CRM

Migrate your Real Estate 7 data

WordPress-first real estate CRM and IDX theme bundle for agents who want a self-hosted website with built-in lead management, available only on a yearly subscription.

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In its favor

Why people choose Real Estate 7

The signal that keeps Real Estate 7 on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Real Estate 7 combines an IDX website and CRM in a single WordPress install, eliminating the need to pay for and maintain two separate platforms.

G2 reviewers consistently highlight the platform's ease of use and straightforward setup compared to Real Geeks, BoomTown, and WPL Platform.

The yearly subscription includes Lifetime Support and regular feature updates, 200+ Elementor blocks, and SMS Alerts without per-user licensing fees.

Follow Up Boss direct integration allows agents already using Follow Up Boss to sync lead data without manual re-entry.

The included CT Leads Pro CRM handles lead capture, scoring, and pipeline management for teams that do not want a full standalone CRM subscription.

Agents outgrow the WordPress plugin model when they need a full-featured cloud CRM with mobile-first apps, advanced automation, and team collaboration tools.

The yearly-only license model frustrates agents who want a one-time purchase with permanent access to current features without subscription renewals.

Real Estate 7 lacks a robust public API, making it difficult to export data programmatically or build custom integrations beyond Follow Up Boss.

Brokers managing multiple agents find the per-site licensing and WordPress-centric architecture harder to scale compared to multi-tenant SaaS CRMs.

Reasons to switch

Why people leave Real Estate 7

The recurring reasons buyers give for replacing Real Estate 7. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Real Estate 7 fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Bundles IDX website builder and CRM in a single WordPress install, reducing vendor count and monthly costs.Strong G2 ratings for ease of use, setup speed, and admin simplicity versus competitors.Includes SMS alerts, 200+ Elementor design blocks, and marketing automation without per-seat pricing.Direct Follow Up Boss integration for agents who already use that lead management tool.Yearly license includes lifetime support and ongoing feature updates as part of the subscription.

Weaknesses

No public API documented, limiting programmatic data export and custom integration options.Yearly subscription required for CRM access and updates; one-time license only includes 6 months of support.Self-hosted WordPress plugin means the customer is responsible for hosting, security, backups, and performance.Limited multi-agent collaboration features compared to standalone cloud CRMs with advanced team permissions and shared workspaces.

Where it works

Solo agents and small teams of 1–5 who want a combined IDX website and CRM without paying for separate platforms, as G2 reviewers found it easier to set up than Real Geeks and BoomTown.Agents with existing WordPress hosting or technical comfort who want full control over their website, database, and data without relying on a third-party cloud provider.Agents whose lead workflow centers on Follow Up Boss integration, allowing them to sync leads into Real Estate 7 without manual re-entry while maintaining their primary lead management tool.Budget-conscious agents who want to avoid per-user licensing fees and are comfortable with a yearly subscription model that bundles website, CRM, SMS alerts, and support.US-based agents in residential markets who need standard IDX listing display and basic lead capture without advanced automation or AI-driven features.

Where it struggles

Large teams or brokerages with multiple agents that require shared workspaces, role-based permissions, team performance dashboards, and centralized lead oversight.Agents who prioritize mobile-first CRM access, as Real Estate 7 lacks a dedicated mobile app and requires logging into WordPress admin on mobile browsers.Brokers managing multiple agent sites under one account, since per-site licensing and the self-hosted WordPress model do not scale efficiently for multi-office operations.Agents who need a documented public API for programmatic data export, custom integrations, or building headless frontends on top of the CRM database.Environments requiring advanced automation such as AI-powered lead scoring, complex drip sequences, multi-channel engagement tracking, or sophisticated behavioral workflows.

Pricing tiers

Real Estate 7 pricing overview

Real Estate 7 sells a one-time WordPress theme license for $79 with 6 months of support, or a yearly subscription at $129 that includes the CRM, all premium features, lifetime support, and regular updates for the duration of the subscription.

