Migrate your Lofty data
Real estate CRM built for brokerages and agents, combining AI-powered lead management, property tracking, and marketing tools in a single platform that targets mid-to-large brokerages over solo agents.
In its favor
Why people choose Lofty
The signal that keeps Lofty on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Agent plan starts around $449/month with built-in lead generation, landing pages, and property tracking — all-in-one avoids stitching together multiple tools.
AI auto-updates property information for clients, saving agents hours of manual data entry on listings and market changes.
Wide range of real estate-specific integrations and tools means teams can run marketing and lead management from one dashboard.
Positive reviews highlight ease of use once trained, with seamless integrations and comprehensive real estate tools valued by small-to-mid-sized teams.
Enterprise tier targets top brokerages like Epique Realty and Lucido Global with custom branding, enhanced reporting, and flexible org structures.
Poor customer support with significant delays and unhelpful responses during critical issues drives frustration and churn.
Steep learning curve overwhelms new users — the extensive functionality requires formal training before teams feel productive.
Inconsistent AI performance and slow platform speed frustrate users who rely on automation for lead follow-up.
Missing features like WordPress CMS integration and inadequate AI capabilities prompt teams to seek alternatives.
Some users report reliability concerns, with one stating 'everything is broken' and questioning ongoing development.
Reasons to switch
Why people leave Lofty
The recurring reasons buyers give for replacing Lofty. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Lofty fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Lofty pricing overview
Lofty uses a per-agent subscription model with Agent plans starting around $449/month and scaling up through Team, Broker, and Enterprise tiers. Enterprise pricing is custom and negotiated directly. Add-ons like lead generation and advanced AI features increase monthly costs. Data export fees of $500 apply outside active subscription windows.
Agent
Tier 1 of 4
~$449/month
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Lofty's schedule — see our quote-based pricing →
What gets migrated
Lofty object support
Object-by-object support for Lofty migrations. Per-pair details surface during scoping.
Leads
Fully supportedThe primary record type in Lofty. Standard fields (name, email, phone, source, status) map cleanly. Custom fields (up to 350 across 7 types on higher tiers) require per-type mapping. Starter tier caps at 10 custom fields per type — we flag any overflow records early.
Contacts
Fully supportedContact records mirror Lead fields but represent clients rather than prospects. Name, email, phone, address, and notes transfer 1:1. We deduplicate against existing Leads during import to prevent double records.
Transactions
Fully supportedTransaction records capture deal status, associated contacts, property addresses, and monetary values. Standard fields map directly. Pipeline stage assignments transfer as-is and must be verified against destination stage names.
Properties
Fully supportedProperty records store listing details, addresses, status, and associated images. Auto-update rules for property data do not export — we transfer the current snapshot and note which fields had dynamic updates so you can re-enable tracking post-migration.
Custom Fields
Mapping requiredSeven data types supported: Text, Date, Number, Percentage, Currency, Single-Select, Multi-Select. Starter tier is capped at 10 per type. We map each field by type and flag any that will be truncated or lost due to tier-based limits. Multi-select values are serialized as JSON arrays.
Tags
Fully supportedTags are flat label strings attached to Leads and Contacts. We extract all tags per record and write them as a simple array. Tag counts are preserved; tag taxonomy (categories, colors) does not transfer.
Segments
Fully supportedSegments are saved lead groupings based on filter criteria. We export segment membership as a tag or custom property so the group relationships survive even if the segment definition itself does not copy.
Pipeline Stages
Mapping requiredLofty organizes Leads into pipeline stages. Stage names and order transfer, but the transition rules or automation triggers attached to stages do not export. We document which stages exist and note any that may need manual recreation at the destination.
Webhooks
Not in this platformWebhook configurations require OAuth re-authentication and endpoint registration on the destination side. We document which webhooks are active and the events they subscribe to, but the subscriptions themselves cannot be transferred programmatically.
Attachments
Mapping requiredAttachments associated with Leads, Contacts, or Transactions transfer via URL reference where available. Files stored in Lofty's native file manager are downloaded and re-uploaded to destination storage. Large attachments may require extended migration windows.
Users/Agents
Mapping requiredUser records (agent profiles, roles, team assignments) transfer with basic profile data. Team hierarchy and permission configurations vary by plan and often require manual verification post-import to ensure correct access levels.
