CRM migration
Field-level mapping, validation, and rollback between PromoXcrm and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
PromoXcrm
Source
Twenty CRM
Destination
Compatibility
5 of 10
objects map 1:1 between PromoXcrm and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from PromoXcrm to Twenty CRM is a structural migration that exits a niche promotional-products CRM for a modern open-source platform with full data ownership. PromoXcrm's industry-specific objects — Commission Records, Projects, and Presentation files — have no direct Twenty equivalents, so we export them as structured custom records and document the exact field-creation steps the customer performs in Twenty's Settings Data Model before import. PromoXcrm has no public API documentation, so we conduct a live API probe during scoping and fall back to CSV export where the API proves undocumented or unreliable. We sequence the migration to preserve pipeline stage history and client-company relationships, and we document all active task automations for manual rebuild in Twenty. Workflows, client portals, and integration settings do not migrate; we deliver written inventories for each.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PromoXcrm object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PromoXcrm
Lead
Twenty CRM
People
1:1PromoXcrm Lead records map to Twenty People. The promo-industry stage labels (Quote Sent, Artwork Approved, Order Confirmed) from the PromoXcrm pipeline become Opportunity stage values in Twenty. We preserve the PromoXcrm Lead source and any lead-score custom properties as custom fields on the Twenty People record. Owner resolution is by email match against Twenty Members.
PromoXcrm
Client
Twenty CRM
People and Company
1:manyPromoXcrm Client records carry both person and organization data in a single object. We split these into Twenty People (for individual contact fields: name, email, phone) and Twenty Company (for organization fields: company name, domain, industry). If a PromoXcrm Client has no associated organization, the record migrates as a standalone People record. We use the PromoXcrm client company name as the dedupe key for Company creation.
PromoXcrm
Pipeline
Twenty CRM
Opportunity
lossyPromoXcrm pipelines with custom stage names adapted to the promo order lifecycle (Quote Sent, Artwork Approved, Order Confirmed, Shipped) map to Twenty Opportunity records with custom stage picklist values. We create the stage values in Twenty Settings before import and map each PromoXcrm pipeline to a distinct Opportunity record type if the customer uses multiple pipelines for different product lines.
PromoXcrm
Project
Twenty CRM
Opportunity or Custom Object
lossyPromoXcrm Projects represent individual promo orders or campaigns tied to a Client. We map Projects to Twenty Opportunity when the Project tracks a deal with a value and stage progression. If the PromoXcrm Project tracks a campaign or job without a sales value (internal project management), we map it to a Custom Object named Project in Twenty's Settings Data Model. The customer chooses the strategy during scoping. Project-to-Client associations migrate as Opportunity-Company or Custom Object lookup relationships.
PromoXcrm
Task
Twenty CRM
Task
1:1PromoXcrm Task records migrate to Twenty Task with assignee, due date, status, and description preserved. Automated task-creation rules (trigger-based tasks tied to promo order stages) do not transfer; we document all active automation rules during discovery and provide a written rebuild guide for the customer's admin. Historical completed tasks migrate as records only.
PromoXcrm
Commission Record
Twenty CRM
Custom Object (Commission)
lossyPromoXcrm Commission Records are a promo-industry-specific object with no Twenty equivalent. We export these as structured rows (rep name, order reference, commission amount, percentage, payout date) and document the exact custom fields to create in Twenty Settings Data Model: text field for rep name, currency field for amount, percentage field for commission rate, and date field for payout. The customer creates the schema before import; we provide the CSV with correct column headers.
PromoXcrm
Presentation
Twenty CRM
Note
1:1PromoXcrm Presentation files are internal or client-facing sales assets stored within the CRM. We export available file references (file names, URLs, associated Client or Project) as structured records and re-link them post-migration. Actual file hosting transfer depends on where PromoXcrm stores the files; if they are hosted externally, we provide the reference list for the customer to upload to Twenty's file storage or a linked cloud drive.
PromoXcrm
Custom Object
Twenty CRM
Custom Object
lossyPromoXcrm supports custom objects accessible via web-service API. We query the custom object schemas during discovery, export all accessible records, and document the exact custom object and field creation steps in Twenty Settings Data Model. Twenty's auto-generated API means the migrated custom objects are immediately accessible via REST and GraphQL after creation. This is a key advantage of the migration: PromoXcrm's undocumented API access becomes Twenty's fully documented API.
