CRM migration
Field-level mapping, validation, and rollback between SalezShark and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
SalezShark
Source
monday CRM
Destination
Compatibility
7 of 9
objects map 1:1 between SalezShark and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from SalezShark to Monday.com CRM is a structural migration because the two platforms organize data differently. SalezShark uses traditional CRM objects (Contacts, Accounts, Opportunities, Leads) stored in a relational database. Monday.com CRM uses a board-item-column model where People (Contacts/Accounts) and Deals are board items with custom columns. We extract records from SalezShark via CSV export, transform each CRM object into a Monday.com board with appropriate columns, and load through the Monday.com API. The most significant migration challenge is preserving relationships between records when converting from object-to-object lookups to Monday.com's board-connection columns. We also flag that SalezShark's Workflow Automations and Custom Event Triggers do not have Monday.com equivalents and are delivered as written specifications for manual rebuild. Historical engagement data (calls, emails, meetings, tasks) migrates as activity items on the relevant People or Deal board.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a SalezShark object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
SalezShark
Contact
monday CRM
People board (Contact items)
1:1SalezShark Contacts map to Contact items in Monday.com's People board. Standard fields (name, email, phone, address) map to Monday.com text and email columns. The contact's associated Account is resolved via a Connect column pointing to the Account board item. We use email as the deduplication key during import to prevent duplicate Contact items.
SalezShark
Account
monday CRM
People board (Company items)
1:1SalezShark Accounts map to Company items in Monday.com's People board. Company name becomes the item name. Fields like website, industry, employee count, and annual revenue map to custom columns. We distinguish Account items from Contact items using a Status column or item group so both entity types coexist on the People board or on separate Company and Contact boards per the customer's board architecture preference.
SalezShark
Opportunity
monday CRM
Deal board (Deal items)
1:1SalezShark Opportunities map to Deal items on a Monday.com Deal board. The deal name becomes the item name, deal value maps to a Numbers column, close date to a Date column, and stage to a Status column with stage labels matching the source pipeline stages. Owner assignment maps to a People column linking to the sales rep's user account.
SalezShark
Pipeline
monday CRM
Board
1:manyEach SalezShark Sales Pipeline becomes a separate Monday.com board. Pipeline stages translate to Status column values on each board. If SalezShark has multiple pipelines (e.g., one per product line or sales team), we create corresponding Monday.com boards and configure board-level automations for stage progression. Stage probabilities from SalezShark are preserved in a Numbers column for reference.
SalezShark
Lead
monday CRM
People board (Lead items)
1:1SalezShark Leads map to Lead items on the People board with a Status column indicating 'Lead' versus 'Contact' status. Lead conversion scoring from SalezShark migrates as a Numbers column. The customer chooses whether Leads live on the same People board as Contacts or a separate Lead board during board architecture design.
SalezShark
Custom Fields
monday CRM
Custom columns
lossySalezShark Custom Fields map to Monday.com custom columns. Field data types translate as follows: text to Text, picklist to Dropdown or Tags, date to Date, number to Numbers, checkbox to Checkbox, and currency to Numbers with currency formatting. We create all required columns in Monday.com before data load and flag any custom fields that have no Monday.com equivalent as candidate columns to add.
SalezShark
Tasks
monday CRM
Activity items on relevant board
1:1SalezShark Tasks migrate as subitems or standalone items on the relevant Contact, Account, or Deal board in Monday.com. Task status maps to a Status column, due date to a Date column, and owner assignment to a People column. Subitems are used when the activity is directly tied to a parent item; standalone items are used for standalone tasks without a parent record.
SalezShark
Campaigns
monday CRM
Campaign board
1:1SalezShark Campaign records migrate to a Monday.com Campaign board with campaign name, type, and status as columns. Campaign membership (which Contacts or Leads were enrolled) migrates as a Connect column or through Tags linking to the relevant Contact items on the People board. Email content and templates do not migrate; we document campaign configuration for the customer's admin to rebuild in Monday.com's email tools or their chosen email platform.
SalezShark
Users
monday CRM
Monday.com team members
1:1SalezShark Users map to Monday.com team members by email. We resolve owner assignments on Opportunities, Tasks, and Leads during migration by matching the email address. Any SalezShark user without a matching Monday.com account is flagged for the customer to provision before the migration phase that requires that owner reference. Inactive SalezShark users are mapped to inactive Monday.com members to preserve historical assignment.
| SalezShark | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People board (Contact items)1:1 | Fully supported | |
| Account | People board (Company items)1:1 | Fully supported | |
| Opportunity | Deal board (Deal items)1:1 | Fully supported | |
| Pipeline | Board1:many | Fully supported | |
| Lead | People board (Lead items)1:1 | Fully supported | |
| Custom Fields | Custom columnslossy | Mapping required | |
| Tasks | Activity items on relevant board1:1 | Fully supported | |
| Campaigns | Campaign board1:1 | Mapping required | |
| Users | Monday.com team members1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
SalezShark gotchas
No publicly documented API for automated extraction
Minimum 10-user billing regardless of actual headcount
Workflow Automations are not executable at migration time
Custom Field schema varies by tier and by org configuration
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export planning
We audit the source SalezShark account across tiers, identifying all CRM objects (Contacts, Accounts, Opportunities, Leads, Pipelines, Custom Fields, Tasks, Campaigns) and their record counts. We document the pipeline structure, stage names, and any custom field definitions visible in the account settings. We plan the CSV export sequence, noting that large accounts may need multiple export sessions filtered by date range or record owner. We also capture the minimum 10-user billing context so we can recommend the correct Monday.com seat count.
Board architecture design
We design the Monday.com board structure based on the customer's pipeline count and business unit split. Each SalezShark pipeline becomes a Deal board. Contacts and Accounts either share a People board or occupy separate boards depending on data volume and relationship complexity. We define the column schema for each board, mapping SalezShark fields to Monday.com column types and creating any missing custom columns before migration. The customer reviews and approves the board architecture before any data moves.
CSV extraction and data cleaning
We extract CSV files from SalezShark using the customer's export credentials for each object. We run deduplication passes using email as the key for Contacts and company name as the key for Accounts. We normalize date formats, strip invalid characters, and resolve owner email references. Any records with missing required fields (e.g., Contacts with no email address) are flagged in a data quality report for the customer to address before import.
Monday.com API load with owner resolution
We load records into Monday.com via the API in dependency order: Account and Contact items first, then Deal items with Connect columns linking to their parent Contact or Account. Custom field values map to custom columns. Owner assignments resolve by matching SalezShark owner email to Monday.com team member email. Each board load emits a row-count reconciliation report. We chunk large record sets to respect Monday.com API rate limits and use exponential backoff on 429 responses.
Activity migration and automation specification handoff
We migrate Tasks as subitems or standalone items on the relevant Contact, Account, or Deal board. We create the automation specification document listing every SalezShark Workflow Automation and Custom Event Trigger with its trigger, conditions, filters, and actions. The customer receives the specification document and rebuilds automations in Monday.com's automation builder using the document as a guide. We do not rebuild automations as part of the migration scope.
Cutover, validation, and go-live
We freeze writes to SalezShark during the cutover window, run a final delta export of any records modified since the initial export, load the delta into Monday.com, and mark the Monday.com board as the system of record. We deliver a migration summary report with record counts per board, a list of any records that failed import with error reasons, and the automation specification document. We provide a one-week hypercare window for reconciliation issues. We do not provide post-migration admin support or training as standard scope.
Platform deep dives
SalezShark
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across SalezShark and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
SalezShark: Not publicly documented.
Data volume sensitivity
SalezShark doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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