CRM migration

Migrate from Metis CRM to HubSpot

Field-level mapping, validation, and rollback between Metis CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Metis CRM logo

Metis CRM

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Metis CRM and HubSpot.

Complexity

BStandard

Timeline

5–10 business days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Metis CRM organizes around a professional-services data model: clients, people (contacts), opportunities (deals), jobs (projects), timesheets, and expenses. HubSpot organizes around a B2B sales model: contacts, companies, deals, tickets, and lifecycle stages. The core migration challenge is translating Metis's client-and-project structure into HubSpot's contact-and-deal structure without losing the relationship hierarchy or financial metadata stored in opportunities and jobs. We extract Metis data via its export UI (CSV for each core zone) and map each object to its HubSpot equivalent — clients become companies, people become contacts, opportunities become deals. Jobs are evaluated per record: service-type jobs map to HubSpot tickets, project-type jobs map to deals with custom fields carrying budget and scope. Timesheets and expenses land as custom properties or notes on the parent deal record. Owner resolution happens via email matching against HubSpot users. A delta-pickup window captures any records modified in Metis during the cutover window. We also preserve original creation timestamps and last‑modified dates on each record, storing them in HubSpot custom date properties to support historical reporting. During mapping, any unmapped field types are flagged for manual review, preventing silent data loss. For organizations with multiple pipelines, jobs are assigned to the appropriate pipeline based on type and budget, keeping deal segmentation clean. After the initial load, a validation script compares record counts and field populate rates between Metis and HubSpot, producing a mismatch report for correction. The delta‑pickup window stays open for a configurable period, allowing final Metis changes to be captured before go‑live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Metis CRM logo

Metis CRM

What's pushing teams away

  • Teams outgrow the platform when they need deeper marketing automation, advanced multi-pipeline reporting, or CRM features beyond basic sales pipeline management.
  • Lack of a documented public API limits integration options, forcing teams to manual exports or workarounds that become unsustainable at scale.
  • Project-heavy teams report that job costing and resourcing features are functional but lack the depth of dedicated project management tools.
  • Small teams report that pricing for multiple users adds up, especially when the feature set overlaps with cheaper standalone tools for specific use cases like time tracking.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Metis CRM objects map to HubSpot

Each row shows how a Metis CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Metis CRM

Client

maps to

HubSpot

Company

1:1
Fully supported

Metis clients map directly to HubSpot companies. Company name, domain, industry, and address fields translate cleanly. Metis client hierarchies (parent/child) map to HubSpot's parent company association via the parent_company_id field. Multi-client relationships need secondary company associations in HubSpot. During import, we validate that each company record includes a valid domain; any missing domains are flagged for manual entry before the final load.

Metis CRM

People

maps to

HubSpot

Contact

1:1
Fully supported

Metis people map to HubSpot contacts 1:1. First name, last name, email, phone, job title, and address fields translate directly. Each contact is linked to a primary company via the company field. Metis contact roles within opportunities map to HubSpot deal-to-contact associations.

Metis CRM

Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

Metis opportunities map to HubSpot deals. Deal name, amount, stage, close date, and owner translate directly. HubSpot deal amount is stored as a number field; Metis currency formatting is stripped during import. The opportunity stage (Lead, Proposal, Won, Lost) maps to a HubSpot deal stage value via value mapping.

Metis CRM

Job

maps to

HubSpot

Deal / Ticket

1:1
Fully supported

Jobs split based on type: project-oriented jobs map to HubSpot deals with custom fields for budget and scope; service/support jobs map to HubSpot tickets with the ticket status reflecting job stage. We surface this split decision in the migration plan before the first record moves.

Metis CRM

Job (budget/scope)

maps to

HubSpot

Deal (custom properties)

1:1
Fully supported

Job budget and estimated hours migrate as HubSpot deal custom properties (Job_Budget__c, Job_Estimated_Hours__c). Timesheet totals and expense totals also land as custom number fields on the associated deal so financial context is visible without opening the source system. These custom fields are created in HubSpot with the appropriate type (currency for budget, number for hours) and are included in the import template so values map automatically.

Metis CRM

Opportunity Stage

maps to

HubSpot

Deal Stage

1:1
Fully supported

Metis opportunity stages (Lead, Proposal, Negotiation, Won, Lost) map to HubSpot deal stages by value. Each stage probability is re-applied from HubSpot's stage settings. If Metis stages don't match HubSpot defaults, we create custom stage values in the target pipeline.

