CRM migration

Migrate from Termene to monday CRM

Field-level mapping, validation, and rollback between Termene and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Termene logo

Termene

Source

monday CRM

Destination

monday CRM logo

Compatibility

93%

14 of 15

objects map 1:1 between Termene and monday CRM.

Complexity

BStandard

Timeline

3–7 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Termene is a Romanian business-intelligence platform that aggregates company financial and legal data from official sources — it is not a CRM but a company-data repository. Teams migrate to Monday CRM when they want to operationalize Termene's company intelligence inside a visual sales-workflow tool. The migration maps Termene's company profiles to Monday CRM items on a dedicated company-data board, with Termene fields (CUI/ONRC identifiers, annual revenue, employee count, legal status, debt flags) translated to Monday CRM column types — text, number, status, date, and custom columns. Monday CRM's board-and-item architecture replaces Termene's relational-company model, so each company becomes one item, and multi-value attributes (registered addresses, legal representatives) store as text blocks or multiple column entries. The migration carries records, owners, and source-system references. Monday CRM's automation rules, integrations, and board-specific views do not transfer — those are rebuilt inside Monday's Automation Center or through Zapier/Make connectors after migration. FlitStack sequences the load respecting Monday's API daily call limits (1,000 on Standard, 10,000 on Pro) and runs a delta-pickup window to capture any records modified in Termene during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Termene logo

Termene

What's pushing teams away

  • Termene covers only Romanian companies, making it unsuitable for businesses with international counterparties and forcing teams to maintain a second intelligence tool for cross-border risk.
  • No documented public API means data cannot be programmatically exported, limiting automation and forcing manual report downloads for any migration out.
  • Absence of pricing transparency on the website requires sales contact to obtain a quote, creating friction for budget-conscious SMBs evaluating the platform.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Termene objects map to monday CRM

Each row shows how a Termene object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Termene

Company Profile

maps to

monday CRM

Company Data Board / Item

1:1
Fully supported

Termene's core company record maps directly to a Monday CRM Item on a dedicated Company Data board. Every Termene field (identifier, financials, legal status, addresses) becomes a Column on that item. Monday CRM has no native 'Company' object — the team creates a board and configures it as the account/company-data board.

Termene

CUI / Tax Identification Number

maps to

monday CRM

Custom Number or Text Column (custom_column)

1:1
Fully supported

Termene's CUI field maps to a custom Number or Text column inside the Company Data board, named 'CUI' or 'Tax ID'. Monday CRM has no native equivalent — this column is created during board setup before migration. The ONRC trade-register code maps to a second custom Text column named 'ONRC'.

Termene

Company Name (Denumire)

maps to

monday CRM

Item Name

1:1
Fully supported

The company legal name from Termene becomes the Monday CRM Item name — the primary text shown on every board row and used in searches, reports, and automations. This direct mapping makes the name immediately visible in Kanban or list views without column configuration, and it serves as the default title for duplicate‑checking rules. The Item name can be edited in Monday after migration if the team updates the legal name.

Termene

Annual Revenue (Cifra de Afaceri)

maps to

monday CRM

Custom Number Column (custom_column)

1:1
Fully supported

Termene revenue figures map to a custom Number column named 'Annual Revenue (RON)'. The column is created on the Company Data board before migration and stores the value in lei; no automatic conversion to EUR or USD is performed. If reporting in other currencies is required, teams can add a formula column that applies a conversion rate after migration.

Termene

Employee Count (Numar Angajati)

maps to

monday CRM

Custom Number Column (custom_column)

1:1
Fully supported

Employee count from Termene maps to a custom Number column named 'Employees' on the Company Data board. Because Monday CRM lacks a native employee‑count field, the column must be created during board configuration before migration begins. The column can be used in formulas, filtered views, and charts to segment companies by size, and it can be updated manually or through integrations after the data is loaded.

Termene

Company State / Legal Status

maps to

monday CRM

Status Column (status)

1:1
Fully supported

Termene's legal‑state field (active, dissolved, insolvency, in bankruptcy, VAT cancelled) maps to a Monday CRM Status column. Each distinct Termene status value must be represented by a corresponding Status option in the column settings, and these options are created during board setup before migration runs. Once the column exists, status changes in Monday trigger automations, update views, and feed into dashboards, providing immediate visibility into a company's regulatory standing.

Termene

Registered Address / Sediu

maps to

monday CRM

Location Column (location) or Multiple Text Columns

1:1
Fully supported

Termene's registered address (street, city, county, postal code) maps either to a Monday Location column or to separate Text columns for each address component. If the address is multi-line or includes a registered address plus correspondence address, both are stored as separate text entries or separate Location column entries.

Termene

Debt to Budget / Datorii la Buget

maps to

monday CRM

Custom Number Column + Status Column (custom_column + status)

1:1
Fully supported

Termene's debt‑amount field maps to a custom Number column named 'Debt Amount (RON)'. The associated debt‑status flag (has debt / no debt) maps to a Monday CRM Status column with options 'Clear', 'Has Debt', and 'Under Investigation', created during board setup. This Status column can trigger rules when a company's debt status changes, and the Number column can be used in formulas to calculate ratios or sort companies by liability.

