CRM migration
Field-level mapping, validation, and rollback between Advantage HITS and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Advantage HITS
Source
Freshsales
Destination
Compatibility
10 of 12
objects map 1:1 between Advantage HITS and Freshsales.
Complexity
CModerate
Timeline
2-3 weeks
Overview
Moving from Advantage HITS to Freshsales is a platform migration that must overcome a fundamental asymmetry: Advantage HITS does not publish a documented REST or GraphQL API for reading contact, deal, or activity records, while Freshsales exposes a structured CRM data model (Contacts, Accounts, Deals, Activities) through CSV import and REST API. We extract source data via authenticated web session using the UI schema as the record structure, then stage it for Freshsales bulk import. Pipeline stages require explicit crosswalk mapping because Advantage HITS stores stage names as free-text rather than enumerated IDs, and any bespoke custom objects built in the Advantage HITS UI are not programmatically enumerable and cannot migrate. We deliver a written inventory of active automations and reporting sources for the customer to rebuild and validate post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Advantage HITS object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Advantage HITS
Contact
Freshsales
Contact
1:1Standard Contact records from Advantage HITS map directly to Freshsales Contact. All standard fields (name, email, phone, title) migrate via CSV import. Custom contact properties enumerated from the Advantage HITS field metadata panel migrate as Freshsales custom fields, preserving the source field type (text, number, date, dropdown). We set the original creation timestamp as a custom field since Freshsales import defaults to import-time creation date.
Advantage HITS
Company
Freshsales
Account
1:1Advantage HITS Company records map to Freshsales Account. Address, industry, and description fields migrate to the corresponding Account fields. Account Name serves as the dedupe key during import. We resolve the mapping before any Contact import so that the parent Account reference is satisfied at Contact insert time.
Advantage HITS
Deal
Freshsales
Deal
1:1Advantage HITS Deal records map to Freshsales Deal. Deal name, value, owner, and close date migrate directly. Pipeline stage mapping requires explicit crosswalk resolution because Advantage HITS stores stage names as free-text. Each deal's stage is resolved to the matching Freshsales pipeline stage by name after the pipeline definition is exported from the source.
Advantage HITS
Pipeline
Freshsales
Deal Pipeline
lossyAdvantage HITS pipeline definitions export separately from deal records. We export the full pipeline structure including stage names, stage order, and any win/loss stage flags. Freshsales pipelines are pre-created in the destination account before deal import begins, with stage names and probabilities configured to match the source definition. If a deal references a stage name that does not exist in the destination pipeline, we flag it for manual resolution.
Advantage HITS
Activity: Email
Freshsales
Emails (Activity)
1:1Email activity logs associated with contacts or deals migrate as Freshsales Email records attached to the parent Contact or Deal. Subject, body text, timestamp, and sender/recipient information map directly. Activity ordering is preserved by setting the original timestamp on the Freshsales record.
Advantage HITS
Activity: Call
Freshsales
Calls (Activity)
1:1Call activity records migrate to Freshsales Call records linked to the parent Contact or Deal. Call duration, disposition, and timestamp migrate to the corresponding Freshsales Call fields. Any call notes associated with the record migrate as part of the call body.
Advantage HITS
Activity: Meeting
Freshsales
Tasks (Meeting type)
1:1Meeting records from Advantage HITS map to Freshsales Tasks with a meeting type indicator. Start time, end time, location, and attendee information migrate to the Freshsales task fields. We preserve the original timestamp for ordering in the activity timeline.
Advantage HITS
Activity: Task
Freshsales
Tasks
1:1Task activity records migrate to Freshsales Tasks. Status (completed, open, overdue), priority, due date, and description migrate directly. Owner assignment resolves via the User mapping table by email.
Advantage HITS
Activity: Note
Freshsales
Notes
1:1Note records associated with contacts, companies, or deals migrate to Freshsales Notes attached to the parent record. Rich text formatting preserves where the source format is convertible. Notes without a parent record are attached to the associated Contact.
Advantage HITS
Custom Fields
Freshsales
Custom Fields
lossyUser-defined fields on Contacts, Companies, or Deals are enumerated from the Advantage HITS field metadata panel during discovery. We create matching Freshsales custom fields of equivalent type (text, number, date, dropdown) before data import, then map values during the import phase. Dropdown custom fields require the picklist values to be pre-created in Freshsales before import runs.
