CRM migration
Field-level mapping, validation, and rollback between TOTUS Marketing and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
TOTUS Marketing
Source
Twenty CRM
Destination
Compatibility
10 of 12
objects map 1:1 between TOTUS Marketing and Twenty CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from TOTUS Marketing to Twenty CRM requires a discovery-first approach because TOTUS Marketing lacks publicly documented object schemas, API surfaces, or data models. We scope the customer's TOTUS instance via direct API exploration and export tooling rather than relying on pre-documented field mappings, flag any proprietary or undocumented objects discovered during discovery, and surface them before migration begins. Twenty CRM is an open-source, API-first CRM with modern REST and GraphQL interfaces and self-host or cloud deployment at $9 per seat per month. We migrate standard objects (Contacts, Accounts, Deals, Activities) via Twenty's standard APIs, create custom objects via the /metadata API, and preserve historical timestamps across the timeline. Workflows, sequences, automations, and forms do not migrate as code; we deliver a written inventory of these for the customer's admin to rebuild post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a TOTUS Marketing object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
TOTUS Marketing
Contact
Twenty CRM
Person
1:1TOTUS Marketing Contact records map to Twenty CRM Person objects. During discovery we explore the TOTUS Contact schema via direct API to identify all standard and custom fields (first name, last name, email, phone, address properties). The Person object in Twenty stores name, email, phone, and linked company as first-class fields. We preserve any custom TOTUS fields as custom fields on the Person object, created via Twenty's /metadata API before import.
TOTUS Marketing
Account / Company
Twenty CRM
Company
1:1TOTUS Marketing Company or Account records map to Twenty CRM Company. We use the TOTUS domain or company name as the dedupe key during import. Company is created before any Person import so that the Person-Company relationship (workspaceMember, domain, employees, address) is satisfied at Person insert. Any TOTUS custom fields on the Account map to custom fields on Company.
TOTUS Marketing
Deal / Opportunity
Twenty CRM
Opportunity
1:1TOTUS Marketing Deal records map to Twenty CRM Opportunity. The deal stage maps to Opportunity stageName, pipeline assignment maps to Opportunity pipeline, and deal amount maps to Opportunity amount. We resolve the linked Company and Person lookups at migration time. Any TOTUS custom fields (probability, closed-won date, closed-lost reason) map to custom fields on Opportunity.
TOTUS Marketing
Pipeline
Twenty CRM
Pipeline
lossyTOTUS Marketing pipeline configuration (stage names, probabilities, order) maps to Twenty CRM Pipeline configuration. We extract the pipeline structure from TOTUS via API exploration and recreate it in Twenty before Deal migration. Stage order and probability percentages are preserved. If TOTUS has multiple pipelines, we create multiple Pipelines in Twenty.
TOTUS Marketing
Engagement: Email
Twenty CRM
Task + EmailMessage
1:1TOTUS Marketing email engagements map to Twenty CRM Task records (activity timeline entry) with email content stored in custom fields or as linked records. We preserve sender, recipient, subject, body, timestamp, and any attachments. The Task is linked to the Person (Who) and Company or Opportunity (What) via Twenty's standard relationship fields.
TOTUS Marketing
Engagement: Call
Twenty CRM
Task (subtype call)
1:1TOTUS Marketing call engagements map to Twenty CRM Task with call disposition, duration, and recording URL preserved in custom fields. Call direction (inbound/outbound) migrates as a custom picklist field. Activity timestamp is preserved from the source record.
TOTUS Marketing
Engagement: Meeting
Twenty CRM
Task or Event
1:1TOTUS Marketing meeting engagements map to Twenty CRM Task records with meeting-specific metadata (attendees, location, start/end time) preserved in custom fields. If the meeting includes attendee list, we create TaskAttendee records linked to the Task and the relevant Person records.
TOTUS Marketing
Engagement: Note
Twenty CRM
Task or Comment
1:1TOTUS Marketing note engagements map to Twenty CRM Task records with the note body in the description or as a linked Comment record. We preserve the author, timestamp, and any attachments. Notes attached to specific records (Person, Company, Opportunity) link via Twenty's object relationships.
TOTUS Marketing
Engagement: Task
Twenty CRM
Task
1:1TOTUS Marketing task engagements (follow-ups, to-dos) map directly to Twenty CRM Task. Status, priority, due date, and assignee migrate. Task assignment resolves via owner email matching against the Twenty User mapping.
