CRM migration
Field-level mapping, validation, and rollback between Real Estate 7 and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Real Estate 7
Source
monday CRM
Destination
Compatibility
10 of 10
objects map 1:1 between Real Estate 7 and monday CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Real Estate 7 stores real estate data using property-centric objects: Contacts linked to Listings (the real estate asset), Companies representing agencies or brokerages, and Deals tracking transactions tied to specific property IDs. Monday CRM uses a board-and-item model where Contacts land as items in the People board, Companies as items in the Organizations board, and Deals as items in a Deals board or custom pipeline board. Properties and Listings in Real Estate 7 require a dedicated custom board in Monday with connect columns to link property records to the deals that reference them. FlitStack AI maps Real Estate 7's contact fields, company fields, property fields (address, listing price, bedrooms, bathrooms, MLS number), and deal fields (deal name, amount, stage, close date, owner) into Monday column types. We create custom boards for listings, configure connect columns for agent-to-listing and property-to-deal relationships, and set up the board structure before data arrives. Our migration uses Real Estate 7's export API or CSV extraction, normalizes the data, and loads it into Monday via the monday.com API respecting rate limits. Automations, IDX website configurations, and email templates from Real Estate 7 do not transfer — we document them as a rebuild reference for your Monday automations setup.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Estate 7 object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Estate 7
Contact
monday CRM
People board item
1:1Real Estate 7 contacts map as items in Monday's People board. Each contact's first name, last name, email, phone, and title become columns. The lead_status field determines a Status column value in Monday. We preserve the original Real Estate 7 contact ID as a text column for traceability.
Real Estate 7
Company
monday CRM
Organizations board item
1:1Real Estate 7 company records transform into items within Monday's dedicated Organizations board. Standard company fields including name, website, industry classification, physical address, and phone number map directly to their matching Monday column counterparts. During the migration, we also establish connect column links to the People board, enabling associations between individual agents or brokers and their respective brokerage agencies.
Real Estate 7
Listing / Property
monday CRM
Properties custom board item
1:1Real Estate 7 listings (the real estate asset — address, MLS number, list price, bedrooms, bathrooms, square footage, property type, status) become items in a custom Properties board in Monday. Each real estate-specific field maps to a Monday column of the matching type: text, number, date, or dropdown. This is the most complex transformation in the migration.
Real Estate 7
Deal
monday CRM
Deals board item
1:1Real Estate 7 deals map as items in Monday's Deals board (or a custom Deals board if you use multiple pipelines). Deal name, amount, stage, close date, and owner become columns. Stage names map to Monday group names in the Kanban view.
Real Estate 7
Deal-Listing association
monday CRM
Connect Boards column
1:1Real Estate 7 maintains explicit links between deals and their associated property listings through a dedicated relationship table. Within Monday, we accommodate this by creating a Connect Boards column on the Deals board that links each deal item to its corresponding property listing item stored in the Properties board. This architectural approach preserves the critical property-to-transaction relationship throughout the migration.
Real Estate 7
Agent assignment
monday CRM
People board link + assignee column
1:1Real Estate 7 assigns agents or brokers to listings and deals. We map agent assignments to Monday's native Person column on each item, linking to the agent's contact record in the People board. This ensures the listing shows the assigned agent prominently.
Real Estate 7
Activity log (calls, emails, notes)
monday CRM
Updates and Activity Log columns
1:1Real Estate 7 stores call logs, emails, and notes tied to contacts, companies, or listings. Monday's item updates capture this history as a chronological feed. We migrate note body text into the Updates section of each item, preserving timestamps and author attribution.
Real Estate 7
Lead status
monday CRM
Status column on People board
1:1Real Estate 7 defines lead status using a structured pick-list with values including New, Contacted, Qualified, Lost, and Won. These status values translate directly to Monday Status column values on the People board. To maintain reporting continuity, we additionally preserve all status-change timestamps within a dedicated Last Status Change date column, allowing historical analysis of lead progression through your sales pipeline.
