CRM migration
Field-level mapping, validation, and rollback between Azuga Fleet and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Azuga Fleet
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between Azuga Fleet and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Azuga Fleet stores vehicles, drivers, trips, geofences, maintenance records, and driver-scoring data in a fleet telematics schema. HubSpot's native model is a contact-company-deal CRM with custom objects for non-standard records. These models diverge structurally: Azuga's vehicle-centric hierarchy has no direct HubSpot equivalent, driver-scoring history doesn't map to any native HubSpot property, and trip records need a custom-object destination to preserve mileage, fuel, and route data. We map Azuga drivers to HubSpot contacts by email resolution, Azuga vehicles to a HubSpot custom object (Fleet_Vehicle__c), and Azuga trips, geofences, alerts, and maintenance records to additional custom objects. Driver scores and risk tiers land as custom numeric and picklist properties on the contact. Route history, trip timestamps, and odometer snapshots are preserved as custom properties and linked through the vehicle and driver associations. FlitStack sequences Azuga API exports first (v4 REST endpoints, 200 TPS), then reconciles against HubSpot's object model, runs a sample diff, and executes the full cutover with a 24–48 hour delta window capturing any in-flight changes during the switch. All automations, gamification programs, and reporting logic from Azuga require manual rebuild in HubSpot workflows and dashboards.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Azuga Fleet object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Azuga Fleet
Driver
HubSpot
Contact
1:1Azuga driver records resolve to HubSpot contacts by email match. first_name + last_name map to firstname + lastname, phone to phone, email to email. The Azuga driver_id is stored as Source_Driver_ID__c for traceability and delta-run de-duplication. Drivers without a HubSpot-matching email are imported as new contact records.
Azuga Fleet
Driver.license_number
HubSpot
Contact
1:1HubSpot contacts do not include a native license_number property, so we add three custom fields: Driver_License_Number__c as a text field, Driver_License_State__c as a picklist of US state abbreviations, and Driver_License_Expiry__c as a date field. These preserve the license number, issuing state, and expiration date from each Azuga driver record, enabling compliance reporting directly within HubSpot.
Azuga Fleet
Driver.score
HubSpot
Contact.Driver_Score__c
1:1HubSpot lacks a built‑in driver‑scoring attribute, so we create a custom Number field called Driver_Score__c on the contact to store Azuga’s integer score. We also map Azuga’s risk_tier to a custom picklist field Risk_Tier__c with options Low, Medium, High, and Critical. These fields give you a performance baseline and risk classification for each driver directly in HubSpot, supporting targeted outreach and safety‑focused workflows.
Azuga Fleet
Driver.reward_points
HubSpot
Contact.Reward_Points__c
1:1Azuga's reward_points credit balance has no HubSpot equivalent. We preserve the value as Reward_Points__c (Number) on the contact as a snapshot reference. The full rewards program (points, badges, leaderboards) requires rebuild in HubSpot workflows and is flagged for manual reconstruction.
Azuga Fleet
Vehicle
HubSpot
Fleet_Vehicle__c (custom object)
1:1HubSpot has no native vehicle object. We create a Fleet_Vehicle__c custom object to hold vin, license_plate, year, make, model, trim, fuel_type, current_odometer, and trip_tags. The Azuga vehicleId is stored as Source_Vehicle_ID__c. This custom object is linked to driver contacts via a Fleet_Vehicle_Assignment__c junction.
Azuga Fleet
Vehicle.trip_tags
HubSpot
Fleet_Vehicle__c.Trip_Tags__c
1:1Azuga stores categorical route labels on each vehicle as trip_tags, indicating whether a truck runs long‑haul, short‑haul, local, or specialty routes. We map these to a multi‑select picklist Trip_Tags__c on the Fleet_Vehicle__c custom object, enabling you to filter and segment vehicles by route type in HubSpot reports and workflows. Multi‑select picklists are natively supported on HubSpot Enterprise; lower tiers use a text field or separate boolean flags.
Azuga Fleet
Trip
HubSpot
Fleet_Trip__c (custom object)
1:1Azuga trip records contain start/end timestamps, distance, duration, fuel_used, average_speed, max_speed, idle_time, hard_brake_count, and route summary data. HubSpot's contact timeline holds recent activity only — trip history requires a Fleet_Trip__c custom object with foreign keys to the driver Contact and Fleet_Vehicle__c record.
Azuga Fleet
Geofence
HubSpot
Geofence__c (custom object)
1:1Azuga geofences store name, type (circle or polygon), center coordinates (lat/lng), radius_meters, and associated address. HubSpot has no native geofence or spatial object. We create a Geofence__c custom object with latitude, longitude, radius, geofence_type, and address fields, linked to the relevant vehicle or driver contact.
Azuga Fleet
Alert
HubSpot
Safety_Alert__c (custom object)
1:1Azuga alerts (speeding, hard_brake, geofence_violation, harsh_acceleration, panic_alert) include type, timestamp, speed, GPS coordinates, severity, and resolved status. HubSpot activities (calls, emails, meetings) attach to contacts but don't store GPS coordinates. We create Safety_Alert__c with type, timestamp, speed, latitude, longitude, severity, and status, linked to driver contact and vehicle record.
Azuga Fleet
Maintenance Record
HubSpot
Maintenance_Record__c (custom object)
1:1Azuga captures maintenance details such as work_order_number, type, description, scheduled_date, completed_date, cost, and vendor for each vehicle event. HubSpot does not have a built‑in maintenance object, so we define a Maintenance_Record__c custom object with corresponding properties and link it to the Fleet_Vehicle__c record via a lookup relationship. This allows maintenance history, cost, and scheduling information to appear on the vehicle profile in HubSpot for reporting and workflow follow‑up.
