CRM migration
Field-level mapping, validation, and rollback between FranConnect and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
FranConnect
Source
Freshsales
Destination
Compatibility
7 of 10
objects map 1:1 between FranConnect and Freshsales.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from FranConnect to Freshsales means leaving a franchise-lifecycle platform for a general-purpose CRM. FranConnect organizes data around franchise development pipelines, unit hierarchies, site checklists, and royalty ledgers; Freshsales uses standard Leads, Contacts, Accounts, and Deals with Freddy AI scoring. The migration challenge is translating FranConnect's franchise-specific data model — Units, Territories, Tasks, Royalty Manager records — into Freshsales custom fields and objects that your team can act on post-migration. We extract via FranConnect's REST API and CSV export wizard, pre-format date fields to MM/DD/YYYY for FranConnect's strict import validator, and chunk large record sets around the 5,000-record export ceiling. Workflows, drip campaign logic, analytics dashboards, and franchise KPI reports do not migrate; we deliver written inventories for your admin to rebuild in Freshsales Workflows and Reports.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a FranConnect object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
FranConnect
Leads (Franchise Development)
Freshsales
Lead
1:1FranConnect Leads from the Sky Develop module map directly to Freshsales Lead records. We preserve Lead Status, Lead Source Category and Detail, Owner assignment, and any custom lead properties. Drip campaign membership status migrates as a custom Lead field (e.g., campaign_membership_status__c) rather than as active campaign logic; the campaign sequence itself does not transfer. Email is used as the dedupe key during import.
FranConnect
Contacts
Freshsales
Contact
1:1FranConnect Contact records (franchisor staff and franchisee representatives) map to Freshsales Contacts with standard fields (Name, Email, Phone, Address) migrated directly. Custom contact properties are individually mapped to Freshsales custom fields. We resolve Contact-to-Lead deduplication by email to prevent duplicate records in the destination.
FranConnect
Units (Locations/Sites)
Freshsales
Account + custom fields
1:1FranConnect Unit records map to Freshsales Account records because Accounts natively support address, site/location type, and owner assignment. Unit-specific fields (unit status, opening date, lifecycle stage, reference dates for milestone tracking) are mapped to custom Account fields. Multi-unit hierarchies with parent-unit relationships are flattened into a top-level Account hierarchy using Freshsales' Account hierarchy feature.
FranConnect
Franchisees
Freshsales
Contact + Account
1:manyFranConnect Franchisee records (individual or entity operating a unit) require a split. The entity-level data (company name, ownership structure, agreement details) maps to a Freshsales Account. The individual contact data (primary representative, email, phone) maps to a Contact linked to that Account via a lookup. Territory and exclusivity flags are stored as custom fields on the Account. This split requires up-front value mapping for any franchisee type codes used in FranConnect.
FranConnect
Territories
Freshsales
Account custom fields + custom object
lossyFranConnect Territory records define geographic boundaries tied to franchise agreements. We map territory name, exclusivity flag, and associated unit count to a custom Territory custom object or to custom fields on the linked Account. Polygon or coordinate data is stored as a text field (WKT or GeoJSON string) where Freshsales' standard address fields do not capture geographic precision. The customer decides on the territory representation approach during scoping.
FranConnect
Tasks (Checklists)
Freshsales
Task
1:1FranConnect Tasks and operational checklists (used for unit opening procedures, compliance SOPs, and site audit checklists) migrate to Freshsales Task records. Task Group names, mandatory/optional flags, and reminder schedules migrate as custom Task fields. Dependencies between tasks are documented but not recreated as automation in Freshsales since Freshsales Workflows cannot natively model multi-step task dependencies without custom development. Checklist item completion status migrates as a custom Task field.
FranConnect
Site Visits
Freshsales
Task or custom object
1:1Site Visit records (inspections, audits, compliance visits) map to Freshsales Tasks with a custom Task record type (Site Visit) where visit type, scoring data, and response analysis are stored as custom fields. If the visit records carry structured inspection data with multiple line items, we evaluate a custom Site_Visit__c object with child Inspection_Item__c records. Audit charts and rendered visualizations do not migrate as files; the underlying visit data migrates as structured records.
