CRM migration
Field-level mapping, validation, and rollback between SalezShark and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
SalezShark
Source
Pipedrive
Destination
Compatibility
8 of 11
objects map 1:1 between SalezShark and Pipedrive.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from SalezShark to Pipedrive is constrained by the source platform's lack of a public API, which means every record type must be extracted as a CSV batch from the SalezShark UI rather than through an automated pull. We work with the customer's export credentials to pull Contacts, Leads, Accounts, Opportunities, Tasks, and Custom Field definitions in date-filtered or owner-filtered batches to stay within the export session limits. Pipedrive's data model requires that every Deal must have an associated Organization, which is a structural constraint that does not exist in SalezShark where Deals can exist independently. We resolve this by enforcing Account creation before Deal import, and by flagging any Deal in SalezShark without a linked company so the customer can resolve those associations before migration. Workflow Automations and Custom Event Triggers are exported as written configuration specifications and handed off for rebuild in Pipedrive's Automation engine; they are not migrated as executable rules.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a SalezShark object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
SalezShark
Lead
Pipedrive
Lead
1:1SalezShark Lead records map directly to Pipedrive Lead. The lead status, source, owner assignment, and auto-assignment rules from SalezShark migrate as custom fields on the Pipedrive Lead (lead_status_raw, conversion_score). SalezShark's Lead conversion process creates a Contact-Account-Opportunity chain; we preserve the original Lead record as a Pipedrive Lead with a custom field linked_to_account__c for audit traceability rather than auto-converting at migration time, giving the customer's team control over when conversion happens.
SalezShark
Contact
Pipedrive
Person
1:1SalezShark Contact records map to Pipedrive Person (the contact object). The email, phone, address, and name fields map to Pipedrive's standard Person fields. Custom fields on the Contact (available on SalezShark Basic+) map to custom fields on Pipedrive Person, which we pre-create before the import phase. SalezShark's built-in enrichment data (company email format, employee headcount) migrates as read-only custom fields with a provenance note so the team knows these were enriched in SalezShark and may need re-verification.
SalezShark
Account
Pipedrive
Organization
1:1SalezShark Account records map to Pipedrive Organization. The company name, website, industry, employee count, and revenue range fields map to their Pipedrive equivalents. Organization is created before any Person or Deal import because Pipedrive requires an Organization to link to a Deal, and we link Persons to Organizations via email domain match or explicit account association where available. Any Account in SalezShark without a website URL receives a placeholder Organization in Pipedrive and is flagged in the reconciliation report.
SalezShark
Opportunity
Pipedrive
Deal
1:1SalezShark Opportunity records map to Pipedrive Deal. Stage, deal value, close date, and owner assignment migrate directly. SalezShark pipeline stages map to Pipedrive pipeline stages, which we configure before import. The critical constraint is that every Pipedrive Deal must have an Organization; we run an organization-resolve phase before Deal import that matches each Opportunity's linked Account to a Pipedrive Organization by name, creating the Organization first if it does not exist, and flagging any Opportunity without a linked Account for the customer to resolve manually.
SalezShark
Pipeline
Pipedrive
Pipeline
lossySalezShark's configurable Sales Pipelines migrate to Pipedrive Pipelines, with stage names, stage order, and probability percentages preserved. Pipedrive allows multiple pipelines per user and supports stage-specific actions (won/lost status, currency, rotator assignment), which we configure during the pipeline setup phase. Stage probability percentages migrate with rounding to Pipedrive's allowed probability values.
SalezShark
Custom Fields
Pipedrive
Custom Fields
lossySalezShark Custom Fields available on Basic and above are extracted as a schema definition during scoping, including field name, data type, and picklist values. Each custom field is pre-created in Pipedrive under the relevant entity (Lead, Person, Organization, Deal) with the matching data type before record import. Custom fields that exist only in SalezShark are flagged as candidate fields for the customer to create in Pipedrive's field editor before migration begins. We do not assume that a SalezShark custom field of type 'text' maps directly to a Pipedrive text field without reviewing the actual data patterns.
SalezShark
Tasks and Activities
Pipedrive
Activity
1:1SalezShark Task and Activity records (calls, emails, meetings, notes) map to Pipedrive Activity records with the activity type preserved (call, email, meeting, note). Status, due date, owner, and association to the relevant record (Person, Organization, Deal) migrate directly. We resolve the owner by email match against Pipedrive users. Activity records without a valid owner are flagged and held in a reconciliation queue. Note bodies migrate as Pipedrive note activities linked to the parent Person or Organization.
SalezShark
User
Pipedrive
User
1:1SalezShark User records map to Pipedrive User for owner assignment. We resolve owners by email match. Active users in SalezShark are provisioned as active users in Pipedrive before migration; inactive or archived users are mapped as inactive Pipedrive users so historical owner assignment is preserved without inflating the active seat count. Any Deal or Activity in SalezShark without a valid owner is flagged in the reconciliation report.
SalezShark
Document
Pipedrive
File (attached)
1:1SalezShark Document Management files (available on Basic and above) migrate as file attachments in Pipedrive linked to the parent record (Person, Organization, or Deal). We export document metadata (file name, upload date, file size, linked record type and ID) and re-associate each file during import by matching the linked record's migration ID. Actual file content transfers through Pipedrive's file attachment API. Documents without a clear parent record linkage are bundled under the associated Organization.
