CRM migration
Field-level mapping, validation, and rollback between InTouch CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
InTouch CRM
Source
HubSpot
Destination
Compatibility
11 of 12
objects map 1:1 between InTouch CRM and HubSpot.
Complexity
CModerate
Timeline
24–72 hours
Overview
InTouch CRM stores contacts, companies, and deals in a flat object model with custom fields available at the Professional and Enterprise tiers. HubSpot separates contacts from leads via its lifecycle_stage property, supports multiple deal pipelines, and enforces a marketing-contact billing model. FlitStack AI pulls InTouch data via its export API, maps InTouch's contact fields to HubSpot's Contact object (creating custom properties for any InTouch custom fields that have no HubSpot native equivalent), resolves InTouch owners by email against HubSpot users, and routes InTouch contacts with multiple company associations into HubSpot's N:1 company-primary model. Workflows and automation rules do not transfer — those must be rebuilt in HubSpot's workflow engine. The migration runs in a sequenced order: companies first, then contacts with lifecycle stage mapping, then deals with pipeline-to-pipeline assignment. A 24–48h delta window captures any InTouch records modified during cutover. Sample migration with field-level diff precedes the full run so you verify lifecycle mapping and custom field placement before data commits.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a InTouch CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
InTouch CRM
Contact
HubSpot
Contact
1:1Direct map from InTouch Contact to HubSpot Contact. InTouch contact fields (firstname, lastname, email, phone, jobtitle, address, city, state, zip, country) map to HubSpot's default contact properties. Owner resolution uses email matching against HubSpot user email addresses. Any unmapped InTouch fields are flagged for custom property creation before migration.
InTouch CRM
Contact
HubSpot
Lead
1:manyInTouch contacts without a lifecycle-stage equivalent split to HubSpot Lead by default. If InTouch stores lead-status as a custom field, we route those records to HubSpot Lead and map the custom field value to HubSpot Lead Status. Contact records with confirmed customer status land as HubSpot Contact.
InTouch CRM
Company
HubSpot
Company
1:1InTouch Company maps to HubSpot Company. HubSpot supports company domain-based duplicate detection on import. Parent-child company hierarchies in InTouch map to HubSpot's parent company field. Multi-company associations per contact collapse to HubSpot's primary-company model, with secondary associations surfaced via HubSpot company associations.
InTouch CRM
Deal
HubSpot
Deal
1:1InTouch Deal maps to HubSpot Deal. HubSpot deal fields (dealname, amount, closedate, pipeline) map directly. InTouch deal stage names map to HubSpot deal stage values via a value-mapping table created during discovery. Deal owner resolves by email match to HubSpot user during migration.
InTouch CRM
Pipeline
HubSpot
Deal Pipeline
1:1InTouch's single pipeline model maps to one HubSpot Deal Pipeline. If InTouch stores pipeline as a custom field (common on lower tiers), we create a HubSpot Deal Pipeline and assign deals by that field value. Multi-pipeline InTouch setups create multiple HubSpot pipelines.
InTouch CRM
Pipeline Stage
HubSpot
Deal Stage
1:1InTouch deal stage values map to HubSpot deal stage values via a per-pipeline value map. Stage order, probability, and forecast category are re-applied based on HubSpot's stage configuration. Stage-entered timestamps preserved as custom datetime properties for reporting continuity.
InTouch CRM
Lifecycle Stage
HubSpot
lifecycle_stage (custom property)
1:1InTouch does not have a native lifecycle_stage property. If InTouch stores lead lifecycle or customer status as a custom field, we migrate it as a HubSpot custom pick-list property (lifecycle_stage__c) on Contact and set the correct values so HubSpot's lifecycle reporting and marketing automation trigger correctly.
InTouch CRM
Activity (Call, Email, Meeting, Note)
HubSpot
Call, Email, Meeting, Note
1:1InTouch engagement records map to HubSpot's native activity objects. Calls become HubSpot Calls, emails become Emails, meetings become Meetings, and notes become Notes. Original timestamps, owners, and parent-record links (contact, company, deal) are preserved. Activity associations are re-established during migration.
InTouch CRM
Custom Fields (Professional / Enterprise)
HubSpot
Custom Properties
1:1InTouch custom fields on Professional and Enterprise plans migrate as HubSpot custom properties. Field type is preserved (text, number, date, pick-list, checkbox). Pick-list values map via value-mapping tables. HubSpot property names use the InTouch field label converted to a URL-friendly slug if no native equivalent exists.
