CRM migration
Field-level mapping, validation, and rollback between REIPro and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
REIPro
Source
Twenty CRM
Destination
Compatibility
12 of 12
objects map 1:1 between REIPro and Twenty CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
REIPro and Twenty CRM occupy different positions in the CRM landscape. REIPro is a verticalized real estate investing platform that bundles lead sourcing, property analytics, direct-mail marketing, and a 10-step workflow tracker under a single subscription. It stores deal-level data anchored to property records — owner information, mortgage data, equity calculations, MLS comps — and ties every deal to a numbered step in a prescribed investment process. Twenty CRM is an open-source, general-purpose CRM with a metadata-driven data model. Its standard objects are People, Companies, Opportunities, Notes, and Tasks, with unlimited custom objects available on Organization-tier deployments. Twenty exposes REST and GraphQL APIs, webhooks, and a workflow automation builder. We map REIPro contacts to Twenty People, companies to Companies, and deal records to Opportunities, with property analytics preserved as custom fields or Notes. The critical difference is that REIPro's step-based investment process — the numbered workflow stages unique to real estate wholesaling and fix-and-flip workflows — has no equivalent in Twenty. That process logic must be rebuilt in Twenty's workflow builder after migration. Our migration engine extracts REIPro data via its export API, transforms property-centric fields to standard CRM equivalents, and loads into Twenty through CSV import or the /graphql endpoint, with a 24–48 hour delta-pickup window covering in-flight changes during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a REIPro object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
REIPro
Contact / Lead
Twenty CRM
People
1:1REIPro stores investor contacts with name, email, phone, and mailing address. These map directly to Twenty's People object. Property investment contacts may include seller names and phone numbers without email — all fields migrate. Original create dates are preserved as a custom datetime field since Twenty's CreatedAt is set at migration time.
REIPro
Property / Company (Seller)
Twenty CRM
Companies
1:1REIPro property records include the owner's legal name and address, which function as a company record in CRM terms. The property address becomes the Company address in Twenty. Multiple deals can reference the same owner — we deduplicate by owner name and address before creating Company records.
REIPro
Deal (Property-Based)
Twenty CRM
Opportunities
1:1REIPro deals are anchored to a property address and include deal stage, offer amount, purchase price, ARV estimate, repair estimate, and equity calculation. These migrate as Twenty Opportunities linked to the corresponding Company (seller) and Person (investor contact). Deal stage maps to Opportunity stage via value-mapping.
REIPro
Workflow Step
Twenty CRM
Custom Field on Opportunity + Workflow Definition Document
1:1REIPro's 10-step workflow tracker assigns each deal a step number (1–10) that represents its position in the investment process. Twenty has no native step-number field on Opportunities. We preserve the step number as a custom field (Deal_Step__c) on the Opportunity and export a step-definition JSON for the admin to reconstruct in Twenty's workflow builder.
REIPro
Lead Source / Filter
Twenty CRM
Custom Field on Opportunity
1:1REIPro's 12 nationwide lead sources (absentee owner, pre-foreclosure, bank-owned, etc.) are stored as metadata on each property record. Twenty has no native lead-source field. We preserve the lead source category as a custom select field (Lead_Source_Category__c) on Opportunity and note that active skip-trace credits do not transfer.
REIPro
Property Analytics (Equity, ARV, Repair Costs)
Twenty CRM
Custom Fields on Opportunity
1:1REIPro calculates estimated equity, after-repaired value (ARV), repair cost estimate, and offer price for each property deal. These are stored as numeric fields on the deal. We map them to custom Number fields on Twenty's Opportunity object: Estimated_ARV__c, Repair_Cost_Estimate__c, Estimated_Equity__c, and Offer_Price__c.
REIPro
Skip Trace Result
Twenty CRM
Custom Field on People or Note
1:1REIPro provides skip-trace credits that return owner phone numbers and additional contact data. This derived data does not have a native equivalent in Twenty. We preserve skip-trace results as a Note attached to the relevant People record or as a custom phone field (Skip_Trace_Phone__c) where email match is confirmed.
REIPro
Direct Mail Campaign
Twenty CRM
Note
1:1REIPro's Direct Mail Engine stores campaign definitions and mailing history tied to property records, including campaign name, target list size, send date, and postage method used. Twenty CRM has no native campaign-tracking or direct-mail object, so these records lack a structured home in the target system. We export campaign names, send dates, and mailing list references as a Note attached to the associated Opportunity. This preserves the audit trail for historical reference and allows your team to review past mailing activity per deal, though it does not replicate the active campaign management functionality that REIPro provides.
REIPro
MLS Comps Data
Twenty CRM
Custom Fields or Note
1:1REIPro provides MLS comparables for properties in all 50 states. This is reference data rather than transactional CRM data. We store the most recent comp summary (comparable address, sale price, date) as a Note on the Opportunity rather than as structured fields, since Twenty has no native comps object.