Termene

VAT Status / Status TVA

maps to

monday CRM

Status Column (status)

1:1
Fully supported

Termene's VAT registration status (active, cancelled, suspended) maps to a Monday CRM Status column. Each distinct VAT status from Termene must be represented by a matching Status option in Monday's column settings, and these options are created during board configuration before migration runs. Once the column is live, status changes can drive automation triggers, filter views by VAT standing, and feed into reports on regulatory compliance.

Termene

Last Updated / Data Ultimei Actualizari

maps to

monday CRM

Last Updated (system) + Custom Date Column

1:1
Fully supported

Monday CRM automatically sets an item's Last Updated timestamp at the time of migration, reflecting when the record entered the board. To keep the original verification date from Termene, a custom Date column named 'Termene Last Verified' is created and populated with the date Termene last confirmed the company's data. This preserved timestamp supports historical reporting, audit trails, and filters that rely on the original verification schedule.

Termene

Termene Source ID / ID Termene

maps to

monday CRM

Custom Text Column (custom_column)

1:1
Fully supported

Termene's internal record ID is stored as a custom Text column named 'Termene Source ID' on each company item. This column allows FlitStack to run delta‑pickup migrations by matching the source ID to newly added or changed records in Termene, eliminating duplicates during subsequent runs. The ID also provides a permanent link back to the original Termene entry for audit purposes, troubleshooting, and cross‑system reporting.

Termene

Financial Summary / Bilant

maps to

monday CRM

Custom Number Columns (multiple)

1:many
Fully supported

Termene financial summaries may contain multiple years of balance-sheet data. Each year (e.g., 2022 Revenue, 2023 Revenue) maps to a separate Number column on the Monday item. If Termene exports this as separate rows per year, those rows are pivoted into columns in Monday — one item per company with yearly columns rather than multiple items.

Termene

Payment Behavior / Comportament Plata

maps to

monday CRM

Status Column or Text Column (custom_column)

1:1
Fully supported

Termene's payment-behavior rating (e.g., Good Payer, Delayed, Delinquent) maps to a Monday Status or Text column. Options are created to match Termene's rating scale before migration.

Termene

Source Notifications / Notificari

maps to

monday CRM

Updates / Activity Log (updates)

1:1
Fully supported

Termene's alert and notification log for a company (e.g., 'VAT cancellation issued', 'Debt reported') migrates as Monday CRM Updates on the item — preserving the notification text and approximate timestamp.

Termene

Monday Automations

maps to

monday CRM

Not Migrated (no_equivalent)

1:1
Fully supported

Automations, board views, and integration recipes do not transfer between platforms. Monday CRM automation rules must be rebuilt inside the Automation Center after migration. FlitStack exports Termene's notification and alert configuration as a rebuild reference.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Termene logo

Termene gotchas

High

No public API for data export

High

Alert and notification history is not exportable

Medium

Data model schema not publicly documented

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday CRM has no native CUI/ONRC or financial field — custom columns must be pre-created

    Monday CRM's standard column types (text, number, date, status, person, location, checkbox, timeline, formula, label, country, city, address, world clock, rating, phone, email, link, files, image, progress, vote, tags, dependency, mirror, automation) do not include a CUI identifier field, industry classification, or financial-summary field. Teams migrating from Termene must create custom columns for CUI, ONRC, CAEN code, annual revenue, employee count, debt amount, and payment-behavior rating before the migration data is loaded. If these columns are missing, the migration loads them as text or drops them depending on the import method. FlitStack delivers a board-setup specification before the migration run that lists every custom column name, type, and options required.

  • Monday CRM API daily call limits constrain migration throughput on Standard and Basic plans

    Monday CRM enforces daily API call limits that directly affect how fast records can be migrated: 200 calls/day on Free/Trial, 1,000 calls/day on Basic and Standard, 10,000 calls/day on Pro (soft limit), and 25,000 calls/day on Enterprise. A migration of 5,000 Termene company records with 10 fields each could require 50,000+ API calls when accounting for read, create, and update operations. Teams on Standard plans face the tightest constraint — a 5,000-record migration can take multiple days strictly due to rate limiting. FlitStack batches migrations against the account's API limits and sequences records to maximize throughput within the daily ceiling, but the migration timeline extends proportionally on lower-tier accounts.

  • Monday's board-and-item model flattens Termene's normalized financial history into a single record

    Termene stores multi-year financial data as separate records linked to the same company (e.g., a 2022 balance-sheet row and a 2023 balance-sheet row both link to company_id). Monday CRM has no relational model — every attribute lives as a column on a single Item. If Termene exports multi-year financials as separate rows, those rows cannot map 1:1 to Monday items. FlitStack pivots multi-year financial rows into separate Number columns on the same company item (Revenue 2022, Revenue 2023) rather than creating duplicate items. Teams should confirm before migration whether they prefer the pivot approach or a separate Financial History board with one item per year per company.

