CRM migration

Migrate from AgileCase to HubSpot

Field-level mapping, validation, and rollback between AgileCase and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

AgileCase logo

AgileCase

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

11 of 11

objects map 1:1 between AgileCase and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

AgileCase and HubSpot take fundamentally different approaches to customer data. AgileCase organizes work around Cases and Tasks — records you create, progress, and close. HubSpot organizes around Contacts, Companies, and Deals — a model built for sales pipeline management rather than case resolution tracking. When migrating from AgileCase to HubSpot, we map Cases to either Deals (if they represent sales opportunities) or Tickets (if they represent service requests), and we map AgileCase Tasks to HubSpot Engagements. Custom fields on every AgileCase object migrate as HubSpot custom properties, with type-aware transformation for pick-lists, dates, and numeric fields. AgileCase workflows, automations, and custom scripts do not migrate — those must be rebuilt using HubSpot's workflow editor andAutomation Hub. We preserve AgileCase audit history by migrating it into a custom property so your HubSpot records carry a reference trail back to the source system. The migration uses HubSpot's native import API with scoped read access to AgileCase, ensuring your team continues working in AgileCase throughout the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

AgileCase logo

AgileCase

What's pushing teams away

  • User limits of 15 on Professional and 30 on Business force growing firms to migrate when they exceed these thresholds, often mid-workflow.
  • Limited automation and report counts on Professional tier become restrictive as case volume increases, pushing teams toward platforms with fewer structural caps.
  • Enterprise pricing requires custom quotes with no public range, making budget planning difficult and prompting firms to evaluate alternatives with transparent pricing.
  • Workflow automation logic and custom reports do not transfer between platforms, creating significant rebuild effort that makes switching costly and slow.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How AgileCase objects map to HubSpot

Each row shows how a AgileCase object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

AgileCase

Contact

maps to

HubSpot

Contact

1:1
Fully supported

AgileCase contacts map 1:1 to HubSpot contacts. All standard fields (name, email, phone, job title, address) migrate as HubSpot native properties. Owner resolution uses email matching against HubSpot users. Custom fields on the contact object become HubSpot custom properties with type-aware transformation applied for pick-list, numeric, date, and multi-select field types.

AgileCase

Company

maps to

HubSpot

Company

1:1
Fully supported

AgileCase organizations map to HubSpot companies. Company name, domain, industry, employee count, and annual revenue migrate as HubSpot native company properties. Parent-child company hierarchies map to HubSpot's associated companies model. Industry pick-list values are translated against HubSpot's taxonomy, with unmapped values created as custom pick-list properties.

AgileCase

Case

maps to

HubSpot

Deal

1:1
Fully supported

AgileCase cases representing sales opportunities map to HubSpot deals. Case name becomes deal name, case amount maps to deal amount, and case status maps to deal stage via value mapping against your HubSpot pipeline stages. Case type maps to deal type pick-list (New Business, Existing Business). Case priority migrates as a custom pick-list property on the deal.

AgileCase

Case

maps to

HubSpot

Ticket

1:1
Fully supported

AgileCase cases representing support or service requests map to HubSpot tickets. Ticket subject pulls from case name; ticket pipeline stage maps from case status via value mapping. Service hub tier is required for ticket object access in HubSpot. Case priority and type are preserved as custom properties on the migrated ticket.

AgileCase

Task

maps to

HubSpot

Engagement (Task)

1:1
Fully supported

AgileCase tasks map to HubSpot engagement tasks. Subject, description, due date, assigned user, and completion status migrate with original timestamps preserved. Task associations link to the migrated contact or company record. Unmatched assignees are flagged pre-migration for fallback owner assignment or manual reassignment.

AgileCase

Document

maps to

HubSpot

File

1:1
Fully supported

AgileCase documents and attachments migrate as HubSpot Files associated with the parent contact, company, or deal record. File name, content type, upload date, and file size are preserved. Documents associated with multiple cases are linked to the primary case record; secondary associations are logged in a reference property for manual re-linking post-migration.

