CRM migration
Field-level mapping, validation, and rollback between Sensei Cloud and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Sensei Cloud
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between Sensei Cloud and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Sensei Cloud is a dental practice management platform centered on patients, appointments, clinical charting, treatment plans, and billing ledgers. HubSpot is a general-purpose CRM organized around contacts, companies, deals, and pipelines. There is no native one-to-one object mapping between a clinical DMS and a sales-and-marketing CRM, so the migration requires deliberate data-model decisions at every level. FlitStack AI extracts patient demographics, appointment schedules, treatment plan line items, provider assignments, CDT codes, and insurance records from Sensei Cloud via its REST API. Those records land in HubSpot as contacts with custom properties; dental practices map to HubSpot companies; treatment plans with estimated amounts map to HubSpot deals in a pipeline named for your clinical workflow stages. Provider and doctor records become HubSpot users resolved by email match. Clinical notes, imaging references, and chart flags are preserved as text or multi-line custom properties rather than dropped. We run a sample migration of 50–200 patient records first with field-level diff, then execute the full cutover with a 24–48 hour delta-pickup window to catch any appointments or treatment plan updates made during the switch. Workflows, appointment rules, and clinical automation in Sensei Cloud do not migrate — those are destination-side logic that must be rebuilt using HubSpot workflows and sequences after data lands.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sensei Cloud object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sensei Cloud
Patient / Patient Record
HubSpot
Contact
1:1Sensei Cloud patient records map directly to HubSpot contacts. Patient ID, name, date of birth, address, phone, email, and insurance carrier all transfer as properties. The original Sensei Cloud patient ID is stored as Source_System_ID__c for traceability and delta-run deduplication.
Sensei Cloud
Guarantor / Responsible Party
HubSpot
Contact (secondary)
1:1The guarantor on a patient account — often a parent or employer — migrates as a secondary HubSpot contact associated with the patient contact via a HubSpot association label. This preserves the responsible-party relationship for billing follow-up in HubSpot, ensuring that billing queries and collections tasks target the correct contact while maintaining a clear link to the primary patient record.
Sensei Cloud
Dental Practice / Location
HubSpot
Company
1:1Each Sensei Cloud practice location maps to a HubSpot company record. Company name, address, phone, and website transfer directly. For multi-location groups, each location is a separate company so HubSpot reporting can segment by practice. Practices can optionally be linked via HubSpot's company hierarchy feature.
Sensei Cloud
Provider / Doctor
HubSpot
User
1:1Doctors, hygienists, and clinical staff with active login credentials in Sensei Cloud are resolved by email match against existing HubSpot users. Providers who have no HubSpot login are created as HubSpot users before migration or flagged as contacts with a 'Provider' association label if they are referring doctors outside the practice.
Sensei Cloud
Appointment
HubSpot
Meeting + Task
1:1Sensei Cloud appointments migrate as HubSpot meetings with the patient contact linked, provider user assigned, and the original appointment timestamp and operatory preserved as custom properties. Cancelled or no-show appointments migrate as completed tasks with a status note. All-day recall appointments can be modeled as HubSpot tasks with due dates for follow-up.
Sensei Cloud
Treatment Plan
HubSpot
Deal
1:1Treatment plans with estimated amounts and staged procedures map to HubSpot deals. The deal name reflects the patient name and plan date. Treatment plan line items — each with a CDT code, description, and fee — are stored as deal-line-item custom fields or as a multi-line text property so the full treatment plan is visible on the deal record.
Sensei Cloud
CDT Code / Procedure Code
HubSpot
Custom property on Deal / Contact
1:1CDT codes and procedure descriptions have no native equivalent in HubSpot. We create a multi-select or multi-line-text custom property on the deal to hold CDT codes, descriptions, and fees per treatment plan. This preserves insurance-claim reference data without requiring a custom object for most setups.
Sensei Cloud
Insurance Carrier / Payer
HubSpot
Custom Object (Enterprise) or Contact
1:1Insurance carrier names, plan types, and group numbers are stored as custom properties on the patient contact. For practices with complex insurance tracking, a HubSpot custom object for Insurance Carriers can be created and linked to contacts via a custom association — this requires HubSpot Enterprise and is scoped separately in the migration plan.
Sensei Cloud
Billing Ledger / Ledger Entry
HubSpot
Custom properties on Contact and Deal
1:1Patient responsible balance, total billed, amount paid, and claim status are stored as number and text custom properties on the contact and deal. HubSpot has no native billing ledger — for practices requiring detailed payment history, a HubSpot custom object for Ledger Entries can be created linked to the contact.
Sensei Cloud
Chart Notes / Clinical Notes
HubSpot
Custom properties on Contact
1:1Clinical note summaries and chart flags migrate as multi-line-text custom properties on the patient contact. Sensei Cloud's structured chart data (per-tooth conditions, periodontal data) is flattened into text for reference. Imaging study references and attachments are preserved as file URLs or re-uploaded as HubSpot files linked to the contact.
