Migrate from Snovio to Mailchimp

Snovio Prospects map to Mailchimp Contacts within an Audience. The Snovio prospect email address is the primary key and merge field EMAIL. Standard fields (first name, last name, company, job title, phone) map to Mailchimp FNAME, LNAME, COMPANY, PHONE merge fields. We handle type conversion: Snovio date fields become text-formatted date strings in Mailchimp merge fields; Snovio multi-select fields become pipe-separated strings or multiple tag assignments depending on complexity. The Snovio prospect ID is preserved in a custom merge field snovio_prospect_id__c for audit and cross-reference.

Snovio custom fields on Prospects export as Mailchimp Merge Fields in the destination Audience. We inspect the full custom field schema during scoping, map field types (text, number, date, dropdown, checkbox) to Mailchimp merge field types (text, number, date, radio, checkbox), and flag any Snovio custom fields that cannot be represented in Mailchimp (e.g., relational fields pointing to other records). The customer chooses whether to create all merge fields or selectively migrate the fields used in active segmentation.

Snovio prospect tags map directly to Mailchimp Tags. Tag assignment migrates as Tag records on each Contact. We export the full tag taxonomy alongside the contact list so the customer can rebuild segmentation in Mailchimp using Tags and Merge Field combinations. Note that Mailchimp Tags are per-Audience; multi-Audience migrations require tag namespace scoping.

Snovio Recipients (leads who received at least one email) map to Mailchimp Contacts. The critical migration step is suppression-list hygiene: Snovio recipients who have bounced, unsubscribed, or complained must be imported to Mailchimp's suppression list (not the active audience) to protect deliverability and comply with Mailchimp's Acceptable Use Policy. We separate active recipients from suppressed ones during the export phase and route each group to the appropriate destination.

Snovio drip campaigns (sequence steps, timing rules, delay intervals) are exported as structured JSON that documents the campaign logic. Mailchimp does not import external drip cadence logic. We deliver a written campaign inventory that maps each Snovio campaign to an equivalent Mailchimp Customer Journey, specifying the trigger, step count, delay durations, and condition branches. The customer's marketing team rebuilds these as Customer Journeys in Mailchimp's automation builder. This is a documentation handoff, not a code migration.

Snovio campaign-level KPIs (delivered, bounced, opened, clicked, replied counts) export as a CSV report alongside the contact migration. These metrics cannot be imported into Mailchimp as historical campaign data since Mailchimp tracks campaign performance against its own sends. We deliver the CSV as a reference document the customer can use to establish a pre-Migration baseline in their own analytics environment.

Snovio Pipeline Deals have no direct Mailchimp equivalent. Mailchimp is a marketing platform, not a CRM, and does not include deal records, opportunity stages, or pipeline visualization. We export all Pipeline Deal records as a structured JSON file with deal name, stage, owner, associated contact email, value, and close date. The customer assigns this data to a CRM of their choice (Salesforce, HubSpot, Pipedrive) as a separate migration step. We do not map Deals into Mailchimp Contacts as custom fields unless the customer explicitly requests this workaround.

Snovio connected email accounts and warm-up configurations cannot migrate to Mailchimp because they represent SMTP send-authority infrastructure specific to cold outreach. We export the list of connected mailboxes as a reference document for the customer's IT team to decommission in Snovio post-migration. Domain authentication settings (SPF, DKIM, custom tracking domain) from Snovio require DNS re-setup in Mailchimp; we document the required DNS records in the migration plan so the customer's DNS administrator can apply them before first send.