TOTUS Marketing
Owner / User
Twenty CRM
WorkspaceMember
1:1TOTUS Marketing Owner records map to Twenty CRM WorkspaceMember. We resolve owners by email match. Any TOTUS Owner without a matching WorkspaceMember in the destination Twenty instance goes to a reconciliation queue for the customer to provision before record import resumes.
TOTUS Marketing
Custom Object
Twenty CRM
Custom Object
1:1TOTUS Marketing custom objects discovered during API exploration map to Twenty CRM custom objects created via the /metadata API. We pre-create the destination schema including all custom fields, relationship fields, and any enum picklists before any data import. Custom object naming follows Twenty's naming conventions. Lookup relationships to standard objects (Person, Company, Opportunity) are resolved at migration time.
TOTUS Marketing
Tag / Label
Twenty CRM
Custom picklist or tag field
lossyTOTUS Marketing tag or label values stored as multi-select properties migrate to Twenty CRM custom multi-select picklist fields. We extract the distinct tag values during discovery and create the picklist options before import. Tags used for segmentation migrate as-is for re-tagging post-migration.
| TOTUS Marketing | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Account / Company | Company1:1 | Fully supported | |
| Deal / Opportunity | Opportunity1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Engagement: Email | Task + EmailMessage1:1 | Fully supported | |
| Engagement: Call | Task (subtype call)1:1 | Fully supported | |
| Engagement: Meeting | Task or Event1:1 | Fully supported | |
| Engagement: Note | Task or Comment1:1 | Fully supported | |
| Engagement: Task | Task1:1 | Fully supported | |
| Owner / User | WorkspaceMember1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Tag / Label | Custom picklist or tag fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
TOTUS Marketing gotchas
Catalog website points to wrong product
Distributed marketing template hierarchy is the complex piece
API access exists but is not deeply documented publicly
Limited public review base for benchmarking
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and API exploration
We audit the TOTUS Marketing instance via direct API exploration to surface all object types, standard fields, custom fields, pipeline configurations, engagement types, and owner records. Unlike documented platforms, we cannot rely on pre-published schemas; we scope the specific customer's instance to identify any proprietary objects or undocumented relationship types. The discovery output is a written report of all discovered objects, field inventories, and record counts, plus a migration scope document for the customer to approve before schema design begins.
Schema design and Twenty custom object creation
We design the destination schema in Twenty CRM based on the discovered TOTUS object inventory. Standard objects (Person, Company, Opportunity, Task) are mapped directly. Custom objects are created via Twenty's /metadata API before any record migration, in dependency order for any lookup chains. We configure Pipelines and stage values, create custom fields with appropriate types (text, number, date, picklist, multi-select, relation), and validate the schema in a staging Twenty instance before production migration.
Data quality audit and deduplication
We audit TOTUS data quality across all object types, identifying duplicates (matching by email, phone, company domain), incomplete records (missing required fields), and inconsistent formats (phone number formatting, date formats, blank values). We apply a deduplication strategy based on the customer's preferences (keep oldest, keep most complete, merge) and produce a data quality report for the customer to review. Records that cannot be auto-resolved go to a manual reconciliation queue.
Owner and workspace member reconciliation
We extract every distinct TOTUS Owner referenced on Contact, Account, Deal, and Engagement records and prepare a mapping to Twenty WorkspaceMember. Any TOTUS Owner without a matching WorkspaceMember in the destination Twenty instance is flagged. The customer provisions any missing WorkspaceMember records (or deactivates owners as appropriate) before production migration begins. Migration cannot proceed past this step because relationship fields require valid references.
Production migration in dependency order
We run production migration in record-dependency order: WorkspaceMembers (validated), Companies (from TOTUS Accounts), Persons (with CompanyId resolved), Opportunities (with PersonId and CompanyId resolved, Pipeline assigned), Activity history (Tasks, Emails, Calls, Meetings via REST API with batch chunking), Custom Objects (with lookup relationships resolved to standard objects). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and workflow rebuild handoff
We coordinate a freeze window during which no new TOTUS records are created, run a final delta migration of any records modified during the migration window, then mark Twenty CRM as the system of record. We deliver the Workflow and Automation inventory document to the customer's admin team, documenting the trigger, conditions, and actions for each TOTUS workflow with a recommended Twenty equivalent. We support a one-week hypercare window for reconciliation issues. We do not rebuild TOTUS workflows as Twenty automations; that is a separate engagement.
Platform deep dives
TOTUS Marketing
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across TOTUS Marketing and Twenty CRM.
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
TOTUS Marketing: Not publicly documented — typical SaaS limits assumed and confirmed during scoping..
Data volume sensitivity
TOTUS Marketing doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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