Sensei Cloud
Recall / Re-care Record
HubSpot
Task + Custom property
1:1Recall intervals (6-month hygiene, annual perio) and next-appointment targets migrate as HubSpot tasks on the patient contact with a due date. The recall type and recommended provider are stored as task properties. This enables post-migration recall sequences to be built in HubSpot workflows.
Sensei Cloud
Referral Source
HubSpot
Contact + Custom property
1:1Referring doctor or referral source information attached to a patient migrates as a HubSpot contact property (referrer name and practice). If the referrer is a known contact in HubSpot, an association is created. This data supports referral tracking and reporting in HubSpot.
| Sensei Cloud | HubSpot | Compatibility | |
|---|---|---|---|
| Patient / Patient Record | Contact1:1 | Fully supported | |
| Guarantor / Responsible Party | Contact (secondary)1:1 | Fully supported | |
| Dental Practice / Location | Company1:1 | Fully supported | |
| Provider / Doctor | User1:1 | Fully supported | |
| Appointment | Meeting + Task1:1 | Fully supported | |
| Treatment Plan | Deal1:1 | Fully supported | |
| CDT Code / Procedure Code | Custom property on Deal / Contact1:1 | Fully supported | |
| Insurance Carrier / Payer | Custom Object (Enterprise) or Contact1:1 | Fully supported | |
| Billing Ledger / Ledger Entry | Custom properties on Contact and Deal1:1 | Fully supported | |
| Chart Notes / Clinical Notes | Custom properties on Contact1:1 | Fully supported | |
| Recall / Re-care Record | Task + Custom property1:1 | Fully supported | |
| Referral Source | Contact + Custom property1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sensei Cloud gotchas
Legacy conversion leaves messy patient and chart duplicates
Chrome-only browser support affects migration workstation compatibility
Imaging data requires separate Carestream-format conversion pipeline
Billing ledger errors cannot be corrected post-creation
Provider assignments sometimes stored as text rather than foreign key
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Sensei Cloud data export and design HubSpot schema
FlitStack AI connects to your Sensei Cloud instance via API to enumerate patients, appointments, treatment plans, providers, locations, and all custom fields in use. We deliver a HubSpot schema design document specifying which custom properties to create on contacts, companies, and deals before migration — including CDT code fields, insurance properties, operatory fields, and recall date properties. You approve the schema or we create the properties in HubSpot on your behalf. No data moves until the destination schema is confirmed.
Resolve providers and set HubSpot user assignments
We pull the provider list from Sensei Cloud and match each by email against your HubSpot user directory. Providers without HubSpot accounts are flagged in a resolution sheet with their email, name, and NPI. Your team provisions HubSpot users or assigns a fallback owner (e.g., practice administrator) before the migration run. No treatment plan deal migrates without a confirmed HubSpot owner.
Migrate patient contacts and practice companies first
We sequence the migration so HubSpot companies (dental practices) exist before patient contacts are created — contacts in HubSpot must have a primary company association. Patient records migrate as HubSpot contacts with all demographics, insurance properties, clinical notes, and recall fields. Each practice location becomes a HubSpot company. Providers with referral relationships are created as HubSpot contacts associated to the referring practice company.
Migrate appointments and treatment plan deals with owner resolution
Appointments migrate as HubSpot meetings linked to the patient contact and assigned to the provider user. Operatory and appointment type are stored as custom meeting properties. Treatment plans migrate as HubSpot deals with CDT codes, procedure descriptions, estimated amounts, and plan status — each deal is linked to the patient contact and assigned to the provider. Claims status and ledger amounts are stored as custom deal properties for post-migration collections reporting.
Run sample migration with field-level diff
A representative slice of 50–200 records — spanning patients across different providers, appointments, treatment plans, and billing entries — migrates first. We generate a field-level diff comparing the Sensei Cloud source values against the HubSpot destination values for every mapped property. You review the diff to confirm CDT code mapping, insurance field placement, deal owner assignment, and recall date handling before the full run commits.
Execute full cutover with delta-pickup window
The full migration runs against your HubSpot instance. A 24–48 hour delta-pickup window captures any appointments booked or treatment plans created in Sensei Cloud during the cutover window. Audit log records every operation. If reconciliation fails, one-click rollback reverts the HubSpot instance to its pre-migration state. Post-migration, we deliver a data reconciliation report showing record counts by object, any records skipped due to invalid data, and a summary of custom field coverage. We also provide a HubSpot recall workflow template so your team can activate patient recall sequences without delay.
Platform deep dives
Sensei Cloud
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sensei Cloud and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sensei Cloud: Not publicly documented.
Data volume sensitivity
Sensei Cloud doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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