CRM migration

Migrate from SalezShark to monday CRM

Field-level mapping, validation, and rollback between SalezShark and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

SalezShark logo

SalezShark

Source

monday CRM

Destination

monday CRM logo

Compatibility

78%

7 of 9

objects map 1:1 between SalezShark and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from SalezShark to Monday.com CRM is a structural migration because the two platforms organize data differently. SalezShark uses traditional CRM objects (Contacts, Accounts, Opportunities, Leads) stored in a relational database. Monday.com CRM uses a board-item-column model where People (Contacts/Accounts) and Deals are board items with custom columns. We extract records from SalezShark via CSV export, transform each CRM object into a Monday.com board with appropriate columns, and load through the Monday.com API. The most significant migration challenge is preserving relationships between records when converting from object-to-object lookups to Monday.com's board-connection columns. We also flag that SalezShark's Workflow Automations and Custom Event Triggers do not have Monday.com equivalents and are delivered as written specifications for manual rebuild. Historical engagement data (calls, emails, meetings, tasks) migrates as activity items on the relevant People or Deal board.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

SalezShark logo

SalezShark

What's pushing teams away

  • SalezShark users report that contact and lead data quality degrades without constant enrichment, leading to bounced emails and poor deliverability that undermines outbound campaigns.
  • The minimum 10-user license requirement for monthly billing catches smaller teams unexpectedly — they pay for 10 licenses even when only 3-4 team members use the system.
  • The platform lacks a publicly documented API, making it impossible to automate data extraction or build integrations without manual CSV exports, which limits migration flexibility and ongoing data sync options.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How SalezShark objects map to monday CRM

Each row shows how a SalezShark object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

SalezShark

Contact

maps to

monday CRM

People board (Contact items)

1:1
Fully supported

SalezShark Contacts map to Contact items in Monday.com's People board. Standard fields (name, email, phone, address) map to Monday.com text and email columns. The contact's associated Account is resolved via a Connect column pointing to the Account board item. We use email as the deduplication key during import to prevent duplicate Contact items.

SalezShark

Account

maps to

monday CRM

People board (Company items)

1:1
Fully supported

SalezShark Accounts map to Company items in Monday.com's People board. Company name becomes the item name. Fields like website, industry, employee count, and annual revenue map to custom columns. We distinguish Account items from Contact items using a Status column or item group so both entity types coexist on the People board or on separate Company and Contact boards per the customer's board architecture preference.

SalezShark

Opportunity

maps to

monday CRM

Deal board (Deal items)

1:1
Fully supported

SalezShark Opportunities map to Deal items on a Monday.com Deal board. The deal name becomes the item name, deal value maps to a Numbers column, close date to a Date column, and stage to a Status column with stage labels matching the source pipeline stages. Owner assignment maps to a People column linking to the sales rep's user account.

SalezShark

Pipeline

maps to

monday CRM

Board

1:many
Fully supported

Each SalezShark Sales Pipeline becomes a separate Monday.com board. Pipeline stages translate to Status column values on each board. If SalezShark has multiple pipelines (e.g., one per product line or sales team), we create corresponding Monday.com boards and configure board-level automations for stage progression. Stage probabilities from SalezShark are preserved in a Numbers column for reference.

SalezShark

Lead

maps to

monday CRM

People board (Lead items)

1:1
Fully supported

SalezShark Leads map to Lead items on the People board with a Status column indicating 'Lead' versus 'Contact' status. Lead conversion scoring from SalezShark migrates as a Numbers column. The customer chooses whether Leads live on the same People board as Contacts or a separate Lead board during board architecture design.

SalezShark

Custom Fields

maps to

monday CRM

Custom columns

lossy
Mapping required

SalezShark Custom Fields map to Monday.com custom columns. Field data types translate as follows: text to Text, picklist to Dropdown or Tags, date to Date, number to Numbers, checkbox to Checkbox, and currency to Numbers with currency formatting. We create all required columns in Monday.com before data load and flag any custom fields that have no Monday.com equivalent as candidate columns to add.

