CRM migration

Migrate from Inmovilla to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Inmovilla and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Inmovilla logo

Inmovilla

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

86%

12 of 14

objects map 1:1 between Inmovilla and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Inmovilla is a property-first real estate CRM built for Spanish agencies — it organizes work around property listings and portal syndication, with contacts and owners as secondary records. Salesforce Sales Cloud is a general-purpose CRM that organizes work around Accounts, Contacts, and Opportunities, with a separate standard object model for leads and a rich custom-field system. The migration challenge is threefold: translating Inmovilla's property-centric hierarchy into Salesforce's Account-Contact-Opportunity model, mapping real-estate-specific pick-list values (listing status, property type, energy certificate rating) into Salesforce custom fields or value-mapped pick-lists, and resolving Inmovilla owner IDs to Salesforce user records by email match. We use the Inmovilla REST API for extraction and the Salesforce Bulk API 2.0 for loading, with a field-level diff sample run before the full migration commits. Workflows, portal automations, and biometric-signature integrations are not migratable — we export definitions for your Salesforce admin to rebuild in Flow. Our pipeline includes a pre-flight validation step that surfaces any unresolved owners and flags missing custom fields, ensuring a clean load. Original listing creation dates are preserved in a custom datetime field, and portal syndication URLs are stored as a reference text field for agent visibility.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Inmovilla logo

Inmovilla

What's pushing teams away

  • Billing disputes and account blocking — customers report being charged for inactive periods and having accounts suspended over disputed invoices, with support described as unhelpful in resolving billing conflicts.
  • Visual design feels dated — a G2 reviewer noted that the UI has not kept pace with modern standards, and while a global redesign is reportedly in progress, the current interface feels behind the times.
  • Limited flexibility for non-standard workflows — agencies with unusual commission structures or multi-office setups report friction when trying to configure the system outside its default assumptions.
  • Lack of transparent public pricing — no publicly documented pricing tiers makes it difficult to compare cost against alternatives before committing to a sales conversation.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Inmovilla objects map to Salesforce Sales Cloud

Each row shows how a Inmovilla object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Inmovilla

Property (Inmueble)

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

Inmovilla's primary listing record becomes a Salesforce Account of type 'Property' or 'Real Estate' depending on the agency's usage pattern. The property address maps to Account.BillingAddress. The listing status value maps to a custom pick-list field Listing_Status__c on the Account.

Inmovilla

Property (Inmueble)

maps to

Salesforce Sales Cloud

Opportunity

many:1
Fully supported

When the agency uses Inmovilla to track a listing as a revenue-generating deal (sale commission or rental management fee), the property merges into a Salesforce Opportunity representing the transaction. The property ID is preserved as Source_Property_ID__c for traceability back to Inmovilla.

Inmovilla

Contact (Cliente)

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Inmovilla client contacts map 1:1 to Salesforce Contacts. The Contact's AccountId lookup points to the primary property Account the client is associated with in Inmovilla. Multi-property clients require AccountContactRelation records for every additional property association. The primary property is the most recently modified listing in Inmovilla, ensuring the contact’s current focus is the primary Account. Additional property associations are stored as AccountContactRelation records, preserving the relationship type for each link.

Inmovilla

Contact (Cliente)

maps to

Salesforce Sales Cloud

Lead

1:many
Fully supported

Inmovilla contacts with no closed transaction or active listing association route to Salesforce Lead. Agents who are still prospect-facing with no confirmed engagement become Leads; confirmed clients with active or historical transactions become Contacts under an Account. This routing relies on Inmovilla's transaction status: contacts with a 'vendido' or 'alquilado' flag or an active listing become Contacts; all others become Leads, preserving the prospect pipeline.

Inmovilla

Owner (Agente)

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Inmovilla agent records map to Salesforce Users via email-match lookup. We flag any Inmovilla owner without a matching Salesforce user email before migration and surface them in the pre-flight report so your admin can create the User or assign a fallback owner before data lands.

