CRM

Migrate your Exsalerate data

Straightforward CRM built for small-to-mid Australian and New Zealand sales teams with strong WorkflowMax and Xero integration, focused on pipeline visibility and account retention.

Encrypted end-to-end with one-click rollback
Talk to a real migration engineer in minutes
Exsalerate logo

In its favor

Why people choose Exsalerate

The signal that keeps Exsalerate on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Tight WorkflowMax and Xero integration for professional services firms — Exsalerate was built with New Zealand and Australian service businesses in mind, letting teams close deals in the CRM and have those records flow directly into project management and accounting without manual re-entry.

Flat, opinionated data model that avoids Salesforce-style complexity — small sales teams can set up pipelines and start logging activity without a consultant, and the drag-and-drop pipeline view makes stage progression visible at a glance.

Account-centric approach with a retention focus — Exsalerate explicitly positions account management as a cost-reduction strategy (citing the 5× cost of winning new business), which resonates with B2B service firms managing long-term client relationships rather than high-volume pipeline.

Colour-coded activity tiles prompt daily action without a learning curve — the to-do tile system surfaces overdue items and upcoming follow-ups in a single dashboard view, which reviewers note reduces the cognitive overhead of CRM adoption for non-technical users.

Strong accounting software pairing — the native Xero and WorkflowMax connectors mean firms already in the Xero ecosystem can use Exsalerate as a lightweight sales layer without breaking their existing financial stack.

Reporting depth does not match enterprise CRMs — Exsalerate's built-in analytics are limited compared to platforms like Salesforce or HubSpot, and customers requiring multi-touch attribution, forecasting models, or custom dashboards eventually outgrow what the platform surfaces.

Scalability concerns for teams above 20–30 users — several reviewers note that the platform was adequate at small scale but became slower and harder to manage as headcount and record volume grew, particularly on the pipeline view with large deal counts.

Limited third-party integrations beyond Xero and WorkflowMax — firms that need to connect to marketing automation, telephony, ERP, or other tools report significant friction, and the integration ecosystem is described as underdeveloped relative to major CRM platforms.

Support responsiveness varies — a subset of reviews mention slower response times from the Exsalerate support team, particularly when handling edge cases or technical questions about the WorkflowMax sync.

No native mobile app with full feature parity — field sales teams note that the mobile experience lacks the desktop pipeline view and some activity logging features, reducing utility for users who are frequently off-site.

Reasons to switch

Why people leave Exsalerate

The recurring reasons buyers give for replacing Exsalerate. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Exsalerate fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Built-in WorkflowMax and Xero integration for service-industry workflowsDrag-and-drop pipeline board with colour-coded stage tilesAccount-centric model with explicit retention focusSimple setup with minimal consultant involvement required for basic deploymentsPurpose-built for ANZ small-to-mid professional services firms

Weaknesses

Limited reporting and analytics compared to enterprise CRM platformsShallow third-party integration ecosystem beyond accounting toolsPerformance degrades at scale with large record volumesNo mobile app with full feature parity for field sales usersSupport responsiveness inconsistent for complex technical scenarios

Where it works

Small-to-mid sales teams (under 20–30 users) based in Australia and New Zealand seeking a lightweight CRM without enterprise complexity or consultant overhead.Professional services firms already embedded in the Xero and WorkflowMax ecosystem, where deal records need to flow directly into project management and accounting without manual re-entry.B2B service businesses prioritising long-term account retention over high-volume transactional pipeline, where the 5× cost-of-new-business logic resonates operationally.Office-based sales teams with straightforward pipeline stages (5–8), where drag-and-drop visualisation and colour-coded activity tiles drive daily action without mobile dependency.Firms with limited IT resources needing a flat data model where basic configuration (pipelines, activity logging, account records) can be completed without developer involvement.

Where it struggles

Teams exceeding 20–30 users or operating with high record volumes, where pipeline performance degrades and administrative overhead increases noticeably.Organisations requiring multi-touch attribution, custom forecasting models, or analytics dashboards beyond the platform's built-in reporting surface.Firms needing integrations beyond Xero and WorkflowMax — including marketing automation, telephony, ERP systems, or broader martech stacks — face a thin and underdeveloped connector ecosystem.Field sales teams or users who are frequently off-site, since the mobile experience lacks desktop feature parity for pipeline views and activity logging.Regulated industries or complex enterprise environments requiring granular custom objects, role-based data isolation, or API-driven automation at scale.