AgileCase

Custom Field

maps to

HubSpot

Custom Property

1:1
Fully supported

Every AgileCase custom field on Contact, Company, Case, or Task becomes a HubSpot custom property. Property type is mapped: text to single-line text, number to number, pick-list to dropdown select, date to date picker, and multi-select to multiple checkboxes. We audit custom field count to ensure you remain below HubSpot's 10,000-property limit per object.

AgileCase

Workflow / Automation

maps to

HubSpot

Workflow / Sequence

1:1
Fully supported

AgileCase workflows and automations do not migrate. These must be rebuilt in HubSpot using Automation Hub for operational workflows or Sales Hub sequences for email nurture sequences. We export workflow definitions as a reference document listing trigger events, conditions, and automated actions for your HubSpot admin to use as a rebuild guide.

AgileCase

User / Owner

maps to

HubSpot

User

1:1
Fully supported

AgileCase users are resolved by email match against HubSpot users. Unmatched owners — former employees or accounts not yet provisioned in HubSpot — are flagged before migration. Your team either provisions HubSpot accounts for those users or designates a fallback owner before the migration window. No record lands in HubSpot without a valid owner reference.

AgileCase

Audit History

maps to

HubSpot

Custom Property

1:1
Fully supported

AgileCase audit trail entries (field changes, status transitions, user actions) are summarized as a custom text property on the migrated record. The summary includes the last modified timestamp, modifying user's name, and significant status transitions. The full audit log is exported as a CSV reference file for compliance or historical review.

AgileCase

Report

maps to

HubSpot

Report / Dashboard

1:1
Fully supported

AgileCase custom reports cannot migrate to HubSpot. The underlying data migrates so equivalent HubSpot reports can be built, but report definitions, charts, and scheduled exports must be recreated using HubSpot's reporting tools. We provide a data dictionary mapping migrated fields to their HubSpot equivalents for report rebuilding.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

AgileCase logo

AgileCase gotchas

Medium

Audit trail retention is tier-dependent

High

Post-termination 30-day export window in DPA

Medium

Blob storage document extraction requires flattening

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Case-centric model requires deliberate Deal vs. Ticket routing

    AgileCase organizes all work as Cases. HubSpot separates Deals (sales opportunities) from Tickets (service requests). Before migration, you must decide which AgileCase cases represent revenue-trackable opportunities and which represent support or service work. Cases mapped to Deals move through HubSpot's sales pipeline; cases mapped to Tickets move through the service pipeline. Misrouting at this decision point means records land in the wrong object and your reporting reflects the wrong workflow. We surface this decision early in the migration plan and route each case by a status or type flag you define.

  • AgileCase workflows and automations have no HubSpot equivalent and must be rebuilt

    AgileCase Business and Enterprise tiers include customizable workflows with case plans and custom scripts. HubSpot has no workflow migration path — automation logic does not carry over. Every workflow trigger, conditional branch, and automated action in AgileCase must be rebuilt using HubSpot's Automation Hub or Sales Hub sequences. We export your AgileCase workflow definitions as a reference document listing trigger events, conditions, and actions, but the rebuild is a separate implementation effort scoped after the data migration commits.

  • HubSpot property limit of 10,000 per object constrains large custom field inventories

    HubSpot allows a maximum of 10,000 properties per object. AgileCase custom fields on cases, contacts, and companies accumulate over years of use. Teams with more than 500 custom fields across objects risk hitting this limit during migration. We audit custom field count before migration and flag any properties that can be archived or consolidated. HubSpot's property deletion is irreversible, so you must confirm scope before we remove any migrated properties.

  • AgileCase audit history requires custom property storage in HubSpot

    AgileCase tracks every field change with timestamps and user attribution in its audit trail. HubSpot's native activity log captures engagement actions (emails, calls, meetings) but does not preserve historical field-change audits for custom properties. We store a summarized audit trail as a text property on migrated records, with the full audit log exported as a reference CSV. This means the granular before/after state for each field change is available for compliance review but not queryable within HubSpot's reporting interface.

