CRM migration
Field-level mapping, validation, and rollback between Inception and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Inception
Source
Twenty CRM
Destination
Compatibility
10 of 10
objects map 1:1 between Inception and Twenty CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Inception CRM is a cloud-native, pharma-focused CRM built for field-sales teams managing territory visits, daily planning, and commercial database integrations. Its data model centers on People with linked Companies and Opportunities, with custom fields for industry-specific attributes like therapeutic category, prescribing physician links, and visit-cycle planning. Twenty CRM is a self-hosted or cloud-hosted open-source CRM (AGPL-3.0, MIT) with a generic relational schema: People, Companies, Opportunities, Tasks, and Notes as standard objects, plus unlimited custom objects on the Organization cloud tier or self-hosted deployment. FlitStack AI maps Inception People to Twenty People, Inception Companies to Twenty Companies, Inception Opportunities to Twenty Opportunities, and any Inception custom fields to Twenty custom fields via Settings → Data Model. Activity history (calls, notes, tasks) migrates as Twenty Tasks linked to the parent record. We preserve original create dates as a custom field since Twenty's CreatedAt is set at import time. User and owner resolution runs by email match against Twenty Workspace Members. All import sequencing follows Twenty's constraint: Companies must exist before People can reference them, and People must exist before Opportunities can link them. A 24–48 hour delta-pickup window captures in-flight records during cutover. Workflows, automation rules, and pharma-specific process logic do not migrate — those must be rebuilt in Twenty's workflow builder or as custom extensions.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Inception object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Inception
Person / Contact
Twenty CRM
People
1:1Inception Person records map directly to Twenty People. Email address is the primary unique identifier for deduplication and relation linking. Phone, job title, and address fields migrate as text fields on the People object. Original Inception create timestamps are preserved in a custom field since Twenty's built-in CreatedAt reflects the import date.
Inception
Company / Organization
Twenty CRM
Companies
1:1Inception Company records map to Twenty Companies using domain/website as a unique link key. Industry, employee count, and annual revenue fields migrate to their Twenty equivalents. Companies must be imported before People so that companyId foreign keys resolve correctly on the People import pass.
Inception
Opportunity / Deal
Twenty CRM
Opportunities
1:1Inception Opportunity records map to Twenty Opportunities with stage, amount, expected close date, and linked company/people associations. Stage values migrate as pick-list options in Twenty's stage configuration. Opportunities must be imported last because they reference both Companies and People as foreign keys.
Inception
Task / Activity
Twenty CRM
Tasks
1:1Call logs, visit records, and scheduled activities from Inception migrate as Twenty Tasks linked to the parent People or Opportunities record via the relation field. Task due date, assignee, and completion status are preserved. Task type (call, visit, email) is stored as a custom select field on the Twenty Task.
Inception
Note / Free-text
Twenty CRM
Notes
1:1Inception free-text notes migrate as Twenty Notes attached to the relevant People, Companies, or Opportunities record. The Note body maps to the Twenty Note body field, preserving formatting where possible. Notes must be imported after the parent records they reference exist in Twenty so the relation links resolve correctly. The import pass also captures the original Inception note creation timestamp and stores it in a custom datetime field for audit continuity.
Inception
Custom Field (Pharma-specific)
Twenty CRM
Custom Field on People / Companies / Opportunities
1:1Inception's pharma-specific custom fields (therapeutic category, physician specialty, prescribing tier, territory code) require pre-creation as custom fields in Twenty Settings → Data Model before import. Field types are matched: pick-list values to Twenty select fields, numeric values to number fields, and free text to text fields. Custom field creation is sequenced before the data import pass.
Inception
User / Owner
Twenty CRM
Workspace Members
1:1Inception owner records are resolved by email match against Twenty Workspace Members. Your team must invite all Inception users to Twenty before migration runs so the member records exist. Unmatched owners are flagged in the pre-migration report and assigned to a fallback member of your choice.
Inception
Inception Custom Object
Twenty CRM
Custom Object
1:1Any Inception custom objects (e.g., Physician targeting records, territory plans) map 1:1 to Twenty custom objects. Custom objects with many-to-many relationships to People or Companies require a junction table — Twenty's relation import supports this via the relation CSV format referencing the unique field of the related record.
