Migrate your Fello data
AI-powered real estate lead intelligence layer that enriches your existing CRM contacts with home data and seller-probability scores, automating outreach to surface listing opportunities from dormant databases.
In its favor
Why people choose Fello
The signal that keeps Fello on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Agents choose Fello because it turns a stagnant CRM database into a pipeline of actionable seller leads using AI scoring, without replacing the CRM they already use.
The bi-weekly Home Value Report keeps agents top-of-mind with their sphere automatically, reducing the manual outreach burden that causes most agents to ignore their database.
TCPA consent is built directly into Fello's outreach tools, giving agents confidence that their automated calls and texts are legally compliant without additional configuration.
Agents report that Fello integrates seamlessly with their existing CRM, adding AI capabilities on top of their current workflow rather than forcing them to learn a new system entirely.
Onboarding takes approximately two weeks with a dedicated Fello advisor who helps configure the account and align strategy before launch, reducing time-to-value.
Some agents outgrow Fello once their team scales beyond 10 seats, finding the platform better suited to individual agents and small teams than to larger brokerages.
The platform is narrowly scoped to real estate agent database prospecting, so teams seeking broader marketing automation or CRM capabilities eventually migrate to all-in-one platforms like HubSpot.
A subset of users find the lead score confidence misleading when high-scored contacts do not convert to listings, raising questions about the accuracy of the AI prioritization model.
Reasons to switch
Why people leave Fello
The recurring reasons buyers give for replacing Fello. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Fello fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Fello pricing overview
Fello uses a per-seat, per-month pricing model across four tiers. Plans start at $199/month for Starter with 3,000 contacts, scaling to $799/month for Scale with 10,000 contacts and 10 seats. Enterprise pricing is custom and negotiated directly. Contact limits are the primary gating factor between tiers, with AI features and support level increasing at each step.
Starter
Tier 1 of 4
$199/month
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Fello's schedule — see our quote-based pricing →
What gets migrated
Fello object support
Object-by-object support for Fello migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are the primary object in Fello. We export all standard contact fields plus Fello-enriched fields such as lead score, home equity estimate, and listing-intent probability. CSV export is available from the Contacts module with optional segment filtering.
Segments
Fully supportedFello segments group contacts by behavioral or demographic criteria. We preserve segment names and the contact-to-segment membership mapping during export so the destination can reconstruct equivalent audience lists.
Lead Scores
Fully supportedFello assigns a 0–100 lead score to each contact indicating seller likelihood. We export the raw score value and the last-updated timestamp so the destination can sort and prioritize contacts identically.
Home Value Reports
Mapping requiredHome Value Reports are Fello-generated automated reports sent to contacts bi-weekly. The report content is stored in Fello; we export the report history as a data package but the actual rendered reports may need manual re-creation on the destination platform.
TCPA Consent Records
Mapping requiredFello captures proof of consent when contacts interact with Fello forms. We export consent timestamps and capture method. Consent records tied to Fello's internal form IDs must be mapped to equivalent consent mechanisms at the destination.
Automation Workflows
Mapping requiredFello's Smart Workflows and automations are platform-specific. Per Fello's own documentation, existing automations must be manually rebuilt on the new platform with support contact available. We document the full automation trigger/action inventory during scoping.
Landing Pages
Mapping requiredFello provides unlimited landing pages per tier. These are hosted on Fello's infrastructure. We export page content and structure as HTML but the pages themselves require re-publishing at the destination.
Widgets
Mapping requiredFello widgets are embeddable components tied to the Fello domain. We document widget configuration settings so the destination platform can implement equivalent embeddable lead-capture components.
Custom Brand Domain
Mapping requiredFello's Custom Brand Domain feature ties the platform's white-label interface to the user's domain. This DNS-level configuration does not migrate and must be reconfigured or decommissioned at the DNS provider.
Owner/User Assignment
Mapping requiredFello maps contacts to owner users via the AI-Powered Contact-to-Owner Match feature. We export the owner assignment but the matching logic is Fello-specific and must be re-established at the destination manually or via its own AI matching.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are the primary object in Fello. We export all standard contact fields plus Fello-enriched fields such as lead score, home equity estimate, and listing-intent probability. CSV export is available from the Contacts module with optional segment filtering. |
| Segments | Fully supported | Fello segments group contacts by behavioral or demographic criteria. We preserve segment names and the contact-to-segment membership mapping during export so the destination can reconstruct equivalent audience lists. |
| Lead Scores | Fully supported | Fello assigns a 0–100 lead score to each contact indicating seller likelihood. We export the raw score value and the last-updated timestamp so the destination can sort and prioritize contacts identically. |
| Home Value Reports | Mapping required | Home Value Reports are Fello-generated automated reports sent to contacts bi-weekly. The report content is stored in Fello; we export the report history as a data package but the actual rendered reports may need manual re-creation on the destination platform. |
| TCPA Consent Records | Mapping required | Fello captures proof of consent when contacts interact with Fello forms. We export consent timestamps and capture method. Consent records tied to Fello's internal form IDs must be mapped to equivalent consent mechanisms at the destination. |
| Automation Workflows | Mapping required | Fello's Smart Workflows and automations are platform-specific. Per Fello's own documentation, existing automations must be manually rebuilt on the new platform with support contact available. We document the full automation trigger/action inventory during scoping. |
| Landing Pages | Mapping required | Fello provides unlimited landing pages per tier. These are hosted on Fello's infrastructure. We export page content and structure as HTML but the pages themselves require re-publishing at the destination. |
| Widgets | Mapping required | Fello widgets are embeddable components tied to the Fello domain. We document widget configuration settings so the destination platform can implement equivalent embeddable lead-capture components. |
| Custom Brand Domain | Mapping required | Fello's Custom Brand Domain feature ties the platform's white-label interface to the user's domain. This DNS-level configuration does not migrate and must be reconfigured or decommissioned at the DNS provider. |
| Owner/User Assignment | Mapping required | Fello maps contacts to owner users via the AI-Powered Contact-to-Owner Match feature. We export the owner assignment but the matching logic is Fello-specific and must be re-established at the destination manually or via its own AI matching. |
Gotchas
What to watch for in Fello migrations
Issues we've hit on past Fello migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No public API — all data export is CSV only
Automation workflows must be manually rebuilt
Contact export requires filtering before export job
Lead score is Fello-computed and proprietary
| Severity | Issue |
|---|---|
| High | No public API — all data export is CSV only |
| Medium | Automation workflows must be manually rebuilt |
| Low | Contact export requires filtering before export job |
| Medium | Lead score is Fello-computed and proprietary |
Leaving Fello?
Where Fello customers move next
12 destinations Fello can migrate to.
How a Fello migration works
Four steps, Fello-specific
Connect
API key (per the API Docs link in Fello's site footer). Full auth flow details require accessing the developer portal directly. into Fello. Scopes limited to read-only on the data we move.
Map
We translate Fello-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Fello quirks before production.
Migrate
Full migration with Fello rate-limit handling. Rollback available throughout.
FAQ
Fello migration FAQ
Answers to the questions buyers ask most during Fello migration scoping. Not seeing yours? Book a call.
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