SalezShark

Tasks

maps to

monday CRM

Activity items on relevant board

1:1
Fully supported

SalezShark Tasks migrate as subitems or standalone items on the relevant Contact, Account, or Deal board in Monday.com. Task status maps to a Status column, due date to a Date column, and owner assignment to a People column. Subitems are used when the activity is directly tied to a parent item; standalone items are used for standalone tasks without a parent record.

SalezShark

Campaigns

maps to

monday CRM

Campaign board

1:1
Mapping required

SalezShark Campaign records migrate to a Monday.com Campaign board with campaign name, type, and status as columns. Campaign membership (which Contacts or Leads were enrolled) migrates as a Connect column or through Tags linking to the relevant Contact items on the People board. Email content and templates do not migrate; we document campaign configuration for the customer's admin to rebuild in Monday.com's email tools or their chosen email platform.

SalezShark

Users

maps to

monday CRM

Monday.com team members

1:1
Mapping required

SalezShark Users map to Monday.com team members by email. We resolve owner assignments on Opportunities, Tasks, and Leads during migration by matching the email address. Any SalezShark user without a matching Monday.com account is flagged for the customer to provision before the migration phase that requires that owner reference. Inactive SalezShark users are mapped to inactive Monday.com members to preserve historical assignment.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

SalezShark logo

SalezShark gotchas

High

No publicly documented API for automated extraction

Medium

Minimum 10-user billing regardless of actual headcount

Medium

Workflow Automations are not executable at migration time

Medium

Custom Field schema varies by tier and by org configuration

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • No API means CSV-only extraction from SalezShark

    SalezShark does not publish a public API, so all source data extraction relies on CSV exports from the UI. We work with the customer's export credentials to pull Contacts, Accounts, Opportunities, Leads, Tasks, and Custom Fields in batches. Large orgs may need to run multiple export sessions filtered by date range or record owner. We flag this upfront and plan the export schedule before any transformation begins. There is no way to automate incremental extraction from SalezShark after migration without rebuilding integration via a third-party middleware.

  • Monday.com is a board model, not a relational CRM

    Monday.com CRM stores Contacts, Accounts, and Deals as items on boards with columns rather than rows in a relational table. Object-to-object relationships in SalezShark (e.g., a Contact linked to an Account) do not have a direct equivalent in Monday.com. We resolve these by creating Connect columns between boards so that a Contact item links to its Account item. The customer must decide during board architecture design whether Contacts and Accounts live on one combined People board or separate boards, because this affects how relationship links are structured.

  • SalezShark Workflow Automations and Custom Event Triggers do not migrate

    SalezShark Workflow Automations (gated to Professional tier) and Custom Event Triggers cannot be transferred to Monday.com because they are rule-based automation sequences stored in SalezShark's engine with no export format. We document every active automation with its trigger conditions, filter logic, and downstream actions as a written specification and deliver it alongside the migrated records. The customer's admin rebuilds them in Monday.com's automation builder or uses Monday.com's native automation templates as starting points.

  • Monday.com automations have per-month action limits by plan

    Monday.com caps automation actions per month based on plan tier: 250 actions per seat on Standard, 500 on Pro, 5,000 on Enterprise per workspace. Teams that relied heavily on SalezShark's Workflow Automations may hit these limits in Monday.com. We audit the automation count from the SalezShark specification document and flag if the target Monday.com plan's action limit is insufficient for the customer's automation volume. Customers can purchase Automation Packs to extend limits or move to a higher tier.

  • Custom Field schema varies by SalezShark org and is not externally documented

    SalezShark Custom Fields are available on Basic and above, but the exact schema (field names, data types, picklist values) is not externally documented. We extract the custom field definitions from the account's settings during scoping and build a field map before importing into Monday.com. Any custom fields that exist only in SalezShark are flagged as candidate columns to create in Monday.com before the data load. We cannot discover hidden or system-generated fields that are not visible in the export.

