Migrate your Creatio data
Low-code agentic CRM and workflow automation platform built around configurable business processes. Creatio targets mid-market and enterprise teams that need integrated sales, marketing, and service without paying per-seat across the board.
In its favor
Why people choose Creatio
The signal that keeps Creatio on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Creatio eliminated per-seat pricing in 2026, making it attractive to enterprises scaling users and AI agents without a per-headcount ceiling.
The integrated Sales, Marketing, and Service modules mean teams consolidate multiple tools rather than stitching together separate platforms.
Creatio's low-code studio lets administrators build custom applications and workflows without heavy developer involvement, shortening time-to-value.
Built-in business process (BPM) tooling automates multi-step workflows natively, reducing reliance on external automation platforms.
External file storage integration with AWS S3 and Azure Blob, available since v8.3.2, lets large organizations offload attachments from the database.
Deeply customized workflows or advanced logic require C# server-side code or JavaScript, creating a technical debt ceiling that frustrates power users.
Creatio's reporting and analytics lag behind competitors, with users citing limited insight depth and missing advanced analytics as persistent gaps.
Per-plan feature gating means UI customization and branding options vary significantly across Business, Scale, and Standard tiers.
Data migration and implementation consulting are frequently billed as add-on services, inflating total cost of ownership beyond the stated per-user price.
Reasons to switch
Why people leave Creatio
The recurring reasons buyers give for replacing Creatio. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Creatio fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Creatio pricing overview
Creatio moved away from strict per-seat pricing with its Standard plan at $1,000/month flat, while Business ($40/user) and Scale ($75/user) retain per-seat models. This makes Standard attractive for large teams where per-seat costs would exceed the flat fee, but requires explicit scoping to determine whether the customer's current seat count would benefit from switching.
Business
Tier 1 of 3
$40/user/month
What's included
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What gets migrated
Creatio object support
Object-by-object support for Creatio migrations. Per-pair details surface during scoping.
Accounts
Fully supportedStandard Contacts object with a full set of address, industry, and lookup fields. We map it 1:1 to the destination Account/Company object and preserve all lookup relationships to Contacts and Cases.
Contacts
Fully supportedPrimary customer record. Creatio stores it as a base entity schema with support for simple fields, calculated fields, and multicurrency fields. We preserve lifecycle stage and owner assignment during migration.
Cases
Fully supportedService Cases are tracked as distinct records with status, priority, resolution SLA fields, and a lookup to the originating Contact and Account. We map Case status values explicitly to avoid silent status drift at the destination.
Activities
Fully supportedCreatio supports Call, Email, and Task activity types stored under a unified Activity schema. We separate these by type at writeback so the destination receives correctly typed activity records rather than a generic activity object.
Opportunities
Mapping requiredDeals/opportunities carry stage, amount, probability, and close date. Creatio's pipeline is configurable per product line, so we capture the active pipeline schema and map stage names explicitly rather than relying on ordinal position.
Leads
Mapping requiredLead object feeds the marketing funnel before conversion into a Contact and/or Opportunity. We preserve Lead status and source fields as custom Contact properties when the destination CRM lacks a native Lead object.
Products
Mapping requiredProducts carry price lists, bundle structures, and unit-of-measure fields. Creatio supports multi-currency product pricing, which requires explicit currency mapping during writeback to avoid rounding errors.
Custom Objects
Mapping requiredCreatio's entity schema system allows arbitrary custom objects built in the Object designer. We reverse-engineer each custom object's column map from the exported package schema and generate a corresponding destination table or object before migration.
Custom Fields
Mapping requiredCustom fields extend base schemas across Accounts, Contacts, Cases, and Opportunities. Field type mapping is critical: Creatio distinguishes simple, image, calculated, and multicurrency field types, each requiring a different writeback strategy.
Files and Attachments
Mapping requiredCreatio v8.3.2+ uses a File API that stores files either in the database or externally (S3/Azure Blob). We detect the storage mode during discovery and redirect file writes to match the destination's attachment handling approach.
