Migrate your Market Leader data
Lead-generation CRM built for residential real estate agents, bundling pre-written drip campaigns with purchased lead products and contact-sync integrations.
In its favor
Why people choose Market Leader
The signal that keeps Market Leader on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Pre-written drip email campaigns eliminate the need to compose copy from scratch, which real estate agents on the go report as a significant time saver.
Built-in lead products—Lead Stream, Network Boost, Leads Direct, and HouseValues—bundle lead generation directly inside the CRM without needing separate vendor contracts.
Contact sync with Google and Office 365 keeps existing client address books up to date automatically, reducing duplicate data entry.
Customer support is praised in positive reviews as responsive and helpful when agents encounter questions about the platform.
The platform is purpose-built for the real estate agent workflow, meaning lead lifecycle terminology matches the actual sales process without generic CRM abstractions.
Lead quality is frequently called out as poor—users report receiving leads from zip codes far outside their territory and contact information that has not been validated, making the lead-product cost hard to justify.
Billing disputes and cancellation friction are a recurring theme; the 60-day notice window buried in the contract and the requirement to actively request cancellation documentation are cited as anti-consumer practices.
Customer support is described as difficult to reach and unhelpful when lead quality complaints are raised, compounding frustration with the underlying product issues.
Missing phone numbers on lead records forces agents to manually research contact details, negating the time savings the platform is supposed to provide.
Some users report that buyer-intent data and analytics features do not deliver usable insights, and integrating those signals into a broader tech stack requires additional custom tooling.
Reasons to switch
Why people leave Market Leader
The recurring reasons buyers give for replacing Market Leader. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Market Leader fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Market Leader pricing overview
Market Leader prices its real estate CRM on a per-agent basis with optional lead-purchase add-ons. Market Leader Pro for individual agents starts at $139/month, with a pay-per-lead add-on of roughly $25/lead depending on geography. Team and broker editions are quoted separately. Lead pricing scales with market — high-density urban ZIPs are typically more expensive than rural areas — and exact monthly spend depends on lead volume chosen.
Market Leader Pro (Individual)
Tier 1 of 2
From $139 / month + ~$25 / lead
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Market Leader's schedule — see our quote-based pricing →
What gets migrated
Market Leader object support
Object-by-object support for Market Leader migrations. Per-pair details surface during scoping.
Leads
Fully supportedMarket Leader's primary object. Contains name, email, phone, address, source attribution, and lead status. Standard field structure that migrates 1:1 to Contacts or the destination equivalent.
Contacts
Fully supportedSyncs via Google Contact Sync and Office 365 Contact Sync integrations. Where a Contact record duplicates a Lead record, we deduplicate on email address and consolidate source attribution.
Campaigns
Mapping requiredCampaigns hold the parent container for drip sequences and email blasts. We map Campaign name and status; active/inactive state must be re-set in the destination post-migration.
Drip Sequences
Mapping requiredPre-written auto-drip emails are a core Market Leader feature. Each email step is an activity record tied to the contact. We preserve step order and timing offsets; the destination CRM's automation engine must replicate the trigger logic.
Lead Products (Lead Stream, Network Boost, Leads Direct, HouseValues)
Mapping requiredThese are contracted lead-purchase products rather than native objects. We treat them as tags or lifecycle-stage metadata on the Lead record so the attribution is preserved in the destination without requiring a custom object.
Activities / Engagements
Fully supportedOpens, clicks, email sends, and call logs export as activity records. We map these to the destination's activity or engagement object using timestamp and contact association.
Pipeline Stages
Not in this platformMarket Leader does not expose a configurable pipeline or deal-stage object in its data model. Migration to a destination CRM requires manual pipeline reconfiguration.
Custom Properties
Mapping requiredUser-defined custom fields on Leads and Contacts vary by account. We discover the custom field schema pre-migration and map each to an equivalent destination custom property or drop it if no equivalent exists.