REIPro
User / Owner
Twenty CRM
WorkspaceMember
1:1REIPro team members (Standard up to 3 users, Team up to 12) are matched to Twenty Workspace Members by email address before migration. Unmatched owners are flagged for the admin to invite to Twenty first. All deal and contact records require an owner assignment in Twenty.
REIPro
Activity (Calls, Emails, Notes)
Twenty CRM
Tasks / Notes
1:1REIPro logs follow-up calls, email interactions, and notes tied to each deal. These migrate as Twenty Tasks (for calls and emails) or Notes (for free-form notes). Original timestamps and owner assignments are preserved. The task type maps via a custom select field on the Task object.
REIPro
Custom Deal Fields
Twenty CRM
Custom Fields on Opportunity
1:1REIPro supports custom fields added by the user on deal records. Each custom field is evaluated by type — text, number, date, select — and created as a matching custom field in Twenty through Settings → Data Model before the import runs. Fields must exist before CSV import.
| REIPro | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact / Lead | People1:1 | Fully supported | |
| Property / Company (Seller) | Companies1:1 | Fully supported | |
| Deal (Property-Based) | Opportunities1:1 | Fully supported | |
| Workflow Step | Custom Field on Opportunity + Workflow Definition Document1:1 | Fully supported | |
| Lead Source / Filter | Custom Field on Opportunity1:1 | Fully supported | |
| Property Analytics (Equity, ARV, Repair Costs) | Custom Fields on Opportunity1:1 | Fully supported | |
| Skip Trace Result | Custom Field on People or Note1:1 | Fully supported | |
| Direct Mail Campaign | Note1:1 | Fully supported | |
| MLS Comps Data | Custom Fields or Note1:1 | Fully supported | |
| User / Owner | WorkspaceMember1:1 | Fully supported | |
| Activity (Calls, Emails, Notes) | Tasks / Notes1:1 | Fully supported | |
| Custom Deal Fields | Custom Fields on Opportunity1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
REIPro gotchas
Monthly export limits cap data portability
Skip trace credits do not transfer or accumulate
No public API means bulk migration requires export-bases workaround
Workflow step order is hard-coded and not customizable beyond 10 steps
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Audit REIPro data and define the migration scope
We extract a full data snapshot from REIPro via its export API and UI export function, covering all active deals, contacts, companies, activity history, and custom field definitions. We count records by object type, identify deals with property analytics fields populated, and flag any deal with a workflow step number assigned. This snapshot establishes the baseline for mapping decisions and the record-count estimate that drives pricing.
Build the Twenty target schema before any data moves
We deliver a schema setup checklist based on the REIPro field inventory. For each REIPro custom field — equity calculation, ARV estimate, repair cost, lead source category, deal step number — the checklist specifies the field name, type, and pick-list values to create in Twenty's Settings → Data Model. We also specify the import order (Companies → People → Opportunities) and the pipeline / stage configuration needed in Twenty before Opportunities can be imported with meaningful stage values.
Resolve owners and validate workspace membership
REIPro team members are matched to Twenty Workspace Members by email address. We flag any REIPro owner whose email has no corresponding Twenty user before migration commits, so your admin can invite those users or assign their records to a fallback owner. No Opportunity lands without an owner assignment in Twenty, since Twenty's permissions model requires an ownerId on all Opportunity records.
Run a sample migration with field-level diff on 50–200 records
A representative slice of REIPro data — covering deals at multiple workflow steps, properties with and without analytics populated, contacts with missing email addresses, and a mix of lead source categories — migrates first. We generate a field-level diff report comparing each source field against the destination field in Twenty so you can verify custom field mapping, step number preservation, and owner resolution before the full run commits.
Execute full migration with delta-pickup and audit log
The full dataset loads into Twenty through CSV import (following the Companies → People → Opportunities sequence) or via the /graphql endpoint for large record sets. A 24–48 hour delta-pickup window runs concurrently, capturing any REIPro records modified during the cutover window. All operations are logged; one-click rollback is available if reconciliation identifies data integrity issues. We deliver a reconciliation report showing record counts by object, owner assignments, and any records that failed validation with correction instructions.
Deliver step-definition export for manual workflow rebuild
REIPro's workflow step definitions — step numbers, associated actions, and stage labels — are exported as a structured JSON file and a human-readable step-definition table. Your Twenty admin uses this to rebuild the investment process logic in Twenty's workflow automation builder (Settings → Workflows). This is the one section of the migration that requires manual rebuild rather than automated transfer, because Twenty's workflow engine and REIPro's step tracker are architecturally incompatible.
Platform deep dives
REIPro
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across REIPro and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
REIPro: Not publicly documented..
Data volume sensitivity
REIPro exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during REIPro to Twenty CRM migration scoping. Not seeing yours? Book a call.
Walk through your REIPro to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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