CRM migration

Migrate from improveit 360 to Freshsales

Field-level mapping, validation, and rollback between improveit 360 and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

improveit 360 logo

improveit 360

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

12 of 12

objects map 1:1 between improveit 360 and Freshsales.

Complexity

CModerate

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Improveit 360 is a purpose-built CRM for residential remodelers and replacement contractors, with a data model centered on Leads, Companies, Deals, Appointments, and a product catalog for estimating. It stores construction-specific fields like job type, project templates, and appointment scheduling alongside standard CRM objects. Freshsales uses the standard SaaS CRM model: Leads, Contacts, Accounts, Deals, Products, Tasks, Events, and Notes. FlitStack AI extracts Improveit 360 data via the platform's export API and bulk CSV, then maps it into Freshsales' REST API and bulk-import endpoints. The core challenge is that Improveit 360's appointment scheduling, project templates, and job-costing fields have no native Freshsales equivalent — these are preserved as custom fields for reference while your Freshsales admin rebuilds the scheduling workflow using Freshsales Tasks, Events, and the native Calendar module. Quotes and products migrate as Freshsales Products with pricing information. Automations, workflows, and custom integrations built inside Improveit 360 do not transfer and must be rebuilt in Freshsales — FlitStack exports the automation definitions as a rebuild reference.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

improveit 360 logo

improveit 360

What's pushing teams away

  • Steep onboarding and complexity make the platform difficult to use for smaller crews; at least 15 full-time users are required, pricing out smaller contractors.
  • Lack of a documented public API limits integration options and makes automated migrations or third-party tool connections difficult to execute.
  • Some users report the interface is overwhelming with too many features layered on top of each other, slowing daily adoption by field sales staff.
  • Customisation of dashboards and reports requires technical knowledge, creating friction for non-technical office managers who want to act on the data.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How improveit 360 objects map to Freshsales

Each row shows how a improveit 360 object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

improveit 360

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Improveit 360 leads map directly to Freshsales Lead records. The lead's status, source, and owner are preserved as standard Freshsales Lead fields. Any Improveit 360 custom fields on the lead object become Freshsales custom fields created before the import runs.

improveit 360

Lead (converted/qualified)

maps to

Freshsales

Contact

1:1
Fully supported

When an Improveit 360 record's status field indicates a closed‑won deal or a specific customer‑lifecycle value, FlitStack routes that record to a Freshsales Contact instead of a Lead. This follows Freshsales' Lead‑to‑Contact conversion logic, preserving the original status, owner, and any associated custom fields during the import.

improveit 360

Company

maps to

Freshsales

Account

1:1
Fully supported

Improveit 360 company records map to Freshsales Account. Company name, address, phone, website, and industry all have direct Freshsales equivalents. Industry values that don't match Freshsales' picklist are stored as a custom field or mapped to the nearest standard value at migration time.

improveit 360

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Improveit 360 deals migrate to Freshsales Deals. Deal name, amount, stage, close date, owner, and associated company are mapped field-by-field. Improveit 360 pipeline stages are mapped to Freshsales Deal stages — if multiple pipelines exist, each becomes a separate Freshsales deal pipeline.

improveit 360

Product / Quote Line Item

maps to

Freshsales

Product

1:1
Fully supported

Improveit 360 product catalog items and quote line items migrate as Freshsales Products. Product name, description, unit price, and SKU are mapped directly. Bundle or assembly products in Improveit 360 that have sub-items are stored as separate Products and linked by a custom relationship field in Freshsales.

improveit 360

Appointment

maps to

Freshsales

Event

1:1
Fully supported

Improveit 360 appointment records convert to Freshsales Events. Original start time, end time, location, assigned user (owner), and associated contact or deal are preserved. Production-grid-specific fields (crew assignment, scheduling slot type) that have no Freshsales equivalent are stored as custom fields for reference — the scheduling workflow must be rebuilt using Freshsales Calendar or a third-party scheduling tool.

improveit 360

Task / Activity Log

maps to

Freshsales

Task

1:1
Fully supported

Improveit 360 tasks and logged activities (call logs, follow-up reminders, internal notes) migrate as Freshsales Tasks. Task subject, due date, status, owner, and linked contact or deal are preserved. Timestamps for when the activity was created in Improveit 360 are kept for audit continuity.

improveit 360

Note / Document

maps to

Freshsales

Note

1:1
Fully supported

Improveit 360 notes and attached documents migrate to Freshsales Notes. Plain-text notes map directly; any formatted content is preserved as-is. File attachments are downloaded and re-uploaded to Freshsales Files with the original file name and timestamp preserved. File size limits on the Freshsales import are respected — large files are chunked or linked.

