CRM migration

Migrate from PromoXcrm to Twenty CRM

Field-level mapping, validation, and rollback between PromoXcrm and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

PromoXcrm logo

PromoXcrm

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

50%

5 of 10

objects map 1:1 between PromoXcrm and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from PromoXcrm to Twenty CRM is a structural migration that exits a niche promotional-products CRM for a modern open-source platform with full data ownership. PromoXcrm's industry-specific objects — Commission Records, Projects, and Presentation files — have no direct Twenty equivalents, so we export them as structured custom records and document the exact field-creation steps the customer performs in Twenty's Settings Data Model before import. PromoXcrm has no public API documentation, so we conduct a live API probe during scoping and fall back to CSV export where the API proves undocumented or unreliable. We sequence the migration to preserve pipeline stage history and client-company relationships, and we document all active task automations for manual rebuild in Twenty. Workflows, client portals, and integration settings do not migrate; we deliver written inventories for each.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

PromoXcrm logo

PromoXcrm

What's pushing teams away

  • Extremely limited public presence — no substantive independent reviews, low scores on aggregator sites, and sparse community discussion make it hard to validate real-world performance.
  • Pricing opacity — multiple conflicting price points appear across different sources ($45/mo vs $55/user/month), with a $449 setup fee mentioned on some tiers, creating uncertainty about true cost.
  • Lack of transparent API documentation — no public developer portal, rate limits, or schema reference found, raising concerns about data portability and integration reliability.
  • Small vendor risk — headquartered in Chicago with a single phone line and limited visible company footprint, which concerns teams evaluating long-term platform commitment.
  • Low industry adoption signals — competitor comparisons show PromoXcrm appears alongside much larger, more established CRM platforms with far fewer user reviews and adoption metrics.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How PromoXcrm objects map to Twenty CRM

Each row shows how a PromoXcrm object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

PromoXcrm

Lead

maps to

Twenty CRM

People

1:1
Fully supported

PromoXcrm Lead records map to Twenty People. The promo-industry stage labels (Quote Sent, Artwork Approved, Order Confirmed) from the PromoXcrm pipeline become Opportunity stage values in Twenty. We preserve the PromoXcrm Lead source and any lead-score custom properties as custom fields on the Twenty People record. Owner resolution is by email match against Twenty Members.

PromoXcrm

Client

maps to

Twenty CRM

People and Company

1:many
Fully supported

PromoXcrm Client records carry both person and organization data in a single object. We split these into Twenty People (for individual contact fields: name, email, phone) and Twenty Company (for organization fields: company name, domain, industry). If a PromoXcrm Client has no associated organization, the record migrates as a standalone People record. We use the PromoXcrm client company name as the dedupe key for Company creation.

PromoXcrm

Pipeline

maps to

Twenty CRM

Opportunity

lossy
Fully supported

PromoXcrm pipelines with custom stage names adapted to the promo order lifecycle (Quote Sent, Artwork Approved, Order Confirmed, Shipped) map to Twenty Opportunity records with custom stage picklist values. We create the stage values in Twenty Settings before import and map each PromoXcrm pipeline to a distinct Opportunity record type if the customer uses multiple pipelines for different product lines.

PromoXcrm

Project

maps to

Twenty CRM

Opportunity or Custom Object

lossy
Fully supported

PromoXcrm Projects represent individual promo orders or campaigns tied to a Client. We map Projects to Twenty Opportunity when the Project tracks a deal with a value and stage progression. If the PromoXcrm Project tracks a campaign or job without a sales value (internal project management), we map it to a Custom Object named Project in Twenty's Settings Data Model. The customer chooses the strategy during scoping. Project-to-Client associations migrate as Opportunity-Company or Custom Object lookup relationships.

PromoXcrm

Task

maps to

Twenty CRM

Task

1:1
Fully supported

PromoXcrm Task records migrate to Twenty Task with assignee, due date, status, and description preserved. Automated task-creation rules (trigger-based tasks tied to promo order stages) do not transfer; we document all active automation rules during discovery and provide a written rebuild guide for the customer's admin. Historical completed tasks migrate as records only.

PromoXcrm

Commission Record

maps to

Twenty CRM

Custom Object (Commission)

lossy
Fully supported

PromoXcrm Commission Records are a promo-industry-specific object with no Twenty equivalent. We export these as structured rows (rep name, order reference, commission amount, percentage, payout date) and document the exact custom fields to create in Twenty Settings Data Model: text field for rep name, currency field for amount, percentage field for commission rate, and date field for payout. The customer creates the schema before import; we provide the CSV with correct column headers.