FranConnect
Royalty Manager Records
Freshsales
Custom Royalty object
lossyFranConnect Royalty Manager stores invoices, payments, and royalty calculations tied to Units and Franchisee agreements. We extract the financial ledger entries and map them to a custom Royalty_Record__c object with fields for invoice_id, payment_date, amount, unit_id (lookup to Account), and franchisee_id (lookup to Account or Contact). Royalty calculation logic does not migrate because it is franchise-specific; the customer configures any calculation rules in Freshsales custom fields or a connected ERP.
FranConnect
Training Records
Freshsales
Custom Training object
1:1Training module records (learning completion, certifications, course progress) migrate to a custom Training_Record__c object linked to the Contact or Account representing the franchisee employee. Quiz scores and LMS-specific metadata are stored as custom fields. Course hierarchy and curriculum logic do not migrate; these are rebuilt in Freshsales as custom fields or as a separate LMS if required.
FranConnect
Documents
Freshsales
Notes + URL reference
1:1FranConnect documents linked to Leads, Units, Franchisees, and Tasks are migrated as Freshsales Notes with the document URL stored in the Note body or a custom URL field. File binary transfers are not handled as part of the standard migration scope; we recommend FranConnect's document storage remain accessible for a transition period or that the customer configure a linked document management system post-migration.
| FranConnect | Freshsales | Compatibility | |
|---|---|---|---|
| Leads (Franchise Development) | Lead1:1 | Fully supported | |
| Contacts | Contact1:1 | Fully supported | |
| Units (Locations/Sites) | Account + custom fields1:1 | Mapping required | |
| Franchisees | Contact + Account1:many | Mapping required | |
| Territories | Account custom fields + custom objectlossy | Mapping required | |
| Tasks (Checklists) | Task1:1 | Mapping required | |
| Site Visits | Task or custom object1:1 | Mapping required | |
| Royalty Manager Records | Custom Royalty objectlossy | Mapping required | |
| Training Records | Custom Training object1:1 | Mapping required | |
| Documents | Notes + URL reference1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
FranConnect gotchas
API access token expires in 12 hours with 30-day refresh window
Rate limit of 73,000 requests per hour per tenant and user
CSV import enforces strict date and character formatting
Not all modules have documented REST API endpoints
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and export plan
We audit the FranConnect tenant for modules in scope (Develop, Location, Operate, Financials), active REST API endpoints, and CSV export requirements. We identify which modules have API access and which require the CSV export wizard, and we design a multi-pass export plan to handle the 5,000-record ceiling. We also confirm the Freshsales destination tier and verify custom object entitlements before designing the target schema.
Schema design and custom object configuration
We design the Freshsales destination schema in a Sandbox org. This includes creating custom objects (Territory__c, Royalty_Record__c, Training_Record__c, Site_Visit__c as appropriate), custom fields on standard objects (Unit status, territory flags, lifecycle stage timestamps), and Record Types for Task objects to distinguish operational checklists from site visits. We validate the schema with a test import before the production migration begins.
Data extraction and transformation
We extract data from FranConnect via the REST API for modules with documented endpoints (Leads, Contacts, Units) and via CSV exports for modules requiring the wizard (Royalty Manager, Training, Site Visits). All date fields are pre-formatted to MM/DD/YYYY per FranConnect's strict import validator. We apply value mapping for franchisee type codes, unit lifecycle stages, and territory flags, and we flag any records with missing required lookups for customer resolution before load.
Sandbox migration and reconciliation
We run a full migration into the Freshsales Sandbox using production-equivalent record volume. The customer reconciles record counts across all objects, spot-checks 25-50 records against FranConnect source data, and approves the schema and mapping before production cutover. Any missing fields, incorrect lookups, or data quality issues are corrected in this phase.
Production migration in dependency order
We run the production migration in dependency order: custom objects first (Territory__c, Royalty_Record__c), then standard Accounts (from Units), Contacts (from Franchisees), Leads (from Develop), Tasks (from Operate checklists), and finally activity history where applicable. Each phase emits a row-count reconciliation report before the next begins. We handle the 12-hour OAuth token expiry by scheduling refreshes between phases.
Cutover, validation, and automation handoff
We freeze FranConnect writes during cutover, run a final delta migration of any records modified during the window, then enable Freshsales as the system of record. We deliver a written inventory of FranConnect Workflows, drip campaign logic, and analytics reports that require rebuild in Freshsales Workflows and Reports. We support a one-week hypercare window for reconciliation issues and do not rebuild automations as part of the standard migration scope.
Platform deep dives
FranConnect
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across FranConnect and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
FranConnect: Not publicly documented.
Data volume sensitivity
FranConnect exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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