Migrate your Comarch Marketing Automation data

Comarch stores member profiles with loyalty attributes, transaction history, and engagement scores. We extract these records as structured contact objects and map them to the destination CRM's standard contact schema, flagging loyalty-specific fields for custom property migration.

Loyalty program definitions include tier structures, earning and redemption rules, and partner configurations. We export the program metadata and map it to the destination's loyalty or segmentation objects, noting that complex tier logic often requires manual configuration in the target.

Segments are built from AI-driven analysis of zero and first-party data with rules-based filtering. We export segment definitions and member lists, then map them to equivalent segmentation groups in the destination platform, preserving segment membership logic where the target supports it.

Comarch stores campaign journeys as multichannel orchestrations across email, SMS, push, and call-center. We export campaign metadata and audience records; the journey workflow logic itself is proprietary and must be manually rebuilt in the destination system.

Offers and promotions include discount rules, eligibility criteria, and temporal constraints. We extract offer definitions and map them to the destination's promotional or coupon objects, noting that offer logic translation between platforms is rarely 1:1.

KPIs including growth rate, churn rate, average transaction value, loyalty penetration, CLV, engagement index, enrollments, and NPS are exported as numeric records tied to member IDs. We preserve these as structured data exports with their associated timestamps and reporting periods.

Comarch supports multichannel delivery including email, SMS, direct mailing, Facebook, and call-center integration. We export channel configuration references and map them to the destination's equivalent channel integrations.

AI-generated product recommendations and churn predictions are computed at runtime from behavioral models and are not stored as exportable data records. We do not migrate these; we recommend rebuilding recommendation logic in the destination platform using imported behavioral data.

Enterprise deployments frequently extend the data model with custom fields for industry-specific attributes. We extract custom property definitions alongside record data and map them to the destination's custom field schema, flagging fields with no equivalent for manual review.

Marketing materials, offer PDFs, and program documentation can be exported as file references or binary blobs depending on the deployment configuration. We flag attachments for individual download during scoping and note that bulk attachment extraction requires coordination with Comarch or its partner.

Comarch's EDI and ERP integrations are configured at the account level for B2B workflows. We extract integration endpoint configurations and map them to equivalent connectors in the destination, noting that most mid-market destinations will not have native EDI adapters.

Dashboards and visualizations are rendered client-side from underlying data and do not export as reusable objects. We migrate the underlying KPI data so that dashboards can be rebuilt in the destination BI tool.