PromoXcrm
Owner
Twenty CRM
Member (User)
1:1PromoXcrm Owner records (sales reps, admins) map to Twenty Members. We resolve by email match. PromoXcrm does not expose a user list via documented API, so we extract distinct owner references from the Client, Project, and Task records during data audit. Any PromoXcrm owner without a matching Twenty Member goes to a reconciliation queue for the customer's admin to provision before record import.
PromoXcrm
Reports and Dashboards
Twenty CRM
Custom Objects + Data Export
1:1PromoXcrm's reporting system generates analytics from live data. Saved reports and dashboard configurations are not exportable as standalone objects. We export the underlying data (pipeline values, task status, client records) as structured CSVs so the customer can rebuild reports in Twenty's reporting interface or connect to an external BI tool. This is documented separately as a post-migration configuration task.
| PromoXcrm | Twenty CRM | Compatibility | |
|---|---|---|---|
| Lead | People1:1 | Fully supported | |
| Client | People and Company1:many | Fully supported | |
| Pipeline | Opportunitylossy | Fully supported | |
| Project | Opportunity or Custom Objectlossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Commission Record | Custom Object (Commission)lossy | Fully supported | |
| Presentation | Note1:1 | Fully supported | |
| Custom Object | Custom Objectlossy | Fully supported | |
| Owner | Member (User)1:1 | Fully supported | |
| Reports and Dashboards | Custom Objects + Data Export1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PromoXcrm gotchas
No public API documentation or rate limit specification
Promo-specific objects have no direct equivalent in generic CRMs
Pricing inconsistency across sources may signal tier complexity
Workflow automations and task rules do not migrate
Vendor viability and support responsiveness are unverified
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and API probe
We audit the PromoXcrm environment across all objects in use, including Leads, Clients, Pipelines, Projects, Tasks, Commission Records, Presentation references, and any custom objects. We request PromoXcrm API credentials and conduct a live probe to establish what data is accessible via API versus only via CSV export. We document active task automations, client portal configurations, and integration connections for the written inventory. The discovery output is a migration scope document listing every object, field, and relationship that will move, plus the automations and integrations that require separate rebuild planning.
Data audit and cleanup
We run a data quality assessment on PromoXcrm records: duplicate Clients, outdated Leads (no activity in 24+ months), incomplete address records, and unused custom properties. PromoXcrm's limited independent review presence makes it likely that data hygiene has not been enforced by a mature CRM discipline, so we flag duplicates and recommend archiving records that should not carry forward. We produce a cleanup checklist before migration begins so that the customer does not pay migration costs to move data that should be left behind.
Twenty workspace preparation
We guide the customer through Twenty workspace setup: creating Members for all active team members (invite before import so owner lookups resolve), configuring the Opportunity stage values to match the PromoXcrm pipeline stages, and creating any custom objects in Settings Data Model. This is where the Commission Record and Project custom schemas are built per the documentation we deliver. Fields must exist before import because Twenty's CSV import creates records, not fields. We provide a step-by-step checklist for the customer's admin to complete before migration day.
Schema design and mapping document
We produce a written mapping document for every PromoXcrm object: source field name, target Twenty field, transformation rules (date formats, phone number formatting), and notes on any PromoXcrm-specific values that require value-mapping. The mapping document covers the Lead-to-People path, the Client-to-People-and-Company split, the Project-to-Opportunity or Project-Custom-Object decision, the Commission Record-to-Custom-Object path, and the Presentation-to-Note path. This document is the reference used during every import phase.
Migration in dependency order
We run migration in record-dependency order: Twenty Members (validated against PromoXcrm owner references), Companies (from PromoXcrm Client organization data), People (from PromoXcrm Client person data), Opportunities (from PromoXcrm Pipeline Deals and Projects), Tasks (with historical assignees and dates), Custom Objects (Commission Records, PromoXcrm custom objects), and Presentation file reference inventory. Multi-select fields with the known Twenty bug are held for a post-creation patch. Each phase emits a row-count reconciliation report before the next begins.
Cutover, validation, and rebuild handoff
We freeze PromoXcrm writes during cutover, run a final delta migration of any records modified during the migration window, then mark Twenty as the system of record. We deliver the automation inventory and rebuild guide to the customer's admin team for manual recreation of PromoXcrm task rules. We deliver the integration documentation listing Xero, Stripe, and Mailchimp connections that require new setup in Twenty or via Zapier. We support a one-week hypercare window for reconciliation issues. Workflows, sequences, client portals, and reports do not migrate; these are documented separately for the customer's admin to rebuild as platform-native configurations.
Platform deep dives
PromoXcrm
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PromoXcrm and Twenty CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PromoXcrm: Not publicly documented.
Data volume sensitivity
PromoXcrm doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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