One-Time License

Tier 1 of 2

$79 one-time

What's included

WordPress Theme with all core features6 months of support and updatesNo CRM included on this tierSuitable for agents who want a website-only install

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Pricing is informational. FlitStack AI does not bill on Real Estate 7's schedule — see our quote-based pricing →

What gets migrated

Real Estate 7 object support

Object-by-object support for Real Estate 7 migrations. Per-pair details surface during scoping.

Listings

Fully supported

Listings are stored as a custom post type with fields for price, address, status, beds/baths, and photos. We export the full listing record including media attachments and taxonomy terms (property type, location). The schema is stable across Real Estate 7 versions.

Contacts

Fully supported

Contacts are stored as WordPress user profiles extended by the CT Leads Pro CRM plugin, with fields for name, email, phone, source, and lifecycle stage. We map these directly to Contacts in the destination CRM and preserve any assigned Tags.

Leads

Fully supported

Leads are a distinct CRM object linked to Contacts, capturing source, score, and pipeline assignment. The platform distinguishes hot, warm, and cold leads via its Lead Scoring feature. We migrate Leads as standalone records and link them to their parent Contact.

Tasks

Mapping required

Tasks represent follow-up reminders and action items tied to Leads or Contacts. The platform stores task subject, due date, status, and assignee. Some task metadata (recurrence rules, dependencies) may require field-level mapping depending on the destination system.

Pipeline Stages

Mapping required

Real Estate 7 organizes Leads through customizable pipeline stages (e.g., New Inquiry, Showing Scheduled, Under Contract). Stage names and counts vary by brokerage configuration. We preserve stage assignments as a Contact or Lead custom property during migration.

SMS Alerts

Mapping required

SMS Alerts are a plugin-specific feature for notifying leads or agents via text. This is not a standard CRM object in most destination systems. We export alert rules and associated lead contact info so the customer can recreate automation logic in their new platform.

Campaigns

Mapping required

Campaigns track marketing initiatives across email, social media, and website channels. Real Estate 7 stores campaign metadata and association to Leads. We export campaign names, types, and linked Lead IDs; the customer may need to rebuild campaign content in the destination CRM.

Tags

Fully supported

Tags are used across Listings and Contacts for categorization. The platform stores tags as WordPress taxonomy terms. We migrate all tags as a flat taxonomy export and reassign them to the corresponding objects in the destination CRM.

Companies

Mapping required

Companies represent brokerages or teams associated with agent accounts. This object is lightly structured in Real Estate 7. We export company name and contact details where present and map them to the destination's Company/Account object.

Analytics (CT Listing Analytics)

Not in this platform

CT Listing Analytics stores performance metrics for listings (views, leads generated). These are derived and ephemeral data computed by the plugin. We do not migrate analytics history as it is not portable and has no equivalent schema in most destination CRMs.

Custom Fields

Mapping required

Real Estate 7 and CT Leads Pro support custom fields on Contacts and Leads. These are stored as WordPress meta fields. We export all custom field names and values and map them to equivalent custom properties in the destination CRM.

Gotchas

What to watch for in Real Estate 7 migrations

Issues we've hit on past Real Estate 7 migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

No documented public API for data export

High

CRM access locked to yearly subscription tier

Medium

WordPress plugin state affects migration integrity

Medium

Follow Up Boss integration is one-directional sync

How a Real Estate 7 migration works

Four steps, Real Estate 7-specific

Connect

Not publicly documented into Real Estate 7. Scopes limited to read-only on the data we move.

Map

We translate Real Estate 7-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Real Estate 7 quirks before production.

Migrate

Full migration with Real Estate 7 rate-limit handling. Rollback available throughout.

FAQ

Real Estate 7 migration FAQ

Answers to the questions buyers ask most during Real Estate 7 migration scoping. Not seeing yours? Book a call.

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Most Real Estate 7 migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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