CRM migration
Field-level mapping, validation, and rollback between Simply CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Simply CRM
Source
monday CRM
Destination
Compatibility
12 of 12
objects map 1:1 between Simply CRM and monday CRM.
Complexity
BStandard
Timeline
2–4 weeks
Overview
Simply CRM and Monday CRM take fundamentally different approaches to structuring customer data. Simply CRM is built on a relational object model inherited from SugarCRM Professional: contacts, organizations, and opportunities are discrete database tables connected by foreign-key relationships, with separate modules for invoices, quotes, products, service contracts, and custom Sugar modules. Monday CRM is a board-based Work OS where every entity — a contact, a deal, a project — is an item on a board, and relationships between items are managed through connect-boards columns or item linking, not foreign-key constraints. FlitStack AI maps every Simply CRM standard object to Monday equivalents: contacts become items on a Contacts board, organizations become items on an Organizations board, and opportunities become items on a Deals board with stage mapped to a Status column. Simply CRM leads, which are separate from contacts, route to a dedicated Leads board or to a status-filtered view on the Contacts board. Invoices and quotes from Simply CRM's Finance modules become line-item data on a custom Invoices board or get flagged for migration to Monday Finance, since Monday CRM has no native billing module. Activities (calls, emails, meetings) logged in Simply CRM migrate to Monday's Activity center and link back to the relevant contact or deal items. The migration does not carry workflows, sequences, or automations from Simply CRM — those must be rebuilt in Monday's automation engine using Monday's board-level when-then trigger model. FlitStack AI exports your Simply CRM workflow definitions as a reference document your team can use to rebuild them in Monday. We sequence the migration to respect foreign-key ordering: organizations first, then contacts, then opportunities, then activities and files, so every lookup relationship resolves correctly in Monday. The migration uses Simply CRM's REST API to pull records and Monday's REST API or CSV import to write them, with a delta-pickup window (24–48 hours) capturing any records modified during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Simply CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Simply CRM
Contact
monday CRM
Item on Contacts board
1:1Simply CRM contacts map 1:1 to monday items on a Contacts board. Each contact becomes one item with standard properties (name, email, phone, job title, address) stored as monday columns. The contact's primary organization link resolves to a connect-boards column pointing to the corresponding Organization item on a separate board.
Simply CRM
Organization
monday CRM
Item on Organizations board
1:1Simply CRM organizations (companies) map to monday items on an Organizations board. Organization name, domain, industry, employee count, and annual revenue become monday text, number, and dropdown columns. Simply CRM's parent-organization hierarchy maps to a connect-boards column pointing to the parent organization item.
Simply CRM
Opportunity
monday CRM
Item on Deals board (or Opportunity item type)
1:1Simply CRM opportunities map directly to monday items on a Deals board. Pipeline name becomes the board name, deal stage becomes a monday Status column with values matching the source pipeline stages, and amount/probability/close date map to number, number, and date columns. The opportunity's linked contact resolves to a connect-boards column or person-column linking to the contact item.
Simply CRM
Lead
monday CRM
Item on Leads board or filtered view on Contacts board
1:1Simply CRM separates leads from contacts; Monday CRM does not have a native lead object. Leads can migrate as items on a dedicated Leads board with a Lead Status dropdown column, or they can be added to the Contacts board with a Status column filtering leads vs. converted contacts. The approach depends on whether your team wants a unified or separate lead pipeline.
Simply CRM
Activity: Call / Email / Meeting
monday CRM
Monday.com Activity center entries linked to contact or deal items
1:1Simply CRM activity records (calls logged, emails sent, meetings scheduled) migrate to Monday's Activity center, where they link back to the relevant contact or deal item through the Emails & Activities section on the item. Original timestamps and assigned user are preserved. Monday's activity types (Call, Email, Meeting) map directly from Simply CRM's activity type field.
Simply CRM
Note
monday CRM
Item updates or file attachment on the linked record
1:1Simply CRM notes attached to contacts, organizations, or opportunities become monday item updates (for short notes) or file attachments (for longer content or attachments). Each note preserves its creation date and the Simply CRM user who created it, shown in the update attribution.
Simply CRM
Invoice
monday CRM
Custom Invoices board with line-item columns
1:1Simply CRM invoices have no native Monday CRM equivalent — Monday has no billing module. We create a custom Invoices board with columns for invoice number, date, client (connect-boards to contact/organization), line items (subitems or text), subtotal, tax, total, and status (Sent, Paid, Overdue). The invoice-opportunity link migrates as a connect-boards column.
Simply CRM
Quote
monday CRM
Custom Quotes board with line-item columns
1:1Simply CRM quotes map to a custom Quotes board similar to the Invoices board, with quote number, date, version, client, line items (subitems), pricing, validity date, and status. Quotes linked to opportunities retain that relationship via a connect-boards column pointing to the Deals board.
Simply CRM
Product / Service
monday CRM
Items on a Products/Services board
1:1Simply CRM products and services become items on a Products board with columns for product name, SKU, unit price, cost, description, and active/inactive status. When a product is linked to an opportunity in Simply CRM, it migrates as a connect-boards column on the deal item pointing to the product item.