Tags
Mapping requiredTags applied to leads for segmentation export as a flat string array per record. We expand them into destination tags; where the destination uses a different taxonomy, we map them to labels or lists.
Attachments
Mapping requiredAny files attached to lead records or campaigns export as binary blobs. We preserve file names and associate them to the correct record by ID lookup post-import.
Users / Agents
Mapping requiredAgent assignment on leads must be remapped to the destination's user schema. Email address is the stable identifier we use for cross-system matching.
| Object | Support | Notes |
|---|---|---|
| Leads | Fully supported | Market Leader's primary object. Contains name, email, phone, address, source attribution, and lead status. Standard field structure that migrates 1:1 to Contacts or the destination equivalent. |
| Contacts | Fully supported | Syncs via Google Contact Sync and Office 365 Contact Sync integrations. Where a Contact record duplicates a Lead record, we deduplicate on email address and consolidate source attribution. |
| Campaigns | Mapping required | Campaigns hold the parent container for drip sequences and email blasts. We map Campaign name and status; active/inactive state must be re-set in the destination post-migration. |
| Drip Sequences | Mapping required | Pre-written auto-drip emails are a core Market Leader feature. Each email step is an activity record tied to the contact. We preserve step order and timing offsets; the destination CRM's automation engine must replicate the trigger logic. |
| Lead Products (Lead Stream, Network Boost, Leads Direct, HouseValues) | Mapping required | These are contracted lead-purchase products rather than native objects. We treat them as tags or lifecycle-stage metadata on the Lead record so the attribution is preserved in the destination without requiring a custom object. |
| Activities / Engagements | Fully supported | Opens, clicks, email sends, and call logs export as activity records. We map these to the destination's activity or engagement object using timestamp and contact association. |
| Pipeline Stages | Not in this platform | Market Leader does not expose a configurable pipeline or deal-stage object in its data model. Migration to a destination CRM requires manual pipeline reconfiguration. |
| Custom Properties | Mapping required | User-defined custom fields on Leads and Contacts vary by account. We discover the custom field schema pre-migration and map each to an equivalent destination custom property or drop it if no equivalent exists. |
| Tags | Mapping required | Tags applied to leads for segmentation export as a flat string array per record. We expand them into destination tags; where the destination uses a different taxonomy, we map them to labels or lists. |
| Attachments | Mapping required | Any files attached to lead records or campaigns export as binary blobs. We preserve file names and associate them to the correct record by ID lookup post-import. |
| Users / Agents | Mapping required | Agent assignment on leads must be remapped to the destination's user schema. Email address is the stable identifier we use for cross-system matching. |
Gotchas
What to watch for in Market Leader migrations
Issues we've hit on past Market Leader migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Contracted lead products are not native CRM objects
No documented public API for automated data extraction
Lead phone numbers frequently absent from exported records
Drip sequence logic cannot be ported as-is to non-Market Leader platforms
Cancellation notification buried in contract requires 60-day advance notice
| Severity | Issue |
|---|---|
| High | Contracted lead products are not native CRM objects |
| High | No documented public API for automated data extraction |
| Medium | Lead phone numbers frequently absent from exported records |
| Medium | Drip sequence logic cannot be ported as-is to non-Market Leader platforms |
| Medium | Cancellation notification buried in contract requires 60-day advance notice |
Leaving Market Leader?
Where Market Leader customers move next
12 destinations Market Leader can migrate to.
How a Market Leader migration works
Four steps, Market Leader-specific
Connect
Public reporting conflicts on Market Leader API availability — some sources state it offers an API, others say no API is exposed. Auth specifics are confirmed with Market Leader during scoping. into Market Leader. Scopes limited to read-only on the data we move.
Map
We translate Market Leader-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Market Leader quirks before production.
Migrate
Full migration with Market Leader rate-limit handling. Rollback available throughout.
FAQ
Market Leader migration FAQ
Answers to the questions buyers ask most during Market Leader migration scoping. Not seeing yours? Book a call.
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