We export campaign assignments and engagement metrics (opens, clicks, unsubscribes) per Contact, but campaign-level configuration requires manual re-creation. |
| Invoices and Transactions | Mapping required | Ontraport's payment records include line items, payment status, and product associations. We export transaction history and invoice data, preserving the Contact linkage and payment status for reconciliation in the destination system. |
| Custom Objects | Mapping required | Custom objects (Pets, Courses, etc.) can be created with custom fields and relationships to Contacts or Companies. We export all Custom Object records and relationship tables, but relationship IDs must be remapped since they are internal to the account. |
| Membership and Courses | Mapping required | Content objects tied to Contact enrollment records. We export content titles, descriptions, and subscriber lists with enrollment dates. Actual course content and page structures require separate export and manual re-provisioning. |
| Webforms and Landing Pages | Mapping required | Ontraport hosts forms and pages with submission data linked to Contacts. We export form submissions and field data, but HTML-based page templates are not exportable in structured form and must be rebuilt at the destination. |
| Tasks | Mapping required | Assigned to Contacts or Deals with due dates and completion status. We export task records with owner assignments and link them back to the target object at the destination. |
| Surveys and Virtual Events | Mapping required | Prebuilt custom object types for data collection and event management. Survey responses and event registration records are exported as Custom Object data, with field mapping handled case-by-case based on survey structure. |
Gotchas
What to watch for in Ontraport migrations
Issues we've hit on past Ontraport migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Export history auto-deletes after 60 days
Contact overages trigger billing changes on Basic and Plus plans
SMS costs accrue before the daily limit pause applies
Automation logic cannot be exported or imported
Notes export duplicates Contact records
| Severity | Issue |
|---|---|
| Medium | Export history auto-deletes after 60 days |
| High | Contact overages trigger billing changes on Basic and Plus plans |
| Medium | SMS costs accrue before the daily limit pause applies |
| High | Automation logic cannot be exported or imported |
| Low | Notes export duplicates Contact records |
Leaving Ontraport?
Where Ontraport customers move next
12 destinations Ontraport can migrate to.
How a Ontraport migration works
Four steps, Ontraport-specific
Connect
API key into Ontraport. Scopes limited to read-only on the data we move.
Map
We translate Ontraport-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Ontraport quirks before production.
Migrate
Full migration with Ontraport rate-limit handling. Rollback available throughout.
FAQ
Ontraport migration FAQ
Answers to the questions buyers ask most during Ontraport migration scoping. Not seeing yours? Book a call.
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