Pricing tiers

Exsalerate pricing overview

Exsalerate does not publish pricing on its website. Plans are sold as all-inclusive tiers with unlimited users — there is no per-seat billing model. Pricing is obtained through direct sales contact, and multi-year annual billing is typically available. The platform positions itself as cost-effective relative to enterprise CRMs for small-to-mid teams in the ANZ professional services market.

Starter

Tier 1 of 3

Not publicly listed — contact sales

What's included

Unlimited users with full feature accessPipeline management with drag-and-drop stagesAccount and contact managementTo-do lists with activity tilesEmail integrationXero and WorkflowMax integration

Need help selecting your CRM?

Book a free 30 minute consultation

Pricing is informational. FlitStack AI does not bill on Exsalerate's schedule — see our quote-based pricing →

What gets migrated

Exsalerate object support

Object-by-object support for Exsalerate migrations. Per-pair details surface during scoping.

Accounts

Fully supported

Accounts is the primary entity in Exsalerate's data model. We migrate all Account fields including name, contact details, owner assignment, and custom properties with a direct field-to-field mapping in most destination CRMs.

Contacts

Fully supported

Contacts are associated to Accounts. We preserve the Account-Contact relationship during migration and handle duplicate detection across the Contact set before import into the destination.

Pipelines

Mapping required

Exsalerate uses named Pipelines as the top-level container for sales activity. We map Pipeline names and their associated stage sequence to the destination CRM's pipeline structure. Where the destination has a different pipeline model, we create a mapping table at the scoping stage.

Pipeline Stages

Mapping required

Each Pipeline contains ordered Stage labels (for example, 'Qualified', 'Proposal Sent', 'Negotiation'). We preserve stage order and colour-coding metadata. Stage-level automation triggers are not migratable and are flagged for manual rebuild in the destination.

Opportunities

Fully supported

Opportunities in Exsalerate are tied to an Account and a Pipeline Stage. We migrate opportunity records with their associated stage, value, expected close date, and owner. WorkflowMax quote imports that created opportunities retain their cross-reference field.

To-Do Items

Mapping required

Exsalerate uses colour-coded activity tiles as its task model. We map To-Do items to Tasks or Activities in the destination, preserving due date, status, and tile colour as a custom field or tag since not all CRMs support colour-coded task views natively.

Email Activities

Mapping required

Email history is associated to Accounts and Contacts. We migrate email subject, body, timestamp, sender, and recipients. Attachments are handled separately as file migrations. Email threading relationships are not preserved in most destination CRMs and are noted as a gap.

Custom Fields

Mapping required

Custom fields on Accounts, Contacts, and Opportunities are migrated with field-type awareness. Picklist values, date formats, and numeric precision are normalised at import. Any custom field that cannot be matched to a destination schema field is flagged and mapped to a custom properties object.

Users / Owners

Mapping required

Exsalerate user accounts map to Owner or User records in the destination. We create a user mapping table during scoping. Inactive users are flagged — their records can be assigned to a placeholder owner or reactivated in the destination post-migration.

WorkflowMax Integrations

Mapping required

Exsalerate has a documented bi-directional sync with WorkflowMax for contacts, jobs, and quotes. Where customers have imported WorkflowMax quotes as Exsalerate opportunities, we map the cross-reference field and flag any downstream job links that should be rebuilt in the destination project-management tool.

Gotchas

What to watch for in Exsalerate migrations

Issues we've hit on past Exsalerate migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

Medium

WorkflowMax quote-to-opportunity linkage is not a standard CRM field

High

Exsalerate has no publicly documented bulk export or API endpoint

Low

Colour-coded to-do tiles do not map to standard CRM task priorities

How a Exsalerate migration works

Four steps, Exsalerate-specific

Connect

HTTP Basic Authentication over SSL — credentials passed with every request. No OAuth flow documented. into Exsalerate. Scopes limited to read-only on the data we move.

Map

We translate Exsalerate-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Exsalerate quirks before production.

Migrate

Full migration with Exsalerate rate-limit handling. Rollback available throughout.

FAQ

Exsalerate migration FAQ

Answers to the questions buyers ask most during Exsalerate migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Exsalerate migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Exsalerate migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate Exsalerate.
Without the rebuild.

Free scoping call with a migration engineer. Tell us about your Exsalerate setup and destination — written quote back within a business day.

Free scoping call Quote in 1 business day 1,784 platforms supported