CRM migration
Field-level mapping, validation, and rollback between FranConnect and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
FranConnect
Source
Twenty CRM
Destination
Compatibility
10 of 10
objects map 1:1 between FranConnect and Twenty CRM.
Complexity
BStandard
Timeline
4-8 weeks
Overview
Moving from FranConnect to Twenty CRM is a migration from a purpose-built franchise operations platform to a flexible open-source CRM with full data ownership. FranConnect organizes data around four franchise domains: Franchise Development (Leads, Franchisors, Territories), Location Management (Units, Sites, Owners), Operations (Tasks, Checklists, Site Visits), and Financials (Royalty Mgr, Invoices, Payments). Twenty CRM uses a Company-People-Opportunity object model with a fully extensible custom object layer that can represent franchise-specific entities. The migration requires mapping FranConnect's franchise-centric schema into Twenty's more generic CRM primitives, designing custom objects for Territories, Royalty records, Site Visits, and Training data, and resolving the multi-unit hierarchy that FranConnect stores as nested Unit-Franchisee relationships. We extract data via FranConnect's REST API where endpoints exist and fall back to CSV export for modules without documented API access. Workflows, drip campaigns, and franchise performance dashboards do not migrate; we deliver written inventories of automations and dashboard configurations for the customer's admin to rebuild in Twenty. OAuth token expiration (12-hour window, 30-day refresh limit) requires us to schedule token refreshes during extraction to prevent mid-run authentication failures.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a FranConnect object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
FranConnect
Lead (Franchise Development)
Twenty CRM
People
1:1FranConnect Leads represent prospective franchisees entering the development pipeline. We migrate Leads with status, source categories, owner assignments, and drip campaign configurations as People records in Twenty. The franchise development pipeline stage (Prospect, Qualified, Application, Approval) maps to a custom single-select field development_stage__c on the People object. Owner assignments resolve by email against Twenty Members. Drip campaign membership status migrates as a read-only property field; active campaign logic is not rebuilt in Twenty.
FranConnect
Contact
Twenty CRM
People
1:1FranConnect Contacts cover both franchisor staff and franchisee representatives. Standard contact fields (name, email, phone, address) migrate cleanly to Twenty People. Custom contact properties are mapped individually during discovery, with FranConnect field types mapped to their Twenty equivalents (text, number, date, select, multi-select). The contact type distinction (franchisor staff vs franchisee rep) is preserved as a custom type__c picklist field on People.
FranConnect
Unit (Location/Site)
Twenty CRM
Company
1:1FranConnect Units represent operational franchise locations. We map unit records including address, status, owner assignment, and custom site-level fields to Twenty Company records. The unit's operational status (Active, Inactive, Coming Soon, Closed) maps to a custom status__c field. Multi-unit hierarchies (a franchisor managing regional groupings of units) are represented by creating parent Company records for regions and linking units as child Companies via a custom parent_company__c lookup field.
FranConnect
Franchisee
Twenty CRM
People
1:1FranConnect Franchisees are the individuals or entities operating units. We create People records for individual franchisee contacts with a custom franchisee_id__c reference field back to the Franchisee entity. The franchise agreement details, ownership percentage, and entity type (individual vs LLC vs corporation) migrate as custom fields on the People record. Territory assignments are resolved by linking the franchisee People record to the corresponding Territory Company record.
FranConnect
Territory
Twenty CRM
Company (custom: Territory)
1:1FranConnect Territories define geographic boundaries tied to franchise agreements. We create a custom Territory object in Twenty (Settings → Data Model) with fields for geographic name, boundary coordinates or polygon data, exclusivity flags, and associated franchise agreement references. Territory records link to the parent Franchisor Company record and to all associated Unit Company records. Coordinate or polygon data migrates as a text field; mapping visualization must be rebuilt in Twenty's UI post-migration.
FranConnect
Task (Checklists)
Twenty CRM
Task
1:1FranConnect Tasks and checklists cover opening procedures, compliance workflows, and operational SOPs. Task groups, dependencies, mandatory/optional flags, and reminder schedules migrate as Twenty Task records with custom fields capturing checklist item status. Checklist dependencies are represented as linked Task records with a custom dependency_type__c field. We do not replicate active reminder triggers; the customer recreates these in Twenty after migration.
FranConnect
Site Visit
Twenty CRM
Task (custom: Site Visit)
1:1FranConnect Site Visit records track inspections, audits, and compliance visits at units. We create a custom Site_Visit object in Twenty or represent visits as Task records with a custom type__c = Site_Visit value. Visit summaries, completion statuses, scoring data, and response analysis migrate with the linked Company (Unit) reference. Audit charts and rendered visualizations cannot migrate as data; we document the chart configuration for manual rebuild.
FranConnect
Royalty Manager Records
Twenty CRM
Custom Object (Royalty Record)
1:1FranConnect Royalty Mgr stores financial ledger entries including invoices, payments, and royalty calculations tied to units and franchisee agreements. We create a custom Royalty_Record object in Twenty with fields for invoice number, amount, payment date, royalty rate, period, associated franchisee (People), and associated unit (Company). Historical ledger entries migrate as read-only records; active billing workflows require rebuild in Twenty.
