Migrate your Thryv data
All-in-one CRM and marketing automation platform for service-based small businesses, bundling scheduling, payments, and reputation management. Many customers feel locked in once their data and workflows are deeply embedded.
In its favor
Why people choose Thryv
The signal that keeps Thryv on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
All-in-one consolidation appeals to small businesses tired of managing separate CRM, scheduling, and payment tools, especially in home services and wellness industries.
Industry-specific templates for legal, healthcare, automotive, and beauty verticals reduce setup time for businesses serving those markets.
Built-in reputation management and online listing tools attract service businesses that rely heavily on local search visibility.
The Keap tier adds full invoicing, automation workflows, and text/voice communications, giving service businesses a complete practice management tool.
Trusted brand with 50,000+ customers and public company backing reassures small business owners about long-term stability.
Monthly costs of $255-$1,475 feel prohibitive for very small businesses or solopreneurs, especially when compared to free or low-cost CRM alternatives.
Steep learning curve and cluttered interface frustrate users who want simplicity over comprehensiveness.
Developers report poor API documentation and a shrinking developer community, making custom integrations difficult to maintain.
The XML-RPC API sunset forces customers with custom integrations to rebuild from scratch, pushing them toward platforms with better developer support.
Locked-in data architecture makes migration difficult — by the time businesses want to leave, their workflows and historical data are deeply embedded.
Reasons to switch
Why people leave Thryv
The recurring reasons buyers give for replacing Thryv. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Thryv fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Thryv pricing overview
Thryv offers tiered monthly plans ranging from approximately $255/month for marketing-only tools up to $1,475/month for full business management suites. The Thryv Marketing Center and Keap tiers represent the primary split between marketing-focused and full-CRM platforms. Custom enterprise pricing is available for larger deployments.
Thryv Marketing Center
Tier 1 of 4
$255/month
What's included
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What gets migrated
Thryv object support
Object-by-object support for Thryv migrations. Per-pair details surface during scoping.
Contacts (Clients)
Fully supportedThe primary contact object in Thryv. Standard fields (name, email, phone, address) are well-documented and migrate cleanly. We preserve all contact-level custom fields and tag assignments during extraction.
Companies
Fully supportedThryv uses a flat Company structure separate from Contacts. Company names, addresses, and custom fields are extracted and mapped to the destination's account or company object.
Opportunities (Deals)
Mapping requiredOpportunities are tied to contacts and have stages, values, and pipeline assignments. We preserve stage names and monetary values but flag any custom pipeline stages that require explicit mapping in the destination CRM.
Appointments
Mapping requiredBooking records carry date, time, duration, service type, and assignee. We map these to calendar events or encounters depending on the destination. Recurring appointment series may need flattening during migration.
Invoices
Mapping requiredInvoices contain line items, totals, payment status, and client associations. We extract full invoice records including hidden line item prices. Paid/unpaid status is preserved as a custom field in most destinations.
Tags (Client Tags)
Mapping requiredThryv's tagging system uses freeform tags on contact records. We convert these to structured dropdown or multi-select properties in the destination, which may require deduplication and normalization during the mapping phase.
Custom Fields
Mapping requiredCustom field limits vary by edition (100 for Pro, 150 for Max). All field types are supported in migration but require type-matching at the destination. Radio buttons, checkboxes, and drop-downs map to equivalent field types where available.
Automation Workflows
Not in this platformThryv's Automation Builder sequences are not exported via standard API. Workflow logic, triggers, and conditions cannot be migrated programmatically. Customers should rebuild automations in the destination or manually document key sequences before migration.
Email and SMS Logs
Mapping requiredCommunication history (sent emails, SMS threads, call logs) is accessible via API for Keap tier accounts. We extract the content and metadata and represent them as activity records or notes in the destination system.
Social Media Posts
Mapping requiredThryv Marketing Center manages social content. We extract post content, scheduling metadata, and performance metrics. Platform-native posts are not recreated — content is exported as a record for manual republishing.
