CRM migration
Field-level mapping, validation, and rollback between TOTUS Marketing and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
TOTUS Marketing
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
7 of 9
objects map 1:1 between TOTUS Marketing and Microsoft Dynamics 365 Sales .
Complexity
CModerate
Timeline
4-8 weeks
Overview
TOTUS Marketing lacks published documentation for its object schema, API surface, and data model, which makes migration scoping a prerequisite step rather than a straightforward field map lookup. We begin every engagement with API exploration against the customer's live TOTUS instance to enumerate actual object types, custom field names, and relationship keys before designing the Dynamics 365 destination schema. We then migrate standard CRM records—Accounts, Contacts, Leads, Opportunities, Products, and engagement history—using the Dynamics 365 REST and Bulk APIs with parent-record lookup resolution. Workflows, automations, and any TOTUS-native marketing modules do not migrate as code; we deliver a written inventory of every automation for the customer's admin to rebuild in Dynamics 365 or Power Automate. The absence of TOTUS documentation also means data quality issues are discovered during scoping rather than anticipated upfront, which we surface in a pre-migration data audit before record movement begins.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
TOTUS Marketing platform overview
Scorecard, SWOT, gotchas, and pricing for TOTUS Marketing.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a TOTUS Marketing object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
TOTUS Marketing
Contact
Microsoft Dynamics 365 Sales
Lead and Contact (split required)
1:manyTOTUS Contact records require a split decision during scoping because Dynamics 365 separates unqualified prospects (Lead) from qualified business relationships (Contact attached to Account). We use the customer's TOTUS contact records to infer a qualification rule from available properties (status field, account association flag, or deal attachment count) and apply it during migration. Unqualified contacts land on Lead; qualified contacts land on Contact with AccountId resolved. The original TOTUS contact identifier is preserved in a custom field totus_contact_id__c on both Lead and Contact for reconciliation.
TOTUS Marketing
Company / Account
Microsoft Dynamics 365 Sales
Account
1:1TOTUS Company records map to Dynamics 365 Account. If the TOTUS schema exposes a domain or website field, it becomes the Account Website and the dedupe key during import. Account is inserted before any Contact or Opportunity migration to satisfy the required AccountId Lookup on Contact. If TOTUS stores multiple address types (billing, shipping), the primary address migrates to Address1 and secondary addresses to Address2 or custom address fields configured in the destination org.
TOTUS Marketing
Deal / Opportunity
Microsoft Dynamics 365 Sales
Opportunity
1:1TOTUS Deal records map to Dynamics 365 Opportunity. The TOTUS deal stage property maps to the Dynamics 365 StageName using a stage-mapping table created during discovery. Closed-Won and Closed-Lost outcomes migrate with CloseDate and the Dynamics 365 standard stage set (not the TOTUS stage values). Amount fields migrate to Amount; if TOTUS uses separate estimated and actual amount fields, both migrate to Amount with a note to the admin to update actual after close.
TOTUS Marketing
Pipeline / Stage
Microsoft Dynamics 365 Sales
Sales Process + Stage
lossyTOTUS deal pipelines map to Microsoft Dynamics 365 Sales Processes and stage values. During discovery, we enumerate every distinct pipeline and stage in TOTUS and create a corresponding Microsoft Dynamics 365 Sales Process with stage values that match the customer's business process names. Probability percentages are computed from TOTUS stage data where available and set on each stage. If TOTUS supports pipeline-specific stages, each pipeline becomes a separate Sales Process.
TOTUS Marketing
Custom Field
Microsoft Dynamics 365 Sales
Custom Field
1:1TOTUS custom fields on Contact, Company, and Deal map to Dynamics 365 custom fields (schema name ends in __c) of the closest matching Dataverse type: text fields map to Text, numeric fields map to Decimal or Whole Number, dates map to DateTime, and picklists map to Option Sets. Option Set values are enumerated from TOTUS data during discovery and recreated as Option Set Option values in Dynamics 365 with the same label and integer value.
TOTUS Marketing
Owner / User
Microsoft Dynamics 365 Sales
User
1:1TOTUS owner records map to Dynamics 365 User by email address. The customer provisions matching User records (active or inactive status matches the TOTUS owner status) before migration begins. Any TOTUS owner without a matching Dynamics 365 User is placed in a reconciliation queue and flagged in the pre-migration report. OwnerId on Contact, Account, and Opportunity is set by resolving the email address at migration time.
TOTUS Marketing
Engagement: Call, Email, Meeting, Task
Microsoft Dynamics 365 Sales
Task, Event, EmailMessage
1:1TOTUS engagement records (calls, emails, meetings, tasks) map to Dynamics 365 Task, Event, and EmailMessage objects. Call engagements become Task with TaskSubtype = Call and CallDurationInSeconds in a custom field. Email engagements become Task (activity timeline entry) plus EmailMessage (email body and headers). Meeting engagements become Event with StartDateTime and EndDateTime preserved and attendee resolution against migrated Leads and Contacts. WhoId on Task points to the migrated Lead or Contact; WhatId points to the related Account or Opportunity.