Simply CRM
Custom SugarCRM Modules
monday CRM
Custom Monday boards
1:1Simply CRM supports custom SugarCRM modules beyond the standard set. Each custom module maps to a dedicated Monday board with column types chosen to match the custom module's field types (text, number, date, dropdown, checkbox, etc.). N:N relationships between custom modules use monday subitems or connect-boards columns depending on the cardinality.
Simply CRM
User / Owner
monday CRM
Monday.com workspace member
1:1Simply CRM users and opportunity/contact owners map to Monday workspace members by email address match. During migration, any Simply CRM user without a corresponding Monday account is flagged; your team either invites them to Monday first or assigns their records to a fallback workspace member. Owner assignments on records migrate as a People column.
Simply CRM
Service Contract
monday CRM
Items on a Service Contracts board
1:1Simply CRM service contracts track ongoing client relationships post-sale. These migrate as items on a Service Contracts board with columns for contract name, client (connect-boards to Organization), start/end dates, contract value, status, and renewal type. The contract-contact link migrates as a connect-boards column.
| Simply CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Item on Contacts board1:1 | Fully supported | |
| Organization | Item on Organizations board1:1 | Fully supported | |
| Opportunity | Item on Deals board (or Opportunity item type)1:1 | Fully supported | |
| Lead | Item on Leads board or filtered view on Contacts board1:1 | Fully supported | |
| Activity: Call / Email / Meeting | Monday.com Activity center entries linked to contact or deal items1:1 | Fully supported | |
| Note | Item updates or file attachment on the linked record1:1 | Fully supported | |
| Invoice | Custom Invoices board with line-item columns1:1 | Fully supported | |
| Quote | Custom Quotes board with line-item columns1:1 | Fully supported | |
| Product / Service | Items on a Products/Services board1:1 | Fully supported | |
| Custom SugarCRM Modules | Custom Monday boards1:1 | Fully supported | |
| User / Owner | Monday.com workspace member1:1 | Fully supported | |
| Service Contract | Items on a Service Contracts board1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Simply CRM gotchas
SugarCRM Professional edition gates certain modules
Export discrepancies between screen records and CSV output
Custom field schema varies per installation
Workflow automations do not survive migration
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Audit and export Simply CRM object schema via REST API
FlitStack AI connects to your Simply CRM instance via its REST API using OAuth2 credentials. We export the complete object inventory — modules, custom modules, field definitions, pick-list values, and relationship metadata — so we can map every Simply CRM field to a corresponding Monday column type before writing a single record. This discovery step also surfaces your SugarCRM process records (workflows) for the workflow-export deliverable, identifies any custom modules beyond the standard set, and flags records with missing required foreign keys (e.g., contacts without a linked organization).
Design Monday board structure and column types from the field map
Based on the Simply CRM schema export, FlitStack AI designs the Monday board architecture: a Contacts board, an Organizations board, a Deals board per pipeline, a Leads board (or filtered view), an Invoices board, and a Products board. For each board, we define column types that match the source field data types — text fields become monday text columns, pick-lists become monday dropdowns with the source values as options, date fields become monday date columns, and relationship fields become connect-boards columns pointing to the related board. Custom SugarCRM modules each get their own Monday board with type-matched columns.
Resolve Simply CRM users to Monday workspace members by email
FlitStack AI extracts every Simply CRM user and record owner, then matches them against your Monday workspace members by email address. Any Simply CRM user who does not yet have a Monday account is flagged in the migration plan with a recommendation to invite them before migration day. Records assigned to unmatched users receive a fallback assignment to a designated Monday workspace member so no record lands without an owner. This step runs before any data is written to Monday so the People column assignments are correct on first import.
Run a sample migration of 100–500 records with field-level verification
Before the full migration, FlitStack AI runs a sample migration covering 100–500 representative records across all modules — a cross-section of contacts, organizations, opportunities at different stages, a few leads, and a sample invoice. We generate a field-level diff report comparing the source Simply CRM record values against what landed in Monday, so you can verify that pick-list values mapped correctly, date formats translated properly, organization links resolved, and owner assignments matched. Any mapping errors get corrected before the full run commits.
Execute full migration with ordered object writes and delta-pickup window
The full migration writes data to Monday in the correct dependency order: Organizations first (so contact-account links resolve), then Contacts and Leads, then Opportunities with their connect-boards links to the Organizations and Contacts boards, then Activities, then Invoices and Quotes, and finally custom module records. A delta-pickup window opens at the point of last write — typically 24 to 48 hours — during which any records modified or created in Simply CRM after the initial migration run are captured and synced to Monday before go-live. FlitStack AI generates an audit log of every record written, with source CRM ID, destination item ID, and timestamp.
Platform deep dives
Simply CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Simply CRM and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Simply CRM: Not publicly documented.
Data volume sensitivity
Simply CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Simply CRM to monday CRM migration scoping. Not seeing yours? Book a call.
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