PromoXcrm

Presentation

maps to

Twenty CRM

Note

1:1
Fully supported

PromoXcrm Presentation files are internal or client-facing sales assets stored within the CRM. We export available file references (file names, URLs, associated Client or Project) as structured records and re-link them post-migration. Actual file hosting transfer depends on where PromoXcrm stores the files; if they are hosted externally, we provide the reference list for the customer to upload to Twenty's file storage or a linked cloud drive.

PromoXcrm

Custom Object

maps to

Twenty CRM

Custom Object

lossy
Fully supported

PromoXcrm supports custom objects accessible via web-service API. We query the custom object schemas during discovery, export all accessible records, and document the exact custom object and field creation steps in Twenty Settings Data Model. Twenty's auto-generated API means the migrated custom objects are immediately accessible via REST and GraphQL after creation. This is a key advantage of the migration: PromoXcrm's undocumented API access becomes Twenty's fully documented API.

PromoXcrm

Owner

maps to

Twenty CRM

Member (User)

1:1
Fully supported

PromoXcrm Owner records (sales reps, admins) map to Twenty Members. We resolve by email match. PromoXcrm does not expose a user list via documented API, so we extract distinct owner references from the Client, Project, and Task records during data audit. Any PromoXcrm owner without a matching Twenty Member goes to a reconciliation queue for the customer's admin to provision before record import.

PromoXcrm

Reports and Dashboards

maps to

Twenty CRM

Custom Objects + Data Export

1:1
Not supported

PromoXcrm's reporting system generates analytics from live data. Saved reports and dashboard configurations are not exportable as standalone objects. We export the underlying data (pipeline values, task status, client records) as structured CSVs so the customer can rebuild reports in Twenty's reporting interface or connect to an external BI tool. This is documented separately as a post-migration configuration task.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

PromoXcrm logo

PromoXcrm gotchas

High

No public API documentation or rate limit specification

High

Promo-specific objects have no direct equivalent in generic CRMs

Medium

Pricing inconsistency across sources may signal tier complexity

Medium

Workflow automations and task rules do not migrate

Low

Vendor viability and support responsiveness are unverified

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • PromoXcrm has no public API documentation or rate limit specification

    PromoXcrm's marketing materials reference a web-service API for custom objects, but no public developer portal, Swagger spec, or rate limit documentation exists. We conduct a direct API probe during scoping using provided credentials to establish safe read thresholds and pagination behavior. If the API proves unreliable, undocumented, or inaccessible, we fall back to CSV export where available and manual record extraction where not. This fallback path adds time to the discovery phase and may limit the fields accessible for migration if PromoXcrm's export function is less complete than its API.

  • Promo-specific objects require custom field creation in Twenty before import

    PromoXcrm Commission Records, Projects tied to promo orders, and Presentation file references have no direct Twenty CRM equivalent. We cannot map these 1:1 into Twenty's standard objects. We export these as structured custom records and document the exact fields to create in Twenty Settings Data Model (Settings, Data Model, Add Object or Add Field). Customers should expect 1-2 hours of destination-side configuration before import begins. Commission Records in particular require a currency field, a percentage field, and a date field that must be created as custom fields on a custom Commission object.

  • Multi-select field migration in Twenty may produce silent failures

    Twenty's GitHub issues tracker documents a known bug where updating a multi-select field results in a Migration execution failed error. If PromoXcrm stores any multi-checkbox custom properties (common for promo product categories, supplier tags, or approval flags), we flag these during discovery and either update the values after initial record creation or hold them for a post-import data patch. This is a Twenty open-source bug, not a PromoXcrm data quality issue.

  • PromoXcrm automations and task rules do not migrate

    PromoXcrm's task automation capabilities generate recurring or trigger-based tasks tied to promo order stages (e.g., automatic task creation when a Project moves to Artwork Approved). The automation logic itself is platform-specific configuration that does not export. We document all active automations during the discovery call, produce a written rebuild guide mapping each automation to a recommended Twenty equivalent, and provide this as a configuration checklist for the customer's admin. This typically adds a half-day to the migration timeline but does not affect the data migration itself.

  • Client portals and native integrations do not export

    PromoXcrm's client portals for proof approvals and order status, and its native integrations with Xero, Stripe, and Mailchimp, are platform configuration settings that do not export. We document which integrations were active during discovery so the customer can plan their replacement stack. Twenty's Zapier integration and REST/GraphQL APIs provide a path to reconnect accounting (Xero), payment (Stripe), and email marketing (Mailchimp) tools, but this is a separate integration rebuild not included in migration scope.