Migration approach

Six steps for a successful SalezShark to monday CRM data migration

  1. Discovery and export planning

    We audit the source SalezShark account across tiers, identifying all CRM objects (Contacts, Accounts, Opportunities, Leads, Pipelines, Custom Fields, Tasks, Campaigns) and their record counts. We document the pipeline structure, stage names, and any custom field definitions visible in the account settings. We plan the CSV export sequence, noting that large accounts may need multiple export sessions filtered by date range or record owner. We also capture the minimum 10-user billing context so we can recommend the correct Monday.com seat count.

  2. Board architecture design

    We design the Monday.com board structure based on the customer's pipeline count and business unit split. Each SalezShark pipeline becomes a Deal board. Contacts and Accounts either share a People board or occupy separate boards depending on data volume and relationship complexity. We define the column schema for each board, mapping SalezShark fields to Monday.com column types and creating any missing custom columns before migration. The customer reviews and approves the board architecture before any data moves.

  3. CSV extraction and data cleaning

    We extract CSV files from SalezShark using the customer's export credentials for each object. We run deduplication passes using email as the key for Contacts and company name as the key for Accounts. We normalize date formats, strip invalid characters, and resolve owner email references. Any records with missing required fields (e.g., Contacts with no email address) are flagged in a data quality report for the customer to address before import.

  4. Monday.com API load with owner resolution

    We load records into Monday.com via the API in dependency order: Account and Contact items first, then Deal items with Connect columns linking to their parent Contact or Account. Custom field values map to custom columns. Owner assignments resolve by matching SalezShark owner email to Monday.com team member email. Each board load emits a row-count reconciliation report. We chunk large record sets to respect Monday.com API rate limits and use exponential backoff on 429 responses.

  5. Activity migration and automation specification handoff

    We migrate Tasks as subitems or standalone items on the relevant Contact, Account, or Deal board. We create the automation specification document listing every SalezShark Workflow Automation and Custom Event Trigger with its trigger, conditions, filters, and actions. The customer receives the specification document and rebuilds automations in Monday.com's automation builder using the document as a guide. We do not rebuild automations as part of the migration scope.

  6. Cutover, validation, and go-live

    We freeze writes to SalezShark during the cutover window, run a final delta export of any records modified since the initial export, load the delta into Monday.com, and mark the Monday.com board as the system of record. We deliver a migration summary report with record counts per board, a list of any records that failed import with error reasons, and the automation specification document. We provide a one-week hypercare window for reconciliation issues. We do not provide post-migration admin support or training as standard scope.

Platform deep dives

Context on both ends of the pair

SalezShark logo

SalezShark

Source

Strengths

  • Lowest entry price among SMB CRMs at $8/user/month with full feature tiers.
  • Native lead enrichment and company database included at no extra cost.
  • Custom fields, custom layouts, and field-level security available on Basic tier and above.
  • Multi-currency support and conversion scoring included without enterprise gating.
  • Separate database per customer for data isolation and logical security boundaries.

Weaknesses

  • No publicly documented API — all data movement relies on manual CSV exports and imports, which is a hard blocker for automated migrations.
  • Contact data quality depends heavily on the platform's own enrichment engine; exported data may not retain verified status if the destination lacks equivalent enrichment.
  • Minimum 10-user license requirement inflates cost for teams below that threshold, and additional users are billed at a flat $120/user add-on rather than prorated.
  • Workflow Automations and Custom Event Triggers are gated to Professional tier, meaning mid-market teams must pay $39/user/month to access automation capabilities.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across SalezShark and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    SalezShark: Not publicly documented.

  • Data volume sensitivity

    B

    SalezShark doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your SalezShark to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about SalezShark to monday CRM data migrations

Answers to the questions buyers ask most during SalezShark to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 5,000 Contacts and 1,000 Deals with no complex custom field schemas. Migrations with multiple pipelines, large custom field sets, or engagement history (activity records beyond basic tasks) move to six to ten weeks because of board architecture design, column mapping, and activity item creation. The CSV-only extraction constraint from SalezShark is the primary timeline driver for large record sets because multiple export sessions may be required.

Adjacent paths

Related migrations to explore

Ready when you are

Move from SalezShark.
Land in monday CRM, intact.

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