  • Termene's automated alerts and monitoring rules do not transfer to Monday CRM

    Termene monitors Romanian company records for events — VAT cancellations, new debts, enforcement notices, payment delays — and generates alerts within the platform. Monday CRM has no native equivalent to Termene's automated regulatory-monitoring feature. Alerts that trigger in Termene (e.g., 'VAT cancellation on company X') have no direct equivalent in Monday's workflow system. Teams must rebuild alert logic either inside Monday's Automation Center (e.g., trigger when a Status column changes to 'VAT Cancelled') or through an external integration that re-checks Termene's data after migration. FlitStack exports Termene's monitoring configuration as a reference document for rebuilding automations in Monday.

  • Monday's account-level export can take up to 24 hours — migration planning must account for this

    Monday CRM's account-level data export (available to admins under Administration > Account > Export account data) processes asynchronously and can take up to 24 hours to complete, according to Monday's documentation. For teams that need to migrate data from Monday back to another system, or for teams doing a trial migration and then re-running, the export wait time adds to the project timeline. FlitStack uses Monday's API directly (rather than the admin export) where possible to bypass this delay, but API-based reads also count against the daily call limit. Teams should plan board setup and column configuration before the migration window opens to minimize idle time.

Migration approach

Six steps for a successful Termene to monday CRM data migration

  1. Audit Termene data structure and deliver Monday CRM board-setup specification

    FlitStack reads the Termene data export to identify every field present across the dataset — CUI/ONRC identifiers, financial figures per year, legal-status values, debt flags, payment-behavior ratings, address components, and notification logs. We then deliver a board-setup specification that lists every custom column name, column type (Number, Status, Text, Date, etc.), and Status options required in Monday CRM. The team creates these columns in Monday before migration data is loaded.

  2. Configure custom columns and owner mapping in Monday CRM

    The Monday CRM admin creates the columns listed in the setup specification — custom Number columns for revenue and employee count, custom Status columns for legal status and payment behavior, custom Date columns for Termene create and verify dates, and a custom Text column for the Termene Source ID. If any team members in Termene have Monday CRM accounts, FlitStack resolves them by email match and maps ownership to Monday's Person column. Owners without Monday accounts are flagged before migration so the team can decide whether to invite them or assign records to a fallback owner.

  3. Run a sample migration with field-level verification on 50–200 records

    A representative slice of Termene records — spanning active companies, dissolved companies, companies with debts, and companies with multi-year financials — migrates first. FlitStack generates a field-level diff report comparing each source field against the Monday CRM item column value. The team reviews the diff to verify CUI mapping, legal-status value mapping, revenue column naming, and owner resolution before the full run commits.

  4. Execute full migration with API batching against Monday's daily call limits

    The full Termene dataset migrates in batches sized to stay within the Monday CRM API daily call limit for the account's plan tier. For Standard accounts (1,000 calls/day), a 5,000-record migration with 10 fields per record runs across multiple days. For Pro accounts (10,000 calls/day), the same dataset completes in a single migration window. Monday's API returns a COMPLEXITY_BUDGET_EXHAUSTED error if a single query is too heavy — FlitStack splits heavy queries and retries with reduced complexity.

  5. Run delta-pickup window and final reconciliation

    A delta-pickup window (24–48 hours) captures any records created or modified in Termene during the migration cutover window. FlitStack compares Termene record timestamps against the migration snapshot, then pushes incremental updates to Monday for any records that changed. An audit log records every create, update, and skip operation. The team performs a final reconciliation count against Termene's record totals before sign-off.

Platform deep dives

Context on both ends of the pair

Termene logo

Termene

Source

Strengths

  • Aggregates data from over 20 Romanian official sources into a single searchable company profile.
  • Real-time updates on VAT status changes, insolvency filings, and government debt flags.
  • Built-in debtor reporting and overdue-invoice workflow for collections teams.
  • Searchable registry of all Romanian companies by CUI/CIF, name, county, and activity code.
  • Automated portfolio monitoring with configurable alerts per company.

Weaknesses

  • No public API — all data access and export is manual via the web interface.
  • Covers Romanian companies only, with no international counterpart data.
  • No pipeline, contact, or activity-logging objects — not a general CRM and cannot serve as one.
  • Pricing is opaque; requires direct sales contact for a quote.
  • No documented data model or schema reference publicly available.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Termene and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Termene: Not publicly documented. Limits are tied to the subscribed API plan (free vs paid) and confirmed during commercial onboarding with Termene's API team..

  • Data volume sensitivity

    B

    Termene doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Termene to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Termene to monday CRM data migrations

Answers to the questions buyers ask most during Termene to monday CRM migration scoping. Not seeing yours? Book a call.

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A Termene-to-Monday CRM migration of up to 10,000 company records completes in 3–7 days of clock time. The longest single driver is Monday CRM's API daily call limit — Standard accounts are capped at 1,000 calls per day, which extends multi-day migrations for large datasets. Board setup (creating custom columns for CUI, revenue, legal status, and debt fields) takes 1–2 days of the team's time. Datasets above 50,000 records or those requiring multi-year financial row pivoting extend to 2–4 weeks.

Adjacent paths

Related migrations to explore

Ready when you are

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