improveit 360

User / Owner

maps to

Freshsales

User (owner)

1:1
Fully supported

Improveit 360 user accounts are matched to Freshsales users by email address. Unmatched owners are flagged in the migration report — your Freshsales admin either creates the user first or assigns the records to a fallback owner before the migration runs. Active/inactive status is preserved where possible.

improveit 360

Custom Field (any object)

maps to

Freshsales

Custom Field (same object)

1:1
Fully supported

Any Improveit 360 custom field — including construction-specific fields like job_type, project_template_id, or crew_id — is migrated as a Freshsales custom field on the equivalent object. Freshsales custom fields are created via the UI or API before the data import begins so values land in the correct columns.

improveit 360

Workflow / Automation

maps to

Freshsales

Freshsales Workflow

1:1
Fully supported

Improveit 360 workflows (automated follow-up sequences, appointment reminders, lifecycle email campaigns) do not migrate. FlitStack exports the workflow definitions in a structured JSON format so your Freshsales admin or implementation partner can reference them when rebuilding automations in Freshsales' Workflow builder.

improveit 360

Report / Dashboard

maps to

Freshsales

Freshsales Report

1:1
Fully supported

Improveit 360 saved reports and dashboards are not migrated. The underlying data (deals, tasks, contacts, activities) does migrate to Freshsales, so you can recreate reports using Freshsales' built-in reporting or connect to a BI tool. We provide a data dictionary mapping each Improveit 360 report field to its Freshsales equivalent to accelerate report rebuilding.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

improveit 360 logo

improveit 360 gotchas

High

No public REST API documented for data export or import

High

Minimum user requirement of 15 full-time seats

Medium

Duplicate prevention rules silently block imported records

Medium

Custom reports and dashboards do not transfer via standard export

Low

Pipeline stage names are per-customer configurable

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Appointment records require manual scheduling workflow rebuild in Freshsales

    Improveit 360 stores appointments as a first-class object with production-grid scheduling tied to crews, jobs, and time slots. Freshsales has no native production-grid concept — appointments migrate as Events with start/end times and owners preserved, but the crew-assignment logic, scheduling slot constraints, and appointment confirmation workflows built inside Improveit 360 must be rebuilt in Freshsales using Events, Tasks, and the Calendar module (or a third-party scheduling tool like Calendly). We preserve crew_id and job_type as custom fields on the Event so the context is visible, but the automation logic is lost and must be recreated.

  • Improveit 360 custom fields require Freshsales custom field creation before import

    Improveit 360's construction-specific data (job_type, project_template_id, insurance_claim_number, permit_number, crew_id) lives in custom fields that have no direct Freshsales equivalent. Freshsales requires custom fields to be created in the UI or via API before data is imported — if a custom field does not exist when the import runs, values land in an unmapped column and are lost or misaligned. FlitStack creates all required Freshsales custom fields (as text, number, pick-list, or date fields matching the source field type) before the migration begins, based on a schema audit of the Improveit 360 export.

  • Lead and Contact split in Freshsales changes how Improveit 360's flat lead model is organized

    Improveit 360 uses a single Lead object for all prospects regardless of qualification stage. Freshsales splits prospects into a Lead object (unqualified) and a Contact object (qualified or converted). Leads in Improveit 360 that have a closed-won deal or a customer-status flag route to Freshsales Contact; all other Improveit 360 leads land as Freshsales Leads. This split is based on the source record's status field value — if Improveit 360 uses a non-standard status naming convention, the routing logic must be agreed upon before migration so contacts and leads land in the correct object.

  • Workflows and automations do not migrate — automation definitions must be rebuilt

    Improveit 360 automated workflows (automated follow-up emails triggered by stage change, appointment reminder sequences, lifecycle email campaigns, two-way texting automation) are internal platform configurations that do not export in a transferable format. Freshsales has its own Workflows engine and Sales Sequences that must be designed and built from scratch. FlitStack exports the workflow definitions from Improveit 360 in a structured JSON format as a rebuild reference, but the migration itself is data-only. Any sequences or automated outreach built in Improveit 360 will stop firing at the moment of cutover — plan for a gap in automated follow-ups and schedule the Freshsales workflow rebuild before go-live.

  • Product catalog and quote line items require Freshsales Products setup before deals import

    Improveit 360 stores product catalog items and pricing directly within deals for estimating and quoting. Freshsales uses a separate Products object for the catalog and a CPQ module (add-on, Pro plan or higher) for quote management. If Improveit 360 deals reference specific products or line items, those products must first be created in Freshsales Products before the deal import can reference them via the product_id foreign key. We sequence the migration so Products are loaded first, then Deals with the product references resolved. Quote formatting and approval workflows built in Improveit 360 are not migrated.