Website Form Responses
Fully supportedForm submissions are stored as structured records with date, client name, contact info, and custom form fields. We export these as lead or contact records with all field data intact.
Users (Staff/Owners)
Mapping requiredThryv user records include name, email, and role. We map these to users or owners in the destination. Permission levels and access controls do not transfer and must be reconfigured manually.
| Object | Support | Notes |
|---|---|---|
| Contacts (Clients) | Fully supported | The primary contact object in Thryv. Standard fields (name, email, phone, address) are well-documented and migrate cleanly. We preserve all contact-level custom fields and tag assignments during extraction. |
| Companies | Fully supported | Thryv uses a flat Company structure separate from Contacts. Company names, addresses, and custom fields are extracted and mapped to the destination's account or company object. |
| Opportunities (Deals) | Mapping required | Opportunities are tied to contacts and have stages, values, and pipeline assignments. We preserve stage names and monetary values but flag any custom pipeline stages that require explicit mapping in the destination CRM. |
| Appointments | Mapping required | Booking records carry date, time, duration, service type, and assignee. We map these to calendar events or encounters depending on the destination. Recurring appointment series may need flattening during migration. |
| Invoices | Mapping required | Invoices contain line items, totals, payment status, and client associations. We extract full invoice records including hidden line item prices. Paid/unpaid status is preserved as a custom field in most destinations. |
| Tags (Client Tags) | Mapping required | Thryv's tagging system uses freeform tags on contact records. We convert these to structured dropdown or multi-select properties in the destination, which may require deduplication and normalization during the mapping phase. |
| Custom Fields | Mapping required | Custom field limits vary by edition (100 for Pro, 150 for Max). All field types are supported in migration but require type-matching at the destination. Radio buttons, checkboxes, and drop-downs map to equivalent field types where available. |
| Automation Workflows | Not in this platform | Thryv's Automation Builder sequences are not exported via standard API. Workflow logic, triggers, and conditions cannot be migrated programmatically. Customers should rebuild automations in the destination or manually document key sequences before migration. |
| Email and SMS Logs | Mapping required | Communication history (sent emails, SMS threads, call logs) is accessible via API for Keap tier accounts. We extract the content and metadata and represent them as activity records or notes in the destination system. |
| Social Media Posts | Mapping required | Thryv Marketing Center manages social content. We extract post content, scheduling metadata, and performance metrics. Platform-native posts are not recreated — content is exported as a record for manual republishing. |
| Website Form Responses | Fully supported | Form submissions are stored as structured records with date, client name, contact info, and custom form fields. We export these as lead or contact records with all field data intact. |
| Users (Staff/Owners) | Mapping required | Thryv user records include name, email, and role. We map these to users or owners in the destination. Permission levels and access controls do not transfer and must be reconfigured manually. |
Gotchas
What to watch for in Thryv migrations
Issues we've hit on past Thryv migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
XML-RPC API sunset breaks existing integrations
Custom field limits vary by edition and block installs
Automation workflows cannot be exported
Bounce rate limits affect email campaign recovery
ThryvPay payment processor lock-in
| Severity | Issue |
|---|---|
| High | XML-RPC API sunset breaks existing integrations |
| Medium | Custom field limits vary by edition and block installs |
| High | Automation workflows cannot be exported |
| Low | Bounce rate limits affect email campaign recovery |
| Medium | ThryvPay payment processor lock-in |
Leaving Thryv?
Where Thryv customers move next
12 destinations Thryv can migrate to.
How a Thryv migration works
Four steps, Thryv-specific
Connect
OAuth 2.0 and API key (REST v2) into Thryv. Scopes limited to read-only on the data we move.
Map
We translate Thryv-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Thryv quirks before production.
Migrate
Full migration with Thryv rate-limit handling. Rollback available throughout.
FAQ
Thryv migration FAQ
Answers to the questions buyers ask most during Thryv migration scoping. Not seeing yours? Book a call.
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