Migrate your Agillic data
Nordic omnichannel marketing automation platform built around a fully customisable recipient data model, with strong GDPR compliance and real-time activation across email, SMS, push, print, and paid media.
In its favor
Why people choose Agillic
The signal that keeps Agillic on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Nordic-based platform with native GDPR compliance and annual independent security audits, trusted by clients like Matas for marketing operations in regulated European markets.
Fully customisable data model lets each client define their own recipient schema and custom fields without platform constraints, ideal for complex loyalty or subscription use cases.
Real-time two-way synchronisation with Google and Meta for audience activation and suppression, enabling precise paid media targeting from first-party CRM data.
Activity Export with Flow Execution ID enables complete customer journey reconstruction across email, SMS, push, and events for accurate attribution analysis.
Built-in staging and production environments allow safe campaign testing before any workflow goes live, reducing configuration errors in production.
Rate limits and API quotas are not publicly documented, creating uncertainty for teams planning large-scale data migrations or integrations.
The platform's heavy reliance on developer configuration for data synchronisation, custom flow elements, and content templates means marketing teams without technical support encounter bottlenecks.
Complex workflow logic built by developers becomes difficult for non-technical marketers to modify independently, limiting operational agility.
Exporting Activity data requires external analysis tools; Agillic itself lacks built-in advanced analytics dashboards for post-campaign insight generation.
Reasons to switch
Why people leave Agillic
The recurring reasons buyers give for replacing Agillic. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Agillic fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Agillic pricing overview
Agillic starts at $16 per user per month on the Standard plan. Professional and Enterprise tiers are not publicly priced — custom quotes are issued based on recipient volume, channel requirements, and SLA needs. All plans include GDPR compliance and access to staging and production environments.
Standard
Tier 1 of 3
$16.00/user/month
What's included
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What gets migrated
Agillic object support
Object-by-object support for Agillic migrations. Per-pair details surface during scoping.
Recipients
Fully supportedRecipients is the primary person entity in Agillic. We export all standard fields (email, name, contact details) plus every custom recipient property defined in the client's schema. The schema is fully custom so we enumerate all fields during discovery before mapping.
Recipients Export
Fully supportedThe Recipients Export feature generates a snapshot file of all recipient records and their current field values. We use this as a baseline for full-contact migrations, then reconcile against API data for real-time accuracy.
Activity Logs
Fully supportedEvery send, open, click, bounce, SMS delivery, and event trigger is stored as an Activity record with a timestamp, recipient ID, and Flow Execution ID. We export Activity data per channel per date range to reconstruct engagement histories.
Activity Export
Fully supportedAgillic's Activity Export bundles all events for a given date range across channels into a structured file. We schedule exports spanning the customer's entire history, including Flow Execution IDs for journey reconstruction.
Flows
Mapping requiredFlows are Agillic's campaign automation logic — essentially triggered workflows across channels. We export flow definitions as configuration records but Flows are tightly coupled to Agillic's execution engine; recreating equivalent automation in a destination platform requires workflow redesign.
Global Data Tables
Mapping requiredGlobal Data Tables are custom relational data structures referenced within Flows. We export table schemas and all row data, then map to equivalent custom objects or lookup tables in the destination platform.
Reusable Content Blocks
Mapping requiredContent Blocks are modular HTML/text fragments used across multiple templates. We export block content and metadata; recombination in a destination CMS or email platform requires content refactoring.
Profiles
Fully supportedAgillic Profiles aggregate all known data about a recipient across touchpoints. We treat Profile data as equivalent to the Recipient record with enriched attributes pulled from Activity and custom data.
Audience Data (Google/Meta)
Mapping requiredAgillic can export micro-audience segments to Google and Meta in real time. We capture audience definitions and membership logic to recreate equivalent segments in the destination paid media activation layer.
Templates
Mapping requiredTemplates define layout and dynamic content fields for email, SMS, print, and push channels. We export template content and field mappings; HTML-based templates require conversion to the destination platform's template format.