Inmovilla

Property Owner (Propietario)

maps to

Salesforce Sales Cloud

Contact / Account

1:1
Fully supported

Inmovilla property owners — distinct from agent owners — map to Salesforce Contacts attached to the property Account, or to a separate Account if the owner is a company. Owner type (individual vs. company) determines whether Contact or Account is the target.

Inmovilla

Activity: Call

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Inmovilla call logs (recorded interactions with clients or owners) migrate as Salesforce Tasks with Type='Call'. The original call timestamp, duration, and agent owner map to Task fields. ParentId links the Task to the corresponding Contact or Account. Call notes are stored in the Task Description field, and the OwnerId is resolved via email match to the corresponding Salesforce User. Each call maintains its original timestamp for activity reporting.

Inmovilla

Activity: Email

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Inmovilla email activity records become Salesforce Tasks with Type='Email'. Subject line and body text migrate. Attachments are downloaded and re-uploaded to Salesforce Files linked to the parent Contact or Account record. The email’s send date maps to ActivityDate, and the body text is stored in the Description field. Attachments are linked via ContentDocumentLink to the parent Contact or Account, respecting Salesforce's file size limits of 25 MB per file.

Inmovilla

Activity: Meeting / Visita

maps to

Salesforce Sales Cloud

Event

1:1
Fully supported

Inmovilla property visit records and scheduled meetings migrate as Salesforce Events with original start/end times preserved. The event is linked to the Contact or Account and optionally to the Opportunity representing the transaction. Visit type values map to Event Type pick‑list, and the property address is stored in the Location field. OwnerId is resolved via email match, and visit notes are saved in Description.

Inmovilla

Activity: Note

maps to

Salesforce Sales Cloud

Note

1:1
Fully supported

Inmovilla notes on properties or clients become Salesforce Notes (the enhanced Notes object, not legacy Note). Rich-text formatting is preserved where possible. Notes are linked to the parent object — typically the property Account or the client Contact. The original creation timestamp is stored in CreatedDate, and any attachments are migrated as Salesforce Files linked to the same parent record, maintaining the complete note context.

Inmovilla

Custom Listing Attribute (campo personalizado)

maps to

Salesforce Sales Cloud

Custom Field (__c) on Account

1:1
Fully supported

Inmovilla custom listing fields (m², rooms, floor number, energy certificate rating, orientation, parking, storage) have no Salesforce standard equivalent. Each attribute becomes a custom field on the Account object, with the __c suffix naming convention applied. Pick-list attributes like energy certificate rating use Salesforce pick-list fields with value-by-value mapping to Inmovilla's allowed values.

Inmovilla

Portal Link (Enlace de Portal)

maps to

Salesforce Sales Cloud

Custom Field on Account

1:1
Fully supported

Inmovilla stores URLs to Idealista, Fotocasa, and other Spanish real estate portals against each listing. These are non-clickable reference URLs in Salesforce. We store them in a multi-line custom text field (Source_Portal_URLs__c) on the Account so agents have visibility into where the listing was syndicated.

Inmovilla

Document / Attachment

maps to

Salesforce Sales Cloud

Salesforce Files / ContentDocument

1:1
Fully supported

Inmovilla property documents (floor plans, title deeds, energy certificates) and client ID scans attached to contacts migrate as Salesforce Files. Files are linked to the parent Account or Contact record. File size limits (Salesforce default 25MB per file) apply; oversized files are flagged for manual handling.

Inmovilla

Pipeline / Workflow (Inmovilla automation)

maps to

Salesforce Sales Cloud

Salesforce Flow

1:1
Fully supported

Inmovilla portal-syndication rules, status-change auto-email triggers, and lead-distribution automations have no Salesforce equivalent that can be imported. We export the configuration definitions from Inmovilla as a structured reference document so your Salesforce admin can rebuild equivalent Flows in Salesforce. The export includes JSON schemas, screen captures, and trigger‑logic flowcharts to guide the admin in recreating the automation logic using Salesforce Flow, Process Builder, or Apex as appropriate.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Inmovilla logo

Inmovilla gotchas

High

Auto-renewing subscription causes unexpected charges

Medium

Pipeline stage names are agency-configured

High

No publicly documented API

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Property-to-contact N:N associations collapse into AccountContactRelation

