CRM

Migrate your Spotler CRM data

UK-based SMB CRM with integrated marketing automation and straightforward data export. Migrates cleanly via CSV or API, but scales slowly beyond 5,000 companies.

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In its favor

Why people choose Spotler CRM

The signal that keeps Spotler CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Low entry cost with a genuine free tier—2 users, unlimited contacts, and basic CRM features at zero charge, validated by the G2 review corpus noting 'excellent value for money' and simple plan upgrades.

Native integration with Spotler marketing products (email campaigns, web forms, marketing automation) keeps B2B sales and marketing in a single platform, avoiding separate tool sprawl.

Self-service configuration without consultants—users report adding custom fields and contact properties themselves, confirmed across Capterra reviews praising the 'do it yourself' ethos.

Two-way MailSync email integration synchronises Outlook and Gmail directly within the CRM, handling conversation threading and contact updates without a separate email plugin.

Responsive customer support at lower price points than HubSpot or Salesforce, with G2 reviews citing 'excellent customer service' as a consistent differentiator.

The platform is built for small to mid-sized teams and reaches a ceiling fast—Capterra and G2 reviews note it lacks advanced features found in larger CRMs, limiting customisation and reporting depth for growing businesses.

Marketing add-on pricing stacks on top of the base CRM licence—Simple Marketing at $26/month and Advanced Marketing at $55/month increase total cost significantly for teams needing full automation.

Company record limits enforce plan tiers—Starter caps at 1,000 companies and Professional at 5,000, which forces expensive upgrades before other enterprise features are needed.

Limited third-party integrations compared to HubSpot or Salesforce—users seeking native connections to ERPs, advanced analytics, or niche tools find the ecosystem restrictive.

Some users report the support portal lacks a formal ticket-tracking interface, making it difficult to escalate or track the urgency of support requests without direct email.

Reasons to switch

Why people leave Spotler CRM

The recurring reasons buyers give for replacing Spotler CRM. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Spotler CRM fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Genuine free tier with 2 users, unlimited contacts, and basic CRM features for validation before paying.Per-user pricing model without contact-count billing—costs scale predictably with team size.Native marketing automation (email campaigns, web forms, MailSync) in a single integrated platform.Self-service custom field and dropdown creation without developer or consultant involvement.CSV export available directly from the UI under Settings with selectable object tables.

Weaknesses

Plan-enforced company record caps (1,000 Starter, 5,000 Professional) limit scalability before enterprise pricing is reached.Marketing add-ons (Simple at $26/month, Advanced at $55/month) stack on top of the base licence and increase total cost.Limited third-party integration ecosystem compared to HubSpot or Salesforce—fewer native connectors available.Workflow automations and SLA rules are platform-specific and cannot be migrated directly.Some G2 reviewers note the platform lacks advanced reporting and customisation depth required by rapidly growing teams.

Where it works

UK-based SMBs with 1–20 sales users that need a single platform for CRM and email marketing without managing separate tools.Small teams under 10 people migrating from spreadsheets who want per-user pricing without contact-count billing penalties.B2B sales organizations requiring native MailSync for Outlook and Gmail two-way sync without installing separate email plugins.Teams needing self-service configuration—adding custom fields, dropdown lists, and contact properties without consultant involvement.Companies with up to 5,000 active account records that have straightforward pipeline stages and basic activity tracking needs.

Where it struggles

Fast-growing businesses that will exceed 5,000 company records before reaching enterprise pricing tiers.Teams requiring deep third-party integrations with ERPs, advanced analytics platforms, or niche industry tools.Organizations needing custom reporting, advanced data visualisation, or multi-pipeline configuration beyond basic features.Companies with complex automation requirements that exceed the 100 live automations available on Professional plans.Businesses evaluating HubSpot or Salesforce as alternatives for enterprise-grade security, compliance, or ecosystem depth.

Pricing tiers

Spotler CRM pricing overview

Spotler CRM uses per-user, per-month pricing across four tiers. A free tier with two users allows small teams to evaluate the platform before committing. Optional marketing add-ons (Simple at $26/month, Advanced at $55/month) layer additional cost for email marketing and automation features. The per-user model means costs scale linearly with team size rather than contact count, which is predictable for growing sales teams.

Free

Tier 1 of 4

$0/month (2 users)

What's included

2 users, 100 company records, unlimited contacts100MB document storageBasic sales automation and contact managementCustom reports, custom settings, API integrationSelf-service support hub, email and online chat support

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Pricing is informational. FlitStack AI does not bill on Spotler CRM's schedule — see our quote-based pricing →

What gets migrated

Spotler CRM object support

Object-by-object support for Spotler CRM migrations. Per-pair details surface during scoping.