Azuga Fleet
Driver-Vehicle Assignment
HubSpot
Fleet_Vehicle_Assignment__c (junction)
1:1Azuga assigns drivers to vehicles natively in its schema. HubSpot has no built-in driver-vehicle association object. We create a Fleet_Vehicle_Assignment__c custom object with driver (Contact lookup) and vehicle (Fleet_Vehicle__c lookup) fields plus assignment start/end dates, supporting one active driver per vehicle at a time with a full assignment history.
Azuga Fleet
Equipment
HubSpot
Asset (HubSpot native)
1:1Azuga equipment records track non-vehicle assets with name, serial_number, type, and current location. HubSpot's native Asset object (available with Operations Hub) can hold serial_number, name, and custom properties. Equipment type maps to Asset_Type__c and current location is preserved as Location__c text. Active HubSpot subscription required for the Asset object.
| Azuga Fleet | HubSpot | Compatibility | |
|---|---|---|---|
| Driver | Contact1:1 | Fully supported | |
| Driver.license_number | Contact1:1 | Fully supported | |
| Driver.score | Contact.Driver_Score__c1:1 | Fully supported | |
| Driver.reward_points | Contact.Reward_Points__c1:1 | Fully supported | |
| Vehicle | Fleet_Vehicle__c (custom object)1:1 | Fully supported | |
| Vehicle.trip_tags | Fleet_Vehicle__c.Trip_Tags__c1:1 | Fully supported | |
| Trip | Fleet_Trip__c (custom object)1:1 | Fully supported | |
| Geofence | Geofence__c (custom object)1:1 | Fully supported | |
| Alert | Safety_Alert__c (custom object)1:1 | Fully supported | |
| Maintenance Record | Maintenance_Record__c (custom object)1:1 | Fully supported | |
| Driver-Vehicle Assignment | Fleet_Vehicle_Assignment__c (junction)1:1 | Fully supported | |
| Equipment | Asset (HubSpot native)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Azuga Fleet gotchas
API v1 deprecation with unannounced v4 sunset date
SafetyCam video files not accessible via API
Driver score algorithms differ across platforms
Per-vehicle pricing creates billing unit complexity
No documented bulk export for trip point logs
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract Azuga data via API v4 and audit the export for completeness
FlitStack connects to Azuga's REST API v4 using OAuth 2.0 credentials and exports all drivers, vehicles, trips, alerts, maintenance records, geofences, and equipment as structured JSON. We validate record counts against Azuga's admin dashboard before proceeding. Azuga's API v4 returns data with consistent id, status, and timestamp fields across all endpoints — we confirm field presence for vin, license_plate, driver_id, score, risk_tier, reward_points, trip_tags, and work_order_number at this stage so mapping gaps surface before HubSpot schema is designed.
Design HubSpot custom objects and properties to accommodate fleet telematics schema
HubSpot has no native vehicle, trip, geofence, safety alert, or maintenance object. We create five custom objects in HubSpot — Fleet_Vehicle__c, Fleet_Trip__c, Geofence__c, Safety_Alert__c, and Maintenance_Record__c — plus the Fleet_Vehicle_Assignment__c junction, each with the fields needed to receive Azuga data. Custom properties on contacts (Driver_Score__c, Risk_Tier__c, Driver_License_Number__c, Reward_Points__c) are also created at this stage. We deliver a HubSpot schema setup checklist so your portal admin can pre-create the custom objects and properties before the migration run, ensuring the data lands in the correct schema on first import.
Resolve Azuga drivers to HubSpot contacts by email match and deduplicate
Azuga driver records are matched to existing HubSpot contacts by email. Matched contacts receive driver-specific properties (license_number, Driver_Score__c, Risk_Tier__c, Reward_Points__c, Source_Driver_ID__c). Unmatched emails create new contact records. A pre-flight deduplication report surfaces cases where an Azuga driver email matches an existing HubSpot customer contact, so your team can decide whether to update the existing contact with driver fields or create a separate driver contact. Vehicle assignments are linked via the Fleet_Vehicle_Assignment__c junction object once both the driver contact and the Fleet_Vehicle__c record exist in HubSpot.
Run a sample migration with field-level diff across all custom objects
A representative slice of records migrates first — typically 50–100 drivers, 30–50 vehicles, 200–500 trips, and sample alerts and maintenance records. We generate a field-level diff between the Azuga JSON export and the corresponding HubSpot custom-object records, verifying vin mapping to VIN__c, driver_id resolution to the Contact lookup, trip timestamps to Start_Time__c and End_Time__c, alert coordinates to Latitude__c and Longitude__c, and license fields to Driver_License_Number__c. You review the diff in a shared report and approve before the full run commits. This step catches mapping errors before they affect production data.
Execute full migration with delta-pickup window and audit log
The full migration runs in HubSpot using a combination of the Contacts API for driver-contact resolution, the custom object bulk import endpoint for vehicles, trips, geofences, alerts, and maintenance records, and the association API to link trip records to vehicles and contacts. A 24–48 hour delta-pickup window captures any records created or updated in Azuga during the cutover — driver score changes, new trips, new alerts. FlitStack maintains a full audit log of every record created, updated, or skipped. One-click rollback is available if reconciliation identifies data integrity issues. After cutover, the HubSpot custom objects show current vehicle status, driver scores, and the full trip history linked to each contact.
Platform deep dives
Azuga Fleet
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Azuga Fleet and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Azuga Fleet: 200 TPS maximum (per-endpoint, per-module, and global limits documented).
Data volume sensitivity
Azuga Fleet doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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