Migration approach

Six steps for a successful PromoXcrm to Twenty CRM data migration

  1. Discovery and API probe

    We audit the PromoXcrm environment across all objects in use, including Leads, Clients, Pipelines, Projects, Tasks, Commission Records, Presentation references, and any custom objects. We request PromoXcrm API credentials and conduct a live probe to establish what data is accessible via API versus only via CSV export. We document active task automations, client portal configurations, and integration connections for the written inventory. The discovery output is a migration scope document listing every object, field, and relationship that will move, plus the automations and integrations that require separate rebuild planning.

  2. Data audit and cleanup

    We run a data quality assessment on PromoXcrm records: duplicate Clients, outdated Leads (no activity in 24+ months), incomplete address records, and unused custom properties. PromoXcrm's limited independent review presence makes it likely that data hygiene has not been enforced by a mature CRM discipline, so we flag duplicates and recommend archiving records that should not carry forward. We produce a cleanup checklist before migration begins so that the customer does not pay migration costs to move data that should be left behind.

  3. Twenty workspace preparation

    We guide the customer through Twenty workspace setup: creating Members for all active team members (invite before import so owner lookups resolve), configuring the Opportunity stage values to match the PromoXcrm pipeline stages, and creating any custom objects in Settings Data Model. This is where the Commission Record and Project custom schemas are built per the documentation we deliver. Fields must exist before import because Twenty's CSV import creates records, not fields. We provide a step-by-step checklist for the customer's admin to complete before migration day.

  4. Schema design and mapping document

    We produce a written mapping document for every PromoXcrm object: source field name, target Twenty field, transformation rules (date formats, phone number formatting), and notes on any PromoXcrm-specific values that require value-mapping. The mapping document covers the Lead-to-People path, the Client-to-People-and-Company split, the Project-to-Opportunity or Project-Custom-Object decision, the Commission Record-to-Custom-Object path, and the Presentation-to-Note path. This document is the reference used during every import phase.

  5. Migration in dependency order

    We run migration in record-dependency order: Twenty Members (validated against PromoXcrm owner references), Companies (from PromoXcrm Client organization data), People (from PromoXcrm Client person data), Opportunities (from PromoXcrm Pipeline Deals and Projects), Tasks (with historical assignees and dates), Custom Objects (Commission Records, PromoXcrm custom objects), and Presentation file reference inventory. Multi-select fields with the known Twenty bug are held for a post-creation patch. Each phase emits a row-count reconciliation report before the next begins.

  6. Cutover, validation, and rebuild handoff

    We freeze PromoXcrm writes during cutover, run a final delta migration of any records modified during the migration window, then mark Twenty as the system of record. We deliver the automation inventory and rebuild guide to the customer's admin team for manual recreation of PromoXcrm task rules. We deliver the integration documentation listing Xero, Stripe, and Mailchimp connections that require new setup in Twenty or via Zapier. We support a one-week hypercare window for reconciliation issues. Workflows, sequences, client portals, and reports do not migrate; these are documented separately for the customer's admin to rebuild as platform-native configurations.

Platform deep dives

Context on both ends of the pair

PromoXcrm logo

PromoXcrm

Source

Strengths

  • Industry-vertical focus for promotional products distributors with built-in promo-specific workflows.
  • Customizable pipelines and stage names adapted to the promo order lifecycle.
  • Client portal feature for proof approvals and order status sharing.
  • Task automation capabilities for repetitive promo business tasks.
  • Commission calculation built into the platform rather than requiring external tools.

Weaknesses

  • Near-zero independent review presence makes due diligence difficult.
  • No publicly documented API schema, endpoints, or rate limits.
  • Conflicting pricing information across sources creates buyer confusion.
  • Limited integrations compared to mainstream CRMs — only Xero, Stripe, and Mailchimp confirmed.
  • Small vendor footprint raises long-term viability concerns for enterprise buyers.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across PromoXcrm and Twenty CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    PromoXcrm: Not publicly documented.

  • Data volume sensitivity

    B

    PromoXcrm doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your PromoXcrm to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about PromoXcrm to Twenty CRM data migrations

Answers to the questions buyers ask most during PromoXcrm to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 10,000 Clients and 2,000 Projects with no Commission Record tables and clean owner data. Migrations with active Commission Record objects, multiple Project-to-Client relationship chains, large Presentation file libraries, or PromoXcrm custom objects with complex schemas move to six to ten weeks because of the custom object schema work, API probe fallback time, and relationship reconstruction across the promo order workflow.

Adjacent paths

Related migrations to explore

Ready when you are

Move from PromoXcrm.
Land in Twenty CRM, intact.

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