CRM migration
Field-level mapping, validation, and rollback between Simply CRM and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
Simply CRM
Source
Zoho CRM
Destination
Compatibility
12 of 13
objects map 1:1 between Simply CRM and Zoho CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Simply CRM and Zoho CRM share a similar object model — contacts map to Zoho Contacts or Leads, organizations map to Accounts, deals map to Deals — but the platforms diverge on pipeline architecture, custom field implementation, and automation tooling. Simply CRM stores pipeline stages as flat pick-list values; Zoho CRM ties each deal to a Pipeline and Stage combination that can vary per layout. Simply CRM custom fields carry over as Zoho custom fields in the corresponding modules, but field types (multi-select, formula, lookup) require type-aware mapping to avoid data loss. FlitStack AI extracts Simply CRM data via the REST API, transforms record relationships and field formats during a staging pass, then loads into Zoho CRM using the Bulk API for large record sets and the Records API for targeted updates. We preserve original creation dates by storing them in Zoho custom datetime fields since Zoho, like Simply CRM, sets CreatedTime at insert time. Workflow definitions, email templates, and automation rules do not migrate — they require Zoho Blueprint or Deluge script reconstruction, which we document in the migration plan as a rebuild task list. The delta-pickup window captures any records modified in Simply CRM during the cutover so Zoho reflects the final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Simply CRM object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Simply CRM
Contact
Zoho CRM
Contact / Lead
1:manySimply CRM contacts map to Zoho Contacts if they represent active customers or opportunities. Contacts flagged as prospects with no associated deal map to Zoho Leads instead. The split decision uses Simply CRM's contact type field or deal association count as the routing rule — contacts with zero linked deals become Leads, everything else becomes Contacts.
Simply CRM
Contact
Zoho CRM
Contact
1:1When Simply CRM contacts represent active business relationships, they map directly to Zoho Contacts. The contact's primary organization link in Simply CRM (stored as an organization ID) becomes the AccountId lookup in Zoho. Primary email address, phone, job title, and address fields map field-for-field to Zoho Contact standard fields.
Simply CRM
Organization
Zoho CRM
Account
1:1Simply CRM organizations map directly to Zoho Accounts using the organization's name as Account Name. Website, industry, phone, and address fields transfer to the corresponding Zoho Account fields. Parent-child organization hierarchies in Simply CRM map to Zoho's Parent Account lookup — the parent organization must be migrated before child records to satisfy the foreign key constraint.
Simply CRM
Deal
Zoho CRM
Deal
1:1Simply CRM deals map to Zoho Deals with the deal name as Deal Name, amount as Amount, and expected close date as Closing Date. The Pipeline and Stage combination in Zoho requires mapping — each Simply CRM pipeline becomes a Zoho Pipeline, and Simply CRM stage names map to Zoho Stage values via value_mapping. Deal owner resolution uses email matching against Zoho Users.
Simply CRM
Task
Zoho CRM
Task
1:1Simply CRM tasks map to Zoho Tasks — subject, due date, status, priority, and description fields transfer directly. Tasks linked to a specific contact or deal in Simply CRM preserve the Zoho CRM lookup by resolving the target record ID during migration. Completed status maps to 'Completed'; open status maps to 'Not Started' or 'In Progress' per your configuration.
Simply CRM
Call
Zoho CRM
Call
1:1Simply CRM call logs map to Zoho Calls — call subject, duration, call type (inbound/outbound), and outcome transfer as Zoho Call fields. Call ownership resolves by email match to Zoho Users. Call timestamps (start time, end time) map to Zoho's Call Start Time and Call End Time fields. Call recordings stored as attachments in Simply CRM re-upload to Zoho as related files.
Simply CRM
Event
Zoho CRM
Event
1:1Simply CRM calendar events map to Zoho Events — event title, start time, end time, location, and description transfer directly. All-day event flag maps to Zoho's All-Day Event boolean. Event attendees stored in Simply CRM become Zoho Event attendees linked by email resolution to Zoho Contacts or Leads.
Simply CRM
Note
Zoho CRM
Note
1:1Simply CRM notes map to Zoho Notes — note title, body content, and parent record link transfer directly. Rich text formatting in Simply CRM notes converts to Zoho's HTML-enabled note format where supported. Notes attached to contacts, organizations, or deals preserve their parent record relationship by looking up the migrated record ID.
Simply CRM
Attachment / File
Zoho CRM
Attachments (Related to module)
1:1Simply CRM file attachments on contacts, organizations, and deals re-upload to Zoho CRM as module attachments. Files attached to records are associated by module name and migrated record ID. File size limit handling: Simply CRM's 10MB per-file limit may produce files exceeding Zoho's default 50MB attachment limit — we flag any files approaching this threshold for manual review.