Lead Sources
Fully supportedSource attribution (where the lead originated — website, referral, IDX, etc.) is a standard Lead property. We preserve source strings and map them to equivalent fields in the destination CRM. Custom source types are treated as text values.
| Object | Support | Notes |
|---|---|---|
| Leads | Fully supported | The primary record type in Lofty. Standard fields (name, email, phone, source, status) map cleanly. Custom fields (up to 350 across 7 types on higher tiers) require per-type mapping. Starter tier caps at 10 custom fields per type — we flag any overflow records early. |
| Contacts | Fully supported | Contact records mirror Lead fields but represent clients rather than prospects. Name, email, phone, address, and notes transfer 1:1. We deduplicate against existing Leads during import to prevent double records. |
| Transactions | Fully supported | Transaction records capture deal status, associated contacts, property addresses, and monetary values. Standard fields map directly. Pipeline stage assignments transfer as-is and must be verified against destination stage names. |
| Properties | Fully supported | Property records store listing details, addresses, status, and associated images. Auto-update rules for property data do not export — we transfer the current snapshot and note which fields had dynamic updates so you can re-enable tracking post-migration. |
| Custom Fields | Mapping required | Seven data types supported: Text, Date, Number, Percentage, Currency, Single-Select, Multi-Select. Starter tier is capped at 10 per type. We map each field by type and flag any that will be truncated or lost due to tier-based limits. Multi-select values are serialized as JSON arrays. |
| Tags | Fully supported | Tags are flat label strings attached to Leads and Contacts. We extract all tags per record and write them as a simple array. Tag counts are preserved; tag taxonomy (categories, colors) does not transfer. |
| Segments | Fully supported | Segments are saved lead groupings based on filter criteria. We export segment membership as a tag or custom property so the group relationships survive even if the segment definition itself does not copy. |
| Pipeline Stages | Mapping required | Lofty organizes Leads into pipeline stages. Stage names and order transfer, but the transition rules or automation triggers attached to stages do not export. We document which stages exist and note any that may need manual recreation at the destination. |
| Webhooks | Not in this platform | Webhook configurations require OAuth re-authentication and endpoint registration on the destination side. We document which webhooks are active and the events they subscribe to, but the subscriptions themselves cannot be transferred programmatically. |
| Attachments | Mapping required | Attachments associated with Leads, Contacts, or Transactions transfer via URL reference where available. Files stored in Lofty's native file manager are downloaded and re-uploaded to destination storage. Large attachments may require extended migration windows. |
| Users/Agents | Mapping required | User records (agent profiles, roles, team assignments) transfer with basic profile data. Team hierarchy and permission configurations vary by plan and often require manual verification post-import to ensure correct access levels. |
| Lead Sources | Fully supported | Source attribution (where the lead originated — website, referral, IDX, etc.) is a standard Lead property. We preserve source strings and map them to equivalent fields in the destination CRM. Custom source types are treated as text values. |
Gotchas
What to watch for in Lofty migrations
Issues we've hit on past Lofty migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
API date-range queries capped at 90 days
64-bit integer IDs risk JavaScript precision loss
Starter tier custom field cap breaks complex schemas
Data export requires $500 fee unless handled during subscription
Documentation site migration disrupts integration references
| Severity | Issue |
|---|---|
| High | API date-range queries capped at 90 days |
| Medium | 64-bit integer IDs risk JavaScript precision loss |
| Medium | Starter tier custom field cap breaks complex schemas |
| High | Data export requires $500 fee unless handled during subscription |
| Low | Documentation site migration disrupts integration references |
Leaving Lofty?
Where Lofty customers move next
12 destinations Lofty can migrate to.
How a Lofty migration works
Four steps, Lofty-specific
Connect
OAuth 2.0 and API Key into Lofty. Scopes limited to read-only on the data we move.
Map
We translate Lofty-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Lofty quirks before production.
Migrate
Full migration with Lofty rate-limit handling. Rollback available throughout.
FAQ
Lofty migration FAQ
Answers to the questions buyers ask most during Lofty migration scoping. Not seeing yours? Book a call.
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Migrate Lofty.
Without the rebuild.
Free scoping call with a migration engineer. Tell us about your Lofty setup and destination — written quote back within a business day.