    Inmovilla allows a single contact to be associated with multiple property listings simultaneously — a landlord with three apartments, or a buyer looking at five properties. Salesforce Contact has a single primary AccountId, and additional associations require AccountContactRelation junction records. We load one primary property Account per contact (defaulting to the most-recently-modified listing by Inmovilla's modification timestamp) and surface all secondary associations as AccountContactRelation records. If Inmovilla stores a priority ranking on the association, that rank is preserved in the AccountContactRelation custom field. This requires the AccountContactRelation object to be active in Salesforce (it is by default but can be disabled), and your admin should verify sharing settings allow the relation records to be visible across teams.

  • Owner email-match gap triggers pre-flight failure if not resolved

    Salesforce OwnerId is a required field on most records, but Inmovilla owner records use internal IDs that do not correspond to Salesforce User IDs. Our migration engine performs an email-match lookup: if an Inmovilla agent's email matches an existing Salesforce User's email, the OwnerId resolves automatically. If there is no match, we flag the owner in the pre-flight report and pause that record's migration until you either create the Salesforce User or assign a fallback owner. We strongly recommend creating Salesforce Users for all active Inmovilla agents before the migration window opens. This is particularly relevant for agencies with many part-time or freelance agents whose Inmovilla accounts may be inactive.

  • Inmovilla portal-syndication automations do not migrate and have no Salesforce equivalent

    Inmovilla's native feature for automatically publishing listings to Idealista, Fotocasa, and other Spanish real estate portals is tied to Inmovilla's internal API connections to those portals. Salesforce has no built-in portal-syndication mechanism for real estate listings. Any automations that push new Inmovilla listings to external portals must be rebuilt as Salesforce Flow workflows triggered on Account creation, or as third-party integration tools (like Cloud挨 or a custom integration) that listen to Salesforce record creation events. We provide a structured export of your Inmovilla portal-syndication rules as a reference for your integration team.

  • Inmovilla billing auto-renewal data is not translatable to Salesforce billing

    Inmovilla's subscription billing model — monthly recurring licenses with auto-renewal — is a platform-specific billing construct with no Salesforce CRM equivalent. Salesforce does not track per-contact marketing-contact counts or per-listing usage-based billing in its standard objects. Any financial history related to Inmovilla license fees or agency subscription tiers is preserved as a reference note (Billing_History_Note__c) on the agency's Salesforce Account, but the financial model does not translate into Salesforce's financial objects (Orders, Contracts) unless your agency has implemented Salesforce CPQ or Revenue Cloud, which is scoped separately from the base migration.

  • Biometric signature records cannot migrate as functional objects

    Inmovilla supports biometric signature collection for rental contracts and client agreements. These signature records (including the biometric data payload, timestamp, and signatory IP address) are stored in Inmovilla's proprietary format and are not accessible via the standard Inmovilla REST API. The metadata of the signature event (contract ID, signatory name, date signed, document name) can be extracted and stored as custom fields on the related Salesforce Account or Opportunity record, but the actual signed document and biometric payload must be exported separately as binary files and stored in Salesforce Files. We recommend downloading the signed documents from Inmovilla before the migration and re-attaching them to the corresponding Salesforce records manually or via the Salesforce ContentDocument API.

Migration approach

Six steps for a successful Inmovilla to Salesforce Sales Cloud data migration

  1. Inmovilla schema discovery and custom attribute cataloging

    FlitStack AI connects to the Inmovilla REST API using your agency's API token and pulls the complete object inventory: all property records, contacts, owners, activity logs, and custom listing attributes. We generate a custom attribute catalog listing every Inmovilla field that does not map to a Salesforce standard field — these become the Salesforce custom field creation list. The discovery run also identifies which Inmovilla properties have multi-contact associations, which properties have no linked contacts, and which owner IDs have no email match in Salesforce. This discovery output drives the pre-flight report your admin acts on before migration day.