SalezShark
Workflow Automations
Pipedrive
Automation
lossySalezShark Workflow Automations (Professional tier only) store trigger-action sequences that cannot be transferred to Pipedrive's automation engine because the underlying logic models differ. We export each active automation as a written specification: trigger object, trigger conditions, filter logic, action type, and downstream target. This specification is delivered to the customer as a rebuild guide for Pipedrive Automation. Automations are not executed during migration; they are explicitly documented and handed off for the customer's admin to recreate in Pipedrive's automation builder.
SalezShark
Reports and Dashboards
Pipedrive
Report (rebuild required)
1:1SalezShark Reports and Dashboards are exported as configuration metadata preserving report filters, field selections, and date ranges. We cannot migrate report query results or regenerate reports in Pipedrive. The report configuration metadata is delivered alongside the migrated records so the customer's admin can recreate equivalent reports in Pipedrive's report builder using the migrated field names. Pipeline-specific reports are the highest priority for rebuild because pipeline stage names are preserved during migration.
| SalezShark | Pipedrive | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Person1:1 | Fully supported | |
| Account | Organization1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Tasks and Activities | Activity1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Document | File (attached)1:1 | Fully supported | |
| Workflow Automations | Automationlossy | Mapping required | |
| Reports and Dashboards | Report (rebuild required)1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
SalezShark gotchas
No publicly documented API for automated extraction
Minimum 10-user billing regardless of actual headcount
Workflow Automations are not executable at migration time
Custom Field schema varies by tier and by org configuration
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Discovery and export planning
We audit the SalezShark account across tiers, object counts, custom field definitions, pipeline configurations, active users, and automation count. We pull the custom field schema from SalezShark settings (field name, data type, picklist values) as a basis for the Pipedrive field map. We plan the CSV export sessions: because SalezShark has no API, exports are manual batches from the UI. We determine the number of sessions required based on record volume, filter strategy (date range or owner), and any tier-gated object access. We also audit the Pipedrive destination account for existing pipelines, custom fields, and users to avoid field-name collisions during import.
Pipedrive schema setup and pipeline configuration
We pre-create custom fields in Pipedrive under the relevant entity (Lead, Person, Organization, Deal) based on the SalezShark custom field schema. We configure Pipedrive Pipelines and stages to match SalezShark's pipeline structure, preserving stage names, order, and probability percentages. We set up the Pipedrive user accounts and match them by email to SalezShark owners. We verify that the Pipedrive account is on a plan that supports the required object types and automation features, and we flag any tier gaps before the data load begins.
CSV extraction and orphaned-record resolution
We run CSV exports from SalezShark in the planned batches, pulling Contacts, Leads, Accounts, Opportunities, Tasks, and Document metadata. During this phase, we identify Deals without a parent Account in SalezShark and flag them as orphaned. We present these to the customer with two resolution options: create the missing Account in SalezShark before re-export, or create placeholder Organizations in Pipedrive and link post-migration. We also identify any Account records without a website URL, which will receive a placeholder Organization in Pipedrive for later cleanup. The data does not move to Pipedrive until orphaned-record resolution is complete.
Data transformation and field mapping
We transform the exported CSVs into Pipedrive-importable format, applying the field map (SalezShark field to Pipedrive field, with type conversion for dates, currencies, and picklists). SalezShark's enrichment data is mapped as read-only custom fields with a provenance tag. The Lead-Contact split is not required for this pair (both platforms have separate Lead and Contact/Person objects), but we verify that SalezShark Leads with conversion status 'converted' are imported as Pipedrive Persons under the linked Account rather than as Leads. Owner email addresses are mapped to Pipedrive User IDs through the user reconciliation table built in Step 2.
Staged import into Pipedrive with reconciliation reports
We import data into Pipedrive in dependency order: Organizations first (from SalezShark Accounts), then Persons (from SalezShark Contacts), then Leads, then Deals (linked to Organizations), then Activities (Tasks, Notes), then Files (linked to the parent record). Each phase emits a row-count reconciliation report comparing records exported from SalezShark against records created in Pipedrive. Any import errors (required field missing, invalid picklist value) are logged, corrected in the source file, and re-imported before the next phase begins. Pipedrive's API handles the import with rate-limit backoff and batch chunking to avoid throttling.
Cutover, automation handoff, and hypercare
We freeze writes in SalezShark during cutover, run a final delta export of any records created or modified since the last export batch, and apply the delta to Pipedrive. We deliver the Workflow Automation specification document (from Step 1) and the Automation rebuild guide to the customer's admin team. We support a one-week hypercare window where we resolve any data reconciliation issues identified by the sales team. We do not rebuild SalezShark Workflow Automations in Pipedrive as part of the migration scope; that is a separate rebuild engagement or an internal admin task.
Platform deep dives
SalezShark
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across SalezShark and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
SalezShark: Not publicly documented.
Data volume sensitivity
SalezShark doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during SalezShark to Pipedrive migration scoping. Not seeing yours? Book a call.
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