Metis CRM

Timesheet

maps to

HubSpot

Note / Custom Property

1:1
Fully supported

Timesheet data for each job lands as a note on the linked deal record with the original date, hours logged, and user. Aggregated totals (total hours per job) also populate a custom number field for reporting. We preserve the note format for audit continuity.

Metis CRM

Expense

maps to

HubSpot

Note / Custom Property

1:1
Fully supported

Metis expense records attach to jobs and carry description, amount, and date. Each expense migrates as a note on the parent deal with amount and date. The total expenses per job populates a custom currency field (Job_Expenses__c) so margin calculations are possible in HubSpot reports.

Metis CRM

Metis Owner

maps to

HubSpot

HubSpot Owner

1:1
Fully supported

Metis stores an owner on opportunities and jobs. We match Metis owner email against HubSpot user email to resolve OwnerId. Unmatched owners are flagged before migration — either invited to HubSpot or assigned to a fallback owner. No record lands without an owner assignment.

Metis CRM

Custom fields (client/people/opportunity)

maps to

HubSpot

HubSpot Custom Properties

1:1
Fully supported

Any Metis custom fields attached to clients, people, or opportunities require HubSpot custom properties created before import. We deliver a property-creation checklist based on the Metis export field list. Data types are matched: text → string, number → number, date → date, picklist → enumeration.

Metis CRM

Opportunity Report

maps to

HubSpot

HubSpot Deal Activity

1:1
Fully supported

Metis opportunity reports contain stage history and value changes over time. We preserve this as notes on the HubSpot deal with timestamps and stage names. Activity timeline reflects the historical progression for reporting continuity.

Metis CRM

Resourcing Report

maps to

HubSpot

HubSpot Deal Associations

1:1
Mapping required

Metis resourcing reports track which people are assigned to which jobs. This N:1 relationship has no direct HubSpot equivalent — we capture the assignment as a custom multi-select text property (Resource_Assignments__c) on the deal for reference, but full resourcing management requires HubSpot's native resource management features or a third-party integration. These assignments are stored as a comma‑separated list for quick reference and reporting.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Metis CRM logo

Metis CRM gotchas

High

No public API forces CSV-only migration paths

Medium

Receipt images exported as separate files outside the main CSV

Medium

Orphan time entries without a linked Job

Low

Xero-friendly export is a destination format, not a source object

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Jobs split to Deals and Tickets requires pre-migration planning

    Metis jobs cover both project tracking and service/ticket work. HubSpot has two separate objects for these: deals (pipeline revenue) and tickets (service requests). We cannot migrate all jobs to deals because that inflates the pipeline with non-revenue records. We evaluate each job record's metadata — whether it carries a budget, is tied to an opportunity, or is purely service-logging — to decide the split. This decision point is surfaced in the migration plan before the first record moves, and the split criteria are configurable based on your team structure.

  • Metis custom fields need HubSpot property creation before import

    Metis allows custom fields on clients, people, opportunities, and jobs. HubSpot requires custom properties to be created in portal settings before data imports. If you have more than 20 custom fields in Metis, the property creation checklist becomes a non-trivial pre-migration task. We deliver a field-level export from Metis showing all custom field names, data types, and record counts so your HubSpot admin can pre-create properties. Import errors from missing properties are avoidable but require upfront setup work.

  • Timesheet and expense data requires custom property or note strategy

    Metis timesheets and expenses are line-item records with dates, hours, amounts, and user assignments. HubSpot has no native timesheet or expense object. We attach timesheet and expense data as notes on the parent deal with original timestamps and amounts preserved. Financial totals (total hours, total expenses per job) populate custom number/currency fields for reporting. This preserves data for audit purposes but means full timesheet reporting requires a custom dashboard or a third-party resource management app in HubSpot.

  • Metis N:N contact-to-company relationships collapse to primary association

    Metis allows a person (contact) to be associated with multiple clients (companies) simultaneously. HubSpot's native model links a contact to a primary company with secondary associations available via HubSpot's associations feature. If a Metis contact has multiple client associations, we migrate the primary (most recently modified or most revenue-associated) as the primary company link and surface the others as secondary associations. This is not data loss — all associations are preserved — but the primary/secondary hierarchy differs from Metis's flat model.