InTouch CRM
User / Owner
HubSpot
User (email match)
1:1InTouch owner IDs resolve to HubSpot users by email address lookup. Unmatched owners are flagged before migration — your team either creates the HubSpot user first or assigns their InTouch records to a fallback HubSpot owner. No record lands without a HubSpot owner assigned.
InTouch CRM
Attachment / File
HubSpot
Files
1:1InTouch file attachments on contacts, companies, or deals are downloaded and re-uploaded to HubSpot Files, linked to the appropriate HubSpot record. File size limits apply (HubSpot's 25MB per file). Inline images in notes are extracted and rehosted as HubSpot-hosted files.
InTouch CRM
Workflow / Automation
HubSpot
Workflow (not migrated)
1:1InTouch workflow rules (follow-up sequences, lead assignment logic, reminder triggers) do not migrate. HubSpot's workflow engine uses a different trigger-and-action model. We export InTouch workflow definitions as a structured reference document for your HubSpot admin to rebuild in HubSpot's workflow builder.
| InTouch CRM | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact | Lead1:many | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipeline1:1 | Fully supported | |
| Pipeline Stage | Deal Stage1:1 | Fully supported | |
| Lifecycle Stage | lifecycle_stage (custom property)1:1 | Fully supported | |
| Activity (Call, Email, Meeting, Note) | Call, Email, Meeting, Note1:1 | Fully supported | |
| Custom Fields (Professional / Enterprise) | Custom Properties1:1 | Fully supported | |
| User / Owner | User (email match)1:1 | Fully supported | |
| Attachment / File | Files1:1 | Fully supported | |
| Workflow / Automation | Workflow (not migrated)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
InTouch CRM gotchas
CSV-based import is the primary documented data path
Stage and pipeline label drift across customer instances
Limited custom-object surface
All-in-one bundling means multiple modules' data must be reconciled
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract InTouch data via API with discovery audit
FlitStack AI connects to InTouch via its API using scoped read access. We pull all contacts, companies, deals, activities, and custom field definitions. During extraction, we run a discovery audit: record counts per object, custom field inventory, owner list, and pipeline/stage configuration. InTouch API rate limits are respected automatically. The audit output becomes the migration plan baseline — no data moves until we know what we are working with.
Build HubSpot schema and value-mapping tables
Before any data lands, we create HubSpot custom properties for any InTouch custom fields without native equivalents, build value-mapping tables for pick-list fields (industry, deal stage, InTouch lifecycle status), and configure the deal pipeline and stage structure based on InTouch's pipeline configuration. If InTouch uses multiple pipelines, we create matching HubSpot pipelines. Owner resolution maps InTouch user emails to HubSpot user emails during this phase.
Run sample migration with field-level diff
A representative slice of InTouch data — typically 100–500 records spanning contacts, companies, deals, and a few activity records — migrates to a HubSpot sandbox. We generate a field-level diff between the source InTouch values and the HubSpot destination values so you can verify lifecycle stage mapping, company-primary resolution, pipeline-to-stage mapping, and owner resolution before the full run commits. You review and approve the diff before the production migration begins.
Full migration with sequenced object load and delta-pickup window
The full migration runs in dependency order: companies first (to satisfy contact lookups), then contacts with lifecycle stage assignment and company-primary resolution, then deals with pipeline and stage mapping. A 24–48h delta-pickup window captures any InTouch records created or modified during the cutover period. An audit log records every operation. One-click rollback is available if reconciliation against the InTouch source reveals discrepancies.
Post-migration validation and workflow rebuild handoff
We compare record counts, field-level values, and association integrity between InTouch and HubSpot after the migration completes. Any mapping gaps identified during validation are corrected. We deliver the InTouch workflow export as a structured rebuild reference for your HubSpot admin, along with a comprehensive field-mapping summary and a detailed list of any InTouch fields that could not be migrated with explanations for each exclusion. A 30-day post-migration support window is included to address any issues that arise after go-live.
Platform deep dives
InTouch CRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 1 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across InTouch CRM and HubSpot.
Object compatibility
1 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
InTouch CRM: Not publicly documented.
Data volume sensitivity
InTouch CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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