Migrate your Real Estate 7 data
WordPress-first real estate CRM and IDX theme bundle for agents who want a self-hosted website with built-in lead management, available only on a yearly subscription.
In its favor
Why people choose Real Estate 7
The signal that keeps Real Estate 7 on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Real Estate 7 combines an IDX website and CRM in a single WordPress install, eliminating the need to pay for and maintain two separate platforms.
G2 reviewers consistently highlight the platform's ease of use and straightforward setup compared to Real Geeks, BoomTown, and WPL Platform.
The yearly subscription includes Lifetime Support and regular feature updates, 200+ Elementor blocks, and SMS Alerts without per-user licensing fees.
Follow Up Boss direct integration allows agents already using Follow Up Boss to sync lead data without manual re-entry.
The included CT Leads Pro CRM handles lead capture, scoring, and pipeline management for teams that do not want a full standalone CRM subscription.
Agents outgrow the WordPress plugin model when they need a full-featured cloud CRM with mobile-first apps, advanced automation, and team collaboration tools.
The yearly-only license model frustrates agents who want a one-time purchase with permanent access to current features without subscription renewals.
Real Estate 7 lacks a robust public API, making it difficult to export data programmatically or build custom integrations beyond Follow Up Boss.
Brokers managing multiple agents find the per-site licensing and WordPress-centric architecture harder to scale compared to multi-tenant SaaS CRMs.
Reasons to switch
Why people leave Real Estate 7
The recurring reasons buyers give for replacing Real Estate 7. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Real Estate 7 fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Real Estate 7 pricing overview
Real Estate 7 sells a one-time WordPress theme license for $79 with 6 months of support, or a yearly subscription at $129 that includes the CRM, all premium features, lifetime support, and regular updates for the duration of the subscription.
One-Time License
Tier 1 of 2
$79 one-time
What's included
Need help selecting your CRM?
Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Real Estate 7's schedule — see our quote-based pricing →
What gets migrated
Real Estate 7 object support
Object-by-object support for Real Estate 7 migrations. Per-pair details surface during scoping.
Listings
Fully supportedListings are stored as a custom post type with fields for price, address, status, beds/baths, and photos. We export the full listing record including media attachments and taxonomy terms (property type, location). The schema is stable across Real Estate 7 versions.
Contacts
Fully supportedContacts are stored as WordPress user profiles extended by the CT Leads Pro CRM plugin, with fields for name, email, phone, source, and lifecycle stage. We map these directly to Contacts in the destination CRM and preserve any assigned Tags.
Leads
Fully supportedLeads are a distinct CRM object linked to Contacts, capturing source, score, and pipeline assignment. The platform distinguishes hot, warm, and cold leads via its Lead Scoring feature. We migrate Leads as standalone records and link them to their parent Contact.
Tasks
Mapping requiredTasks represent follow-up reminders and action items tied to Leads or Contacts. The platform stores task subject, due date, status, and assignee. Some task metadata (recurrence rules, dependencies) may require field-level mapping depending on the destination system.
Pipeline Stages
Mapping requiredReal Estate 7 organizes Leads through customizable pipeline stages (e.g., New Inquiry, Showing Scheduled, Under Contract). Stage names and counts vary by brokerage configuration. We preserve stage assignments as a Contact or Lead custom property during migration.
SMS Alerts
Mapping requiredSMS Alerts are a plugin-specific feature for notifying leads or agents via text. This is not a standard CRM object in most destination systems. We export alert rules and associated lead contact info so the customer can recreate automation logic in their new platform.
Campaigns
Mapping requiredCampaigns track marketing initiatives across email, social media, and website channels. Real Estate 7 stores campaign metadata and association to Leads. We export campaign names, types, and linked Lead IDs; the customer may need to rebuild campaign content in the destination CRM.
Tags
Fully supportedTags are used across Listings and Contacts for categorization. The platform stores tags as WordPress taxonomy terms. We migrate all tags as a flat taxonomy export and reassign them to the corresponding objects in the destination CRM.
Companies
Mapping requiredCompanies represent brokerages or teams associated with agent accounts. This object is lightly structured in Real Estate 7. We export company name and contact details where present and map them to the destination's Company/Account object.