Real Estate 7
Custom fields (listing-specific)
monday CRM
Custom columns on Properties board
1:1Real Estate 7 allows custom fields on listings (e.g., HOA fees, parking spaces, year built). We create matching custom columns on the Monday Properties board for each custom field, using the most appropriate column type (number for fees, text for details, date for key dates).
Real Estate 7
Attachments (listing photos, documents)
monday CRM
Monday Files integration
1:1Real Estate 7 stores photos and documents attached to listings and contacts. Monday supports file attachments on items. We re-upload files to Monday items, preserving original filenames and upload timestamps. Monday's 250MB file size limit per file applies.
| Real Estate 7 | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People board item1:1 | Fully supported | |
| Company | Organizations board item1:1 | Fully supported | |
| Listing / Property | Properties custom board item1:1 | Fully supported | |
| Deal | Deals board item1:1 | Fully supported | |
| Deal-Listing association | Connect Boards column1:1 | Fully supported | |
| Agent assignment | People board link + assignee column1:1 | Fully supported | |
| Activity log (calls, emails, notes) | Updates and Activity Log columns1:1 | Fully supported | |
| Lead status | Status column on People board1:1 | Fully supported | |
| Custom fields (listing-specific) | Custom columns on Properties board1:1 | Fully supported | |
| Attachments (listing photos, documents) | Monday Files integration1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Estate 7 gotchas
No documented public API for data export
CRM access locked to yearly subscription tier
WordPress plugin state affects migration integrity
Follow Up Boss integration is one-directional sync
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Audit Real Estate 7 data and design Monday board schema
FlitStack begins by reviewing your Real Estate 7 data model: contact count, company count, listing count, custom fields per object, deal pipeline count, and automation definitions. We map each Real Estate 7 object to a Monday board, define the column types for every field, and design the Connect Boards relationships between Deals and Properties and between People and Organizations. We deliver a board-and-column specification document for your review before any data moves.
Create Monday boards and columns in the target workspace
Your Monday admin (or our team) creates the boards defined in the schema specification: People, Organizations, Properties (custom), and Deals. We configure each column with the correct type (text, number, date, dropdown, person, connect boards, location). The Properties board receives all custom columns for real estate fields (MLS number, list price, bedrooms, bathrooms, HOA fees, etc.). This step must complete before migration runs so items can land in a properly configured workspace.
Export Real Estate 7 data and normalize for Monday's schema
FlitStack exports data from Real Estate 7 via CSV or API, depending on your account configuration. We normalize the export: combine first and last name into a single Name field, map lead status values to Monday Status column values, resolve agent and owner IDs to Monday user accounts by email match, and transform property listings into individual item rows. We deduplicate records and flag any records with missing required fields for your review before loading.
Run a sample migration with field-level validation
A representative slice migrates first — typically 50–200 records spanning contacts, companies, listings, and deals. We generate a field-level diff report comparing source values against Monday item values so you can verify that every column populated correctly, Connect Boards links resolved, and Status/dropdown values mapped as expected. You approve the sample before the full run commits. This is the checkpoint where we catch mapping errors before they affect your entire dataset.
Execute full migration with delta-pickup window
The full dataset loads into Monday in the sequence defined by your board schema: People and Organizations first, then Properties, then Deals with Connect Boards links resolved. After the initial load, a delta-pickup window (24–48 hours) captures any new or modified records in Real Estate 7 during the cutover period so Monday reflects your final state at go-live. FlitStack logs every operation in an audit trail. If reconciliation finds discrepancies, one-click rollback reverts the Monday workspace to its pre-migration state.
Platform deep dives
Real Estate 7
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Estate 7 and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Estate 7: Not publicly documented.
Data volume sensitivity
Real Estate 7 doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Estate 7 to monday CRM migration scoping. Not seeing yours? Book a call.
Walk through your Real Estate 7 to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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