CRM migration
Field-level mapping, validation, and rollback between Marketing Creatio and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Marketing Creatio
Source
Twenty CRM
Destination
Compatibility
10 of 12
objects map 1:1 between Marketing Creatio and Twenty CRM.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Marketing Creatio to Twenty CRM is a platform model shift, not a direct replacement. Marketing Creatio is a per-seat enterprise platform with a BPM engine, omnichannel automation, and deep object relationships enforced via Lookup columns across Accounts, Contacts, Opportunities, and Cases. Twenty CRM is an open-source, self-hosted or cloud-hosted platform built on TypeScript, React, and NestJS with GraphQL, offering a metadata-driven data model where Custom Objects are created through an API call before any data import. We resolve Creatio's parent-child lookup dependencies during staging, create the destination schema in Twenty before loading records, and map engagement history (Tasks, Notes) to Twenty's Person and Company timelines. Creatio marketing automation triggers, BPM workflows, and campaign automation rules do not transfer; we deliver a written taxonomy of these objects so your admin rebuilds them in Twenty's permission and view system.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Marketing Creatio object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Marketing Creatio
Contact
Twenty CRM
Person
1:1Creatio Contacts migrate to Twenty CRM People. We map Name, Email, Phone, Job Title, and Address fields to their Twenty equivalents. The Creatio Contact-Account Lookup relationship (linking each Contact to a parent Account) migrates as a relation field on the Twenty Person record pointing to the migrated Company. Owner assignments from Creatio's UserId Lookup require the recipient User to exist in Twenty before import; we flag any Contact with an unmapped Owner for admin provisioning.
Marketing Creatio
Account
Twenty CRM
Company
1:1Creatio Accounts map to Twenty CRM Companies. The Account-Contact chain is preserved: we import Companies first, then resolve the Account ID on each Contact during the Person import phase. Account type, industry, annual revenue, and address fields map to their Twenty Company equivalents. Companies must load before any Contact import because the Person-Company relationship is required at insert time.
Marketing Creatio
Lead
Twenty CRM
Person (Lead context)
1:1Creatio Leads represent pre-conversion prospects and carry Status and ConversionDate fields. We map Leads to Twenty People records with a note flagging their pre-conversion status. The original Lead status value is preserved in a custom field on the Person for segmentation. If the customer requires a separate Lead concept in Twenty, we configure a Custom Object with status workflow during schema setup.
Marketing Creatio
Opportunity
Twenty CRM
Opportunity
1:1Creatio Opportunities map directly to Twenty Opportunities. Amount, Stage, Close Date, and Owner migrate as standard fields. The Opportunity-Account Lookup resolves to the migrated Company during staging. Stage values are configured as picklist options in Twenty before import. If Creatio Opportunity records reference a Product, we flag those for Custom Object or Product mapping scope.
Marketing Creatio
Case
Twenty CRM
Custom Object (Case)
1:1Creatio Cases are standard objects with Status, Priority, and Resolution fields linked to Contacts and Accounts. Twenty CRM does not ship a native Case object. We create a Custom Object named Case in Twenty via the /metadata API, define Status and Priority picklist fields, and import Case records with their Contact and Account lookups resolved to migrated Person and Company records.
Marketing Creatio
Order
Twenty CRM
Custom Object (Order)
1:1Creatio Orders are transactional records linked to Accounts, Contacts, and Products via Lookups. Twenty has no native Order object. We create a Custom Object named Order with Order Date, Total Amount, and Status fields via the /metadata API. Product references that lack a migrated Product counterpart are flagged as broken Lookups for admin review before Order import begins.
Marketing Creatio
Product
Twenty CRM
Custom Object (Product)
1:1Creatio Products define items sold and appear in Orders and Opportunities. We create a Product Custom Object in Twenty with Name, SKU, Unit Price, and Description fields. Product bundles are flagged for manual reconstruction in Twenty because bundle pricing logic does not transfer. If the customer does not use product-based selling, Products are archived rather than migrated.
Marketing Creatio
Custom Object
Twenty CRM
Custom Object
1:1Creatio custom objects are discovered via schema export or Creatio's Configuration section since there is no self-service discovery API. Each custom object schema is translated to Twenty's /metadata API call: we create the Object, then its Fields with type information (text, number, date, select, relation). Lookup columns from Creatio custom objects that reference standard objects are resolved to migrated record IDs in the staging layer before loading.
Marketing Creatio
Activity (Tasks, Events, Calls)
Twenty CRM
Task
1:1Creatio Activities including Tasks, Events, and Calls link to Contacts, Accounts, and Cases via Lookup. Twenty CRM represents all activity types as Task records. We map Creatio Tasks to Twenty Tasks with Subject, Due Date, Status, and Body fields. Creatio Events map as Tasks with a date range field. Creatio Call disposition and duration become custom Task fields. Each activity's parent record (Contact or Account) resolves to the migrated Person or Company during staging.
