Migrate your LeadSimple data
CRM + workflow automation platform built specifically for property management companies, combining a shared inbox, lead pipeline, and operational process management in one tool.
In its favor
Why people choose LeadSimple
The signal that keeps LeadSimple on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
LeadSimple bundles phone, email, and text into a shared team inbox with pooled minutes, eliminating the need for separate VOIP tools and reducing context-switching for leasing staff.
The built-in workflow automation triggers tasks from lease events like renewals, delinquencies, and make-readies, giving property managers a structured process layer that generic CRMs lack.
Its property management DNA means data model concepts like Properties, Units, Processes, and Doors map cleanly to real estate workflows rather than generic sales pipelines.
Customers report the platform has a shorter ramp-up time than enterprise CRMs, with a dedicated success manager and guided onboarding available on higher tiers.
The per-door pricing on the Operations layer scales with portfolio size rather than headcount, making it cost-predictable for growing property management companies.
Email reliability issues — users report errors after sending or closing emails, requiring page reloads and disrupting daily communication workflows.
Integration gaps with other property management software, particularly around two-way sync with tools like AppFolio and Buildium, create manual re-entry work.
Limited feature set compared to full property management platforms — some customers find themselves supplementing LeadSimple with additional tools, increasing complexity.
Workflow complexity for large portfolios — the automation and process layers can become difficult to maintain as the number of doors and nested workflows grows.
Reasons to switch
Why people leave LeadSimple
The recurring reasons buyers give for replacing LeadSimple. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where LeadSimple fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
LeadSimple pricing overview
LeadSimple uses a modular tier model. The CRM layer is a flat $99/month; Phone + Inbox adds per-user pricing from $29 to $59/month with pooled minutes and messages; the Operations layer scales by door count at $1.35/door/month. Add-ons include Work Order sync at $0.65/door and AI Agent features. Annual agreements are required for the published rates.
Phone + Inbox Core
Tier 1 of 4
$29/user/month (annual)
What's included
Need help selecting your CRM?
Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on LeadSimple's schedule — see our quote-based pricing →
What gets migrated
LeadSimple object support
Object-by-object support for LeadSimple migrations. Per-pair details surface during scoping.
Leads
Fully supportedLeadSimple's primary CRM object. Leads include name, email, phone, address, property type, occupancy, tags, stage, assigned owner, and deal values. We export all standard fields and preserve stage history. Stage names vary by customer configuration and require field-level mapping on the destination.
Contacts
Fully supportedContacts are the person-level records tied to leads and properties. They include name, phone, email, address, and custom fields. Note: contact-level custom fields can differ per owner on the same property — we pin each custom field to its contact record during mapping to preserve this variation.
Pipelines
Fully supportedLeadSimple Pipelines define the stages a Lead moves through (e.g. Prospecting, Showing, Application, Lease). We export full pipeline configuration and map each stage to an equivalent stage or deal status in the destination CRM.
Activities (Calls, Emails, Texts)
Not in this platformLeadSimple stores call logs, emails, and texts as Activity records tied to a contact or lead. However, the native CSV bulk export does not include Activities — only the Lead/Contact list fields. We flag this gap upfront and attempt to reconstruct a basic activity timeline via inbox export where available, but full activity history may not be portable.
Notes
Not in this platformNotes attached to Leads and Contacts are not included in the bulk CSV export. This is a documented limitation of LeadSimple's export functionality. We note this gap during scoping and discuss options for post-migration note recovery with the customer.
Properties
Mapping requiredProperties are a core object in LeadSimple's Operations layer. Each property includes address, type, occupancy status, and custom fields. We map property records to the destination's property or account object. Custom property fields can be used for workflow conditional logic and require field-level mapping.
Units
Mapping requiredUnits are nested under Properties in LeadSimple's data model. Each unit tracks its own status, type, and custom fields. We export unit-level detail and map it to the destination's unit or sub-account structure. Unit-to-property parent relationships are preserved during migration.
Processes
Mapping requiredProcesses are LeadSimple's operational workflow templates (e.g. Move-In, Move-Out, Renewal). They contain stages, tasks, due dates, and process-level custom fields. We map process definitions and active process instances, but automation rules must be rebuilt on the destination platform.
Work Orders
Mapping requiredAvailable on higher tiers via Work Order sync at $0.65/door/month. Work Orders track maintenance tasks tied to properties and units. We export Work Order records including status, assignee, and description. Work Order sync integrations with external PM software require reconfiguration on the destination.
Custom Fields
Mapping requiredLeadSimple supports custom fields on Contacts, Properties, Units, and Processes. Only property, unit, and process custom fields can drive workflow conditional logic. Contact custom fields can vary per owner on the same property. We map custom fields to equivalent custom fields in the destination, flagging field-type compatibility mismatches.
Tags
Fully supportedTags are attached to Leads and Contacts to categorize records. We export tag lists as a comma-separated field in the standard Lead export and map them to the destination's tagging or labeling system.
Phone Minutes / SMS Segments
Not in this platformPooled call minutes and SMS segments are a billing artifact, not a data object. These do not migrate. Phone numbers associated with contacts are migrated as part of the Contact record. Existing call recordings are stored within LeadSimple and may not be exportable via the standard API.
