Migrate your Right On Interactive data
Lifecycle-based marketing automation platform that tracks prospect-to-advocate journeys using 3D scoring. Best for mid-market B2B teams that want behavioral segmentation and retention workflows outside of enterprise CRM complexity.
In its favor
Why people choose Right On Interactive
The signal that keeps Right On Interactive on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Data consolidation into a single customer view solves the sales-marketing silo problem where teams see different versions of the same person.
3D scoring across behavioral, demographic, and firmographic dimensions gives a nuanced picture of engagement that simple lead scoring tools miss.
Patented lifecycle map visualizes exactly where a prospect or customer sits in the journey from initial contact to brand advocacy.
Mid-market personal touch from a smaller team means direct access to account managers without enterprise-tier pricing or contract complexity.
Easy setup and user-friendly interface lets marketing teams launch campaigns without deep technical expertise or lengthy onboarding.
Integration gaps with niche or vertical-specific software force teams to maintain manual data pipelines or build custom connectors that break under updates.
Platform scales poorly beyond mid-market complexity—campaign management and multi-group coordination lack the depth larger organizations require.
Customer support quality varies and some users report slower response times on technical issues compared to larger competitors.
Feature set narrows as use cases expand, pushing power users toward more comprehensive marketing automation suites.
Reporting and analytics dashboards lack the depth for granular performance analysis across segmented campaigns.
Reasons to switch
Why people leave Right On Interactive
The recurring reasons buyers give for replacing Right On Interactive. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Right On Interactive fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Right On Interactive pricing overview
Right On Interactive does not publish pricing on its website. Plans appear to be quote-based and sized for mid-market organizations, with pricing likely tied to contact database size and included modules such as CRM integration, social listening, and event marketing.
Not publicly disclosed
Tier 1 of 1
Custom pricing
What's included
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What gets migrated
Right On Interactive object support
Object-by-object support for Right On Interactive migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are the primary records in Right On Interactive, carrying lifecycle stage assignments, 3D scores, and engagement history. We migrate contacts 1:1 with all standard fields intact.
Leads
Fully supportedLead records sync bidirectionally with CRM systems via native integrations. We preserve lead source attribution and initial scoring at time of sync.
Accounts/Companies
Fully supportedAccount records store firmographic data used in 3D scoring. We migrate accounts with associated contacts and retain the linking structure.
Opportunities
Mapping requiredOpportunity data syncs from CRM integrations and contributes to lifecycle stage transitions. Where the destination CRM uses a different opportunity model, we map fields by role and stage name.
Campaigns/Programs
Mapping requiredCampaign records include program assets, budgets, and multi-channel assignments. We migrate campaign metadata and structure but active execution state requires reactivation on the destination platform.
Lifecycle Stages
Mapping requiredLifecycle stage names are configurable per account, making them custom properties rather than a fixed schema. We preserve stage labels as a custom field and map them to equivalent stages in the destination system.
3D Scores
Mapping required3D scoring produces behavioral, demographic, and firmographic sub-scores that combine into an aggregate score. We export all sub-score values as numeric properties; destination platforms without multi-dimensional scoring receive the aggregate.
Engagement History
Fully supportedEngagement events including email opens, link clicks, form submissions, and social interactions are preserved as activity records attached to contacts.
Email Automations/Flows
Mapping requiredAutomated workflows tied to lifecycle stage triggers cannot be directly exported. We document the trigger logic and rebuild equivalent automations in the destination platform using a migration playbook.
Landing Pages
Mapping requiredLanding pages and their associated form fields can be exported as templates or HTML assets. We flag any embedded dynamic content that requires rebuild on the destination platform.
Social Data
Mapping requiredSocial listening data including mentions and sentiment scores are stored as contact attributes. We migrate the scores and mention counts; raw social stream data requires separate export handling.
Event Registrations
Fully supportedEvent and webinar registrations including invitation status, attendance records, and follow-up sequences migrate as contact-to-event associations.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are the primary records in Right On Interactive, carrying lifecycle stage assignments, 3D scores, and engagement history. We migrate contacts 1:1 with all standard fields intact. |
| Leads | Fully supported | Lead records sync bidirectionally with CRM systems via native integrations. We preserve lead source attribution and initial scoring at time of sync. |
| Accounts/Companies | Fully supported | Account records store firmographic data used in 3D scoring. We migrate accounts with associated contacts and retain the linking structure. |
| Opportunities | Mapping required | Opportunity data syncs from CRM integrations and contributes to lifecycle stage transitions. Where the destination CRM uses a different opportunity model, we map fields by role and stage name. |
| Campaigns/Programs | Mapping required | Campaign records include program assets, budgets, and multi-channel assignments. We migrate campaign metadata and structure but active execution state requires reactivation on the destination platform. |
| Lifecycle Stages | Mapping required | Lifecycle stage names are configurable per account, making them custom properties rather than a fixed schema. We preserve stage labels as a custom field and map them to equivalent stages in the destination system. |
| 3D Scores | Mapping required | 3D scoring produces behavioral, demographic, and firmographic sub-scores that combine into an aggregate score. We export all sub-score values as numeric properties; destination platforms without multi-dimensional scoring receive the aggregate. |
| Engagement History | Fully supported | Engagement events including email opens, link clicks, form submissions, and social interactions are preserved as activity records attached to contacts. |
| Email Automations/Flows | Mapping required | Automated workflows tied to lifecycle stage triggers cannot be directly exported. We document the trigger logic and rebuild equivalent automations in the destination platform using a migration playbook. |
| Landing Pages | Mapping required | Landing pages and their associated form fields can be exported as templates or HTML assets. We flag any embedded dynamic content that requires rebuild on the destination platform. |
| Social Data | Mapping required | Social listening data including mentions and sentiment scores are stored as contact attributes. We migrate the scores and mention counts; raw social stream data requires separate export handling. |
| Event Registrations | Fully supported | Event and webinar registrations including invitation status, attendance records, and follow-up sequences migrate as contact-to-event associations. |
Gotchas
What to watch for in Right On Interactive migrations
Issues we've hit on past Right On Interactive migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No publicly documented API for direct data extraction
Lifecycle stage names are account-configured custom fields
3D scoring sub-dimensions do not map to standard CRM score fields
Email automation workflows require manual rebuild on destination platform
| Severity | Issue |
|---|---|
| High | No publicly documented API for direct data extraction |
| Medium | Lifecycle stage names are account-configured custom fields |
| Medium | 3D scoring sub-dimensions do not map to standard CRM score fields |
| Medium | Email automation workflows require manual rebuild on destination platform |
Leaving Right On Interactive?
Where Right On Interactive customers move next
12 destinations Right On Interactive can migrate to.
How a Right On Interactive migration works
Four steps, Right On Interactive-specific
Connect
Not publicly documented into Right On Interactive. Scopes limited to read-only on the data we move.
Map
We translate Right On Interactive-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Right On Interactive quirks before production.
Migrate
Full migration with Right On Interactive rate-limit handling. Rollback available throughout.
FAQ
Right On Interactive migration FAQ
Answers to the questions buyers ask most during Right On Interactive migration scoping. Not seeing yours? Book a call.
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