  • Document associations may require post-migration re-linking

    AgileCase documents attach to cases and contacts with a hierarchical association model. HubSpot Files associate to CRM records via object type and ID. During migration, we link documents to the corresponding contact, company, or deal record by ID. However, if a document was associated to multiple cases in AgileCase, HubSpot's 1:1 file-to-record model means only the primary association migrates. Secondary associations are logged in a reference property and must be re-established manually post-migration.

Migration approach

Six steps for a successful AgileCase to HubSpot data migration

  1. Audit AgileCase data model and define Deal vs. Ticket routing rules

    Before any data moves, we inventory every AgileCase object, custom field, and workflow. We document the count of contacts, companies, cases, tasks, and documents, plus the number and type of custom fields on each. We then work with your team to define which AgileCase cases route to HubSpot Deals and which route to HubSpot Tickets, based on case type or status flags. This decision drives the entire object mapping plan and must be locked before field-level mapping begins.

  2. Create HubSpot custom properties for non-standard fields

    We create HubSpot custom properties for every AgileCase custom field that has no native HubSpot equivalent — case priority, case type, AgileCase case number, audit summary, and any pick-list fields whose values don't match HubSpot's default taxonomy. Properties are created in HubSpot's Settings > Properties section before migration runs so field mapping validation can reference them by API name during the process.

  3. Resolve AgileCase users against HubSpot users by email

    AgileCase owner IDs are matched to HubSpot users by email address. Unmatched owners — former employees or accounts not yet provisioned in HubSpot — are flagged in a pre-migration report. Your team either provisions HubSpot accounts for those users or designates a fallback owner before the migration window. This ensures no record lands in HubSpot without a valid owner reference from the start of the migration.

  4. Run sample migration with field-level diff and validation

    We migrate a representative slice — typically 100–500 records spanning contacts, companies, cases, tasks, and documents — into a HubSpot staging environment. We generate a field-level diff comparing source values to destination values, verify case status-to-dealstage value mapping, confirm owner resolution, and validate document associations. You review the diff and approve before the full migration commits to production.

  5. Execute full migration with delta-pickup and audit log

    The full migration runs against HubSpot using scoped read access to AgileCase — your team continues working in AgileCase throughout the window. A delta-pickup phase (24–48 hours) captures any records created or modified during cutover. Every migration operation is logged. One-click rollback is available if reconciliation fails. After commit, we deliver a validation report showing record counts, association rates, and any records that require manual review.

Platform deep dives

Context on both ends of the pair

AgileCase logo

AgileCase

Source

Strengths

  • Tiered storage: 50GB on Professional, unlimited on Business with fair-use policy.
  • Audit trail tracking with 180-day minimum retention on Professional tier.
  • REST API, CSV, and Excel import options for data onboarding.
  • Workflow management with task sequences, case plans, and custom scripts.
  • Client-facing portal for status sharing and secure document exchange.

Weaknesses

  • User caps (15 Professional, 30 Business) limit scalability for larger legal departments.
  • Automation and report limits on lower tiers require upgrades as usage grows.
  • No public pricing for Enterprise tier, complicating cost comparisons during vendor evaluation.
  • Workflow definitions and automation rules are not portable between platforms, requiring manual rebuild.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across AgileCase and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    AgileCase: Not publicly documented.

  • Data volume sensitivity

    A

    AgileCase exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your AgileCase to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about AgileCase to HubSpot data migrations

Answers to the questions buyers ask most during AgileCase to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most AgileCase-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 total records (contacts, companies, cases, tasks, documents). Larger setups with 500,000+ records or extensive custom field inventories extend to 5–7 days. The longest planning step is defining Deal vs. Ticket routing for your cases — that decision drives the object mapping and must be locked before we begin field-level mapping.

Adjacent paths

Related migrations to explore

Ready when you are

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