Analytics (CT Listing Analytics)
Not in this platformCT Listing Analytics stores performance metrics for listings (views, leads generated). These are derived and ephemeral data computed by the plugin. We do not migrate analytics history as it is not portable and has no equivalent schema in most destination CRMs.
Custom Fields
Mapping requiredReal Estate 7 and CT Leads Pro support custom fields on Contacts and Leads. These are stored as WordPress meta fields. We export all custom field names and values and map them to equivalent custom properties in the destination CRM.
| Object | Support | Notes |
|---|---|---|
| Listings | Fully supported | Listings are stored as a custom post type with fields for price, address, status, beds/baths, and photos. We export the full listing record including media attachments and taxonomy terms (property type, location). The schema is stable across Real Estate 7 versions. |
| Contacts | Fully supported | Contacts are stored as WordPress user profiles extended by the CT Leads Pro CRM plugin, with fields for name, email, phone, source, and lifecycle stage. We map these directly to Contacts in the destination CRM and preserve any assigned Tags. |
| Leads | Fully supported | Leads are a distinct CRM object linked to Contacts, capturing source, score, and pipeline assignment. The platform distinguishes hot, warm, and cold leads via its Lead Scoring feature. We migrate Leads as standalone records and link them to their parent Contact. |
| Tasks | Mapping required | Tasks represent follow-up reminders and action items tied to Leads or Contacts. The platform stores task subject, due date, status, and assignee. Some task metadata (recurrence rules, dependencies) may require field-level mapping depending on the destination system. |
| Pipeline Stages | Mapping required | Real Estate 7 organizes Leads through customizable pipeline stages (e.g., New Inquiry, Showing Scheduled, Under Contract). Stage names and counts vary by brokerage configuration. We preserve stage assignments as a Contact or Lead custom property during migration. |
| SMS Alerts | Mapping required | SMS Alerts are a plugin-specific feature for notifying leads or agents via text. This is not a standard CRM object in most destination systems. We export alert rules and associated lead contact info so the customer can recreate automation logic in their new platform. |
| Campaigns | Mapping required | Campaigns track marketing initiatives across email, social media, and website channels. Real Estate 7 stores campaign metadata and association to Leads. We export campaign names, types, and linked Lead IDs; the customer may need to rebuild campaign content in the destination CRM. |
| Tags | Fully supported | Tags are used across Listings and Contacts for categorization. The platform stores tags as WordPress taxonomy terms. We migrate all tags as a flat taxonomy export and reassign them to the corresponding objects in the destination CRM. |
| Companies | Mapping required | Companies represent brokerages or teams associated with agent accounts. This object is lightly structured in Real Estate 7. We export company name and contact details where present and map them to the destination's Company/Account object. |
| Analytics (CT Listing Analytics) | Not in this platform | CT Listing Analytics stores performance metrics for listings (views, leads generated). These are derived and ephemeral data computed by the plugin. We do not migrate analytics history as it is not portable and has no equivalent schema in most destination CRMs. |
| Custom Fields | Mapping required | Real Estate 7 and CT Leads Pro support custom fields on Contacts and Leads. These are stored as WordPress meta fields. We export all custom field names and values and map them to equivalent custom properties in the destination CRM. |
Gotchas
What to watch for in Real Estate 7 migrations
Issues we've hit on past Real Estate 7 migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No documented public API for data export
CRM access locked to yearly subscription tier
WordPress plugin state affects migration integrity
Follow Up Boss integration is one-directional sync
| Severity | Issue |
|---|---|
| High | No documented public API for data export |
| High | CRM access locked to yearly subscription tier |
| Medium | WordPress plugin state affects migration integrity |
| Medium | Follow Up Boss integration is one-directional sync |
Leaving Real Estate 7?
Where Real Estate 7 customers move next
12 destinations Real Estate 7 can migrate to.
How a Real Estate 7 migration works
Four steps, Real Estate 7-specific
Connect
Not publicly documented into Real Estate 7. Scopes limited to read-only on the data we move.
Map
We translate Real Estate 7-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Real Estate 7 quirks before production.
Migrate
Full migration with Real Estate 7 rate-limit handling. Rollback available throughout.
FAQ
Real Estate 7 migration FAQ
Answers to the questions buyers ask most during Real Estate 7 migration scoping. Not seeing yours? Book a call.
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Migrate Real Estate 7.
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