Simply CRM
Custom Field (any module)
Zoho CRM
Custom Field (same module)
1:1Simply CRM custom fields on any module require pre-creation of matching custom fields in Zoho CRM before data migration. Field data types map as follows: text fields to Single-Line Text or Multi-Line Text, number fields to BigINT or Decimal depending on precision, date fields to Date picker, and pick-list fields to Zoho Picklist with values re-created. Multi-select fields in Simply CRM map to Zoho Multi-Select pick-lists.
Simply CRM
User / Owner
Zoho CRM
User
1:1Simply CRM users (owner assignments on contacts, deals, tasks) resolve to Zoho Users by email address matching. Users present in Simply CRM but absent from Zoho are flagged in the migration plan — your Zoho admin creates the user accounts before migration or assigns records to a fallback owner. Role and profile assignments do not migrate and must be reconfigured in Zoho manually.
Simply CRM
Pipeline
Zoho CRM
Pipeline
1:1Simply CRM pipelines map to Zoho CRM Pipelines. Each Simply CRM pipeline name becomes a Zoho Pipeline name. The pipeline-to-pipeline mapping is 1:1 for most setups. Zoho Pipelines then associate with specific Layouts — your migration plan documents which Zoho Layout each pipeline should use based on the record types or business units present in Simply CRM.
Simply CRM
Pipeline Stage
Zoho CRM
Stage (within Pipeline)
1:1Simply CRM stage names require value-by-value mapping to Zoho Stage names within each Pipeline. Probability percentages associated with stages in Simply CRM do not auto-migrate — Zoho calculates probability per stage configuration in the Pipeline setup. Stage-entered timestamps are not natively supported in Zoho Deals; we store them as a custom datetime field (Stage_Entered_Date__c) on the Deal record for historical tracking.
| Simply CRM | Zoho CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact / Lead1:many | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Organization | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Call | Call1:1 | Fully supported | |
| Event | Event1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Attachment / File | Attachments (Related to module)1:1 | Fully supported | |
| Custom Field (any module) | Custom Field (same module)1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Pipeline Stage | Stage (within Pipeline)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Simply CRM gotchas
SugarCRM Professional edition gates certain modules
Export discrepancies between screen records and CSV output
Custom field schema varies per installation
Workflow automations do not survive migration
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Audit Simply CRM data model and extract via REST API
We connect to Simply CRM via the REST API using your API credentials and pull a full export of all modules: Contacts, Organizations, Deals, Tasks, Calls, Events, Notes, Attachments, and any custom objects. The export runs in parallel across modules to minimize API call volume. We generate a data quality report flagging duplicate records, missing required fields, orphaned child records (contacts without an organization), and date format inconsistencies. This audit defines the migration scope and surfaces data issues that need resolution before the field mapping is finalized.
Create Zoho CRM Pipelines, Stages, and custom fields
Based on the Simply CRM data audit, we build a Zoho configuration checklist covering Pipeline creation, Stage value definition per Pipeline, and custom field creation in each module. You or your Zoho admin execute this checklist in your Zoho instance before migration data loads. We deliver the checklist as a shared document with exact field names, data types, and pick-list values to create. For Enterprise and Ultimate tier setups, we also document any custom modules required to host Simply CRM custom objects that have no standard Zoho equivalent.
Resolve owner mappings and configure user email matching
We extract the owner list from Simply CRM and match each owner email to existing Zoho User accounts. Records with unmatched owner emails are flagged in a dedicated report — your Zoho admin creates the missing user accounts or designates a fallback owner. Owner resolution is critical for Contacts, Deals, Tasks, Calls, and Events since these modules all carry an OwnerId field. We also document the role and profile assignments from Simply CRM so your Zoho admin can map these to Zoho Roles and Profiles post-migration.
Run sample migration with field-level diff on 100–500 records
We migrate a representative slice of Simply CRM data — typically 100–500 records spanning contacts, organizations, deals, tasks, and activities — into a Zoho sandbox or staging environment. We generate a field-level diff comparing source values against destination values for every mapped field. You review the diff to confirm pipeline-to-stage mapping, owner resolution, custom field population, and activity linking. Any field mapping errors identified in the sample run are corrected before the full migration proceeds.
Execute full migration with delta-pickup window and audit log
The full migration runs in dependency order: Organizations first (to satisfy AccountId lookups), then Contacts and Leads, then Deals with stage mapping, then Tasks, Calls, Events, and Notes. Attachments are uploaded to the corresponding Zoho record after the parent record is confirmed. During the cutover window — typically 24–48 hours — a delta pass captures any records created or modified in Simply CRM after the initial extraction timestamp. Every operation is logged to an audit table; one-click rollback reverts the Zoho instance to its pre-migration state if reconciliation fails.
Platform deep dives
Simply CRM
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Simply CRM and Zoho CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Simply CRM: Not publicly documented.
Data volume sensitivity
Simply CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Simply CRM to Zoho CRM migration scoping. Not seeing yours? Book a call.
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