Migrate your Simplicity Enterprise CRM data
Configurable relational CRM with multi-channel campaign management and loyalty modules. Designed for marketing teams who need to consolidate customer data, segmentation, and campaign execution under one platform.
In its favor
Why people choose Simplicity Enterprise CRM
The signal that keeps Simplicity Enterprise CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Users consistently cite quick onboarding and a minimal learning curve—Capterra reviews note the tool is easy to ramp up for beginners and transitions between CRMs are straightforward.
Strong up-time and reliable hosted infrastructure are praised by reviewers, with one user noting pleasant surprises around data security and system stability over several years of use.
Customer service receives high marks on review platforms, with multiple users rating support quality at 4.8 out of 5, particularly for responsiveness during initial setup.
The configurable relational data model accommodates diverse customer data types and marketing workflows, allowing teams to scale database capabilities without requiring third-party integrations.
Per-feature module pricing allows teams to activate only the functions they need—campaign management, loyalty, social integration, or call centre—without licensing unused capabilities.
Accounting and trust-accounting features are reported as underdeveloped, with one reviewer noting that statement reporting does not meet expectations for financial tracking needs.
The platform has not established a significant review presence on major B2B platforms, making independent validation of long-term performance and support quality difficult for prospective buyers.
Custom field management and schema flexibility, while a strength for some teams, creates migration complexity as field configurations vary significantly between client instances.
Reasons to switch
Why people leave Simplicity Enterprise CRM
The recurring reasons buyers give for replacing Simplicity Enterprise CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Simplicity Enterprise CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Simplicity Enterprise CRM pricing overview
Simplicity CRM uses a per-feature module pricing model rather than per-seat pricing, allowing teams to activate only Campaign Management, Loyalty, Social Media, or Call Centre modules as needed. The platform does not publish pricing publicly on its website and requires direct contact for a custom quote. On-premise deployment is available as an alternative to SaaS for enterprise compliance requirements.
Custom (sales-led)
Tier 1 of 1
Not publicly disclosed
What's included
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What gets migrated
Simplicity Enterprise CRM object support
Object-by-object support for Simplicity Enterprise CRM migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are the primary record type in Simplicity CRM. Standard fields (name, email, phone, address) are well-documented and map cleanly to most destination CRMs.
Companies
Fully supportedCompany or account records are supported with standard fields and relationship links to Contact records. Company-level fields map 1:1 in most migrations.
Deals
Mapping requiredDeal records and associated pipeline stages are supported, but stage naming conventions and deal-value fields require explicit field-level mapping in every migration.
Activities
Mapping requiredEmails, calls, meetings, and notes are tracked as activity records linked to contacts and companies. The activity type taxonomy may differ from the destination CRM and requires value mapping.
Segments
Mapping requiredSegmentation data defines which contacts belong to which behavioural or demographic groups. Segment membership does not always map directly to tags or static lists in other CRMs and requires translation logic.
Campaigns
Mapping requiredCampaign records track multi-channel campaign execution and response data. Campaign-to-contact associations must be preserved during migration to maintain response history.
Loyalty Programs
Mapping requiredThe Simplicity Loyalty module stores program rules, reward tiers, and member balances as separate records. Loyalty data is relational and may not have a direct equivalent in non-loyalty CRMs.
Social Media Data
Mapping requiredSocial follower data and interaction records are integrated within Simplicity. This data does not standardly exist in most destination CRMs and may be archived or mapped to notes.
Custom Fields
Mapping requiredSimplicity's configurable data structure means nearly every object can have client-defined custom fields. We map each custom field explicitly during the scoping phase.
Attachments
Mapping requiredFile attachments linked to contacts, companies, or deals are supported but may require separate export handling depending on storage configuration.
Pipelines
Mapping requiredPipeline stages are configurable per client. We map stage order and stage-to-status logic explicitly to ensure deal workflow continuity in the destination system.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are the primary record type in Simplicity CRM. Standard fields (name, email, phone, address) are well-documented and map cleanly to most destination CRMs. |
| Companies | Fully supported | Company or account records are supported with standard fields and relationship links to Contact records. Company-level fields map 1:1 in most migrations. |
| Deals | Mapping required | Deal records and associated pipeline stages are supported, but stage naming conventions and deal-value fields require explicit field-level mapping in every migration. |
| Activities | Mapping required | Emails, calls, meetings, and notes are tracked as activity records linked to contacts and companies. The activity type taxonomy may differ from the destination CRM and requires value mapping. |
| Segments | Mapping required | Segmentation data defines which contacts belong to which behavioural or demographic groups. Segment membership does not always map directly to tags or static lists in other CRMs and requires translation logic. |
| Campaigns | Mapping required | Campaign records track multi-channel campaign execution and response data. Campaign-to-contact associations must be preserved during migration to maintain response history. |
| Loyalty Programs | Mapping required | The Simplicity Loyalty module stores program rules, reward tiers, and member balances as separate records. Loyalty data is relational and may not have a direct equivalent in non-loyalty CRMs. |
| Social Media Data | Mapping required | Social follower data and interaction records are integrated within Simplicity. This data does not standardly exist in most destination CRMs and may be archived or mapped to notes. |
| Custom Fields | Mapping required | Simplicity's configurable data structure means nearly every object can have client-defined custom fields. We map each custom field explicitly during the scoping phase. |
| Attachments | Mapping required | File attachments linked to contacts, companies, or deals are supported but may require separate export handling depending on storage configuration. |
| Pipelines | Mapping required | Pipeline stages are configurable per client. We map stage order and stage-to-status logic explicitly to ensure deal workflow continuity in the destination system. |
Gotchas
What to watch for in Simplicity Enterprise CRM migrations
Issues we've hit on past Simplicity Enterprise CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Configurable schema varies per client instance
Activity history is linked to Contact and Company records
Campaign response data requires explicit translation
Loyalty module data is relational and non-standard
| Severity | Issue |
|---|---|
| High | Configurable schema varies per client instance |
| Medium | Activity history is linked to Contact and Company records |
| Medium | Campaign response data requires explicit translation |
| Low | Loyalty module data is relational and non-standard |
Leaving Simplicity Enterprise CRM?
Where Simplicity Enterprise CRM customers move next
12 destinations Simplicity Enterprise CRM can migrate to.
How a Simplicity Enterprise CRM migration works
Four steps, Simplicity Enterprise CRM-specific
Connect
Not publicly documented in detail — confirmed during scoping; vendor publishes Web Services API and Data Integration capabilities into Simplicity Enterprise CRM. Scopes limited to read-only on the data we move.
Map
We translate Simplicity Enterprise CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Simplicity Enterprise CRM quirks before production.
Migrate
Full migration with Simplicity Enterprise CRM rate-limit handling. Rollback available throughout.
FAQ
Simplicity Enterprise CRM migration FAQ
Answers to the questions buyers ask most during Simplicity Enterprise CRM migration scoping. Not seeing yours? Book a call.
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