Integrations
Mapping requiredLeadSimple integrates with AppFolio, Buildium, Quickbooks, and other PM tools. Integration configuration (credentials, sync settings) does not migrate — integrations must be re-established on the destination platform. We document current integration scope during the discovery call.
| Object | Support | Notes |
|---|---|---|
| Leads | Fully supported | LeadSimple's primary CRM object. Leads include name, email, phone, address, property type, occupancy, tags, stage, assigned owner, and deal values. We export all standard fields and preserve stage history. Stage names vary by customer configuration and require field-level mapping on the destination. |
| Contacts | Fully supported | Contacts are the person-level records tied to leads and properties. They include name, phone, email, address, and custom fields. Note: contact-level custom fields can differ per owner on the same property — we pin each custom field to its contact record during mapping to preserve this variation. |
| Pipelines | Fully supported | LeadSimple Pipelines define the stages a Lead moves through (e.g. Prospecting, Showing, Application, Lease). We export full pipeline configuration and map each stage to an equivalent stage or deal status in the destination CRM. |
| Activities (Calls, Emails, Texts) | Not in this platform | LeadSimple stores call logs, emails, and texts as Activity records tied to a contact or lead. However, the native CSV bulk export does not include Activities — only the Lead/Contact list fields. We flag this gap upfront and attempt to reconstruct a basic activity timeline via inbox export where available, but full activity history may not be portable. |
| Notes | Not in this platform | Notes attached to Leads and Contacts are not included in the bulk CSV export. This is a documented limitation of LeadSimple's export functionality. We note this gap during scoping and discuss options for post-migration note recovery with the customer. |
| Properties | Mapping required | Properties are a core object in LeadSimple's Operations layer. Each property includes address, type, occupancy status, and custom fields. We map property records to the destination's property or account object. Custom property fields can be used for workflow conditional logic and require field-level mapping. |
| Units | Mapping required | Units are nested under Properties in LeadSimple's data model. Each unit tracks its own status, type, and custom fields. We export unit-level detail and map it to the destination's unit or sub-account structure. Unit-to-property parent relationships are preserved during migration. |
| Processes | Mapping required | Processes are LeadSimple's operational workflow templates (e.g. Move-In, Move-Out, Renewal). They contain stages, tasks, due dates, and process-level custom fields. We map process definitions and active process instances, but automation rules must be rebuilt on the destination platform. |
| Work Orders | Mapping required | Available on higher tiers via Work Order sync at $0.65/door/month. Work Orders track maintenance tasks tied to properties and units. We export Work Order records including status, assignee, and description. Work Order sync integrations with external PM software require reconfiguration on the destination. |
| Custom Fields | Mapping required | LeadSimple supports custom fields on Contacts, Properties, Units, and Processes. Only property, unit, and process custom fields can drive workflow conditional logic. Contact custom fields can vary per owner on the same property. We map custom fields to equivalent custom fields in the destination, flagging field-type compatibility mismatches. |
| Tags | Fully supported | Tags are attached to Leads and Contacts to categorize records. We export tag lists as a comma-separated field in the standard Lead export and map them to the destination's tagging or labeling system. |
| Phone Minutes / SMS Segments | Not in this platform | Pooled call minutes and SMS segments are a billing artifact, not a data object. These do not migrate. Phone numbers associated with contacts are migrated as part of the Contact record. Existing call recordings are stored within LeadSimple and may not be exportable via the standard API. |
| Integrations | Mapping required | LeadSimple integrates with AppFolio, Buildium, Quickbooks, and other PM tools. Integration configuration (credentials, sync settings) does not migrate — integrations must be re-established on the destination platform. We document current integration scope during the discovery call. |
Gotchas
What to watch for in LeadSimple migrations
Issues we've hit on past LeadSimple migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Notes and Activities excluded from bulk CSV export
No public API — migration requires workaround
Contact-level custom fields can vary per owner on the same property
Per-door pricing on Operations layer is a billing artifact not migratable
Workflow automation must be manually rebuilt on the destination
| Severity | Issue |
|---|---|
| High | Notes and Activities excluded from bulk CSV export |
| High | No public API — migration requires workaround |
| Medium | Contact-level custom fields can vary per owner on the same property |
| Medium | Per-door pricing on Operations layer is a billing artifact not migratable |
| Medium | Workflow automation must be manually rebuilt on the destination |
Leaving LeadSimple?
Where LeadSimple customers move next
12 destinations LeadSimple can migrate to.
How a LeadSimple migration works
Four steps, LeadSimple-specific
Connect
Not publicly documented into LeadSimple. Scopes limited to read-only on the data we move.
Map
We translate LeadSimple-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate LeadSimple quirks before production.
Migrate
Full migration with LeadSimple rate-limit handling. Rollback available throughout.
FAQ
LeadSimple migration FAQ
Answers to the questions buyers ask most during LeadSimple migration scoping. Not seeing yours? Book a call.
Can't find your answer?
Walk through your LeadSimple migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationReady when you are
Migrate LeadSimple.
Without the rebuild.
Free scoping call with a migration engineer. Tell us about your LeadSimple setup and destination — written quote back within a business day.