Marketing Creatio
Tag
Twenty CRM
Text Array Field
lossyCreatio tags are stored as comma-separated values or a dedicated Tag object depending on configuration. We extract tags as a custom text array field on each object. In Twenty, we create a multi-value text field on the relevant object via /metadata and import tag values as an array. The customer chooses at scoping whether tags apply to Person, Company, Opportunity, or all three.
Marketing Creatio
Attachment
Twenty CRM
Content (external store)
lossyFile attachments on Creatio Contacts, Accounts, Cases, and other records must be exported separately from the record data. We export attachments to a structured file store with a manifest linking each file to its parent record by ID. Post-import in Twenty, we re-link attachments by re-uploading via Twenty's attachment mechanism or documenting the file store location on each record's description field for manual re-attach if Twenty's attachment API does not support bulk re-link.
Marketing Creatio
User / Owner
Twenty CRM
Member
1:1Creatio assigns Owner (User) records to Opportunities, Cases, and other objects via UserId Lookup. We extract every distinct Owner referenced on migrating records and match by email against the Twenty workspace Members list. Members must be invited and active in Twenty before any Owner references can be mapped. Any Owner without a matching Twenty Member is placed in a reconciliation queue for the customer's admin to provision before that object's import phase begins.
| Marketing Creatio | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Account | Company1:1 | Fully supported | |
| Lead | Person (Lead context)1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Case | Custom Object (Case)1:1 | Fully supported | |
| Order | Custom Object (Order)1:1 | Fully supported | |
| Product | Custom Object (Product)1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Activity (Tasks, Events, Calls) | Task1:1 | Fully supported | |
| Tag | Text Array Fieldlossy | Fully supported | |
| Attachment | Content (external store)lossy | Fully supported | |
| User / Owner | Member1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Marketing Creatio gotchas
Excel batch export timeout limits large record sets
Custom object schema discovery requires manual specification
.NET 6 migration required for on-premise instances
Relationship integrity across Lookup columns is easily broken
Marketing automation triggers and tracking pixels do not transfer
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and schema inventory
We audit the source Marketing Creatio instance across custom objects, Lookup dependencies, pipeline configurations, active users, activity volume, and any product or order data. We pair this with a Twenty CRM workspace audit: verifying which standard objects exist, confirming the /metadata API access for custom object creation, and identifying any fields that must be created before import. The discovery output is a written migration scope with record counts, object dependency graph, and a list of fields to create in Twenty before staging begins.
Twenty schema setup via /metadata API
We create all required Custom Objects and custom fields in Twenty using the /metadata API before any data is staged. This includes creating Case, Order, and Product as Custom Objects, plus any missing standard fields on Person and Company (job title, department, phone type). We configure picklist values for Opportunity stage, Case status, and any other enumerated fields sourced from Creatio. Schema is validated in a staging workspace before production migration to catch missing field errors early.
Member provisioning and Owner reconciliation
We extract every distinct Owner referenced on Creatio Opportunities, Cases, Activities, and other records and match by email against the Twenty workspace Members list. Members must be invited and active in Twenty before Owner references can be mapped. Any Owner without a matching Twenty Member is placed in a reconciliation queue for the customer's admin to provision. Migration cannot proceed past this step because Owner references are required on most standard and custom object imports.
Data staging and relationship resolution
We extract data from Marketing Creatio in dependency order: Accounts first (to Companies), then Contacts (to People with Company relation resolved), Leads, Opportunities (with Company and Owner IDs remapped to Twenty values), Cases and Orders (with all parent Lookups resolved), Activities, and Custom Objects last. Creatio Lookup IDs are replaced with migrated Twenty IDs in the staging layer. We flag and deduplicate records during staging, and archive outdated Contacts with no activity in two or more years per migration best practice.
Production import in dependency order
We run production import in record-dependency order: Companies (from Accounts), People (from Contacts with Company relation established), Opportunities, Cases and Orders (with all parent Lookups satisfied), Activity history (Tasks), Custom Objects, and finally any remaining attachments or tags. Each phase emits a row-count reconciliation report before the next phase begins. We use Twenty's CSV import via Settings for standard objects and the /graphql mutation endpoint for custom object records.
Cutover, validation, and automation handoff
We coordinate a migration freeze window during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver a written inventory of every Creatio BPM workflow, marketing campaign, and automation trigger with its structure and recommended Twenty rebuild approach. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild Creatio workflows or automations as part of the migration scope; that is a separate engagement or internal admin task.
Platform deep dives
Marketing Creatio
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Marketing Creatio and Twenty CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Marketing Creatio: API call cap applies on the Growth plan — 10,000 calls per full user license per month. Enterprise and Unlimited plans have higher or unlimited ceilings. OData responses are capped at 20,000 lines; OData batch requests may include up to 100 sub-requests..
Data volume sensitivity
Marketing Creatio exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Marketing Creatio to Twenty CRM migration scoping. Not seeing yours? Book a call.
Walk through your Marketing Creatio to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Marketing Creatio
Other ways to arrive at Twenty CRM
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.