Advantage HITS
Tag
Freshsales
Tag
1:1Tags applied to contacts, companies, or deals export as a per-record list. We expand these into individual tag assignments in Freshsales. If the destination account has tagging limits on the selected plan, tags exceeding capacity are appended as a comma-separated custom field value on the record.
Advantage HITS
User
Freshsales
User
1:1Advantage HITS user accounts export with name, email, role, and active/inactive status. Owner assignments on Contacts, Companies, Deals, and Activities remap to Freshsales Users by email match. Inactive users in the source are provisioned as inactive users in Freshsales to preserve assignment history without sending notifications.
| Advantage HITS | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipelinelossy | Fully supported | |
| Activity: Email | Emails (Activity)1:1 | Fully supported | |
| Activity: Call | Calls (Activity)1:1 | Fully supported | |
| Activity: Meeting | Tasks (Meeting type)1:1 | Fully supported | |
| Activity: Task | Tasks1:1 | Fully supported | |
| Activity: Note | Notes1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Tag | Tag1:1 | Fully supported | |
| User | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Advantage HITS gotchas
No documented public API endpoint for data export
Pipeline stage names are free-text fields
Attachment storage paths are not directly exportable
Dual reporting source architecture
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and extraction planning
We audit the Advantage HITS account through an authenticated session, enumerating all object types present (Contacts, Companies, Deals, Pipelines, Activities, Custom Fields, Tags, Attachments, and Users). We document the pipeline definitions including stage names and order, and we identify any custom objects or user-defined fields. We coordinate with the customer to establish session credentials and extraction windows that avoid disrupting active sales users during business hours. The discovery output is a written migration scope with record counts per object and a confirmed extraction sequence.
Freshsales schema preparation
We pre-create the Freshsales account structure before any data import. This includes creating all required pipelines and pipeline stages (matched to the Advantage HITS stage names by name), creating custom fields with type-matched Freshsales field types, pre-populating picklist values for any dropdown custom fields, and provisioning user accounts for every Advantage HITS owner referenced on migrating records. The Freshsales admin creates users manually or via bulk CSV; we validate the email match between source owner and destination user before proceeding to record import.
Data extraction via authenticated session
We extract records from Advantage HITS using authenticated web session access, structured to match the UI field layout as the schema. Extraction runs in batches to avoid session timeout, with each batch validated for completeness before the next begins. Attachments download with their original filenames preserved. Any records where the full field set cannot be extracted (due to UI pagination limits, custom object references, or session errors) are flagged and reported to the customer. The extracted data is staged as CSV files organized by object type, ready for Freshsales import.
Stage crosswalk and data transformation
We apply the pipeline stage crosswalk to all deal records, mapping each Advantage HITS free-text stage name to the corresponding Freshsales pipeline stage by name. Any deals referencing stage names that do not have a Freshsales equivalent are flagged in the transformation report. Custom field values pass through with type conversion (text to text, date to date, number to number). Tags are expanded from comma-separated per-record lists into individual tag assignment rows. Owner email references are resolved against the User mapping table, with unresolved owners routed to a reconciliation queue for the customer's admin.
Sandbox import validation
We run a test import into a Freshsales trial or sandbox account using a representative data sample (typically 10-20% of total records per object) before running the full production import. This validates the CSV column mapping, picklist value coverage, pipeline stage assignment, and attachment re-upload. The customer reconciles record counts and spot-checks field values against the source. Mapping corrections identified during sandbox import are applied to the production import specification before the full cutover begins.
Production cutover and delta sync
We run the full production import in dependency order: Users and Accounts first (no dependencies), then Contacts (with AccountId resolved), then Deals (with AccountId, OwnerId, and Stage resolved), then Activities and Notes. Attachments upload in parallel with record import where possible. After the initial load, we run a delta sync to capture any records modified in Advantage HITS during the migration window. We deliver a written automation and report inventory documenting any Advantage HITS automations, sequences, and reporting sources that require rebuild or reconfiguration in Freshsales. Hypercare support covers reconciliation issues reported within one week of cutover.
Platform deep dives
Advantage HITS
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Advantage HITS and Freshsales.
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Advantage HITS: Not publicly documented.
Data volume sensitivity
Advantage HITS doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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