Contacts

Fully supported

Contacts are the primary record in Spotler CRM. Each Contact links to a Company, stores standard fields (name, email, phone, address) and custom properties. We map Contacts 1:1 by email address as the unique key and preserve all standard fields. Custom properties transfer as-is and are recreated as custom fields in the destination.

Companies (Accounts)

Fully supported

Companies store account-level data including industry, size, and address. The Company-to-Contact relationship is preserved via the company_id foreign key. We export Company records separately and re-link them to their Contact set post-import using the stored relationship identifier.

Opportunities (Deals)

Mapping required

Opportunities carry pipeline stage, deal value, expected close date, and an assigned Owner. Pipeline stages vary by CRM configuration, so we collect the source stage names during scoping and map them to the destination pipeline structure. Owner assignment requires a user lookup table to match by email.

Activities (Tasks and Events)

Mapping required

Activities include tasks, calls, meetings, and notes linked to Contacts or Companies. We export activity type, date, duration, description, and the related record ID. Note that Spotler stores activity history as individual records—high-volume activity sets require chunked API reads to avoid timeouts.

Custom Fields and Dropdown Lists

Mapping required

Spotler CRM allows unlimited custom fields on Contacts, Companies, and Opportunities. Dropdown lists are defined separately in settings and referenced by field. We export the field definitions alongside the data and recreate the field structure in the destination before importing record values. Dropdown values require explicit mapping when destination options differ.

Quotations

Mapping required

Quotations are available on Professional and Enterprise plans. Each quotation carries line items, pricing, and status. We export quotation records and line items as a separate table, then reconstruct them in the destination using product/item lookups where available.

Cases (Service Tickets)

Mapping required

Case management with SLA assignment is available on Professional and Enterprise tiers. Cases link to Contacts and carry priority, status, and assignment data. We export cases as individual records and map status values explicitly, noting that SLA rules cannot be transferred and must be reconfigured in the destination.

Documents

Mapping required

Documents attach to Contacts, Companies, and Opportunities. Storage limits vary by plan (100MB Free, 1GB Starter, 5GB Professional). We export document metadata (filename, size, linked record, upload date) and retrieve the actual file via API. Large document sets require staged downloads to respect rate limits.

Workflows (Automations)

Not in this platform

Workflows define automation logic—triggers, conditions, and actions. We do not migrate workflow definitions because they reference field IDs and object logic specific to Spotler CRM. Instead, we document the workflow sequence and recommend rebuilding equivalent automations in the destination platform using the recorded logic as a specification.

Users and Permissions

Mapping required

Users store name, email, role, and group membership. Permission levels (Admin, Standard, Read-only) vary by plan tier. We export the user table and map roles to the closest equivalent in the destination. Active vs. inactive status is preserved to avoid licensing waste post-migration.

Tags and Lists

Mapping required

Spotler uses both static lists and dynamic segments for segmentation. Tags apply to individual records. We export tag names per contact and list membership records separately, then recreate them as tags or dynamic lists in the destination depending on the target platform's structure.

Reports and Dashboards

Not in this platform

Reports and dashboard widgets store query logic and visualisation configuration tied to Spotler's internal schema. We do not migrate report definitions. We export the underlying data so reports can be rebuilt from scratch in the destination platform.

Gotchas

What to watch for in Spotler CRM migrations

Issues we've hit on past Spotler CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Plan-tier company record caps block migrations at scale

Medium

Workflow definitions do not export and must be rebuilt

Medium

Document storage limits vary by plan tier

Low

Custom fields require explicit schema mapping between environments

Low

Two-way MailSync configuration does not transfer between CRMs

How a Spotler CRM migration works

Four steps, Spotler CRM-specific

Connect

OAuth 2.0 Access Token (formerly Really Simple Systems CRM). Access tokens are generated under Settings > Integrations > API V4 > Manage API Keys and Alerts. The token is passed as Authorization: Bearer {access_token}. API access must first be enabled per user under 'Enable API Access to Users'. into Spotler CRM. Scopes limited to read-only on the data we move.

Map

We translate Spotler CRM-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Spotler CRM quirks before production.

Migrate

Full migration with Spotler CRM rate-limit handling. Rollback available throughout.

FAQ

Spotler CRM migration FAQ

Answers to the questions buyers ask most during Spotler CRM migration scoping. Not seeing yours? Book a call.

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Most Spotler CRM migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate Spotler CRM.
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