  • HubSpot lifecycle_stage has no Metis equivalent — needs manual assignment strategy

    HubSpot's lifecycle_stage property (subscriber, lead, MQL, SQL, opportunity, customer, evangelist) is a core HubSpot concept with no direct equivalent in Metis. We cannot infer lifecycle stage from Metis data alone because Metis tracks opportunity status rather than contact progression. We set a default lifecycle value based on opportunity status: contacts with won deals land as 'customer', contacts with active deals land as 'opportunity', and contacts with no deal history default to 'lead'. Your team should plan whether this default is acceptable or whether you want to set lifecycle stages manually post-migration.

Migration approach

Six steps for a successful Metis CRM to HubSpot data migration

  1. Export Metis data zones and audit field inventory

    We pull CSV exports from each Metis core zone: Clients, People, Opportunities, Jobs, Timesheets, Expenses, and relevant reports. We audit field inventory across all exports to identify standard fields, custom fields, and data type issues (date formats, currency symbols, null values). This audit produces the field inventory document that drives the HubSpot property creation checklist. We also validate export completeness by comparing record counts against Metis’s internal totals, catching any missing zones before mapping begins.

  2. Create HubSpot custom properties and pipeline configuration

    Before any data moves, your HubSpot admin creates the custom properties we identified in the field audit: custom number fields for timesheet hours, custom currency fields for expenses and job budgets, custom text fields for Metis record IDs. We deliver a property-creation checklist with names, types, and descriptions. The target deal pipeline and stage values are also confirmed at this stage.

  3. Resolve owners and validate contact-company relationships

    We match Metis owner emails against HubSpot user emails to assign OwnerId. Any Metis owner without a HubSpot user account is flagged for your team to either create the HubSpot user or designate a fallback owner. We also validate that every Metis contact has a valid primary company link before migration — orphaned contacts without a company association get attached to a default 'Unassigned' company record in HubSpot.

  4. Run sample migration with field-level diff

    A representative slice migrates first — typically 200–500 records spanning clients, contacts, opportunities, and a few jobs. We generate a field-level diff comparing source Metis values against HubSpot destination values so you can verify custom property mapping, owner resolution, and job-to-deal versus job-to-ticket routing. No full run commits until you sign off on the diff. The diff report highlights missing fields, mismatched values, and any owner resolution failures, allowing your team to adjust mappings before the full load.

  5. Execute full migration with delta-pickup window

    The full dataset migrates to HubSpot: clients → companies, people → contacts, opportunities → deals, jobs → deals or tickets based on the split criteria. A delta-pickup window (typically 24–48 hours) captures any Metis records modified or created during the cutover. An audit log records every operation, and one-click rollback is available if reconciliation identifies unexpected gaps. Post‑migration, we run a validation query that compares record counts and key field totals between Metis and HubSpot, flagging any discrepancies for immediate remediation.

Platform deep dives

Context on both ends of the pair

Metis CRM logo

Metis CRM

Source

Strengths

  • Unified CRM, project management, and time tracking for professional services workflows
  • Per-zone CSV export capability gives clean data extraction points for migration
  • Client-centric data model with Opportunities, Jobs, People, and Timesheets as first-class objects
  • Resource management and resourcing reports for tracking team utilization across jobs
  • Affordable positioning for freelancers, agencies, and SMBs without enterprise overhead

Weaknesses

  • No documented public REST API — all migrations rely on CSV zone exports
  • No clear pricing page or published tier structure in available sources
  • Receipt images and attachments stored as separate files outside the primary data export
  • Resourcing reports are view exports, not transactional objects — underlying data must be reconstructed
  • Limited integrations compared to established CRM platforms
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Metis CRM and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Metis CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Metis CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Metis CRM to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Metis CRM to HubSpot data migrations

Answers to the questions buyers ask most during Metis CRM to HubSpot migration scoping. Not seeing yours? Book a call.

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Most Metis-to-HubSpot migrations complete in 5–10 business days for datasets under 25,000 total records across all Metis zones. Complex setups with 100,000+ records, extensive custom field inventories, or job-to-deal versus job-to-ticket routing decisions extend to 3–5 weeks. The longest planning step is the field audit and HubSpot property creation checklist — actual data migration runs faster once schema is confirmed.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Metis CRM.
Land in HubSpot, intact.

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