TOTUS Marketing
Product / Item
Microsoft Dynamics 365 Sales
Product2
1:1TOTUS product or item records map to Dynamics 365 Product2. If TOTUS exposes a SKU field, it maps to ProductCode. Standard Price Book entries are created during import so that Line Items reference the correct price list. Product is migrated before Line Items to satisfy the Product2Id lookup.
TOTUS Marketing
Custom Object (undiscovered)
Microsoft Dynamics 365 Sales
Custom Entity
1:1If TOTUS API exploration during discovery reveals proprietary or custom objects beyond the standard Contact-Company-Deal model, we pre-create corresponding custom entities in Dynamics 365 (via the Dataverse SDK) before data migration begins. Custom entity schema, including all attributes and lookup relationships, is validated in a Sandbox before production migration. The customer reviews and approves the discovered custom object inventory in the pre-migration report.
| TOTUS Marketing | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Contact | Lead and Contact (split required)1:many | Fully supported | |
| Company / Account | Account1:1 | Fully supported | |
| Deal / Opportunity | Opportunity1:1 | Fully supported | |
| Pipeline / Stage | Sales Process + Stagelossy | Fully supported | |
| Custom Field | Custom Field1:1 | Fully supported | |
| Owner / User | User1:1 | Fully supported | |
| Engagement: Call, Email, Meeting, Task | Task, Event, EmailMessage1:1 | Fully supported | |
| Product / Item | Product21:1 | Fully supported | |
| Custom Object (undiscovered) | Custom Entity1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
TOTUS Marketing gotchas
Catalog website points to wrong product
Distributed marketing template hierarchy is the complex piece
API access exists but is not deeply documented publicly
Limited public review base for benchmarking
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
API exploration and schema discovery
We connect to the customer's TOTUS instance via available API endpoints or export tooling to enumerate all object types, attribute names, data types, and relationship keys present in their live data. This phase produces a written schema inventory that lists every TOTUS object and field we will map, including any proprietary or undocumented objects that require custom handling. The customer reviews and approves the discovered schema before destination design begins.
Data profiling and quality audit
We extract a representative data sample (typically the full dataset for small migrations or a stratified sample for large ones) and profile it for duplicates, missing required fields, invalid formats, and orphaned records (contacts with no account, deals with no contact). The profiling report is shared with the customer's data steward, who remediates critical quality issues before migration design begins. We do not begin record movement with unresolved data quality issues because Dynamics 365 validation rules will reject malformed records.
Dynamics 365 destination schema design
We design the Dynamics 365 destination schema based on the discovered TOTUS schema and the customer's business requirements. This includes provisioning standard entities (Account, Contact, Lead, Opportunity), custom fields with correct Dataverse types and Option Sets, Sales Processes and stage values mapped from TOTUS pipelines, and any custom entities discovered in TOTUS. Schema is deployed into a Dynamics 365 Sandbox for validation before production migration begins.
Owner reconciliation and User provisioning
We extract every distinct TOTUS owner referenced on contacts, companies, deals, and engagement records and match by email against the destination Dynamics 365 User table. Owners without a matching User are placed in a reconciliation queue. The customer's Dynamics 365 admin provisions any missing User accounts (active or inactive matching the TOTUS owner status) before record migration proceeds. OwnerId references cannot be resolved without matching Users.
Production migration in dependency order
We run production migration in dependency order: Accounts (from TOTUS Company), Contacts and Leads (with qualification split applied and AccountId resolved), Opportunities (with AccountId, OwnerId, and StageName resolved), Products and Pricebook entries, Engagement history (Tasks, Events, EmailMessages via Dynamics 365 Bulk API with chunking and exponential backoff), and custom entities (last, because they often reference standard object lookups). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and automation inventory handoff
We freeze TOTUS writes during cutover, run a final delta migration of records modified during the migration window, then enable Dynamics 365 as the system of record. We deliver the TOTUS automation inventory document to the customer's admin team for rebuild in Dynamics 365 workflows or Power Automate. We support a one-week hypercare window to resolve reconciliation issues raised by the customer's sales team. We do not rebuild TOTUS workflows inside the migration scope; that is a separate engagement.
Platform deep dives
TOTUS Marketing
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across TOTUS Marketing and Microsoft Dynamics 365 Sales .
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
TOTUS Marketing: Not publicly documented — typical SaaS limits assumed and confirmed during scoping..
Data volume sensitivity
TOTUS Marketing doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during TOTUS Marketing to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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