Pipelines and Stages
Mapping requiredCreatio Pipelines are configurable per product line with named stages. We extract the full pipeline definition including stage order, stage names, and any automation triggers before writing Opportunities to the destination pipeline.
Users and Owners
Mapping requiredCreatio Users are assigned as record owners. We build a user lookup map at migration start so owner IDs are translated to the destination system's corresponding user records rather than orphaned.
| Object | Support | Notes |
|---|---|---|
| Accounts | Fully supported | Standard Contacts object with a full set of address, industry, and lookup fields. We map it 1:1 to the destination Account/Company object and preserve all lookup relationships to Contacts and Cases. |
| Contacts | Fully supported | Primary customer record. Creatio stores it as a base entity schema with support for simple fields, calculated fields, and multicurrency fields. We preserve lifecycle stage and owner assignment during migration. |
| Cases | Fully supported | Service Cases are tracked as distinct records with status, priority, resolution SLA fields, and a lookup to the originating Contact and Account. We map Case status values explicitly to avoid silent status drift at the destination. |
| Activities | Fully supported | Creatio supports Call, Email, and Task activity types stored under a unified Activity schema. We separate these by type at writeback so the destination receives correctly typed activity records rather than a generic activity object. |
| Opportunities | Mapping required | Deals/opportunities carry stage, amount, probability, and close date. Creatio's pipeline is configurable per product line, so we capture the active pipeline schema and map stage names explicitly rather than relying on ordinal position. |
| Leads | Mapping required | Lead object feeds the marketing funnel before conversion into a Contact and/or Opportunity. We preserve Lead status and source fields as custom Contact properties when the destination CRM lacks a native Lead object. |
| Products | Mapping required | Products carry price lists, bundle structures, and unit-of-measure fields. Creatio supports multi-currency product pricing, which requires explicit currency mapping during writeback to avoid rounding errors. |
| Custom Objects | Mapping required | Creatio's entity schema system allows arbitrary custom objects built in the Object designer. We reverse-engineer each custom object's column map from the exported package schema and generate a corresponding destination table or object before migration. |
| Custom Fields | Mapping required | Custom fields extend base schemas across Accounts, Contacts, Cases, and Opportunities. Field type mapping is critical: Creatio distinguishes simple, image, calculated, and multicurrency field types, each requiring a different writeback strategy. |
| Files and Attachments | Mapping required | Creatio v8.3.2+ uses a File API that stores files either in the database or externally (S3/Azure Blob). We detect the storage mode during discovery and redirect file writes to match the destination's attachment handling approach. |
| Pipelines and Stages | Mapping required | Creatio Pipelines are configurable per product line with named stages. We extract the full pipeline definition including stage order, stage names, and any automation triggers before writing Opportunities to the destination pipeline. |
| Users and Owners | Mapping required | Creatio Users are assigned as record owners. We build a user lookup map at migration start so owner IDs are translated to the destination system's corresponding user records rather than orphaned. |
Gotchas
What to watch for in Creatio migrations
Issues we've hit on past Creatio migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Creatio schema packages require explicit export before migration
File storage mode affects attachment extraction
Calculated fields and multicurrency fields need type-aware writeback
Per-plan licensing gates certain features relevant to migration
| Severity | Issue |
|---|---|
| High | Creatio schema packages require explicit export before migration |
| Medium | File storage mode affects attachment extraction |
| Medium | Calculated fields and multicurrency fields need type-aware writeback |
| Low | Per-plan licensing gates certain features relevant to migration |
Leaving Creatio?
Where Creatio customers move next
12 destinations Creatio can migrate to.
How a Creatio migration works
Four steps, Creatio-specific
Connect
OAuth 2.0 client credentials grant via the Identity Service is the recommended third-party flow. Forms (cookie-based) authentication through AuthService.svc is also supported per Creatio Academy. into Creatio. Scopes limited to read-only on the data we move.
Map
We translate Creatio-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Creatio quirks before production.
Migrate
Full migration with Creatio rate-limit handling. Rollback available throughout.
FAQ
Creatio migration FAQ
Answers to the questions buyers ask most during Creatio migration scoping. Not seeing yours? Book a call.
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