FranConnect
Training Records
Twenty CRM
Custom Object (Training Record)
1:1FranConnect Training tracks learning completion, certifications, and course progress for franchisee employees. We create a custom Training_Record object in Twenty with fields for course name, completion date, certification status, associated franchisee employee (People), and associated unit (Company). LMS-specific metadata such as quiz scores and time-in-module migrates where available; video or interactive content does not transfer.
FranConnect
Support Ticket
Twenty CRM
Case
1:1FranConnect Support module stores Trouble Tickets tied to franchisee users. We map tickets to Twenty Case records with status, department assignment, description, and resolution notes. Custom ticket field mapping is done during discovery. Case resolution dates and SLA status migrate as custom fields. Active ticket workflows and escalation rules do not migrate and require rebuild in Twenty Cases.
| FranConnect | Twenty CRM | Compatibility | |
|---|---|---|---|
| Lead (Franchise Development) | People1:1 | Fully supported | |
| Contact | People1:1 | Fully supported | |
| Unit (Location/Site) | Company1:1 | Fully supported | |
| Franchisee | People1:1 | Fully supported | |
| Territory | Company (custom: Territory)1:1 | Fully supported | |
| Task (Checklists) | Task1:1 | Fully supported | |
| Site Visit | Task (custom: Site Visit)1:1 | Fully supported | |
| Royalty Manager Records | Custom Object (Royalty Record)1:1 | Mapping required | |
| Training Records | Custom Object (Training Record)1:1 | Mapping required | |
| Support Ticket | Case1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
FranConnect gotchas
API access token expires in 12 hours with 30-day refresh window
Rate limit of 73,000 requests per hour per tenant and user
CSV import enforces strict date and character formatting
Not all modules have documented REST API endpoints
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and franchise data audit
We audit FranConnect across all accessible modules (Leads, Contacts, Units, Franchisees, Territories, Tasks, Site Visits, Royalty Mgr, Training, Support Tickets) via REST API where endpoints exist and CSV export where they do not. We document the franchise-specific data model: unit hierarchies, franchisee-to-unit ownership relationships, territory boundary data format, and Royalty ledger record structure. We identify which modules lack REST API access and plan CSV fallback. We also inventory active drip campaigns, checklist templates, and any dashboard configurations for the written inventory deliverable. The discovery output is a written migration scope with a franchise data model diagram and a Twenty custom object schema draft.
Twenty workspace preparation and custom object schema design
We design the destination schema in Twenty. This includes creating custom objects for Territory, Royalty_Record, Training_Record, and Site_Visit with all required fields and lookup relationships to standard People and Company objects. We define custom fields on standard objects (development_stage__c on People, unit_status__c on Company, etc.). We invite all team Members in Twenty before import so that owner assignments resolve correctly during migration. The schema is validated in a Twenty sandbox before production deployment.
Token management and extraction sequencing
We extract data from FranConnect in dependency order: franchisee and franchisor contacts first, then unit records, then territory and royalty data. We manage OAuth token refresh proactively, refreshing tokens every 10 hours to stay within the 12-hour window. For modules without REST API access, we export via CSV with MM/DD/YYYY date normalization and character sanitization applied during extraction. We track cumulative API request volume against the 73,000/hour rate limit and throttle extraction pacing if needed. The extraction phase emits per-module record counts for reconciliation against the source.
Sandbox migration and franchise schema validation
We run a full migration into Twenty using a sandbox environment with production-like data volume. The customer's franchise operations lead reconciles record counts across all object types, spot-checks territory boundary data and royalty record amounts against the FranConnect source, and validates that franchisee-to-unit linkages are correctly resolved. Any mapping corrections, custom field additions, or relationship resolution issues are fixed in the sandbox. The customer signs off the schema and mapping before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: People records (Contacts and Franchisees first), then Company records (Units and Territories), then custom object records (Royalty_Record, Training_Record, Site_Visit), then Tasks and checklist items, then Support Cases. Owner assignments resolve by email match against Twenty Members at each phase. Each phase emits a row-count reconciliation report before the next phase begins. We freeze FranConnect writes during cutover and run a final delta migration of any records modified during the migration window.
Cutover, validation, and automation rebuild handoff
We enable Twenty as the system of record after final delta migration. We deliver a written inventory of every active FranConnect drip campaign, checklist template, and dashboard configuration with recommendations for Twenty equivalents. We conduct a post-migration validation pass matching record counts, sampling 25-50 records per object type against the FranConnect source for accuracy. We support a one-week hypercare window for reconciliation issues. We do not rebuild FranConnect workflows, drip campaigns, or checklist automation logic inside the migration scope; those are documented for the customer's admin to rebuild in Twenty.
Platform deep dives
FranConnect
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across FranConnect and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
FranConnect: Not publicly documented.
Data volume sensitivity
FranConnect exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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