CRM

Migrate your MetroLeads data

Omni-channel sales engagement CRM built around Leads, with native VOIP telephony and workflow automation for SEA-focused SMBs and mid-market teams.

Encrypted end-to-end with one-click rollback
Talk to a real migration engineer in minutes
MetroLeads logo

In its favor

Why people choose MetroLeads

The signal that keeps MetroLeads on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

All-in-one platform consolidates telephony, lead capture, and CRM without separate vendor contracts, reducing operational overhead for SMB teams managing multichannel sales.

Native cloud telephony integration eliminates the need for third-party VOIP providers, enabling call logging and recording directly within the lead record.

Automatic lead deduplication on import reduces manual cleanup work, keeping the contact database clean without manual intervention.

Workflow automation for task reminders and follow-up sequences keeps sales reps on schedule without manual check-ins.

Multi-language support across Dutch, English, French, Italian, Portuguese, and Spanish makes the platform viable for SEA and multilingual teams.

Reporting and analytics features lack customization depth, with limited dashboard options for drag-and-drop insight building and graphical trend visualization.

Integration ecosystem is narrower than enterprise CRMs, making it difficult to connect specialized tools as the business scales beyond the built-in connectors.

Small review sample size on public platforms makes independent quality assessment difficult before committing to a contract.

Reasons to switch

Why people leave MetroLeads

The recurring reasons buyers give for replacing MetroLeads. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where MetroLeads fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Unified CRM, telephony, and lead capture in a single platform reduces vendor fragmentation.Automatic lead deduplication prevents duplicate records on import.Native cloud VOIP with call logging integrated directly into the Lead record.Workflow automation for reminders and follow-up sequences is built in.Omni-channel engagement tracking across voice, email, and web.

Weaknesses

Limited review corpus on public platforms makes independent quality assessment challenging.Analytics and reporting lack advanced visualization and customization options.Smaller integration ecosystem compared to enterprise-grade CRMs.No publicly documented pricing tiers on the main website.Limited evidence of advanced customization options for enterprise-scale deployments.

Where it works

SMB and mid-market sales teams in Southeast Asia seeking to consolidate CRM, telephony, and lead capture under a single vendor contract to reduce operational overhead.Real estate agencies and property developers managing inbound leads from web, phone, and walk-in visits, where native VOIP call logging integrates directly into lead records.Multilingual teams operating in Dutch, English, French, Italian, Portuguese, or Spanish who need lead management across regional offices without platform switching.Small sales teams with straightforward pipeline stages that do not require extensive customization or enterprise-grade integration depth.Companies prioritizing automatic deduplication and source attribution on lead import to maintain clean contact records without manual cleanup effort.

Where it struggles

Enterprise teams requiring deep third-party integrations, custom API workflows, or connections to specialized tools beyond built-in connectors.Organizations needing advanced analytics with drag-and-drop dashboard builders, graphical trend visualization, or custom reporting templates.Companies with complex pricing structures or multi-entity operations that require transparent, documented pricing tiers before evaluation.Teams in highly regulated industries requiring audit trails, advanced permission models, or compliance-specific customization options.Scaling businesses that anticipate needing flexible custom objects, programmable automation, or guided selling features as volume grows.

Pricing tiers

MetroLeads pricing overview

MetroLeads does not publish pricing tiers publicly on its main website. Contact-based pricing is implied by the platform's lead-centric model, but specific per-user or per-seat rates are only available through direct sales inquiry at [email protected].

Custom (sales-led)

Tier 1 of 1

Custom — price on request

What's included

No public rate card on edge.metroleads.comPricing scoped per industry, user count, and module selectionTrial availability inconsistently reported (some sources say no trial; others say trial available)Targets real estate, medical devices, SaaS, HR, finance, construction, retail, IT, manufacturingNative VOIP and cloud telephony included as core capability

Need help selecting your CRM?

Book a free 30 minute consultation

Pricing is informational. FlitStack AI does not bill on MetroLeads's schedule — see our quote-based pricing →

What gets migrated

MetroLeads object support

Object-by-object support for MetroLeads migrations. Per-pair details surface during scoping.

Leads

Fully supported

Leads are the core object with rich fields including lead_id, name, state, source_tags, lead_creation_time, lead_fields for custom properties, assigned_to user reference, and lead_group. We export all standard fields plus custom lead_fields. The merge API accepts retain_fields and merge_fields parameters to control field priority during merges.

Companies

Fully supported

Companies serve as parent containers for leads. The API path /companies/<company_uuid>/leads/ establishes the hierarchy. We export Company records and associate each Lead to its parent Company during migration.

Events

Mapping required

Events track engagement history tied to leads. Field structure is stable but event-to-lead associations require careful join mapping across the API response structure. We preserve event_type and event_timestamps during export.

Intellisearch

Mapping required

Intellisearch is a MetroLeads-specific search and scoring layer built on top of lead data. The scoring logic and saved searches do not map 1:1 to standard CRM objects, so we export the raw configuration as a JSON blob and map saved search criteria to destination custom properties.

Advanced Data Modules

Mapping required

Advanced Data Modules are tenant-specific data structures extending the base schema. Their field definitions vary per organization. We export the module schema alongside records and map fields to destination custom objects or custom fields.

Users

Fully supported

User records with id, name, and role assignments. We export Users and preserve owner assignments on Leads so that assigned_to and user_assigned_to references resolve correctly in the destination system.

Phones

Fully supported

Phones are embedded as an array within Lead records with type (Work, Mobile, etc.) and phone number. We flatten these into a standard contact-phone table and preserve type metadata during import.

Emails

Fully supported

Emails are embedded as an array within Lead records with type and address. We extract these into a standard contact-email table and preserve type metadata for Work, Personal, etc.

Lead Fields (Custom Properties)

Mapping required

lead_fields on each Lead record store tenant-specific custom property values keyed by property ID. Property naming conventions are per-tenant and not self-describing, so we map property IDs to destination custom field names via a pre-migration field catalog.

Source Tags

Fully supported

source_tags are string arrays on Lead records indicating lead disposition (e.g. disposition_answered). We export the raw tag strings and map them to destination tag or label objects.

Lead State

Mapping required

state is a string field on Lead (e.g. contacted) representing lifecycle stage. The valid values are tenant-configurable. We map known state values to destination lifecycle stage or deal stage fields and flag unmapped states for manual review.

Lead Group

Mapping required

lead_group is a UUID reference grouping related leads. This is not a standard CRM concept. We export the UUID and map grouped leads to destination shared lists, campaigns, or custom grouping objects.

Gotchas

What to watch for in MetroLeads migrations

Issues we've hit on past MetroLeads migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Merge API field priority can silently overwrite data

Medium

Custom lead_fields use property IDs not property names

Medium

Tenant-specific state values require pre-migration catalog

How a MetroLeads migration works

Four steps, MetroLeads-specific

Connect

API key (documented via developer.metroleads.com, specific scheme not publicly disclosed) into MetroLeads. Scopes limited to read-only on the data we move.

Map

We translate MetroLeads-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate MetroLeads quirks before production.

Migrate

Full migration with MetroLeads rate-limit handling. Rollback available throughout.

FAQ

MetroLeads migration FAQ

Answers to the questions buyers ask most during MetroLeads migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your MetroLeads migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most MetroLeads migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate MetroLeads.
Without the rebuild.

Free scoping call with a migration engineer. Tell us about your MetroLeads setup and destination — written quote back within a business day.

Free scoping call Quote in 1 business day 1,784 platforms supported