CRM migration
Field-level mapping, validation, and rollback between improveit 360 and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
improveit 360
Source
Freshsales
Destination
Compatibility
12 of 12
objects map 1:1 between improveit 360 and Freshsales.
Complexity
CModerate
Timeline
48–72 hours
Overview
Improveit 360 is a purpose-built CRM for residential remodelers and replacement contractors, with a data model centered on Leads, Companies, Deals, Appointments, and a product catalog for estimating. It stores construction-specific fields like job type, project templates, and appointment scheduling alongside standard CRM objects. Freshsales uses the standard SaaS CRM model: Leads, Contacts, Accounts, Deals, Products, Tasks, Events, and Notes. FlitStack AI extracts Improveit 360 data via the platform's export API and bulk CSV, then maps it into Freshsales' REST API and bulk-import endpoints. The core challenge is that Improveit 360's appointment scheduling, project templates, and job-costing fields have no native Freshsales equivalent — these are preserved as custom fields for reference while your Freshsales admin rebuilds the scheduling workflow using Freshsales Tasks, Events, and the native Calendar module. Quotes and products migrate as Freshsales Products with pricing information. Automations, workflows, and custom integrations built inside Improveit 360 do not transfer and must be rebuilt in Freshsales — FlitStack exports the automation definitions as a rebuild reference.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a improveit 360 object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
improveit 360
Lead
Freshsales
Lead
1:1Improveit 360 leads map directly to Freshsales Lead records. The lead's status, source, and owner are preserved as standard Freshsales Lead fields. Any Improveit 360 custom fields on the lead object become Freshsales custom fields created before the import runs.
improveit 360
Lead (converted/qualified)
Freshsales
Contact
1:1When an Improveit 360 record's status field indicates a closed‑won deal or a specific customer‑lifecycle value, FlitStack routes that record to a Freshsales Contact instead of a Lead. This follows Freshsales' Lead‑to‑Contact conversion logic, preserving the original status, owner, and any associated custom fields during the import.
improveit 360
Company
Freshsales
Account
1:1Improveit 360 company records map to Freshsales Account. Company name, address, phone, website, and industry all have direct Freshsales equivalents. Industry values that don't match Freshsales' picklist are stored as a custom field or mapped to the nearest standard value at migration time.
improveit 360
Deal
Freshsales
Deal
1:1Improveit 360 deals migrate to Freshsales Deals. Deal name, amount, stage, close date, owner, and associated company are mapped field-by-field. Improveit 360 pipeline stages are mapped to Freshsales Deal stages — if multiple pipelines exist, each becomes a separate Freshsales deal pipeline.
improveit 360
Product / Quote Line Item
Freshsales
Product
1:1Improveit 360 product catalog items and quote line items migrate as Freshsales Products. Product name, description, unit price, and SKU are mapped directly. Bundle or assembly products in Improveit 360 that have sub-items are stored as separate Products and linked by a custom relationship field in Freshsales.
improveit 360
Appointment
Freshsales
Event
1:1Improveit 360 appointment records convert to Freshsales Events. Original start time, end time, location, assigned user (owner), and associated contact or deal are preserved. Production-grid-specific fields (crew assignment, scheduling slot type) that have no Freshsales equivalent are stored as custom fields for reference — the scheduling workflow must be rebuilt using Freshsales Calendar or a third-party scheduling tool.
improveit 360
Task / Activity Log
Freshsales
Task
1:1Improveit 360 tasks and logged activities (call logs, follow-up reminders, internal notes) migrate as Freshsales Tasks. Task subject, due date, status, owner, and linked contact or deal are preserved. Timestamps for when the activity was created in Improveit 360 are kept for audit continuity.
improveit 360
Note / Document
Freshsales
Note
1:1Improveit 360 notes and attached documents migrate to Freshsales Notes. Plain-text notes map directly; any formatted content is preserved as-is. File attachments are downloaded and re-uploaded to Freshsales Files with the original file name and timestamp preserved. File size limits on the Freshsales import are respected — large files are chunked or linked.
improveit 360
User / Owner
Freshsales
User (owner)
1:1Improveit 360 user accounts are matched to Freshsales users by email address. Unmatched owners are flagged in the migration report — your Freshsales admin either creates the user first or assigns the records to a fallback owner before the migration runs. Active/inactive status is preserved where possible.
improveit 360
Custom Field (any object)
Freshsales
Custom Field (same object)
1:1Any Improveit 360 custom field — including construction-specific fields like job_type, project_template_id, or crew_id — is migrated as a Freshsales custom field on the equivalent object. Freshsales custom fields are created via the UI or API before the data import begins so values land in the correct columns.