Flow Execution ID
Fully supportedThe Flow Execution ID uniquely identifies each campaign trigger instance and is appended to Activity Exports when enabled. We preserve this ID to allow matching activity records back to specific workflow runs during migration validation.
Export Settings
Mapping requiredExport Settings control file format (delimiter, extension, date format, timestamp format). We document the client's current export format configuration so we can match the destination's import requirements.
| Object | Support | Notes |
|---|---|---|
| Recipients | Fully supported | Recipients is the primary person entity in Agillic. We export all standard fields (email, name, contact details) plus every custom recipient property defined in the client's schema. The schema is fully custom so we enumerate all fields during discovery before mapping. |
| Recipients Export | Fully supported | The Recipients Export feature generates a snapshot file of all recipient records and their current field values. We use this as a baseline for full-contact migrations, then reconcile against API data for real-time accuracy. |
| Activity Logs | Fully supported | Every send, open, click, bounce, SMS delivery, and event trigger is stored as an Activity record with a timestamp, recipient ID, and Flow Execution ID. We export Activity data per channel per date range to reconstruct engagement histories. |
| Activity Export | Fully supported | Agillic's Activity Export bundles all events for a given date range across channels into a structured file. We schedule exports spanning the customer's entire history, including Flow Execution IDs for journey reconstruction. |
| Flows | Mapping required | Flows are Agillic's campaign automation logic — essentially triggered workflows across channels. We export flow definitions as configuration records but Flows are tightly coupled to Agillic's execution engine; recreating equivalent automation in a destination platform requires workflow redesign. |
| Global Data Tables | Mapping required | Global Data Tables are custom relational data structures referenced within Flows. We export table schemas and all row data, then map to equivalent custom objects or lookup tables in the destination platform. |
| Reusable Content Blocks | Mapping required | Content Blocks are modular HTML/text fragments used across multiple templates. We export block content and metadata; recombination in a destination CMS or email platform requires content refactoring. |
| Profiles | Fully supported | Agillic Profiles aggregate all known data about a recipient across touchpoints. We treat Profile data as equivalent to the Recipient record with enriched attributes pulled from Activity and custom data. |
| Audience Data (Google/Meta) | Mapping required | Agillic can export micro-audience segments to Google and Meta in real time. We capture audience definitions and membership logic to recreate equivalent segments in the destination paid media activation layer. |
| Templates | Mapping required | Templates define layout and dynamic content fields for email, SMS, print, and push channels. We export template content and field mappings; HTML-based templates require conversion to the destination platform's template format. |
| Flow Execution ID | Fully supported | The Flow Execution ID uniquely identifies each campaign trigger instance and is appended to Activity Exports when enabled. We preserve this ID to allow matching activity records back to specific workflow runs during migration validation. |
| Export Settings | Mapping required | Export Settings control file format (delimiter, extension, date format, timestamp format). We document the client's current export format configuration so we can match the destination's import requirements. |
Gotchas
What to watch for in Agillic migrations
Issues we've hit on past Agillic migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Undocumented API rate limits complicate bulk migration planning
Fully custom schema requires mandatory field enumeration during discovery
Flows are not exportable as portable workflow definitions
Activity Export requires explicit Flow Execution ID enablement
| Severity | Issue |
|---|---|
| High | Undocumented API rate limits complicate bulk migration planning |
| High | Fully custom schema requires mandatory field enumeration during discovery |
| Medium | Flows are not exportable as portable workflow definitions |
| Medium | Activity Export requires explicit Flow Execution ID enablement |
Leaving Agillic?
Where Agillic customers move next
12 destinations Agillic can migrate to.
How a Agillic migration works
Four steps, Agillic-specific
Connect
API key into Agillic. Scopes limited to read-only on the data we move.
Map
We translate Agillic-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Agillic quirks before production.
Migrate
Full migration with Agillic rate-limit handling. Rollback available throughout.
FAQ
Agillic migration FAQ
Answers to the questions buyers ask most during Agillic migration scoping. Not seeing yours? Book a call.
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