Migration approach

Six steps for a successful improveit 360 to Freshsales data migration

  1. Extract and audit Improveit 360 data via bulk export

    FlitStack connects to Improveit 360 using your account credentials and initiates a bulk data export covering Leads, Companies, Deals, Products, Appointments, Tasks, Notes, and all custom field data. We also retrieve user and owner lists for email-matching. The export is audited for data quality — duplicate records, missing required fields, and malformed dates are flagged and resolved in coordination with your Improveit 360 admin before the mapping phase begins. This step produces a clean dataset with a data dictionary linking each Improveit 360 field name to its contents.

  2. Create Freshsales custom fields and configure the target schema

    Before any data lands in Freshsales, FlitStack creates all required custom fields identified during the audit — including construction-specific fields like Job_Type__c, Crew_ID__c, and Project_Template_ID__c on the appropriate objects. We also configure the Freshsales pick-list values for lead status, lead source, deal stage, and industry to match what exists in Improveit 360 so no data is dropped on import. Pipeline and stage configurations in Freshsales are aligned with Improveit 360's pipeline structure at this stage.

  3. Resolve owners and users by email match

    Improveit 360 user records are matched against Freshsales users by email address. Any Improveit 360 owner whose email does not correspond to a Freshsales user is flagged in a pre-migration report with two options: create the user in Freshsales first, or assign their records to a designated fallback owner. No record migrates without a resolved owner — this prevents orphaned records that appear in Freshsales reports but have no assigned user.

  4. Sequence and load the migration in dependency order

    Freshsales requires Accounts before Contacts (via account_id) and Contacts before Deals (via contact_id on the deal). We sequence the migration so Products load first, then Accounts, then Leads and Contacts, then Deals with their associated contact links, then Events and Tasks. This dependency ordering ensures that every foreign key resolves correctly when records land in Freshsales. The migration runs in batches with checkpoint validation between batches to catch mapping errors before they compound.

  5. Run sample migration with field-level diff before full commit

    A representative sample of 100–500 records (covering Leads, Accounts, Contacts, Deals, Events, and Tasks) migrates first. FlitStack generates a field-level diff comparing source values to destination values so you can verify that amounts, dates, stage names, owner assignments, and custom field values all landed correctly. You approve the sample before the full migration commits. Any mapping corrections are applied before the final run proceeds.

  6. Execute full migration with delta-pickup window and post-migration audit

    The full dataset migrates to Freshsales using the validated mapping. A delta-pickup window (24–48 hours) captures any records created or modified in Improveit 360 during the cutover so the final Freshsales state reflects the most current Improveit 360 data at go-live. An audit log records every record migrated, its source Improveit 360 ID, and its destination Freshsales ID. One-click rollback is available if reconciliation identifies missing records or data integrity issues. Post-migration, we deliver a summary report showing record counts per object, any unmapped fields, and the workflow export JSON for your Freshsales admin to use when rebuilding automations.

Platform deep dives

Context on both ends of the pair

improveit 360 logo

improveit 360

Source

Strengths

  • All-in-one CRM, quoting, scheduling, and job costing purpose-built for remodelers and replacement contractors.
  • Automated activity logging, duplicate prevention, and lead scoring built into the sales workflow.
  • Multi-location and franchise support with consistent data structures across branches.
  • Integrated production grid and project templates streamline field-to-office coordination.
  • Strong customer success reputation in the home improvement vertical with long-tenured accounts.

Weaknesses

  • No documented public API limits programmatic access and complicates automated migrations.
  • Steep onboarding curve; the platform is designed for teams of 15+, making it inaccessible for smaller contractors.
  • Interface complexity has a steep learning curve reported by non-technical office staff.
  • Custom reports and dashboards require technical knowledge to configure and maintain.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across improveit 360 and Freshsales.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    improveit 360: Not publicly documented.

  • Data volume sensitivity

    B

    improveit 360 doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your improveit 360 to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about improveit 360 to Freshsales data migrations

Answers to the questions buyers ask most during improveit 360 to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Improveit 360 to Freshsales migrations complete within 48–72 hours of clock time for under 50,000 total records. The longest phase is schema setup — creating Freshsales custom fields to match Improveit 360's construction-specific data takes 1–2 days before any data loads. Datasets above 100,000 records or those with complex appointment-to-Event conversions and multiple custom fields extend to 5–10 days. The scheduling workflow rebuild in Freshsales is a separate post-migration task that your team controls separately from the data migration timeline.

Adjacent paths

Related migrations to explore

Ready when you are

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