  2. Salesforce custom field creation and permission-set planning

    Based on the custom attribute catalog, FlitStack delivers a Salesforce Setup plan: a structured list of custom fields (with API names, data types, pick-list values, and target objects) for your admin to create before data lands. The plan covers Listing_Status__c, Property_Type__c, Energy_Rating__c, Square_Meters__c, Bedrooms__c, Bathrooms__c, Floor_Number__c, Source_Property_ID__c, Source_Portal_URLs__c, and any agency-specific custom attributes discovered in the Inmovilla instance. Owner resolution mapping is delivered as a user-match spreadsheet so your admin can pre-create Salesforce Users or assign fallback owners.

  3. Property records migrate before contacts; contacts load before activities

    Salesforce requires foreign-key sequence: Accounts must exist before Contacts (via AccountId), and Opportunities reference Contacts via OpportunityContactRole. We sequence the migration accordingly: (1) Properties → Accounts, (2) Property Owners → Contacts and Accounts, (3) Client Contacts → Contacts linked to primary Accounts, (4) Multi-property associations → AccountContactRelation records, (5) Owner assignments → OwnerId lookups, (6) Activities (calls, emails, visits) → Tasks and Events with parentId links. Activities load last because they reference both Contact and Account records that must already exist.

  4. Sample migration with field-level diff before full commit

    A representative slice migrates first — typically 100–300 records spanning the main property types, a mix of contacts with multi-property associations, and a sample of activity records. We generate a field-level diff report comparing source Inmovilla values to destination Salesforce values for every mapped field. You verify Listing_Status__c values, property address formatting, owner resolution accuracy, and contact-to-Account linkage. No records are deleted during the sample; the diff report is the review artifact. Only after you approve the diff does the full migration run proceed.

  5. Full migration run with delta-pickup window and audit log

    The full migration runs against Salesforce using the Bulk API 2.0 for high-volume record loading. A delta-pickup window (typically 24–48 hours) captures any Inmovilla records modified or created during the cutover period so your Salesforce org reflects the final state of Inmovilla at go-live. Every operation is logged in an audit record (operation type, source record ID, destination record ID, timestamp, user). One-click rollback is available if reconciliation finds data integrity issues — the audit log allows selective reversion of individual record sets without touching the entire migration.

  6. Post-migration reconciliation and workflow-rebuild handoff

    After the full migration completes, FlitStack runs a reconciliation report: record counts per object, owner-resolution rate, duplicate detection on contacts (by email), and a sample of field-value spot checks. Workflow and portal-syndication definitions are exported from Inmovilla as a structured JSON and PDF reference document. Your Salesforce admin uses this document to rebuild equivalent Flows in Salesforce. The handoff package also includes a data dictionary mapping every Inmovilla field to its Salesforce equivalent for ongoing admin reference.

Platform deep dives

Context on both ends of the pair

Inmovilla logo

Inmovilla

Source

Strengths

  • Integrated multi-portal syndication to Spanish real estate websites without manual re-entry
  • Comprehensive property management covering the full listing lifecycle from inquiry to close
  • Dedicated mobile app enabling agents to work from any location on any device
  • Commission tracking tied directly to transactions and agent assignments
  • Established user base of over 4,500 Spanish real estate agencies

Weaknesses

  • Billing model uses auto-renewing monthly licenses with disputed enforcement practices
  • UI and visual design reported as outdated with a redesign still in progress
  • No publicly documented pricing or tier structure for pre-purchase evaluation
  • Limited flexibility for non-standard Spanish real estate workflows
  • Support responsiveness criticized in billing dispute scenarios
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Inmovilla and Salesforce Sales Cloud.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Inmovilla: Not publicly documented..

  • Data volume sensitivity

    B

    Inmovilla doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Inmovilla to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Inmovilla to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Inmovilla to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

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Most Inmovilla-to-Salesforce migrations complete in 48–72 hours of clock time for setups under 50,000 records. Larger agencies with more than 500,000 combined property, contact, and activity records, or those with extensive custom listing attributes requiring many Salesforce custom fields, extend to 5–10 days. The longest planning step is custom field creation in Salesforce and owner-resolution setup before data starts loading. Salesforce Bulk API 2.0 governs the loading throughput; Inmovilla's API pagination limits the extraction speed on large record sets.

Adjacent paths

Related migrations to explore

Ready when you are

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