Inception
Attachment / File
Twenty CRM
Files (URL-stored or custom URL field)
1:1Inception file attachments (e.g., call reports, field images) do not have a native equivalent in Twenty's core import. We preserve attachment URLs as a custom text field on the parent record and flag any files that require re-upload to Twenty's storage layer.
Inception
Inception Object ID
Twenty CRM
Source_System_ID__c (custom field)
1:1Inception's internal record IDs are stored on every migrated record in a custom field named Source_System_ID__c for traceability, delta-run de-duplication, and cross-reference during reconciliation. This field is created automatically during migration setup and populated with the original Inception ID value from each source record before the import completes.
| Inception | Twenty CRM | Compatibility | |
|---|---|---|---|
| Person / Contact | People1:1 | Fully supported | |
| Company / Organization | Companies1:1 | Fully supported | |
| Opportunity / Deal | Opportunities1:1 | Fully supported | |
| Task / Activity | Tasks1:1 | Fully supported | |
| Note / Free-text | Notes1:1 | Fully supported | |
| Custom Field (Pharma-specific) | Custom Field on People / Companies / Opportunities1:1 | Fully supported | |
| User / Owner | Workspace Members1:1 | Fully supported | |
| Inception Custom Object | Custom Object1:1 | Fully supported | |
| Attachment / File | Files (URL-stored or custom URL field)1:1 | Fully supported | |
| Inception Object ID | Source_System_ID__c (custom field)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Inception gotchas
External database sync delays record visibility
Visit outcome codes vary by implementation
Analytics exports are definition-only, not data
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Audit Inception data model and export capabilities
We connect to your Inception instance via scoped read access to inventory all objects, custom fields, record counts, and relationship types. We assess which Inception records have linked Company and Person associations, which custom fields are actively populated vs. empty across the dataset, and whether any records reference owners who are no longer active. This audit produces a data-cleanliness score and a clean-vs-clutter recommendation aligned with Twenty's own migration guidance: inactive contacts (no activity in 2+ years), duplicate records, and unused custom fields should be left behind.
Create Twenty custom fields and invite Workspace Members
Before any data is imported, we create all required custom fields in your Twenty workspace via Settings → Data Model, matching Inception's field types (select options, number format, text length). We also extract the full list of Inception owner email addresses and deliver it to your admin as an invitation checklist. All Workspace Members must accept their Twenty invitations before the migration run so owner resolution resolves correctly. We cannot link a record to a Twenty user who does not yet have a member account.
Run sequenced migration passes with foreign-key ordering
The migration runs in three ordered passes. Pass 1 migrates all Inception Companies to Twenty Companies, establishing the base records. Pass 2 migrates People, resolving each companyName as a companyId lookup against the imported Companies. Pass 3 migrates Opportunities, resolving companyId and peopleId references. Tasks and Notes are imported in subsequent passes, with each record linked to its parent People, Company, or Opportunity. Every pass uses the source Inception ID as a unique deduplication key, so re-running any pass overwrites existing records rather than creating duplicates.
Execute sample migration with field-level diff and validation
A representative slice — typically 200–500 records spanning People, Companies, Opportunities, and a sample of Tasks — migrates first. We generate a field-level diff comparing source values against destination field values, flagging any transformation errors (date format mismatches, select values that landed as free text because the Twenty pick-list option was missing, null foreign keys). You review the diff and approve before the full run commits. Any Inception pick-list values that have no matching Twenty option are flagged with a correction plan before the full migration proceeds.
Full migration run with delta-pickup window and one-click rollback
The full migration runs against your live Twenty instance. A delta-pickup window of 24–48 hours captures any records created or modified in Inception during the cutover period. An audit log records every record created, updated, or skipped. If reconciliation reveals data quality issues — missing associations, truncated values, or unexpected nulls — one-click rollback reverts the Twenty instance to its pre-migration state while Inception remains live. Once you confirm the Twenty dataset is reconciled and accepted, the migration is complete.
Platform deep dives
Inception
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Inception and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Inception: Not publicly documented..
Data volume sensitivity
Inception doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Inception to Twenty CRM migration scoping. Not seeing yours? Book a call.
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