CRM

Migrate your Lofty data

Real estate CRM built for brokerages and agents, combining AI-powered lead management, property tracking, and marketing tools in a single platform that targets mid-to-large brokerages over solo agents.

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In its favor

Why people choose Lofty

The signal that keeps Lofty on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Agent plan starts around $449/month with built-in lead generation, landing pages, and property tracking — all-in-one avoids stitching together multiple tools.

AI auto-updates property information for clients, saving agents hours of manual data entry on listings and market changes.

Wide range of real estate-specific integrations and tools means teams can run marketing and lead management from one dashboard.

Positive reviews highlight ease of use once trained, with seamless integrations and comprehensive real estate tools valued by small-to-mid-sized teams.

Enterprise tier targets top brokerages like Epique Realty and Lucido Global with custom branding, enhanced reporting, and flexible org structures.

Poor customer support with significant delays and unhelpful responses during critical issues drives frustration and churn.

Steep learning curve overwhelms new users — the extensive functionality requires formal training before teams feel productive.

Inconsistent AI performance and slow platform speed frustrate users who rely on automation for lead follow-up.

Missing features like WordPress CMS integration and inadequate AI capabilities prompt teams to seek alternatives.

Some users report reliability concerns, with one stating 'everything is broken' and questioning ongoing development.

Reasons to switch

Why people leave Lofty

The recurring reasons buyers give for replacing Lofty. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Lofty fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

All-in-one real estate CRM combines lead gen, property tracking, landing pages, and AI tools.Agent plan at $449/month is competitive for bundled functionality versus buying separate tools.Enterprise tier offers custom branding, enhanced reporting, and flexible org structures for brokerages.Positive reviews cite property auto-updates and seamless integrations saving agent time.Supports OAuth 2.0 and API Key authentication for flexible third-party integrations.

Weaknesses

Steep learning curve requires formal training investment before teams become productive.Customer support receives consistent negative reviews for responsiveness during critical issues.Starter tier limited to 10 custom fields per type — insufficient for complex data models.AI features described as inconsistent and slow in G2 reviews, affecting automation reliability.Documentation site migration (moving to developer.lofty.com after August 2026) may disrupt integrations mid-migration.

Where it works

Mid-to-large real estate brokerages needing a unified platform for lead gen, property tracking, landing pages, and team reporting under one vendor.Brokerages requiring custom branding, flexible org structures, and enhanced reporting to manage multiple agents across traditional or virtual office models.Real estate teams willing to invest in onboarding time to leverage all-in-one functionality that would otherwise require stitching together multiple separate tools.Agencies that benefit from automated property information updates, saving agent hours spent manually tracking listings and market changes across client portfolios.

Where it struggles

Solo agents or small teams with limited budgets, as the Agent plan starts at $449/month and requires a significant time investment to become productive.Organizations needing responsive customer support during critical issues, given consistent reports of delayed and unhelpful responses during outages or data problems.Teams requiring WordPress CMS integration or advanced AI capabilities, as both are cited as missing or inadequate in current feature sets.Small brokerages needing a quick, low-friction onboarding experience, since the extensive functionality creates a steep learning curve requiring formal training.Teams relying on complex data models in Starter tier, which caps custom fields at 10 per type—insufficient for nuanced real estate data schemas.

Pricing tiers

Lofty pricing overview

Lofty uses a per-agent subscription model with Agent plans starting around $449/month and scaling up through Team, Broker, and Enterprise tiers. Enterprise pricing is custom and negotiated directly. Add-ons like lead generation and advanced AI features increase monthly costs. Data export fees of $500 apply outside active subscription windows.

Agent

Tier 1 of 4

~$449/month

What's included

Base plan for individual agentsLead management and auto-updatesLanding page creation toolsAI assistant for lead follow-upLimited to 10 custom fields per type

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Pricing is informational. FlitStack AI does not bill on Lofty's schedule — see our quote-based pricing →

What gets migrated

Lofty object support

Object-by-object support for Lofty migrations. Per-pair details surface during scoping.

Leads

Fully supported

The primary record type in Lofty. Standard fields (name, email, phone, source, status) map cleanly. Custom fields (up to 350 across 7 types on higher tiers) require per-type mapping. Starter tier caps at 10 custom fields per type — we flag any overflow records early.

Contacts

Fully supported

Contact records mirror Lead fields but represent clients rather than prospects. Name, email, phone, address, and notes transfer 1:1. We deduplicate against existing Leads during import to prevent double records.

Transactions

Fully supported

Transaction records capture deal status, associated contacts, property addresses, and monetary values. Standard fields map directly. Pipeline stage assignments transfer as-is and must be verified against destination stage names.

Properties

Fully supported

Property records store listing details, addresses, status, and associated images. Auto-update rules for property data do not export — we transfer the current snapshot and note which fields had dynamic updates so you can re-enable tracking post-migration.

Custom Fields

Mapping required

Seven data types supported: Text, Date, Number, Percentage, Currency, Single-Select, Multi-Select. Starter tier is capped at 10 per type. We map each field by type and flag any that will be truncated or lost due to tier-based limits. Multi-select values are serialized as JSON arrays.

Tags

Fully supported

Tags are flat label strings attached to Leads and Contacts. We extract all tags per record and write them as a simple array. Tag counts are preserved; tag taxonomy (categories, colors) does not transfer.

Segments

Fully supported

Segments are saved lead groupings based on filter criteria. We export segment membership as a tag or custom property so the group relationships survive even if the segment definition itself does not copy.

Pipeline Stages

Mapping required

Lofty organizes Leads into pipeline stages. Stage names and order transfer, but the transition rules or automation triggers attached to stages do not export. We document which stages exist and note any that may need manual recreation at the destination.

Webhooks

Not in this platform

Webhook configurations require OAuth re-authentication and endpoint registration on the destination side. We document which webhooks are active and the events they subscribe to, but the subscriptions themselves cannot be transferred programmatically.

Attachments

Mapping required

Attachments associated with Leads, Contacts, or Transactions transfer via URL reference where available. Files stored in Lofty's native file manager are downloaded and re-uploaded to destination storage. Large attachments may require extended migration windows.

Users/Agents

Mapping required

User records (agent profiles, roles, team assignments) transfer with basic profile data. Team hierarchy and permission configurations vary by plan and often require manual verification post-import to ensure correct access levels.

Lead Sources

Fully supported

Source attribution (where the lead originated — website, referral, IDX, etc.) is a standard Lead property. We preserve source strings and map them to equivalent fields in the destination CRM. Custom source types are treated as text values.

Gotchas

What to watch for in Lofty migrations

Issues we've hit on past Lofty migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

API date-range queries capped at 90 days

Medium

64-bit integer IDs risk JavaScript precision loss

Medium

Starter tier custom field cap breaks complex schemas

High

Data export requires $500 fee unless handled during subscription

Low

Documentation site migration disrupts integration references

How a Lofty migration works

Four steps, Lofty-specific

Connect

OAuth 2.0 and API Key into Lofty. Scopes limited to read-only on the data we move.

Map

We translate Lofty-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Lofty quirks before production.

Migrate

Full migration with Lofty rate-limit handling. Rollback available throughout.

FAQ

Lofty migration FAQ

Answers to the questions buyers ask most during Lofty migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Lofty migration with a real engineer — 30 minutes, free, written quote within 24 hours.

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Most Lofty migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

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