improveit 360
Workflow / Automation
Freshsales
Freshsales Workflow
1:1Improveit 360 workflows (automated follow-up sequences, appointment reminders, lifecycle email campaigns) do not migrate. FlitStack exports the workflow definitions in a structured JSON format so your Freshsales admin or implementation partner can reference them when rebuilding automations in Freshsales' Workflow builder.
improveit 360
Report / Dashboard
Freshsales
Freshsales Report
1:1Improveit 360 saved reports and dashboards are not migrated. The underlying data (deals, tasks, contacts, activities) does migrate to Freshsales, so you can recreate reports using Freshsales' built-in reporting or connect to a BI tool. We provide a data dictionary mapping each Improveit 360 report field to its Freshsales equivalent to accelerate report rebuilding.
| improveit 360 | Freshsales | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Lead (converted/qualified) | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Product / Quote Line Item | Product1:1 | Fully supported | |
| Appointment | Event1:1 | Fully supported | |
| Task / Activity Log | Task1:1 | Fully supported | |
| Note / Document | Note1:1 | Fully supported | |
| User / Owner | User (owner)1:1 | Fully supported | |
| Custom Field (any object) | Custom Field (same object)1:1 | Fully supported | |
| Workflow / Automation | Freshsales Workflow1:1 | Fully supported | |
| Report / Dashboard | Freshsales Report1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
improveit 360 gotchas
No public REST API documented for data export or import
Minimum user requirement of 15 full-time seats
Duplicate prevention rules silently block imported records
Custom reports and dashboards do not transfer via standard export
Pipeline stage names are per-customer configurable
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Extract and audit Improveit 360 data via bulk export
FlitStack connects to Improveit 360 using your account credentials and initiates a bulk data export covering Leads, Companies, Deals, Products, Appointments, Tasks, Notes, and all custom field data. We also retrieve user and owner lists for email-matching. The export is audited for data quality — duplicate records, missing required fields, and malformed dates are flagged and resolved in coordination with your Improveit 360 admin before the mapping phase begins. This step produces a clean dataset with a data dictionary linking each Improveit 360 field name to its contents.
Create Freshsales custom fields and configure the target schema
Before any data lands in Freshsales, FlitStack creates all required custom fields identified during the audit — including construction-specific fields like Job_Type__c, Crew_ID__c, and Project_Template_ID__c on the appropriate objects. We also configure the Freshsales pick-list values for lead status, lead source, deal stage, and industry to match what exists in Improveit 360 so no data is dropped on import. Pipeline and stage configurations in Freshsales are aligned with Improveit 360's pipeline structure at this stage.
Resolve owners and users by email match
Improveit 360 user records are matched against Freshsales users by email address. Any Improveit 360 owner whose email does not correspond to a Freshsales user is flagged in a pre-migration report with two options: create the user in Freshsales first, or assign their records to a designated fallback owner. No record migrates without a resolved owner — this prevents orphaned records that appear in Freshsales reports but have no assigned user.
Sequence and load the migration in dependency order
Freshsales requires Accounts before Contacts (via account_id) and Contacts before Deals (via contact_id on the deal). We sequence the migration so Products load first, then Accounts, then Leads and Contacts, then Deals with their associated contact links, then Events and Tasks. This dependency ordering ensures that every foreign key resolves correctly when records land in Freshsales. The migration runs in batches with checkpoint validation between batches to catch mapping errors before they compound.
Run sample migration with field-level diff before full commit
A representative sample of 100–500 records (covering Leads, Accounts, Contacts, Deals, Events, and Tasks) migrates first. FlitStack generates a field-level diff comparing source values to destination values so you can verify that amounts, dates, stage names, owner assignments, and custom field values all landed correctly. You approve the sample before the full migration commits. Any mapping corrections are applied before the final run proceeds.
Execute full migration with delta-pickup window and post-migration audit
The full dataset migrates to Freshsales using the validated mapping. A delta-pickup window (24–48 hours) captures any records created or modified in Improveit 360 during the cutover so the final Freshsales state reflects the most current Improveit 360 data at go-live. An audit log records every record migrated, its source Improveit 360 ID, and its destination Freshsales ID. One-click rollback is available if reconciliation identifies missing records or data integrity issues. Post-migration, we deliver a summary report showing record counts per object, any unmapped fields, and the workflow export JSON for your Freshsales admin to use when rebuilding automations.
Platform deep dives
improveit 360
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across improveit 360 and Freshsales.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
improveit 360: Not publicly documented.
Data volume sensitivity
improveit 360 doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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