CRM

Migrate your Agillic data

Nordic omnichannel marketing automation platform built around a fully customisable recipient data model, with strong GDPR compliance and real-time activation across email, SMS, push, print, and paid media.

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In its favor

Why people choose Agillic

The signal that keeps Agillic on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Nordic-based platform with native GDPR compliance and annual independent security audits, trusted by clients like Matas for marketing operations in regulated European markets.

Fully customisable data model lets each client define their own recipient schema and custom fields without platform constraints, ideal for complex loyalty or subscription use cases.

Real-time two-way synchronisation with Google and Meta for audience activation and suppression, enabling precise paid media targeting from first-party CRM data.

Activity Export with Flow Execution ID enables complete customer journey reconstruction across email, SMS, push, and events for accurate attribution analysis.

Built-in staging and production environments allow safe campaign testing before any workflow goes live, reducing configuration errors in production.

Rate limits and API quotas are not publicly documented, creating uncertainty for teams planning large-scale data migrations or integrations.

The platform's heavy reliance on developer configuration for data synchronisation, custom flow elements, and content templates means marketing teams without technical support encounter bottlenecks.

Complex workflow logic built by developers becomes difficult for non-technical marketers to modify independently, limiting operational agility.

Exporting Activity data requires external analysis tools; Agillic itself lacks built-in advanced analytics dashboards for post-campaign insight generation.

Reasons to switch

Why people leave Agillic

The recurring reasons buyers give for replacing Agillic. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Agillic fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Fully customisable recipient schema with no fixed field constraints.Native omnichannel support: email, SMS, push, print, paid media, and point-of-sale.GDPR compliance built-in with annual independent security audits.Staging and production separation for safe campaign testing.Real-time audience activation to Google and Meta.

Weaknesses

API rate limits are not publicly documented, complicating migration planning.Heavy developer dependency for data sync, custom flows, and content templates.No built-in advanced analytics — requires external BI tools for activity analysis.Workflows (Flows) are tightly coupled to Agillic's execution engine, making cross-platform migration requires reimplementation.

Where it works

Mid-to-large Nordic and European enterprises operating in GDPR-regulated industries where native compliance audits and data residency provide contractual reassurance to legal and privacy teams.Companies with complex, non-standard data structures such as loyalty programs, subscription tiers, or multi-entity B2B relationships that require fully customisable recipient schemas without platform field constraints.Marketing operations teams with dedicated developer resources who can configure data synchronisation, custom flow elements, and content templates independently of the marketing UI.Omnichannel marketers running coordinated campaigns across email, SMS, push, print, and paid media simultaneously, with a need for unified customer journey timelines tied to Flow Execution IDs.Organisations that already have external BI or data warehouse tooling in place and primarily need Agillic as a first-party data activation layer for Google and Meta audiences rather than as an analytics destination.

Where it struggles

Small or solo marketing teams without developer support, where the platform's requirement for technical configuration of data sync, flows, and templates creates operational bottlenecks.Organisations that expect built-in campaign analytics dashboards or post-send performance insights within Agillic itself, as the platform requires external BI tools to analyse exported activity data.Teams planning large-scale data migrations or high-volume API integrations without publicly documented rate limits, making capacity planning and timeline estimation difficult.Non-technical marketers who inherit complex workflow logic built by developers, as modifying Agillic Flows without developer assistance is often impractical and carries risk of breaking campaign logic.Companies evaluating cross-platform portability, since Flows and workflow logic are tightly coupled to Agillic's execution engine and cannot be directly migrated to alternative marketing automation platforms.

Pricing tiers

Agillic pricing overview

Agillic starts at $16 per user per month on the Standard plan. Professional and Enterprise tiers are not publicly priced — custom quotes are issued based on recipient volume, channel requirements, and SLA needs. All plans include GDPR compliance and access to staging and production environments.

Standard

Tier 1 of 3

$16.00/user/month

What's included

Core recipient management and segmentationEmail and SMS campaign creationBasic automation flowsStandard integrations (Google, Meta)GDPR-compliant data storageEmail and chat support

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Pricing is informational. FlitStack AI does not bill on Agillic's schedule — see our quote-based pricing →

What gets migrated

Agillic object support

Object-by-object support for Agillic migrations. Per-pair details surface during scoping.

Recipients

Fully supported

Recipients is the primary person entity in Agillic. We export all standard fields (email, name, contact details) plus every custom recipient property defined in the client's schema. The schema is fully custom so we enumerate all fields during discovery before mapping.

Recipients Export

Fully supported

The Recipients Export feature generates a snapshot file of all recipient records and their current field values. We use this as a baseline for full-contact migrations, then reconcile against API data for real-time accuracy.

Activity Logs

Fully supported

Every send, open, click, bounce, SMS delivery, and event trigger is stored as an Activity record with a timestamp, recipient ID, and Flow Execution ID. We export Activity data per channel per date range to reconstruct engagement histories.

Activity Export

Fully supported

Agillic's Activity Export bundles all events for a given date range across channels into a structured file. We schedule exports spanning the customer's entire history, including Flow Execution IDs for journey reconstruction.

Flows

Mapping required

Flows are Agillic's campaign automation logic — essentially triggered workflows across channels. We export flow definitions as configuration records but Flows are tightly coupled to Agillic's execution engine; recreating equivalent automation in a destination platform requires workflow redesign.

Global Data Tables

Mapping required

Global Data Tables are custom relational data structures referenced within Flows. We export table schemas and all row data, then map to equivalent custom objects or lookup tables in the destination platform.

Reusable Content Blocks

Mapping required

Content Blocks are modular HTML/text fragments used across multiple templates. We export block content and metadata; recombination in a destination CMS or email platform requires content refactoring.

Profiles

Fully supported

Agillic Profiles aggregate all known data about a recipient across touchpoints. We treat Profile data as equivalent to the Recipient record with enriched attributes pulled from Activity and custom data.

Audience Data (Google/Meta)

Mapping required

Agillic can export micro-audience segments to Google and Meta in real time. We capture audience definitions and membership logic to recreate equivalent segments in the destination paid media activation layer.

Templates

Mapping required

Templates define layout and dynamic content fields for email, SMS, print, and push channels. We export template content and field mappings; HTML-based templates require conversion to the destination platform's template format.

Flow Execution ID

Fully supported

The Flow Execution ID uniquely identifies each campaign trigger instance and is appended to Activity Exports when enabled. We preserve this ID to allow matching activity records back to specific workflow runs during migration validation.

Export Settings

Mapping required

Export Settings control file format (delimiter, extension, date format, timestamp format). We document the client's current export format configuration so we can match the destination's import requirements.

Gotchas

What to watch for in Agillic migrations

Issues we've hit on past Agillic migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Undocumented API rate limits complicate bulk migration planning

High

Fully custom schema requires mandatory field enumeration during discovery

Medium

Flows are not exportable as portable workflow definitions

Medium

Activity Export requires explicit Flow Execution ID enablement

How a Agillic migration works

Four steps, Agillic-specific

Connect

API key into Agillic. Scopes limited to read-only on the data we move.

Map

We translate Agillic-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Agillic quirks before production.

Migrate

Full migration with Agillic rate-limit handling. Rollback available throughout.

FAQ

Agillic migration FAQ

Answers to the questions buyers ask most during Agillic migration scoping. Not seeing yours? Book a call.

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Most Agillic migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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